Rascasse Audience Intelligence

Diptyque Target Market in United States

Diptyque has an estimated audience of 1.7M people in United States.

#2among Scents & Oils in United States
#1791among brands in United States#239in Beauty & Wellness

The average Diptyque fan in United States is 36.4 years old, more female, and lives primarily in California.

By number of fans, Diptyque ranks #2 among the 13 objects in Scents & Oils in United States — 17.4× the group median.

Its fans are 6.2 years younger than the group average of 42.6.

Women make up 70.3% of the fan base, 14.3 percentage points fewer than the group average.

Compared with the other 12 objects in Scents & Oils, Diptyque fans stand out for their interest in WoodWick Candles, PartyLite Candles and LibreOffice.

Most fans live in California, New York, Texas.

Top affinities include WoodWick Candles, PartyLite Candles, LibreOffice, with strongest over-indexing on WoodWick Candles (47.28× the country average).

Demographically, the Diptyque audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Design Affinity, Indulgence.

The typical Diptyque fan in United States is more female, around 36.4 years old, with strong Design Affinity tendencies and a notable affinity for WoodWick Candles.

Category: Beauty & Wellness · Type: Brand · Subtype: Scents & Oils

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.7M
in United States
Gender
70.3%♀
29.7% male
Age
36.4
average years
Country rank
#16228
among all objects in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Diptyque

70.3% are female, 29.7% are male, average age 36.4.

Fig. 02

Gender split

70.3%
Female
29.7%
Male
Demographic split for Diptyque audience in United States
MetricValue
Female70.3%
Male29.7%
Average age36.4
Estimated audience size1.7M
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Diptyque audience in United States
Age bracketShare%
16-2428%
25-3421%
35-4419%
45-5418%
55+14%
Fig. 04

Worldwide distribution

15.3%

of the worldwide Diptyque audience comes from United States.

Worldwide audience distribution share by country for Diptyque
CountryShare
Japan20.3%
United States15.3%
Taiwan7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Diptyque customers by region in United States
#RegionReachAffinity×
01New York~400K4.00×
02Washington, District of Columbia~10K3.73×
03California~600K2.80×
04Massachusetts~80K2.15×
05New Jersey~100K2.02×
06Nevada~30K1.61×
07Hawaii~10K1.61×
08Washington~60K1.56×
09Illinois~100K1.45×
10Texas~200K1.31×
11Georgia~80K1.29×
12Virginia~60K1.28×
13Connecticut~20K1.23×
14Maryland~40K1.20×
15Florida~100K1.07×
16Rhode Island~6K1.06×
17Oregon~20K0.96×
18Pennsylvania~60K0.91×
19Michigan~50K0.91×
20North Carolina~50K0.88×
21Vermont~3K0.86×
22Tennessee~30K0.83×
23Arizona~30K0.82×
24Louisiana~20K0.78×
25Colorado~20K0.77×
26New Hampshire~5K0.77×
27Delaware~4K0.76×
28Maine~5K0.74×
29Utah~10K0.71×
30Alaska~3K0.69×
31Minnesota~20K0.66×
32Ohio~40K0.63×
33South Carolina~20K0.61×
34Indiana~20K0.60×
35Missouri~20K0.60×
36Oklahoma~10K0.59×
37Arkansas~9K0.59×
38Wisconsin~20K0.58×
39Montana~3K0.58×
40North Dakota~2K0.58×
41Alabama~10K0.57×
42Kentucky~10K0.56×
43Kansas~9K0.56×
44New Mexico~6K0.56×
45South Dakota~3K0.56×
46Nebraska~6K0.54×
47Idaho~5K0.54×
48West Virginia~5K0.54×
49Iowa~8K0.51×
50Mississippi~8K0.50×
Fig. 06

Affinity by region

Affinity by region — Diptyque, United States
0.50×1.00×4.00×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Diptyque audience vs. the country average
#·InterestCategoryAffinity×
01WoodWick CandlesHome & Garden47.28×
02PartyLite CandlesHome & Garden41.76×
03LibreOfficeTechnology & Electronics27.23×
04Francis KurkdjianBeauty & Wellness26.83×
05KNOXHome & Garden24.68×
06Rachel RoyFashion & Accessoires22.71×
07Behati PrinslooFashion & Accessoires20.53×
08Christian SirianoFashion & Accessoires18.16×
09Scott EastwoodMovies & TV15.32×
10Nicole RichieMovies & TV15.29×
11Dries van NotenFashion & Accessoires14.88×
12ParfumBeauty & Wellness13.98×
13Emilio PucciFashion & Accessoires12.54×
14AesopBeauty & Wellness12.46×
15Rosie Huntington-WhiteleyFashion & Accessoires11.70×
16GoyardFashion & Accessoires10.26×
17Purple (magazine)Arts & Culture7.63×
18DesignerHome & Garden3.50×
19Fashion NovaShopping2.22×
20ReligionBusiness & Career1.68×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Diptyque audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Diptyque audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.45×
IndulgenceJOY1.55×
Luxury OrientationPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Diptyque audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.78×
Need for SecurityCONSERVATISM0.82×
Risk AppetiteTHRILL0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Diptyque over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/diptyque-33501” · Methodology