Rascasse Audience Intelligence

Paul Mitchell (broadcaster) Audience in United States

A data profile of the people who buy, follow and care about Paul Mitchell (broadcaster) in United States — modelled from more than twelve digital signal sources. Paul Mitchell (broadcaster) has an estimated audience of 731,035 people in United States.

#137among TV personality in United States#6813among Person in United States#5405in Movies & TV

The average Paul Mitchell (broadcaster) fan in United States is 31.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Citi Trends, Great Clips, Pacific Life, with strongest over-indexing on Citi Trends (62.48× the country average).

Demographically, the Paul Mitchell (broadcaster) audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paul Mitchell (broadcaster) fan in United States is more female, around 31.9 years old, with strong Indulgence tendencies and a notable affinity for Citi Trends.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paul Mitchell (broadcaster) profile in United States.

Audience size
731K
in United States
Gender
70.2%♀
29.8% male
Age
31.9
average years
Country rank
#29117
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paul Mitchell (broadcaster) fans

70.2% are female, 29.8% are male, average age 31.9.

Fig. 02

Gender split

70.2%
Female
29.8%
Male
Demographic split for Paul Mitchell (broadcaster) audience in United States
MetricValue
Female70.2%
Male29.8%
Average age31.9
Estimated audience size731,035
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Paul Mitchell (broadcaster) audience in United States
Age bracketShare%
16-1940%
20-2919%
30-3919%
40-4914%
50+8%
Fig. 04

Worldwide distribution

59.4%

of the worldwide Paul Mitchell (broadcaster) audience comes from United States.

Worldwide audience distribution share by country for Paul Mitchell (broadcaster)
CountryShare
United States59.4%
Germany11.6%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paul Mitchell (broadcaster) audience in United States is strongest.

Fig. 05

Top regions by affinity

Paul Mitchell (broadcaster) fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~20K5.60×
02South Carolina~30K2.43×
03Nevada~20K2.13×
04Utah~10K1.85×
05Louisiana~20K1.73×
06Kentucky~20K1.63×
07Delaware~3K1.55×
08Missouri~20K1.52×
09Arkansas~9K1.46×
10Washington~20K1.36×
11Kansas~8K1.33×
12Rhode Island~3K1.25×
13Oklahoma~10K1.24×
14Ohio~30K1.20×
15Tennessee~20K1.08×
16New Mexico~4K1.03×
17California~80K1.00×
18Alabama~10K0.99×
19Indiana~10K0.95×
20Texas~60K0.94×
21Hawaii~3K0.92×
22South Dakota~2K0.92×
23Arizona~10K0.84×
24New Hampshire~2K0.81×
25Connecticut~6K0.80×
26Colorado~9K0.78×
27Michigan~10K0.76×
28Illinois~20K0.75×
29North Carolina~20K0.74×
30Florida~40K0.72×
31Georgia~20K0.69×
32Wisconsin~7K0.66×
33North Dakota<1K0.63×
34Maryland~8K0.61×
35Virginia~10K0.60×
36Mississippi~4K0.60×
37West Virginia~2K0.60×
38Alaska<1K0.60×
39Vermont<1K0.59×
40Maine~2K0.57×
41Oregon~5K0.56×
42Montana~1K0.54×
43Massachusetts~8K0.52×
44New Jersey~9K0.50×
45Nebraska~2K0.50×
46New York~20K0.49×
47Washington, District of Columbia~1K0.49×
48Iowa~3K0.48×
49Pennsylvania~10K0.47×
50Minnesota~4K0.39×
Fig. 06

Affinity by region

Affinity by region — Paul Mitchell (broadcaster), United States
0.39×1.00×5.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paul Mitchell (broadcaster) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paul Mitchell (broadcaster) audience
#·InterestCategoryAffinity×
01Citi TrendsShopping62.48×
02Pacific LifeBusiness & Career55.09×
03Key FoodShopping20.00×
04James BluntMusic & Radio20.00×
05LibreOfficeTechnology & Electronics20.00×
06Corner Bakery CafeFood & Beverages19.88×
07Soho House (club)Business & Career17.85×
08Paul StanleyMusic & Radio13.39×
09DiptyqueBeauty & Wellness12.67×
10Paperless PostShopping10.73×
11Emily OsmentMovies & TV10.24×
12Great ClipsBeauty & Wellness8.54×
13Brooks BrothersFashion & Accessoires7.70×
14Mineral waterFood & Beverages5.00×
15MarshallsFashion & Accessoires3.99×
16Hair conditionerBeauty & Wellness3.33×
17Best BuyShopping3.23×
18Bath and BodyworksShopping3.15×
19Britney SpearsMusic & Radio2.69×
20Nordstrom rackFashion & Accessoires2.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paul Mitchell (broadcaster) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paul Mitchell (broadcaster) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.13×
Pet OwnershipJOY1.62×
Luxury OrientationPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paul Mitchell (broadcaster) audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.81×
TraditionCONSERVATISM0.81×
Early Adopter MentalityPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paul Mitchell (broadcaster) have in United States?

Paul Mitchell (broadcaster) has an estimated audience of 731,035 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Paul Mitchell (broadcaster) fans?

70.2% of Paul Mitchell (broadcaster) fans are female, 29.8% are male, with an average age of 31.9 years.

03

Which brands do Paul Mitchell (broadcaster) fans like most?

Paul Mitchell (broadcaster) fans show strongest brand affinity for Citi Trends (62.48×), Great Clips (8.54×), and Pacific Life (55.09×) over the country average.

04

Where do Paul Mitchell (broadcaster) fans live in United States?

Paul Mitchell (broadcaster) fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Paul Mitchell (broadcaster) fans also like?

Beyond Paul Mitchell (broadcaster) itself, the audience over-indexes on Great Clips (8.54×), Pacific Life (55.09×), Key Food (20×), and Marshalls (3.99×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Paul Mitchell (broadcaster). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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