Rascasse Audience Intelligence

Atlantic Records Target Market in United States

A data profile of the people who buy, follow and care about Atlantic Records in United States — modelled from more than twelve digital signal sources. Atlantic Records has an estimated audience of 682,624 people in United States.

#25among Record label in United States#3129among Brand in United States#4139in Music & Radio

The average Atlantic Records fan in United States is 36.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Altar'd State, LOL Esports, Roc Nation, with strongest over-indexing on Altar'd State (189.76× the country average).

Demographically, the Atlantic Records audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Atlantic Records fan in United States is balanced, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Altar'd State.

Category: Music & Radio · Type: Brand · Subtype: Record label

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Atlantic Records profile in United States.

Audience size
683K
in United States
Gender
47.6%♀
52.4% male
Age
36.8
average years
Country rank
#30373
Brand in United States
Fig. 01

Search interest · 12-month trend

+130%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Atlantic Records

47.6% are female, 52.4% are male, average age 36.8.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for Atlantic Records audience in United States
MetricValue
Female47.6%
Male52.4%
Average age36.8
Estimated audience size682,624
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Atlantic Records audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3921%
40-4918%
50+15%
Fig. 04

Worldwide distribution

47.5%

of the worldwide Atlantic Records audience comes from United States.

Worldwide audience distribution share by country for Atlantic Records
CountryShare
United States47.5%
United Kingdom8.9%
Spain7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Atlantic Records audience in United States is strongest.

Fig. 05

Top regions by affinity

Atlantic Records customers by region in United States
#RegionReachAffinity×
01New York~60K1.75×
02Georgia~30K1.68×
03California~100K1.46×
04Tennessee~20K1.41×
05Louisiana~10K1.35×
06Washington, District of Columbia~3K1.34×
07Mississippi~7K1.28×
08New Jersey~20K1.27×
09Alabama~10K1.26×
10Maryland~10K1.23×
11North Carolina~20K1.16×
12Nevada~7K1.16×
13Michigan~20K1.15×
14Florida~50K1.14×
15Connecticut~7K1.14×
16Illinois~20K1.12×
17South Carolina~10K1.12×
18Texas~60K1.07×
19Massachusetts~10K1.07×
20Arkansas~6K1.05×
21Delaware~2K1.04×
22Pennsylvania~20K1.03×
23Virginia~20K1.03×
24Rhode Island~2K1.02×
25Missouri~10K1.00×
26Arizona~10K0.99×
27Indiana~10K0.99×
28Oklahoma~7K0.99×
29Ohio~20K0.97×
30Kentucky~8K0.94×
31New Mexico~3K0.94×
32Oregon~7K0.90×
33Washington~10K0.89×
34Nebraska~3K0.89×
35North Dakota~1K0.87×
36Wisconsin~8K0.86×
37South Dakota~1K0.86×
38Alaska~1K0.86×
39Vermont<1K0.86×
40Colorado~9K0.85×
41New Hampshire~2K0.85×
42Montana~2K0.85×
43Kansas~4K0.84×
44Maine~2K0.84×
45West Virginia~2K0.82×
46Hawaii~2K0.82×
47Minnesota~8K0.81×
48Iowa~4K0.80×
49Idaho~3K0.80×
50Utah~5K0.79×
Fig. 06

Affinity by region

Affinity by region — Atlantic Records, United States
0.79×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Atlantic Records audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Atlantic Records audience
#·InterestCategoryAffinity×
01Altar'd StateShopping189.76×
02LOL EsportsSports73.67×
03Roc NationMusic & Radio53.08×
04RocawearFashion & Accessoires33.33×
05TimbalandMusic & Radio27.86×
06Thandie NewtonMovies & TV20.00×
07Linkin ParkMusic & Radio16.08×
08Tidal (service)Music & Radio15.24×
09Pharrell WilliamsMusic & Radio14.46×
10Michael FassbenderMovies & TV12.99×
11Frank OceanMusic & Radio11.67×
12Ming-Na WenMovies & TV9.32×
13Brooklyn NetsSports9.12×
14Teyana TaylorMovies & TV7.22×
15New Year's EveHome & Garden6.51×
16Disneyland ParisTravel & Leisure6.33×
17DancehallsMusic & Radio4.93×
18Michael B. JordanMovies & TV4.79×
19Internet celebrityInternet & Social Media3.48×
20Instant messagingInternet & Social Media2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Atlantic Records audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Atlantic Records audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.48×
Career OrientationPOWER1.37×
Urban LifestyleOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Atlantic Records audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.67×
Quality AwarenessPREMIUM0.69×
SustainabilityBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Atlantic Records's target market in United States?

Atlantic Records's target market in United States covers an estimated 682,624 people, concentrated in California and New York.

02

What is the gender split and age of Atlantic Records customers?

47.6% of the Atlantic Records audience are female, 52.4% are male, with an average age of 36.8 years.

03

Which brands do Atlantic Records fans like most?

Atlantic Records fans show strongest brand affinity for Altar'd State (189.76×), LOL Esports (73.67×), and Roc Nation (53.08×) over the country average.

04

Where do Atlantic Records fans live in United States?

Atlantic Records fans in United States are most concentrated in California (reach ~100K), New York (reach ~60K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Atlantic Records fans also like?

Beyond Atlantic Records itself, the audience over-indexes on LOL Esports (73.67×), Roc Nation (53.08×), Rocawear (33.33×), and Brooklyn Nets (9.12×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Atlantic Records. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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