Rascasse Audience Intelligence

Coop Target Market in United States

A data profile of the people who buy, follow and care about Coop in United States — modelled from more than twelve digital signal sources. Coop has an estimated audience of 1,098,693 people in United States.

#2259among Brand in United States#1251in Food & Beverages

The average Coop fan in United States is 35.9 years old, more female, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, California, Texas.

Top brand affinities include Tropical Cheese, with strongest over-indexing on Tropical Cheese (1.63× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 50 regions tracked by Rascasse.

The typical Coop fan in United States is more female, around 35.9 years old, with a notable affinity for Tropical Cheese.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coop profile in United States.

Audience size
1.1M
in United States
Gender
60.4%♀
39.6% male
Age
35.9
average years
Country rank
#22203
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Coop

60.4% are female, 39.6% are male, average age 35.9.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Coop audience in United States
MetricValue
Female60.4%
Male39.6%
Average age35.9
Estimated audience size1,098,693
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Coop audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3920%
40-4919%
50+13%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Coop audience comes from United States.

Worldwide audience distribution share by country for Coop
CountryShare
Italy37.1%
Switzerland24.0%
United Kingdom11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coop audience in United States is strongest.

Fig. 05

Top regions by affinity

Coop customers by region in United States
#RegionReachAffinity×
01Tennessee~90K4.04×
02Vermont~8K3.93×
03Arkansas~20K2.42×
04New Hampshire~10K2.21×
05Montana~6K1.97×
06Mississippi~20K1.68×
07Minnesota~30K1.65×
08Massachusetts~30K1.61×
09Idaho~8K1.51×
10Wyoming~2K1.37×
11Alabama~20K1.35×
12Washington~30K1.31×
13South Carolina~20K1.21×
14New Mexico~6K1.16×
15Maine~4K1.11×
16Oregon~10K1.09×
17South Dakota~3K1.07×
18Wisconsin~20K0.96×
19Washington, District of Columbia~3K0.86×
20New York~50K0.84×
21Kansas~7K0.81×
22Iowa~7K0.80×
23Alaska~2K0.79×
24Colorado~10K0.76×
25Texas~70K0.72×
26Pennsylvania~30K0.71×
27Virginia~20K0.70×
28Nebraska~4K0.70×
29Oklahoma~8K0.68×
30California~80K0.65×
31Michigan~20K0.63×
32North Carolina~20K0.58×
33Connecticut~6K0.58×
34Illinois~20K0.56×
35Arizona~10K0.56×
36Maryland~10K0.56×
37Rhode Island~2K0.56×
38Louisiana~8K0.54×
39Kentucky~7K0.54×
40Missouri~9K0.53×
41Indiana~10K0.52×
42Utah~5K0.52×
43Georgia~20K0.51×
44New Jersey~10K0.50×
45Hawaii~2K0.46×
46West Virginia~2K0.45×
47Florida~30K0.44×
48Delaware~1K0.44×
49Nevada~5K0.43×
50Ohio~10K0.42×
Fig. 06

Affinity by region

Affinity by region — Coop, United States
0.42×1.00×4.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coop audience
#·InterestCategoryAffinity×
01Tropical CheeseFood & Beverages1.63×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Coop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Coop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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