Rascasse Audience Intelligence

Atlantic Records Target Market in United States

Atlantic Records has an estimated audience of 836K people in United States.

#24among Record label in United States
#3038among brands in United States#3197in Music & Radio

The average Atlantic Records fan in United States is 37.5 years old, balanced, and lives primarily in California.

By number of fans, Atlantic Records ranks #24 among the 728 objects in Record label in United States — 2.5× the group median.

Its fans are 0.8 years younger than the group average of 38.3.

Compared with the other 727 objects in Record label, Atlantic Records fans stand out for their interest in Altar'd State, LOL Esports and Rocawear.

Most fans live in California, New York, Florida.

Top affinities include Altar'd State, LOL Esports, Roc Nation, with strongest over-indexing on Altar'd State (189.76× the country average).

Demographically, the Atlantic Records audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Career Orientation.

The typical Atlantic Records fan in United States is balanced, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Altar'd State.

Category: Music & Radio · Type: Brand · Subtype: Record label

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
836K
in United States
Gender
47.6%♀
52.4% male
Age
37.5
average years
Country rank
#27634
among all objects in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Atlantic Records

47.6% are female, 52.4% are male, average age 37.5.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for Atlantic Records audience in United States
MetricValue
Female47.6%
Male52.4%
Average age37.5
Estimated audience size836K
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Atlantic Records audience in United States
Age bracketShare%
16-2424%
25-3422%
35-4421%
45-5418%
55+15%
Fig. 04

Worldwide distribution

39.7%

of the worldwide Atlantic Records audience comes from United States.

Worldwide audience distribution share by country for Atlantic Records
CountryShare
United States39.7%
Brazil11.2%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Atlantic Records customers by region in United States
#RegionReachAffinity×
01New York~90K1.75×
02Georgia~50K1.68×
03California~100K1.46×
04Tennessee~30K1.41×
05Louisiana~20K1.35×
06Washington, District of Columbia~2K1.34×
07Mississippi~9K1.28×
08New Jersey~30K1.27×
09Alabama~20K1.26×
10Maryland~20K1.23×
11North Carolina~30K1.16×
12Nevada~9K1.16×
13Michigan~30K1.15×
14Florida~60K1.14×
15Connecticut~10K1.14×
16Illinois~40K1.12×
17South Carolina~20K1.12×
18Texas~60K1.07×
19Massachusetts~20K1.07×
20Arkansas~8K1.05×
21Delaware~3K1.04×
22Pennsylvania~30K1.03×
23Virginia~20K1.03×
24Rhode Island~3K1.02×
25Missouri~20K1.00×
26Arizona~20K0.99×
27Indiana~20K0.99×
28Oklahoma~10K0.99×
29Ohio~30K0.97×
30Kentucky~10K0.94×
31New Mexico~5K0.94×
32Oregon~9K0.90×
33Washington~20K0.89×
34Nebraska~4K0.89×
35North Dakota~2K0.87×
36Wisconsin~10K0.86×
37South Dakota~2K0.86×
38Alaska~2K0.86×
39Vermont~1K0.86×
40Colorado~10K0.85×
41New Hampshire~3K0.85×
42Montana~2K0.85×
43Kansas~6K0.84×
44Maine~3K0.84×
45West Virginia~4K0.82×
46Hawaii~3K0.82×
47Minnesota~10K0.81×
48Iowa~6K0.80×
49Idaho~4K0.80×
50Utah~6K0.79×
Fig. 06

Affinity by region

Affinity by region — Atlantic Records, United States
0.79×1.00×1.75×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Atlantic Records audience vs. the country average
#·InterestCategoryAffinity×
01Altar'd StateShopping189.76×
02LOL EsportsSports73.67×
03Roc NationMusic & Radio53.08×
04RocawearFashion & Accessoires33.33×
05TimbalandMusic & Radio27.86×
06Thandie NewtonMovies & TV20.00×
07Linkin ParkMusic & Radio16.08×
08Tidal (service)Music & Radio15.24×
09Pharrell WilliamsMusic & Radio14.46×
10Michael FassbenderMovies & TV12.99×
11Frank OceanMusic & Radio11.67×
12Brooklyn NetsSports9.12×
13Pitbull (rapper)Music & Radio8.86×
14Teyana TaylorMovies & TV7.22×
15New Year's EveHome & Garden6.51×
16Kris JennerMovies & TV6.45×
17Disneyland ParisTravel & Leisure6.33×
18DancehallsMusic & Radio4.93×
19Michael B. JordanMovies & TV4.79×
20Internet celebrityInternet & Social Media3.48×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Atlantic Records audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Atlantic Records audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.48×
Career OrientationPOWER1.37×
Urban LifestyleOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Atlantic Records audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.67×
Quality AwarenessPREMIUM0.69×
SustainabilityBALANCE0.71×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Atlantic Records over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/atlantic-records-14792” · Methodology