Cut and sew Audience in United States

Cut and sew logo

Cut and sew has an estimated audience of 958,790 people in United States. 73.1% are female, 26.9% are male, average age 41.1. Top regions: California, Pennsylvania, New York. Top brand affinities: Product design, Governor of Michigan, Vocal harmony, Cherish (group), Fairy godmother.

The average Cut and sew fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Pennsylvania, New York. Top brand affinities include Product design, Governor of Michigan, Vocal harmony, with strongest over-indexing on Product design (9.04× the country average). Demographically, the Cut and sew audience skews more female with an average age of 41.1, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Cut and sew fans

Demographic split for Cut and sew audience in United States
MetricValue
Female73.1%
Male26.9%
Average age41.1
Estimated audience size958,790

Audience persona

The typical Cut and sew fan in United States is more female, around 41.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Cut and sew in United States
RegionReachAffinity
California105,0951×
Pennsylvania83,9862.6×
New York51,9180.97×
Florida33,1020.51×
New Jersey32,7121.34×
Texas32,4730.39×
Georgia16,5190.56×
Illinois11,7400.37×
North Carolina10,6760.37×
Ohio10,6330.36×
Washington10,1790.53×
Arizona10,1390.52×
Virginia8,9180.38×
Michigan8,8910.35×
Wyoming8,4445.94×
Massachusetts7,4480.39×
Mississippi7,2250.91×
Tennessee7,1210.37×
South Carolina7,0700.49×
Colorado6,8880.46×
Oklahoma6,8010.64×
Maryland6,5580.4×
Indiana6,4300.37×
Louisiana6,4240.52×
Arkansas6,4190.81×
Connecticut6,4070.67×
Oregon6,2820.57×
Kentucky6,1780.51×
Alabama5,9800.45×
West Virginia5,9651.34×
Alaska5,9532.9×
Nevada5,5670.6×
Kansas5,5100.73×
Idaho5,5081.15×
Wisconsin5,4750.38×
Missouri5,3370.35×
Minnesota5,2680.38×
Hawaii5,2621.28×
Iowa5,2300.66×
Montana5,1891.95×
South Dakota5,1222.31×
New Hampshire4,9151.3×
Nebraska4,8131×
New Mexico4,7881×
Rhode Island4,7461.56×
Maine4,7431.38×
Utah4,6830.55×
Vermont4,6682.77×
Delaware4,2501.61×
Washington, District of Columbia3,0691.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cut and sew audience
BrandAffinityCategory
Product design9.04×Business & Career
Governor of Michigan13.59×Politics & Society
Vocal harmony6.92×Music & Radio
Cherish (group)15.37×Music & Radio
Fairy godmother10.37×Literature
headspace12.71×Health
Google Home8.5×Technology & Electronics
Hibachi9.89×Food & Beverages
Goop6.41×Internet & Social Media
Historic site5.1×Arts & Culture
Home equity2.13×Home & Garden
Wok6.79×Food & Beverages
Grace Slick8.53×Music & Radio
Ira Glass16.26×Music & Radio
Grinch3.61×Movies & TV
TV Fanatic9.43×Movies & TV
Staycation2.9×Home & Garden
UK garage4.8×Music & Radio
Cryptic crossword12.73×Technology & Electronics
Nebraska Cornhuskers football2.88×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cut and sew audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.24
Design AffinityPREMIUM1.99
Early Adopter MentalityPOWER1.74
Urban LifestyleOPEN1.45
Luxury OrientationPREMIUM1.44
CreativityOPEN1.43

Worldwide distribution

Worldwide audience distribution share by country for Cut and sew
CountryShare
United States33.3%
Japan8.0%
United Kingdom5.9%

See Cut and sew audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Cut and sew have in United States?

Cut and sew has an estimated audience of 958,790 people in United States, concentrated in California and Pennsylvania.

What is the gender split and age of Cut and sew fans?

73.1% of Cut and sew fans are female, 26.9% are male, with an average age of 41.1 years.

Which brands do Cut and sew fans like most?

Cut and sew fans show strongest brand affinity for Product design (9.04×), Governor of Michigan (13.59×), and Vocal harmony (6.92×) over the country average.

Where do Cut and sew fans live in United States?

Cut and sew fans in United States are most concentrated in California (reach 105,095), Pennsylvania (reach 83,986), and New York (reach 51,918). These three regions account for the largest share of the active audience.

What other brands do Cut and sew fans also like?

Beyond Cut and sew itself, the audience over-indexes on Governor of Michigan (13.59×), Vocal harmony (6.92×), Cherish (group) (15.37×), and Fairy godmother (10.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cut and sew. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.