StyleSeat Audience in United States

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StyleSeat has an estimated audience of 759,286 people in United States. 82.6% are female, 17.4% are male, average age 31.9. Top regions: Texas, Georgia, North Carolina. Top brand affinities: Tekken 3D: Prime Edition, Sola Salon Studios, SalonCentric, Phenix Salon Suites, CosmoProf.

The average StyleSeat fan in United States is 31.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, North Carolina. Top brand affinities include Tekken 3D: Prime Edition, Sola Salon Studios, SalonCentric, with strongest over-indexing on Tekken 3D: Prime Edition (355.2× the country average). Demographically, the StyleSeat audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Website / Newspaper / Magazine

Demographics of StyleSeat fans

Demographic split for StyleSeat audience in United States
MetricValue
Female82.6%
Male17.4%
Average age31.9
Estimated audience size759,286

Audience persona

The typical StyleSeat fan in United States is more female, around 31.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Tekken 3D: Prime Edition.

Top regions in United States

Top regions ranked by reach for StyleSeat in United States
RegionReachAffinity
Texas119,4921.83×
Georgia93,1733.98×
North Carolina66,2462.9×
Florida62,4151.21×
California48,3460.58×
Ohio42,1341.8×
South Carolina40,9563.59×
Virginia39,9862.16×
Maryland37,2882.86×
Illinois36,1481.43×
New York30,8150.73×
Tennessee27,0321.77×
Alabama25,2042.38×
Louisiana21,8492.23×
Michigan20,7631.05×
Missouri18,8351.54×
Pennsylvania17,4090.68×
New Jersey13,7220.71×
Indiana11,8910.86×
Arizona10,1000.65×
Mississippi9,7501.56×
Arkansas8,1691.31×
Kentucky8,1110.85×
Washington6,8520.45×
Colorado6,5860.55×
Massachusetts6,4190.43×
Connecticut6,3000.83×
Oklahoma6,1580.73×
Nevada5,0570.69×
Minnesota4,9290.45×
Wisconsin4,8370.42×
Washington, District of Columbia4,3601.91×
Kansas4,0600.68×
Oregon3,0320.35×
Iowa2,6440.42×
Delaware2,5651.22×
Hawaii1,0820.33×
Utah1,0700.16×
Nebraska1,0380.27×
Rhode Island9940.41×
West Virginia9650.27×
New Mexico6830.18×
Idaho6550.17×
New Hampshire6070.2×
Maine4680.17×
Alaska4030.25×
Montana3370.16×
North Dakota2690.17×
South Dakota2580.15×
Vermont2300.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for StyleSeat audience
BrandAffinityCategory
Tekken 3D: Prime Edition355.2×Games
Sola Salon Studios35.89×Beauty & Wellness
SalonCentric30.47×Shopping
Phenix Salon Suites34.31×Beauty & Wellness
CosmoProf9.86×Beauty & Wellness
Mayo GAA241.52×Sports
1080i2.64×Technology & Electronics
Tabatha Coffey42.51×Beauty & Wellness
Harry Potter1.83×Movies & TV
ULTA Beauty2.27×Beauty & Wellness
KPop Demon Hunters1.84×Movies & TV
Hair Extensions2.45×Beauty & Wellness
Long Lashes3.89×Beauty & Wellness
Yahoo!ショッピング1.78×
Health And Beauty2.56×Beauty & Wellness
Long hair2.53×Beauty & Wellness
Moda Feminina3.8×Fashion & Accessoires
Healthy habits2.09×Health
Imdb3.54×Movies & TV
Braid2.16×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by StyleSeat audience
TraitClusterScore
Price SensitivityPREMIUM1.28
Luxury OrientationPREMIUM1.25
IndulgenceJOY1.18
CreativityOPEN1.14
Quality AwarenessPREMIUM1.13
Career OrientationPOWER1.04

Worldwide distribution

Worldwide audience distribution share by country for StyleSeat
CountryShare
United States78.2%
Japan6.9%
United Kingdom4.1%

See StyleSeat audiences in other countries

More Beauty & Wellness audiences in United States

Frequently asked questions

How many fans does StyleSeat have in United States?

StyleSeat has an estimated audience of 759,286 people in United States, concentrated in Texas and Georgia.

What is the gender split and age of StyleSeat fans?

82.6% of StyleSeat fans are female, 17.4% are male, with an average age of 31.9 years.

Which brands do StyleSeat fans like most?

StyleSeat fans show strongest brand affinity for Tekken 3D: Prime Edition (355.2×), Sola Salon Studios (35.89×), and SalonCentric (30.47×) over the country average.

Where do StyleSeat fans live in United States?

StyleSeat fans in United States are most concentrated in Texas (reach 119,492), Georgia (reach 93,173), and North Carolina (reach 66,246). These three regions account for the largest share of the active audience.

What other brands do StyleSeat fans also like?

Beyond StyleSeat itself, the audience over-indexes on Sola Salon Studios (35.89×), SalonCentric (30.47×), Phenix Salon Suites (34.31×), and CosmoProf (9.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for StyleSeat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.