Diptyque Audience in United States

Diptyque logo

Diptyque has an estimated audience of 1,955,280 people in United States. 70.3% are female, 29.7% are male, average age 35.7. Top regions: California, New York, Texas. Top brand affinities: Bath and Bodyworks, WoodWick Candles, Scott Eastwood, Purple (magazine), Parfum.

The average Diptyque fan in United States is 35.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Bath and Bodyworks, WoodWick Candles, Scott Eastwood, with strongest over-indexing on Bath and Bodyworks (11.83× the country average). Demographically, the Diptyque audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Scents & Oils

Demographics of Diptyque fans

Demographic split for Diptyque audience in United States
MetricValue
Female70.3%
Male29.7%
Average age35.7
Estimated audience size1,955,280

Audience persona

The typical Diptyque fan in United States is more female, around 35.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Bath and Bodyworks.

Top regions in United States

Top regions ranked by reach for Diptyque in United States
RegionReachAffinity
California649,2643.02×
New York478,2234.38×
Texas216,4851.29×
Florida137,0071.03×
New Jersey104,4442.1×
Illinois97,7121.5×
Massachusetts85,8362.23×
Georgia79,2071.31×
Washington64,8701.65×
Virginia61,6941.3×
Pennsylvania60,9450.93×
North Carolina52,8660.9×
Michigan48,4790.95×
Maryland38,8671.16×
Ohio38,2630.64×
Arizona31,2100.78×
Tennessee30,7810.78×
Nevada30,1601.59×
Connecticut24,7131.26×
Washington, District of Columbia23,0073.91×
Colorado22,9110.74×
Oregon22,1560.99×
Indiana20,6930.58×
Missouri18,7010.59×
Minnesota18,6320.67×
Louisiana17,7130.7×
South Carolina17,2780.59×
Wisconsin16,1260.55×
Hawaii13,5471.61×
Alabama13,5430.5×
Kentucky12,5360.51×
Utah11,7810.67×
Oklahoma11,0850.51×
Arkansas8,4910.53×
Kansas7,6640.5×
Rhode Island6,6901.07×
Iowa6,5790.41×
Mississippi5,9990.37×
New Hampshire5,5580.72×
Maine4,6580.67×
Nebraska4,2490.43×
New Mexico4,2120.43×
Idaho4,0780.42×
Delaware3,8840.72×
West Virginia3,0860.34×
Vermont2,6320.77×
Montana2,0420.38×
Alaska1,9550.47×
South Dakota1,2850.28×
North Dakota1,0810.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diptyque audience
BrandAffinityCategory
Bath and Bodyworks11.83×Shopping
WoodWick Candles47.28×Home & Garden
Scott Eastwood15.32×Movies & TV
Purple (magazine)7.63×Arts & Culture
Parfum13.98×Beauty & Wellness
LibreOffice27.23×Technology & Electronics
Designer3.5×Home & Garden
Aesop12.46×Beauty & Wellness
Dries van Noten14.88×Fashion & Accessoires
Rachel Roy22.71×Fashion & Accessoires
Emilio Pucci12.54×Fashion & Accessoires
KNOX24.68×Home & Garden
Francis Kurkdjian26.83×Beauty & Wellness
Nicole Richie15.29×Movies & TV
Behati Prinsloo20.53×Fashion & Accessoires
Religion1.68×Business & Career
PartyLite Candles41.76×Home & Garden
Macy's1.9×Shopping
Burlington2.6×Fashion & Accessoires
Rosie Huntington-Whiteley11.7×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diptyque audience
TraitClusterScore
Luxury OrientationPREMIUM3.72
Design AffinityPREMIUM3.25
Quality AwarenessPREMIUM2.57
LGBTQ+ IdentityOPEN2.5
IndulgenceJOY1.95
SustainabilityBALANCE1.93

Worldwide distribution

Worldwide audience distribution share by country for Diptyque
CountryShare
Japan19.0%
United States16.4%
United Kingdom8.0%

See Diptyque audiences in other countries

More Scents & Oils audiences in United States

Frequently asked questions

How many fans does Diptyque have in United States?

Diptyque has an estimated audience of 1,955,280 people in United States, concentrated in California and New York.

What is the gender split and age of Diptyque fans?

70.3% of Diptyque fans are female, 29.7% are male, with an average age of 35.7 years.

Which brands do Diptyque fans like most?

Diptyque fans show strongest brand affinity for Bath and Bodyworks (11.83×), WoodWick Candles (47.28×), and Scott Eastwood (15.32×) over the country average.

Where do Diptyque fans live in United States?

Diptyque fans in United States are most concentrated in California (reach 649,264), New York (reach 478,223), and Texas (reach 216,485). These three regions account for the largest share of the active audience.

What other brands do Diptyque fans also like?

Beyond Diptyque itself, the audience over-indexes on WoodWick Candles (47.28×), Scott Eastwood (15.32×), Purple (magazine) (7.63×), and Parfum (13.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diptyque. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.