Rascasse Audience Intelligence

America First Credit Union Target Market in United States

A data profile of the people who buy, follow and care about America First Credit Union in United States — modelled from more than twelve digital signal sources. America First Credit Union has an estimated audience of 2,091,401 people in United States.

#1407among Brand in United States#1047in Business & Career

The average America First Credit Union fan in United States is 40.4 years old, balanced, and lives primarily in Utah.

The audience is concentrated in Utah, Nevada, Arizona.

Top brand affinities include Suncoast Credit Union, Alliant Credit Union, Generations (South African TV series), with strongest over-indexing on Suncoast Credit Union (440.66× the country average).

Demographically, the America First Credit Union audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical America First Credit Union fan in United States is balanced, around 40.4 years old, with strong Need for Security tendencies and a notable affinity for Suncoast Credit Union.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the America First Credit Union profile in United States.

Audience size
2.1M
in United States
Gender
53.9%♀
46.1% male
Age
40.4
average years
Country rank
#13752
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of America First Credit Union

53.9% are female, 46.1% are male, average age 40.4.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for America First Credit Union audience in United States
MetricValue
Female53.9%
Male46.1%
Average age40.4
Estimated audience size2,091,401
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the America First Credit Union audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4921%
50+23%
Fig. 04

Worldwide distribution

98.5%

of the worldwide America First Credit Union audience comes from United States.

Worldwide audience distribution share by country for America First Credit Union
CountryShare
United States98.5%
China0.3%
Japan0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the America First Credit Union audience in United States is strongest.

Fig. 05

Top regions by affinity

America First Credit Union customers by region in United States
#RegionReachAffinity×
01Utah~600K33.45×
02Nevada~100K7.53×
03Idaho~20K2.10×
04Arizona~80K1.88×
05Wyoming~5K1.73×
06New Mexico~9K0.91×
07Vermont~2K0.59×
08Rhode Island~3K0.55×
09Alabama~10K0.53×
10Delaware~3K0.52×
11Montana~3K0.51×
12West Virginia~4K0.43×
13Maine~3K0.41×
14New Hampshire~3K0.34×
15Alaska~1K0.34×
16South Dakota~2K0.33×
17Washington, District of Columbia~2K0.28×
18Colorado~8K0.25×
19Mississippi~4K0.24×
20Hawaii~2K0.24×
21Iowa~4K0.23×
22Nebraska~2K0.23×
23Louisiana~6K0.22×
24Kentucky~5K0.21×
25Arkansas~3K0.21×
26Kansas~3K0.20×
27Oregon~4K0.19×
28Wisconsin~5K0.17×
29Oklahoma~4K0.17×
30Connecticut~3K0.17×
31Washington~6K0.15×
32Maryland~5K0.15×
33South Carolina~4K0.15×
34Massachusetts~6K0.14×
35Indiana~5K0.14×
36Minnesota~4K0.14×
37New Jersey~6K0.13×
38Missouri~4K0.13×
39California~30K0.12×
40Tennessee~5K0.12×
41Michigan~6K0.11×
42Virginia~5K0.11×
43Pennsylvania~7K0.10×
44Ohio~6K0.10×
45Illinois~6K0.09×
46Georgia~6K0.09×
47North Carolina~6K0.09×
48Texas~10K0.07×
49Florida~9K0.07×
50New York~7K0.07×
Fig. 06

Affinity by region

Affinity by region — America First Credit Union, United States
0.07×1.00×33.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the America First Credit Union audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for America First Credit Union audience
#·InterestCategoryAffinity×
01Suncoast Credit UnionBusiness & Career440.66×
02Alliant Credit UnionBusiness & Career361.62×
03Generations (South African TV series)Movies & TV72.37×
04Stampin' Up!Shopping47.41×
05Financial analysisBusiness & Career42.61×
06Annual percentage rateBusiness & Career38.79×
07Financial analystBusiness & Career30.10×
08Stacey DashFashion & Accessoires21.70×
09Blackfish (film)Movies & TV20.00×
10Fundamental analysisBusiness & Career19.43×
11Chicago P.D. (season 2)Movies & TV15.72×
12Sewing ClubKids & Family12.68×
13Branch (banking)Business & Career12.50×
14Navy Federal Credit UnionBusiness & Career11.58×
15FossilFashion & Accessoires11.50×
16DIY ProjectsHome & Garden10.49×
17Diy Craft ProjectsHome & Garden10.33×
18Dick Van DykeMovies & TV9.27×
19CooperativeBusiness & Career7.24×
20CitibankBusiness & Career4.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the America First Credit Union audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by America First Credit Union audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.50×
Career OrientationPOWER1.38×
PatriotismCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by America First Credit Union audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.84×
ExtroversionTHRILL0.92×
Luxury OrientationPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is America First Credit Union's target market in United States?

America First Credit Union's target market in United States covers an estimated 2,091,401 people, concentrated in Utah and Nevada.

02

What is the gender split and age of America First Credit Union customers?

53.9% of the America First Credit Union audience are female, 46.1% are male, with an average age of 40.4 years.

03

Which brands do America First Credit Union fans like most?

America First Credit Union fans show strongest brand affinity for Suncoast Credit Union (440.66×), Alliant Credit Union (361.62×), and Generations (South African TV series) (72.37×) over the country average.

04

Where do America First Credit Union fans live in United States?

America First Credit Union fans in United States are most concentrated in Utah (reach ~600K), Nevada (reach ~100K), and Arizona (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do America First Credit Union fans also like?

Beyond America First Credit Union itself, the audience over-indexes on Alliant Credit Union (361.62×), Generations (South African TV series) (72.37×), Annual percentage rate (38.79×), and Dick Van Dyke (9.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See America First Credit Union audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for America First Credit Union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →