Rascasse Audience Intelligence

Pacific Life Target Market in United States

A data profile of the people who buy, follow and care about Pacific Life in United States — modelled from more than twelve digital signal sources. Pacific Life has an estimated audience of 370,607 people in United States.

#32among Insurances in United States#4478among Brand in United States#2651in Business & Career

The average Pacific Life fan in United States is 44.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include BIZZBEE, Coop, Film Score Monthly, with strongest over-indexing on BIZZBEE (3586.55× the country average).

Demographically, the Pacific Life audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pacific Life fan in United States is more female, around 44.3 years old, with strong Mindfulness tendencies and a notable affinity for BIZZBEE.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pacific Life profile in United States.

Audience size
371K
in United States
Gender
63.6%♀
36.4% male
Age
44.3
average years
Country rank
#43292
Brand in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pacific Life

63.6% are female, 36.4% are male, average age 44.3.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Pacific Life audience in United States
MetricValue
Female63.6%
Male36.4%
Average age44.3
Estimated audience size370,607
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Pacific Life audience in United States
Age bracketShare%
16-1917%
20-2912%
30-3912%
40-4921%
50+39%
Fig. 04

Worldwide distribution

85.8%

of the worldwide Pacific Life audience comes from United States.

Worldwide audience distribution share by country for Pacific Life
CountryShare
United States85.8%
United Kingdom2.6%
Canada1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pacific Life audience in United States is strongest.

Fig. 05

Top regions by affinity

Pacific Life customers by region in United States
#RegionReachAffinity×
01Nebraska~6K3.62×
02California~70K1.88×
03Hawaii~2K1.53×
04Iowa~3K1.18×
05North Carolina~10K1.11×
06South Carolina~6K1.09×
07Connecticut~4K1.09×
08Wisconsin~6K1.08×
09Tennessee~8K1.07×
10New Hampshire~1K1.06×
11Utah~3K1.04×
12Idaho~2K1.03×
13Vermont<1K1.03×
14Missouri~6K1.02×
15Minnesota~5K1.02×
16North Dakota<1K1.02×
17Ohio~10K1.01×
18Mississippi~3K1.01×
19Alaska<1K1.01×
20Virginia~9K0.99×
21Louisiana~4K0.97×
22Kansas~3K0.95×
23Maine~1K0.95×
24South Dakota<1K0.95×
25Illinois~10K0.94×
26Delaware<1K0.94×
27Indiana~6K0.93×
28Colorado~5K0.93×
29Georgia~10K0.92×
30Michigan~9K0.92×
31Nevada~3K0.91×
32Rhode Island~1K0.90×
33Montana<1K0.89×
34Florida~20K0.88×
35New Jersey~8K0.88×
36Arizona~6K0.88×
37Massachusetts~6K0.88×
38Kentucky~4K0.88×
39Alabama~4K0.87×
40Oregon~3K0.86×
41Pennsylvania~10K0.83×
42Texas~30K0.82×
43Arkansas~2K0.82×
44New Mexico~1K0.82×
45West Virginia~1K0.82×
46Maryland~5K0.81×
47Washington~5K0.76×
48Washington, District of Columbia<1K0.76×
49Oklahoma~3K0.74×
50New York~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Pacific Life, United States
0.72×1.00×3.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pacific Life audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pacific Life audience
#·InterestCategoryAffinity×
01BIZZBEEFashion & Accessoires3586.55×
02One Fab DayKids & Family571.94×
03Maisa SilvaMovies & TV417.19×
04Chris Burkard PhotographyArts & Culture338.89×
05Film Score MonthlyMovies & TV235.62×
06San Francisco International Film FestivalMovies & TV193.50×
07CoopFood & Beverages139.18×
08Sykes EnterprisesBusiness & Career135.84×
09ESCEBusiness & Career134.75×
10Nashville Film FestivalMovies & TV119.90×
11Keegan AllenMovies & TV112.07×
12Homeschool GiveawaysKids & Family101.40×
13One More Chance (2007 film)Movies & TV93.59×
14TemptaliaBeauty & Wellness59.51×
15Paul Mitchell (broadcaster)Movies & TV55.09×
16StyleSeatBeauty & Wellness19.44×
17ZippoFood & Beverages10.35×
18Morena BaccarinMovies & TV9.42×
19Kelly OsbourneMusic & Radio7.76×
20Yahoo! FinanceBusiness & Career2.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pacific Life audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pacific Life audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.82×
Design AffinityPREMIUM1.46×
SustainabilityBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pacific Life audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.85×
Convenience OrientationPREMIUM0.86×
Social Media UsageJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pacific Life's target market in United States?

Pacific Life's target market in United States covers an estimated 370,607 people, concentrated in California and Texas.

02

What is the gender split and age of Pacific Life customers?

63.6% of the Pacific Life audience are female, 36.4% are male, with an average age of 44.3 years.

03

Which brands do Pacific Life fans like most?

Pacific Life fans show strongest brand affinity for BIZZBEE (3586.55×), Coop (139.18×), and Film Score Monthly (235.62×) over the country average.

04

Where do Pacific Life fans live in United States?

Pacific Life fans in United States are most concentrated in California (reach ~70K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Pacific Life fans also like?

Beyond Pacific Life itself, the audience over-indexes on Coop (139.18×), Film Score Monthly (235.62×), San Francisco International Film Festival (193.5×), and Maisa Silva (417.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Insurances audiences in United States

See Pacific Life audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pacific Life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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