Rascasse Audience Intelligence

Family Dollar Target Market in United States

A data profile of the people who buy, follow and care about Family Dollar in United States — modelled from more than twelve digital signal sources. Family Dollar has an estimated audience of 23,847,335 people in United States.

#14among TV series in United States#134among Brand in United States#60in Fashion & Accessoires

The average Family Dollar fan in United States is 42.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Ohio.

Top brand affinities include Dollar General, Dollar Tree, Citi Trends, with strongest over-indexing on Dollar General (6.78× the country average).

Demographically, the Family Dollar audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Price Sensitivity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Family Dollar fan in United States is more female, around 42.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Dollar General.

Category: Fashion & Accessoires · Type: Brand · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Family Dollar profile in United States.

Audience size
23.8M
in United States
Gender
70.4%♀
29.6% male
Age
42.0
average years
Country rank
#1305
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Family Dollar

70.4% are female, 29.6% are male, average age 42.0.

Fig. 02

Gender split

70.4%
Female
29.6%
Male
Demographic split for Family Dollar audience in United States
MetricValue
Female70.4%
Male29.6%
Average age42.0
Estimated audience size23,847,335
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Family Dollar audience in United States
Age bracketShare%
16-1912%
20-2919%
30-3920%
40-4923%
50+25%
Fig. 04

Worldwide distribution

96.4%

of the worldwide Family Dollar audience comes from United States.

Worldwide audience distribution share by country for Family Dollar
CountryShare
United States96.4%
Japan0.4%
China0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Family Dollar audience in United States is strongest.

Fig. 05

Top regions by affinity

Family Dollar customers by region in United States
#RegionReachAffinity×
01Louisiana~600K2.10×
02New Mexico~200K2.02×
03Mississippi~400K1.88×
04West Virginia~200K1.84×
05Michigan~1M1.68×
06Texas~3.5M1.61×
07Rhode Island~100K1.56×
08South Carolina~600K1.55×
09Ohio~1M1.54×
10Georgia~1M1.40×
11North Carolina~1M1.40×
12Wyoming~50K1.37×
13Oklahoma~400K1.35×
14Kentucky~400K1.31×
15Indiana~500K1.24×
16Alabama~400K1.23×
17Pennsylvania~900K1.12×
18Florida~2M1.11×
19Missouri~400K1.09×
20Arkansas~200K1.09×
21Maryland~400K1.08×
22Idaho~100K1.08×
23Maine~90K1.07×
24Delaware~70K1.05×
25Arizona~500K1.01×
26Connecticut~200K1.00×
27Tennessee~500K0.99×
28Illinois~800K0.96×
29Virginia~500K0.93×
30South Dakota~50K0.91×
31Wisconsin~300K0.90×
32Nevada~200K0.82×
33Nebraska~100K0.82×
34New York~1M0.81×
35New Jersey~500K0.81×
36Utah~200K0.80×
37Colorado~300K0.76×
38Kansas~100K0.76×
39Massachusetts~400K0.75×
40North Dakota~40K0.74×
41Montana~50K0.72×
42Iowa~100K0.57×
43New Hampshire~50K0.57×
44Washington, District of Columbia~40K0.56×
45Vermont~20K0.40×
46Minnesota~100K0.39×
47Alaska~20K0.31×
48California~600K0.23×
49Oregon~20K0.08×
50Washington~30K0.06×
Fig. 06

Affinity by region

Affinity by region — Family Dollar, United States
0.06×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Family Dollar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Family Dollar audience
#·InterestCategoryAffinity×
01Citi TrendsShopping13.08×
02Dollar GeneralShopping6.78×
03Aaron'sTechnology & Electronics6.72×
04Big LotsHome & Garden6.19×
05Ollie's Bargain OutletShopping5.59×
06Dollar TreeShopping5.44×
07Rent-A-CenterHome & Garden4.05×
08Five BelowShopping3.80×
09The UPS StoreShopping2.75×
10AldiShopping2.33×
11Yahoo! FinanceBusiness & Career2.32×
12WalgreensShopping2.29×
13Short Message ServiceTechnology & Electronics2.07×
14J. C. PenneyShopping1.96×
15Hobby LobbyHome & Garden1.84×
16KrogerFood & Beverages1.69×
17Best BuyShopping1.64×
18AutoZoneCars & Mobility1.63×
19Macy'sShopping1.53×
20Trader Joe'sShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Family Dollar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Family Dollar audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.71×
MindfulnessBALANCE1.41×
IndulgenceJOY1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Family Dollar audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.93×
Early Adopter MentalityPOWER0.94×
Sports ActivityPOWER0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Family Dollar's target market in United States?

Family Dollar's target market in United States covers an estimated 23,847,335 people, concentrated in Texas and Florida.

02

What is the gender split and age of Family Dollar customers?

70.4% of the Family Dollar audience are female, 29.6% are male, with an average age of 42.0 years.

03

Which brands do Family Dollar fans like most?

Family Dollar fans show strongest brand affinity for Dollar General (6.78×), Dollar Tree (5.44×), and Citi Trends (13.08×) over the country average.

04

Where do Family Dollar fans live in United States?

Family Dollar fans in United States are most concentrated in Texas (reach ~3.5M), Florida (reach ~2M), and Ohio (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Family Dollar fans also like?

Beyond Family Dollar itself, the audience over-indexes on Dollar Tree (5.44×), Citi Trends (13.08×), Five Below (3.8×), and The UPS Store (2.75×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Family Dollar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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