Rascasse Audience Intelligence

Financial analysis Audience in United States

A data profile of the people who buy, follow and care about Financial analysis in United States — modelled from more than twelve digital signal sources. Financial analysis has an estimated audience of 531,461 people in United States.

#11151among Topic in United States#2195in Business & Career

The average Financial analysis fan in United States is 46.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, North Carolina.

Top brand affinities include America First Credit Union, Google Maps, Doctor Stranger, with strongest over-indexing on America First Credit Union (42.61× the country average).

Demographically, the Financial analysis audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Financial analysis fan in United States is more male, around 46.3 years old, with strong Career Orientation tendencies and a notable affinity for America First Credit Union.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Financial analysis profile in United States.

Audience size
531K
in United States
Gender
38.7%♀
61.3% male
Age
46.3
average years
Country rank
#35363
Topic in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Financial analysis fans

38.7% are female, 61.3% are male, average age 46.3.

Fig. 02

Gender split

38.7%
Female
61.3%
Male
Demographic split for Financial analysis audience in United States
MetricValue
Female38.7%
Male61.3%
Average age46.3
Estimated audience size531,461
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Financial analysis audience in United States
Age bracketShare%
16-197%
20-2914%
30-3918%
40-4919%
50+42%
Fig. 04

Worldwide distribution

15.2%

of the worldwide Financial analysis audience comes from United States.

Worldwide audience distribution share by country for Financial analysis
CountryShare
Japan24.6%
United States15.2%
Taiwan11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Financial analysis audience in United States is strongest.

Fig. 05

Top regions by affinity

Financial analysis fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~40K2.32×
02New York~40K1.23×
03California~70K1.16×
04Texas~50K1.15×
05Massachusetts~10K1.15×
06Washington, District of Columbia~2K1.14×
07New Jersey~20K1.13×
08Virginia~10K1.12×
09North Dakota~1K1.11×
10Alaska~1K1.09×
11Vermont~1K1.09×
12Georgia~20K1.06×
13Illinois~20K1.04×
14Maryland~9K1.03×
15Delaware~2K1.03×
16South Dakota~1K1.03×
17Connecticut~5K1.02×
18Rhode Island~2K1.00×
19Montana~1K1.00×
20Arizona~10K0.99×
21Arkansas~4K0.97×
22Washington~10K0.96×
23Colorado~8K0.96×
24Mississippi~4K0.96×
25Idaho~3K0.96×
26Hawaii~2K0.96×
27Pennsylvania~20K0.95×
28Louisiana~7K0.95×
29Iowa~4K0.95×
30Kansas~4K0.95×
31Nebraska~3K0.95×
32West Virginia~2K0.95×
33New Hampshire~2K0.95×
34Maine~2K0.95×
35Tennessee~10K0.93×
36Minnesota~7K0.93×
37Oregon~6K0.93×
38New Mexico~2K0.93×
39Florida~30K0.92×
40Indiana~9K0.92×
41Missouri~8K0.92×
42Nevada~5K0.92×
43South Carolina~7K0.91×
44Alabama~7K0.91×
45Kentucky~6K0.90×
46Wisconsin~7K0.89×
47Oklahoma~5K0.89×
48Utah~4K0.89×
49Ohio~10K0.86×
50Michigan~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Financial analysis, United States
0.85×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Financial analysis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Financial analysis audience
#·InterestCategoryAffinity×
01America First Credit UnionBusiness & Career42.61×
02Doctor StrangerMovies & TV33.65×
03Vera FarmigaMovies & TV20.00×
04Freddy vs. JasonMovies & TV20.00×
05Massive open online courseBusiness & Career13.88×
06Amazon Web ServicesTechnology & Electronics11.48×
07Data scienceBusiness & Career10.29×
08Business schoolBusiness & Career8.74×
09Passive incomeBusiness & Career6.94×
10Google MapsInternet & Social Media6.18×
11Master of Business AdministrationBusiness & Career6.13×
12LinkedInInternet & Social Media5.46×
13InnovationBusiness & Career5.30×
14LinuxTechnology & Electronics3.87×
15Family DollarFashion & Accessoires3.53×
16American ExpressBusiness & Career3.38×
17Cloud computingTechnology & Electronics3.33×
18Mortgage loansBusiness & Career2.58×
19BankingBusiness & Career2.30×
20Indeed.comBusiness & Career2.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Financial analysis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Financial analysis audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.92×
Need for SecurityCONSERVATISM2.60×
Risk AppetiteTHRILL1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Financial analysis audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
ExtroversionTHRILL0.84×
DIY MentalityTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Financial analysis have in United States?

Financial analysis has an estimated audience of 531,461 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Financial analysis fans?

38.7% of Financial analysis fans are female, 61.3% are male, with an average age of 46.3 years.

03

Which brands do Financial analysis fans like most?

Financial analysis fans show strongest brand affinity for America First Credit Union (42.61×), Google Maps (6.18×), and Doctor Stranger (33.65×) over the country average.

04

Where do Financial analysis fans live in United States?

Financial analysis fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and North Carolina (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Financial analysis fans also like?

Beyond Financial analysis itself, the audience over-indexes on Google Maps (6.18×), Doctor Stranger (33.65×), Vera Farmiga (20×), and Innovation (5.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Financial analysis audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Financial analysis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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