Rascasse Audience Intelligence

Cut and sew Audience in United States

A data profile of the people who buy, follow and care about Cut and sew in United States — modelled from more than twelve digital signal sources. Cut and sew has an estimated audience of 958,790 people in United States.

#8814among Topic in United States#991in Fashion & Accessoires

The average Cut and sew fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Pennsylvania, Texas.

Top brand affinities include Hobby Lobby, Married At First Sight, Quilt, with strongest over-indexing on Hobby Lobby (5.33× the country average).

Demographically, the Cut and sew audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cut and sew fan in United States is more female, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for Hobby Lobby.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cut and sew profile in United States.

Audience size
959K
in United States
Gender
73.1%♀
26.9% male
Age
41.1
average years
Country rank
#24371
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cut and sew fans

73.1% are female, 26.9% are male, average age 41.1.

Fig. 02

Gender split

73.1%
Female
26.9%
Male
Demographic split for Cut and sew audience in United States
MetricValue
Female73.1%
Male26.9%
Average age41.1
Estimated audience size958,790
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Cut and sew audience in United States
Age bracketShare%
16-1921%
20-2915%
30-3916%
40-4918%
50+30%
Fig. 04

Worldwide distribution

33.3%

of the worldwide Cut and sew audience comes from United States.

Worldwide audience distribution share by country for Cut and sew
CountryShare
United States33.3%
Japan8.0%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cut and sew audience in United States is strongest.

Fig. 05

Top regions by affinity

Cut and sew fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~5K3.57×
02Pennsylvania~80K2.39×
03Alaska~3K1.23×
04Vermont~2K1.22×
05South Dakota~3K1.21×
06Montana~3K1.16×
07New Jersey~30K1.13×
08Delaware~3K1.12×
09Rhode Island~3K1.09×
10West Virginia~5K1.07×
11Maine~4K1.07×
12Hawaii~4K1.06×
13New Hampshire~4K1.04×
14Idaho~5K1.02×
15Washington, District of Columbia~3K1.01×
16New Mexico~5K1.00×
17Mississippi~8K0.98×
18Nebraska~5K0.98×
19Arkansas~8K0.96×
20Kansas~7K0.95×
21Iowa~7K0.94×
22Oklahoma~10K0.92×
23New York~50K0.91×
24Louisiana~10K0.91×
25Kentucky~10K0.91×
26Oregon~10K0.91×
27Connecticut~9K0.91×
28Nevada~8K0.91×
29Utah~8K0.91×
30California~90K0.90×
31Alabama~10K0.90×
32South Carolina~10K0.88×
33Missouri~10K0.87×
34Wisconsin~10K0.87×
35Minnesota~10K0.87×
36Tennessee~20K0.86×
37Indiana~20K0.86×
38Maryland~10K0.85×
39Colorado~10K0.85×
40Arizona~20K0.84×
41Massachusetts~20K0.83×
42Michigan~20K0.82×
43Washington~20K0.82×
44Virginia~20K0.81×
45Georgia~20K0.79×
46Ohio~20K0.79×
47North Carolina~20K0.79×
48Illinois~20K0.76×
49Florida~50K0.71×
50Texas~50K0.63×
Fig. 06

Affinity by region

Affinity by region — Cut and sew, United States
0.63×1.00×3.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cut and sew audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cut and sew audience
#·InterestCategoryAffinity×
01Married At First SightMovies & TV42.94×
02Fat Quarter ShopShopping30.14×
03Stampin' Up!Shopping29.85×
04Project RunwayMovies & TV23.90×
05Portia de RossiMovies & TV16.20×
06QuiltHome & Garden12.06×
07America First Credit UnionBusiness & Career12.06×
08Sewing machineHome & Garden9.72×
09J.JillShopping8.44×
10International educationBusiness & Career8.12×
11Hobby LobbyHome & Garden5.33×
12SewingHome & Garden5.04×
13Diaper bagKids & Family4.24×
14LivemusicMusic & Radio3.87×
15Planet FitnessSports3.09×
16Property finderHome & Garden2.82×
17InnovationBusiness & Career2.66×
18CVS PharmacyShopping2.13×
19PinterestInternet & Social Media1.83×
20Dollar GeneralShopping1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cut and sew audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cut and sew audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.91×
PatriotismCONSERVATISM1.72×
Price SensitivityPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cut and sew audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
DIY MentalityTHRILL0.88×
Family OrientationCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cut and sew have in United States?

Cut and sew has an estimated audience of 958,790 people in United States, concentrated in California and Pennsylvania.

02

What is the gender split and age of Cut and sew fans?

73.1% of Cut and sew fans are female, 26.9% are male, with an average age of 41.1 years.

03

Which brands do Cut and sew fans like most?

Cut and sew fans show strongest brand affinity for Hobby Lobby (5.33×), Married At First Sight (42.94×), and Quilt (12.06×) over the country average.

04

Where do Cut and sew fans live in United States?

Cut and sew fans in United States are most concentrated in California (reach ~90K), Pennsylvania (reach ~80K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Cut and sew fans also like?

Beyond Cut and sew itself, the audience over-indexes on Married At First Sight (42.94×), Quilt (12.06×), Fat Quarter Shop (30.14×), and Sewing machine (9.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Cut and sew audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cut and sew. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →