Family Dollar Audience in United States

Family Dollar logo

Family Dollar has an estimated audience of 23,646,543 people in United States. 70.4% are female, 29.6% are male, average age 42.0. Top regions: Texas, Florida, Ohio. Top brand affinities: Dollar General, Dollar Tree, Citi Trends, Five Below, The UPS Store.

The average Family Dollar fan in United States is 42.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Ohio. Top brand affinities include Dollar General, Dollar Tree, Citi Trends, with strongest over-indexing on Dollar General (6.78× the country average). Demographically, the Family Dollar audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: TV series

Demographics of Family Dollar fans

Demographic split for Family Dollar audience in United States
MetricValue
Female70.4%
Male29.6%
Average age42.0
Estimated audience size23,646,543

Audience persona

The typical Family Dollar fan in United States is more female, around 42.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Dollar General.

Top regions in United States

Top regions ranked by reach for Family Dollar in United States
RegionReachAffinity
Texas3,236,6421.59×
Florida1,693,8761.06×
Ohio1,213,0701.67×
New York1,099,2210.83×
Georgia1,068,8491.47×
Michigan1,049,9101.7×
North Carolina1,044,4361.47×
Pennsylvania945,2971.19×
Illinois782,2440.99×
Louisiana664,4902.18×
California660,4400.25×
Virginia569,8630.99×
South Carolina564,9021.59×
Indiana561,2171.3×
Tennessee502,3041.06×
New Jersey457,2040.76×
Alabama431,1931.31×
Maryland429,3731.06×
Missouri426,1261.12×
Kentucky410,0821.38×
Arizona399,3830.83×
Mississippi372,0481.91×
Oklahoma359,1011.37×
Massachusetts354,4520.76×
Wisconsin330,0090.93×
Colorado273,7040.73×
New Mexico229,2601.93×
Connecticut227,8080.96×
Arkansas220,9701.13×
West Virginia207,5081.88×
Nevada170,1060.74×
Utah158,9660.75×
Kansas149,6170.8×
Minnesota135,4790.4×
Iowa117,7830.6×
Idaho115,7100.98×
Rhode Island109,4921.45×
Nebraska99,5600.84×
Maine84,2590.99×
Delaware68,9521.06×
New Hampshire49,7290.53×
South Dakota45,1210.83×
Wyoming41,6671.19×
Washington, District of Columbia38,0090.53×
Montana37,7180.57×
North Dakota33,9290.7×
Washington32,9140.07×
Oregon23,3550.09×
Vermont17,3040.42×
Hawaii3,4580.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Family Dollar audience
BrandAffinityCategory
Dollar General6.78×Shopping
Dollar Tree5.44×Shopping
Citi Trends13.08×Shopping
Five Below3.8×Shopping
The UPS Store2.75×Shopping
Aldi2.33×Shopping
Walgreens2.29×Shopping
Big Lots6.19×Home & Garden
Yahoo! Finance2.32×Business & Career
Hobby Lobby1.84×Home & Garden
Aaron's6.72×Technology & Electronics
Ollie's Bargain Outlet5.59×Shopping
Best Buy1.64×Shopping
AutoZone1.63×Cars & Mobility
Macy's1.53×Shopping
J. C. Penney1.96×Shopping
Rent-A-Center4.05×Home & Garden
Kroger1.69×Food & Beverages
Short Message Service2.07×Technology & Electronics
Discount stores1.84×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Family Dollar audience
TraitClusterScore
Price SensitivityPREMIUM2
Family OrientationCONSERVATISM1.86
Risk AppetiteTHRILL1.73
IndulgenceJOY1.66
Luxury OrientationPREMIUM1.42
ExtroversionTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Family Dollar
CountryShare
United States96.4%
Japan0.4%
China0.4%

See Family Dollar audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Family Dollar have in United States?

Family Dollar has an estimated audience of 23,646,543 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Family Dollar fans?

70.4% of Family Dollar fans are female, 29.6% are male, with an average age of 42.0 years.

Which brands do Family Dollar fans like most?

Family Dollar fans show strongest brand affinity for Dollar General (6.78×), Dollar Tree (5.44×), and Citi Trends (13.08×) over the country average.

Where do Family Dollar fans live in United States?

Family Dollar fans in United States are most concentrated in Texas (reach 3,236,642), Florida (reach 1,693,876), and Ohio (reach 1,213,070). These three regions account for the largest share of the active audience.

What other brands do Family Dollar fans also like?

Beyond Family Dollar itself, the audience over-indexes on Dollar Tree (5.44×), Citi Trends (13.08×), Five Below (3.8×), and The UPS Store (2.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Family Dollar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.