Coop Audience in United States

Coop has an estimated audience of 1,090,889 people in United States. 60.4% are female, 39.6% are male, average age 35.9. Top regions: Tennessee, California, Texas. Top brand affinities: Caitriona Balfe, Zac Efron, Autism Awareness, Google Maps, Diabetes mellitus awareness.

The average Coop fan in United States is 35.9 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, California, Texas. Top brand affinities include Caitriona Balfe, Zac Efron, Autism Awareness, with strongest over-indexing on Caitriona Balfe (225.69× the country average). Demographically, the Coop audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Coop fans

Demographic split for Coop audience in United States
MetricValue
Female60.4%
Male39.6%
Average age35.9
Estimated audience size1,090,889

Audience persona

The typical Coop fan in United States is more female, around 35.9 years old, with strong Quality Awareness tendencies and a notable affinity for Caitriona Balfe.

Top regions in United States

Top regions ranked by reach for Coop in United States
RegionReachAffinity
Tennessee92,2054.21×
California81,7680.68×
Texas71,3340.76×
New York53,6460.88×
Massachusetts31,7151.48×
Florida31,3360.42×
Washington30,3261.39×
Minnesota27,7891.78×
Pennsylvania24,2140.66×
Illinois21,1400.58×
Alabama21,0611.38×
South Carolina21,0601.28×
Arkansas20,1732.24×
North Carolina19,3760.59×
Virginia19,2230.72×
Michigan18,4950.65×
Georgia17,4130.52×
Wisconsin16,6121.01×
Mississippi14,8591.65×
Oregon13,9901.12×
New Jersey13,6370.49×
Ohio13,5580.4×
Colorado13,3870.78×
Arizona12,4040.56×
Maryland10,5910.56×
Indiana10,2840.52×
New Hampshire9,6652.25×
Missouri9,1290.52×
Idaho8,2591.51×
Oklahoma8,1280.67×
Louisiana7,3530.52×
Vermont7,3113.82×
Iowa7,2140.8×
Kentucky7,0930.52×
Kansas6,8160.79×
New Mexico6,3321.16×
Montana5,9891.98×
Connecticut5,9780.55×
Utah5,0010.51×
Nevada4,2870.41×
Maine4,1901.07×
Nebraska3,7260.68×
Washington, District of Columbia2,9340.89×
South Dakota2,6291.04×
Wyoming2,0171.25×
Hawaii1,8680.4×
West Virginia1,8240.36×
Rhode Island1,7710.51×
Alaska1,7530.75×
Delaware1,0610.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coop audience
BrandAffinityCategory
Caitriona Balfe225.69×Fashion & Accessoires
Zac Efron72.88×Movies & TV
Autism Awareness19.03×Health
Google Maps7.43×Internet & Social Media
Diabetes mellitus awareness12.48×Health
Tea house44.61×Food & Beverages
Cage the Elephant61.23×Music & Radio
Build-A-Bear Workshop30.38×Kids & Family
Apple Store11.87×Shopping
Pergola13.93×Home & Garden
Sabrina Carpenter9.3×Music & Radio
Google News8.36×News
Microblogging12.67×Technology & Electronics
Capital One5.68×Business & Career
Indeed.com5.79×Business & Career
Singer-songwriter5.51×Music & Radio
Enterprise Rent-A-Car8.26×Cars & Mobility
Pacific Life68.85×Business & Career
ICloud11.56×Technology & Electronics
Income tax13.19×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coop audience
TraitClusterScore
Quality AwarenessPREMIUM4.12
Design AffinityPREMIUM1.75
DIY MentalityTHRILL1.59
IndulgenceJOY1.48
CreativityOPEN1.32
Community OrientationOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Coop
CountryShare
Italy36.6%
Switzerland24.6%
United Kingdom11.3%

See Coop audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Coop have in United States?

Coop has an estimated audience of 1,090,889 people in United States, concentrated in Tennessee and California.

What is the gender split and age of Coop fans?

60.4% of Coop fans are female, 39.6% are male, with an average age of 35.9 years.

Which brands do Coop fans like most?

Coop fans show strongest brand affinity for Caitriona Balfe (225.69×), Zac Efron (72.88×), and Autism Awareness (19.03×) over the country average.

Where do Coop fans live in United States?

Coop fans in United States are most concentrated in Tennessee (reach 92,205), California (reach 81,768), and Texas (reach 71,334). These three regions account for the largest share of the active audience.

What other brands do Coop fans also like?

Beyond Coop itself, the audience over-indexes on Zac Efron (72.88×), Autism Awareness (19.03×), Google Maps (7.43×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.