Pacific Life Audience in United States

Pacific Life logo

Pacific Life has an estimated audience of 354,242 people in United States. 63.6% are female, 36.4% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: BIZZBEE, Coop, Film Score Monthly, San Francisco International Film Festival, Maisa Silva.

The average Pacific Life fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include BIZZBEE, Coop, Film Score Monthly, with strongest over-indexing on BIZZBEE (3586.55× the country average). Demographically, the Pacific Life audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Insurances

Demographics of Pacific Life fans

Demographic split for Pacific Life audience in United States
MetricValue
Female63.6%
Male36.4%
Average age44.3
Estimated audience size354,242

Audience persona

The typical Pacific Life fan in United States is more female, around 44.3 years old, with strong Career Orientation tendencies and a notable affinity for BIZZBEE.

Top regions in United States

Top regions ranked by reach for Pacific Life in United States
RegionReachAffinity
California59,7971.53×
Texas25,5890.84×
Florida19,9390.83×
New York14,7180.74×
Illinois11,8071×
Ohio11,4181.05×
North Carolina10,5400.99×
Pennsylvania9,9660.84×
Georgia9,5370.87×
Virginia9,0661.05×
Michigan8,3600.9×
New Jersey8,0990.9×
Tennessee7,3461.03×
Arizona6,3450.88×
Massachusetts6,2890.9×
Indiana5,9990.93×
Wisconsin5,9081.11×
Washington5,7720.81×
Missouri5,6881×
Minnesota5,2951.04×
Colorado5,2320.94×
South Carolina5,0680.95×
Maryland5,0230.82×
Louisiana4,6981.03×
Alabama4,3230.87×
Nebraska4,2892.41×
Kentucky3,9900.9×
Connecticut3,9881.12×
Oregon3,6610.9×
Iowa3,3911.16×
Utah3,2281.02×
Nevada3,1340.91×
Oklahoma2,9370.75×
Mississippi2,6590.91×
Kansas2,6570.95×
Hawaii2,5891.7×
Arkansas2,4090.83×
Idaho1,9281.09×
New Hampshire1,5251.09×
New Mexico1,4680.83×
West Virginia1,2990.79×
Maine1,2610.99×
Rhode Island1,0050.89×
Montana9050.92×
Delaware9050.93×
Alaska8521.12×
South Dakota8191×
North Dakota7861.08×
Washington, District of Columbia7640.72×
Vermont6911.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pacific Life audience
BrandAffinityCategory
BIZZBEE3586.55×Fashion & Accessoires
Coop139.18×Food & Beverages
Film Score Monthly235.62×Movies & TV
San Francisco International Film Festival193.5×Movies & TV
Maisa Silva417.19×Movies & TV
Chris Burkard Photography338.89×Arts & Culture
Keegan Allen112.07×Movies & TV
Nashville Film Festival119.9×Movies & TV
Paul Mitchell (broadcaster)55.09×Movies & TV
One More Chance (2007 film)93.59×Movies & TV
ESCE134.75×Business & Career
One Fab Day571.94×Kids & Family
Kelly Osbourne7.76×Music & Radio
Morena Baccarin9.42×Movies & TV
Sykes Enterprises135.84×Business & Career
Homeschool Giveaways101.4×Kids & Family
Yahoo! Finance2.79×Business & Career
Celio (retailer)63×Fashion & Accessoires
Temptalia59.51×Beauty & Wellness
StyleSeat19.44×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pacific Life audience
TraitClusterScore
Career OrientationPOWER1.62
Need for SecurityCONSERVATISM1.57
Risk AppetiteTHRILL1.45
SpiritualityBALANCE1.38
PatriotismCONSERVATISM1.3
Family OrientationCONSERVATISM1.28

Worldwide distribution

Worldwide audience distribution share by country for Pacific Life
CountryShare
United States85.8%
United Kingdom2.7%
Canada1.9%

See Pacific Life audiences in other countries

More Insurances audiences in United States

Frequently asked questions

How many fans does Pacific Life have in United States?

Pacific Life has an estimated audience of 354,242 people in United States, concentrated in California and Texas.

What is the gender split and age of Pacific Life fans?

63.6% of Pacific Life fans are female, 36.4% are male, with an average age of 44.3 years.

Which brands do Pacific Life fans like most?

Pacific Life fans show strongest brand affinity for BIZZBEE (3586.55×), Coop (139.18×), and Film Score Monthly (235.62×) over the country average.

Where do Pacific Life fans live in United States?

Pacific Life fans in United States are most concentrated in California (reach 59,797), Texas (reach 25,589), and Florida (reach 19,939). These three regions account for the largest share of the active audience.

What other brands do Pacific Life fans also like?

Beyond Pacific Life itself, the audience over-indexes on Coop (139.18×), Film Score Monthly (235.62×), San Francisco International Film Festival (193.5×), and Maisa Silva (417.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pacific Life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.