America First Credit Union Audience in United States

America First Credit Union logo

America First Credit Union has an estimated audience of 1,971,558 people in United States. 53.9% are female, 46.1% are male, average age 40.4. Top regions: Utah, Nevada, Arizona. Top brand affinities: Suncoast Credit Union, Alliant Credit Union, Generations (South African TV series), Annual percentage rate, Stampin' Up!.

The average America First Credit Union fan in United States is 40.4 years old, balanced, and lives primarily in Utah. The audience is concentrated in Utah, Nevada, Arizona. Top brand affinities include Suncoast Credit Union, Alliant Credit Union, Generations (South African TV series), with strongest over-indexing on Suncoast Credit Union (440.66× the country average). Demographically, the America First Credit Union audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of America First Credit Union fans

Demographic split for America First Credit Union audience in United States
MetricValue
Female53.9%
Male46.1%
Average age40.4
Estimated audience size1,971,558

Audience persona

The typical America First Credit Union fan in United States is balanced, around 40.4 years old, with strong Sustainability tendencies and a notable affinity for Suncoast Credit Union.

Top regions in United States

Top regions ranked by reach for America First Credit Union in United States
RegionReachAffinity
Utah594,88833.69×
Nevada134,6917.06×
Arizona66,2121.64×
California29,8290.14×
Idaho20,6332.09×
Alabama17,3800.63×
Texas12,0720.07×
Colorado8,5830.28×
Florida7,3980.06×
New Mexico6,7470.68×
Washington6,1750.16×
Wyoming5,2591.8×
Oregon4,3030.19×
New York3,9250.04×
Georgia3,2980.05×
Virginia3,1130.06×
Illinois2,7640.04×
North Carolina2,6670.04×
Montana2,6590.49×
Tennessee2,3450.06×
Ohio2,2830.04×
Missouri2,0860.07×
Pennsylvania2,0300.03×
Michigan1,8300.04×
Indiana1,5780.04×
South Carolina1,5060.05×
Oklahoma1,4470.07×
New Jersey1,3600.03×
Hawaii1,3050.15×
Minnesota1,1680.04×
Maryland1,1250.03×
Wisconsin1,1140.04×
Connecticut1,0900.06×
Massachusetts1,0160.03×
Arkansas9890.06×
Mississippi9320.06×
Kansas9320.06×
Kentucky8750.04×
Louisiana8610.03×
Alaska8500.2×
Nebraska7450.08×
Iowa6550.04×
South Dakota4910.11×
North Dakota4530.11×
Washington, District of Columbia3150.05×
New Hampshire2830.04×
West Virginia2620.03×
Maine2530.04×
Delaware1620.03×
Rhode Island1370.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for America First Credit Union audience
BrandAffinityCategory
Suncoast Credit Union440.66×Business & Career
Alliant Credit Union361.62×Business & Career
Generations (South African TV series)72.37×Movies & TV
Annual percentage rate38.79×Business & Career
Stampin' Up!47.41×Shopping
Navy Federal Credit Union11.58×Business & Career
Stacey Dash21.7×Fashion & Accessoires
Financial analysis42.61×Business & Career
Financial analyst30.1×Business & Career
Chicago P.D. (season 2)15.72×Movies & TV
DIY Projects10.49×Home & Garden
Chase (bank)3.16×Business & Career
Fossil11.5×Fashion & Accessoires
Fundamental analysis19.43×Business & Career
Branch (banking)12.5×Business & Career
Cooperative7.24×Business & Career
Sewing Club12.68×Kids & Family
Diy Craft Projects10.33×Home & Garden
Citibank4.18×Business & Career
Utah4.12×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by America First Credit Union audience
TraitClusterScore
SustainabilityBALANCE1.66
MindfulnessBALANCE1.48
Family OrientationCONSERVATISM1.37
PatriotismCONSERVATISM1.35
Career OrientationPOWER1.25
Quality AwarenessPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for America First Credit Union
CountryShare
United States98.4%
China0.4%
Japan0.1%

See America First Credit Union audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does America First Credit Union have in United States?

America First Credit Union has an estimated audience of 1,971,558 people in United States, concentrated in Utah and Nevada.

What is the gender split and age of America First Credit Union fans?

53.9% of America First Credit Union fans are female, 46.1% are male, with an average age of 40.4 years.

Which brands do America First Credit Union fans like most?

America First Credit Union fans show strongest brand affinity for Suncoast Credit Union (440.66×), Alliant Credit Union (361.62×), and Generations (South African TV series) (72.37×) over the country average.

Where do America First Credit Union fans live in United States?

America First Credit Union fans in United States are most concentrated in Utah (reach 594,888), Nevada (reach 134,691), and Arizona (reach 66,212). These three regions account for the largest share of the active audience.

What other brands do America First Credit Union fans also like?

Beyond America First Credit Union itself, the audience over-indexes on Alliant Credit Union (361.62×), Generations (South African TV series) (72.37×), Annual percentage rate (38.79×), and Stampin' Up! (47.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for America First Credit Union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.