Paul Mitchell (broadcaster) Audience in United States

Paul Mitchell (broadcaster) logo

Paul Mitchell (broadcaster) has an estimated audience of 737,464 people in United States. 70.2% are female, 29.8% are male, average age 31.9. Top regions: California, Texas, Florida. Top brand affinities: Citi Trends, Great Clips, Autism Awareness, Diabetes mellitus awareness, Microblogging.

The average Paul Mitchell (broadcaster) fan in United States is 31.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Citi Trends, Great Clips, Autism Awareness, with strongest over-indexing on Citi Trends (48.76× the country average). Demographically, the Paul Mitchell (broadcaster) audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Paul Mitchell (broadcaster) fans

Demographic split for Paul Mitchell (broadcaster) audience in United States
MetricValue
Female70.2%
Male29.8%
Average age31.9
Estimated audience size737,464

Audience persona

The typical Paul Mitchell (broadcaster) fan in United States is more female, around 31.9 years old, with strong Indulgence tendencies and a notable affinity for Citi Trends.

Top regions in United States

Top regions ranked by reach for Paul Mitchell (broadcaster) in United States
RegionReachAffinity
California84,1731.04×
Texas61,8210.98×
Florida36,6030.73×
Ohio28,2791.24×
South Carolina27,7322.5×
Washington21,0161.42×
Idaho20,8005.62×
New York20,5720.5×
Illinois19,5290.79×
Missouri18,3301.54×
Louisiana16,7681.76×
North Carolina16,6280.75×
Tennessee16,0281.08×
Kentucky15,8651.72×
Nevada15,7332.21×
Georgia15,2950.67×
Michigan14,7830.77×
Indiana12,9750.96×
Utah12,8941.95×
Arizona12,3120.82×
Pennsylvania11,6100.47×
Virginia10,8000.6×
Oklahoma10,2811.26×
Alabama10,0490.98×
Colorado9,4110.81×
New Jersey9,3370.5×
Arkansas8,8671.46×
Kansas7,6101.31×
Maryland7,4900.59×
Wisconsin7,4260.67×
Massachusetts7,4210.51×
Connecticut5,8670.79×
Oregon4,4040.52×
Minnesota3,7150.35×
New Mexico3,5730.97×
Mississippi3,2540.54×
Delaware3,1521.55×
Rhode Island2,9281.25×
Hawaii2,7100.85×
Iowa2,5540.42×
New Hampshire2,1650.74×
West Virginia1,7980.52×
Nebraska1,5590.42×
South Dakota1,5220.89×
Maine1,2570.48×
Washington, District of Columbia8580.39×
Montana7940.39×
North Dakota7130.47×
Alaska6890.44×
Vermont5600.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paul Mitchell (broadcaster) audience
BrandAffinityCategory
Citi Trends48.76×Shopping
Great Clips15.02×Beauty & Wellness
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Key Food15.85×Shopping
Hair conditioner5.24×Beauty & Wellness
Paul Stanley18.09×Music & Radio
Charles, Prince of Wales18.87×Politics & Society
Marshalls2.88×Fashion & Accessoires
Eyelash extensions4.11×Beauty & Wellness
Diaper bag3.89×Kids & Family
Diptyque13.04×Beauty & Wellness
Planet Fitness2.19×Sports
Makeup Tutorials3.69×Beauty & Wellness
Pacific Life28.35×Business & Career
Non-fiction books4.09×Literature
Soho House (club)16.13×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paul Mitchell (broadcaster) audience
TraitClusterScore
IndulgenceJOY1.72
Pet OwnershipJOY1.51
Luxury OrientationPREMIUM1.38
ExtroversionTHRILL1.37
CreativityOPEN1.28
Convenience OrientationPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Paul Mitchell (broadcaster)
CountryShare
United States59.7%
Germany11.5%
United Kingdom4.7%

See Paul Mitchell (broadcaster) audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Paul Mitchell (broadcaster) have in United States?

Paul Mitchell (broadcaster) has an estimated audience of 737,464 people in United States, concentrated in California and Texas.

What is the gender split and age of Paul Mitchell (broadcaster) fans?

70.2% of Paul Mitchell (broadcaster) fans are female, 29.8% are male, with an average age of 31.9 years.

Which brands do Paul Mitchell (broadcaster) fans like most?

Paul Mitchell (broadcaster) fans show strongest brand affinity for Citi Trends (48.76×), Great Clips (15.02×), and Autism Awareness (19.03×) over the country average.

Where do Paul Mitchell (broadcaster) fans live in United States?

Paul Mitchell (broadcaster) fans in United States are most concentrated in California (reach 84,173), Texas (reach 61,821), and Florida (reach 36,603). These three regions account for the largest share of the active audience.

What other brands do Paul Mitchell (broadcaster) fans also like?

Beyond Paul Mitchell (broadcaster) itself, the audience over-indexes on Great Clips (15.02×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paul Mitchell (broadcaster). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.