Rascasse Audience Intelligence

Citi Trends Target Market in United States

A data profile of the people who buy, follow and care about Citi Trends in United States — modelled from more than twelve digital signal sources. Citi Trends has an estimated audience of 3,617,358 people in United States.

#2among Apparel in United States#914among Brand in United States#184in Shopping

The average Citi Trends fan in United States is 39.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Georgia.

Top brand affinities include Rainbow Shop, Super GT, Rainbow Shops, with strongest over-indexing on Rainbow Shop (128.23× the country average).

Demographically, the Citi Trends audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Citi Trends fan in United States is more female, around 39.3 years old, with strong Quality Awareness tendencies and a notable affinity for Rainbow Shop.

Category: Shopping · Type: Brand · Subtype: Apparel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Citi Trends profile in United States.

Audience size
3.6M
in United States
Gender
85.3%♀
14.7% male
Age
39.3
average years
Country rank
#8768
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Citi Trends

85.3% are female, 14.7% are male, average age 39.3.

Fig. 02

Gender split

85.3%
Female
14.7%
Male
Demographic split for Citi Trends audience in United States
MetricValue
Female85.3%
Male14.7%
Average age39.3
Estimated audience size3,617,358
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Citi Trends audience in United States
Age bracketShare%
16-1912%
20-2924%
30-3927%
40-4923%
50+14%
Fig. 04

Worldwide distribution

97.2%

of the worldwide Citi Trends audience comes from United States.

Worldwide audience distribution share by country for Citi Trends
CountryShare
United States97.2%
Canada0.6%
India0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Citi Trends audience in United States is strongest.

Fig. 05

Top regions by affinity

Citi Trends customers by region in United States
#RegionReachAffinity×
01Mississippi~200K5.77×
02Louisiana~200K4.89×
03Alabama~200K3.82×
04South Carolina~200K3.78×
05Georgia~300K2.99×
06Arkansas~80K2.73×
07North Carolina~200K2.39×
08Tennessee~100K1.92×
09Indiana~100K1.72×
10Ohio~200K1.65×
11Florida~300K1.40×
12Oklahoma~50K1.40×
13Kentucky~60K1.37×
14Texas~400K1.36×
15Michigan~100K1.29×
16Missouri~70K1.22×
17Virginia~100K1.21×
18Illinois~100K1.08×
19Delaware~9K0.95×
20Wisconsin~40K0.82×
21Iowa~20K0.75×
22Wyoming~4K0.74×
23Alaska~5K0.73×
24Connecticut~20K0.72×
25Nevada~20K0.69×
26Kansas~20K0.69×
27Maryland~40K0.66×
28Montana~6K0.66×
29Idaho~9K0.55×
30South Dakota~4K0.52×
31North Dakota~4K0.52×
32Minnesota~20K0.49×
33Pennsylvania~50K0.46×
34Maine~5K0.45×
35Rhode Island~5K0.44×
36Hawaii~6K0.41×
37Nebraska~7K0.40×
38Washington, District of Columbia~4K0.38×
39Massachusetts~20K0.37×
40New York~60K0.33×
41New Hampshire~4K0.32×
42New Mexico~5K0.31×
43Utah~8K0.27×
44West Virginia~4K0.27×
45Oregon~8K0.21×
46California~60K0.16×
47New Jersey~10K0.16×
48Washington~9K0.13×
49Colorado~7K0.13×
50Arizona~9K0.12×
Fig. 06

Affinity by region

Affinity by region — Citi Trends, United States
0.12×1.00×5.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Citi Trends audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Citi Trends audience
#·InterestCategoryAffinity×
01Samut Songkhram ProvinceTravel & Leisure157.90×
02Rainbow ShopShopping128.23×
03Super GTSports120.38×
04LibreOfficeTechnology & Electronics68.56×
05Paul Mitchell (broadcaster)Movies & TV62.48×
06FLCLMovies & TV62.25×
07The Little Mermaid (franchise)Movies & TV35.59×
08Rainbow ShopsFashion & Accessoires29.81×
09Paperless PostShopping23.82×
10Key FoodShopping21.56×
11Ross StoresFashion & Accessoires20.86×
12MacKenzie-ChildsHome & Garden19.09×
13Oscar IsaacMovies & TV14.38×
14Ollie's Bargain OutletShopping11.46×
15Family DollarFashion & Accessoires7.98×
16Five BelowShopping7.67×
17DuckDuckGoInternet & Social Media7.24×
18Dollar TreeShopping5.97×
19DesignerHome & Garden4.76×
20The UPS StoreShopping3.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Citi Trends audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Citi Trends audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.46×
IndulgenceJOY1.42×
TravellingTHRILL1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Citi Trends audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.78×
Career OrientationPOWER0.79×
Community OrientationOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Citi Trends's target market in United States?

Citi Trends's target market in United States covers an estimated 3,617,358 people, concentrated in Texas and Florida.

02

What is the gender split and age of Citi Trends customers?

85.3% of the Citi Trends audience are female, 14.7% are male, with an average age of 39.3 years.

03

Which brands do Citi Trends fans like most?

Citi Trends fans show strongest brand affinity for Rainbow Shop (128.23×), Super GT (120.38×), and Rainbow Shops (29.81×) over the country average.

04

Where do Citi Trends fans live in United States?

Citi Trends fans in United States are most concentrated in Texas (reach ~400K), Florida (reach ~300K), and Georgia (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Citi Trends fans also like?

Beyond Citi Trends itself, the audience over-indexes on Super GT (120.38×), Rainbow Shops (29.81×), Paul Mitchell (broadcaster) (62.48×), and LibreOffice (68.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Citi Trends audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Citi Trends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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