Coop Audience in United States

Coop logo

Coop has an estimated audience of 1,090,889 people in United States. 60.4% are female, 39.6% are male, average age 35.9. Top regions: Tennessee, California, Texas. Top brand affinities: Fairy godmother, Hipster, Governor of Michigan, Oneida County, New York, Voter registration.

The average Coop fan in United States is 35.9 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, California, Texas. Top brand affinities include Fairy godmother, Hipster, Governor of Michigan, with strongest over-indexing on Fairy godmother (12.14× the country average). Demographically, the Coop audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Coop fans

Demographic split for Coop audience in United States
MetricValue
Female60.4%
Male39.6%
Average age35.9
Estimated audience size1,090,889

Audience persona

The typical Coop fan in United States is more female, around 35.9 years old, with strong Quality Awareness tendencies and a notable affinity for Fairy godmother.

Top regions in United States

Top regions ranked by reach for Coop in United States
RegionReachAffinity
Tennessee92,2054.21×
California81,7680.68×
Texas71,3340.76×
New York53,6460.88×
Massachusetts31,7151.48×
Florida31,3360.42×
Washington30,3261.39×
Minnesota27,7891.78×
Pennsylvania24,2140.66×
Illinois21,1400.58×
Alabama21,0611.38×
South Carolina21,0601.28×
Arkansas20,1732.24×
North Carolina19,3760.59×
Virginia19,2230.72×
Michigan18,4950.65×
Georgia17,4130.52×
Wisconsin16,6121.01×
Mississippi14,8591.65×
Oregon13,9901.12×
New Jersey13,6370.49×
Ohio13,5580.4×
Colorado13,3870.78×
Arizona12,4040.56×
Maryland10,5910.56×
Indiana10,2840.52×
New Hampshire9,6652.25×
Missouri9,1290.52×
Idaho8,2591.51×
Oklahoma8,1280.67×
Louisiana7,3530.52×
Vermont7,3113.82×
Iowa7,2140.8×
Kentucky7,0930.52×
Kansas6,8160.79×
New Mexico6,3321.16×
Montana5,9891.98×
Connecticut5,9780.55×
Utah5,0010.51×
Nevada4,2870.41×
Maine4,1901.07×
Nebraska3,7260.68×
Washington, District of Columbia2,9340.89×
South Dakota2,6291.04×
Wyoming2,0171.25×
Hawaii1,8680.4×
West Virginia1,8240.36×
Rhode Island1,7710.51×
Alaska1,7530.75×
Delaware1,0610.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coop audience
BrandAffinityCategory
Fairy godmother12.14×Literature
Hipster10.79×Politics & Society
Governor of Michigan8.29×Politics & Society
Oneida County, New York16.61×
Voter registration4.91×Politics & Society
Home equity1.99×Home & Garden
Collectable1.52×Kids & Family
Figure painting (hobby)5.11×Arts & Culture
JDSU2.76×Business & Career
Home staging4.33×Home & Garden
Hofstra University15.77×Business & Career
Electrolyte3.85×Health
Mathcore6.47×Music & Radio
Goop4.3×Internet & Social Media
headspace7.01×Health
Pillow1.62×Home & Garden
Tiffany Haddish3.79×Movies & TV
Keene, New Hampshire12.61×Travel & Leisure
Cherish (group)6.92×Music & Radio
Powell's Books8.77×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coop audience
TraitClusterScore
Quality AwarenessPREMIUM4.12
Design AffinityPREMIUM1.75
DIY MentalityTHRILL1.59
IndulgenceJOY1.48
CreativityOPEN1.32
Community OrientationOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Coop
CountryShare
Italy36.6%
Switzerland24.6%
United Kingdom11.3%

See Coop audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Coop have in United States?

Coop has an estimated audience of 1,090,889 people in United States, concentrated in Tennessee and California.

What is the gender split and age of Coop fans?

60.4% of Coop fans are female, 39.6% are male, with an average age of 35.9 years.

Which brands do Coop fans like most?

Coop fans show strongest brand affinity for Fairy godmother (12.14×), Hipster (10.79×), and Governor of Michigan (8.29×) over the country average.

Where do Coop fans live in United States?

Coop fans in United States are most concentrated in Tennessee (reach 92,205), California (reach 81,768), and Texas (reach 71,334). These three regions account for the largest share of the active audience.

What other brands do Coop fans also like?

Beyond Coop itself, the audience over-indexes on Hipster (10.79×), Governor of Michigan (8.29×), Oneida County, New York (16.61×), and Voter registration (4.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.