Citi Trends Audience in United States

Citi Trends logo

Citi Trends has an estimated audience of 3,393,761 people in United States. 85.3% are female, 14.7% are male, average age 39.3. Top regions: Texas, Georgia, Florida. Top brand affinities: Rainbow Shop, Super GT, Paul Mitchell (broadcaster), Rainbow Shops, LibreOffice.

The average Citi Trends fan in United States is 39.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, Florida. Top brand affinities include Rainbow Shop, Super GT, Paul Mitchell (broadcaster), with strongest over-indexing on Rainbow Shop (128.23× the country average). Demographically, the Citi Trends audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Apparel

Demographics of Citi Trends fans

Demographic split for Citi Trends audience in United States
MetricValue
Female85.3%
Male14.7%
Average age39.3
Estimated audience size3,393,761

Audience persona

The typical Citi Trends fan in United States is more female, around 39.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Rainbow Shop.

Top regions in United States

Top regions ranked by reach for Citi Trends in United States
RegionReachAffinity
Texas379,4261.3×
Georgia327,4903.13×
Florida313,0961.36×
North Carolina254,8202.5×
Louisiana219,8575.02×
South Carolina202,8803.97×
Ohio184,5231.76×
Alabama179,4663.79×
Mississippi160,8865.75×
Tennessee128,4021.89×
Illinois124,3841.1×
Michigan121,3351.37×
Indiana108,9031.76×
Virginia103,3211.25×
Arkansas78,6832.81×
Missouri65,1021.19×
New York62,7900.33×
Kentucky56,7041.33×
Oklahoma53,0681.41×
California50,5730.14×
Pennsylvania49,8130.44×
Wisconsin43,9420.86×
Maryland31,6580.54×
Connecticut21,6900.64×
Massachusetts21,0480.31×
Iowa20,4510.73×
Minnesota20,3120.42×
Nevada19,2350.59×
Kansas16,9670.63×
New Jersey10,7920.13×
Delaware8,2380.88×
Nebraska5,7110.34×
Rhode Island3,7610.35×
Arizona3,3350.05×
Washington, District of Columbia3,2380.32×
Colorado3,2180.06×
Washington2,7920.04×
West Virginia1,6300.1×
Oregon1,2090.03×
Utah7850.03×
New Mexico6870.04×
Hawaii6510.04×
New Hampshire6010.04×
Maine3650.03×
North Dakota3240.05×
South Dakota3020.04×
Idaho2490.01×
Vermont2470.04×
Alaska1620.02×
Montana1570.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Citi Trends audience
BrandAffinityCategory
Rainbow Shop128.23×Shopping
Super GT120.38×Sports
Paul Mitchell (broadcaster)62.48×Movies & TV
Rainbow Shops29.81×Fashion & Accessoires
LibreOffice68.56×Technology & Electronics
Dollar Tree5.97×Shopping
Five Below7.67×Shopping
Family Dollar7.98×Fashion & Accessoires
FLCL62.25×Movies & TV
The Little Mermaid (franchise)35.59×Movies & TV
Key Food21.56×Shopping
Oscar Isaac14.38×Movies & TV
Paperless Post23.82×Shopping
Ollie's Bargain Outlet11.46×Shopping
Ross Stores20.86×Fashion & Accessoires
The UPS Store3.83×Shopping
Designer4.76×Home & Garden
DuckDuckGo7.24×Internet & Social Media
MacKenzie-Childs19.09×Home & Garden
Samut Songkhram Province157.9×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Citi Trends audience
TraitClusterScore
Price SensitivityPREMIUM2.18
Luxury OrientationPREMIUM2.17
Family OrientationCONSERVATISM1.53
IndulgenceJOY1.48
Convenience OrientationPREMIUM1.46
ExtroversionTHRILL1.45

Worldwide distribution

Worldwide audience distribution share by country for Citi Trends
CountryShare
United States97.2%
Canada0.6%
China0.4%

See Citi Trends audiences in other countries

More Apparel audiences in United States

Frequently asked questions

How many fans does Citi Trends have in United States?

Citi Trends has an estimated audience of 3,393,761 people in United States, concentrated in Texas and Georgia.

What is the gender split and age of Citi Trends fans?

85.3% of Citi Trends fans are female, 14.7% are male, with an average age of 39.3 years.

Which brands do Citi Trends fans like most?

Citi Trends fans show strongest brand affinity for Rainbow Shop (128.23×), Super GT (120.38×), and Paul Mitchell (broadcaster) (62.48×) over the country average.

Where do Citi Trends fans live in United States?

Citi Trends fans in United States are most concentrated in Texas (reach 379,426), Georgia (reach 327,490), and Florida (reach 313,096). These three regions account for the largest share of the active audience.

What other brands do Citi Trends fans also like?

Beyond Citi Trends itself, the audience over-indexes on Super GT (120.38×), Paul Mitchell (broadcaster) (62.48×), Rainbow Shops (29.81×), and LibreOffice (68.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Citi Trends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.