Paperless Post Audience in United States

Paperless Post logo

Paperless Post has an estimated audience of 1,843,216 people in United States. 53.8% are female, 46.2% are male, average age 40.7. Top regions: California, New York, Texas. Top brand affinities: DocuSign, LibreOffice, Blackbaud, The UPS Store, Deluxe Corporation.

The average Paperless Post fan in United States is 40.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include DocuSign, LibreOffice, Blackbaud, with strongest over-indexing on DocuSign (65.03× the country average). Demographically, the Paperless Post audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Apparel

Demographics of Paperless Post fans

Demographic split for Paperless Post audience in United States
MetricValue
Female53.8%
Male46.2%
Average age40.7
Estimated audience size1,843,216

Audience persona

The typical Paperless Post fan in United States is balanced, around 40.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for DocuSign.

Top regions in United States

Top regions ranked by reach for Paperless Post in United States
RegionReachAffinity
California404,0491.99×
New York253,6802.46×
Texas184,1811.16×
Florida104,5150.84×
New Jersey94,0192.01×
Massachusetts89,7812.47×
Illinois87,7231.43×
Virginia74,7261.66×
Georgia72,7901.28×
North Carolina67,4411.22×
Pennsylvania61,8231×
Maryland60,7201.92×
Connecticut50,7372.74×
Washington47,4861.28×
Colorado47,3541.63×
Tennessee35,9210.97×
Ohio29,5990.52×
Michigan28,7100.6×
South Carolina27,3370.99×
Oregon23,3301.1×
Washington, District of Columbia22,5434.07×
Minnesota21,6880.82×
Arizona21,1330.56×
Missouri18,1760.61×
Louisiana14,6740.62×
Wisconsin13,3020.48×
Indiana12,5390.37×
Alabama12,3250.48×
Utah9,6100.58×
Kentucky9,3710.41×
Oklahoma8,8400.43×
Maine8,7461.32×
Rhode Island8,5251.45×
Nevada8,2750.46×
New Hampshire7,1260.98×
Kansas7,0220.48×
Hawaii6,4560.81×
Arkansas5,8320.38×
Idaho5,7420.62×
Vermont4,9421.53×
New Mexico4,5850.5×
Delaware3,9690.78×
Mississippi3,8040.25×
Iowa3,6010.24×
Montana3,5570.7×
Nebraska2,9990.32×
Wyoming1,7440.64×
West Virginia1,6850.2×
Alaska1,0890.28×
South Dakota7310.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paperless Post audience
BrandAffinityCategory
DocuSign65.03×Technology & Electronics
LibreOffice193.41×Technology & Electronics
Blackbaud101.87×Technology & Electronics
The UPS Store17.36×Shopping
Deluxe Corporation152.13×Business & Career
PicMonkey198.31×Internet & Social Media
Key Food65.01×Shopping
Asurion78.35×Business & Career
Northcentral University132.06×Business & Career
DuckDuckGo29.4×Internet & Social Media
Iron Mountain, Michigan95.36×Shopping
Flipp58.78×Shopping
Oscar Isaac42.02×Movies & TV
Ashford University108.62×Business & Career
MacKenzie-Childs65.57×Home & Garden
Sharp Aquos237.17×Technology & Electronics
Red Hat95.73×Technology & Electronics
Esri142.44×Technology & Electronics
Qlik172.5×Business & Career
Stamps.com117.63×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paperless Post audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.48
Luxury OrientationPREMIUM2.28
Design AffinityPREMIUM2.19
Quality AwarenessPREMIUM2.14
IndulgenceJOY1.72
Family OrientationCONSERVATISM1.7

Worldwide distribution

Worldwide audience distribution share by country for Paperless Post
CountryShare
United States75.6%
Canada6.7%
United Kingdom3.5%

See Paperless Post audiences in other countries

More Apparel audiences in United States

Frequently asked questions

How many fans does Paperless Post have in United States?

Paperless Post has an estimated audience of 1,843,216 people in United States, concentrated in California and New York.

What is the gender split and age of Paperless Post fans?

53.8% of Paperless Post fans are female, 46.2% are male, with an average age of 40.7 years.

Which brands do Paperless Post fans like most?

Paperless Post fans show strongest brand affinity for DocuSign (65.03×), LibreOffice (193.41×), and Blackbaud (101.87×) over the country average.

Where do Paperless Post fans live in United States?

Paperless Post fans in United States are most concentrated in California (reach 404,049), New York (reach 253,680), and Texas (reach 184,181). These three regions account for the largest share of the active audience.

What other brands do Paperless Post fans also like?

Beyond Paperless Post itself, the audience over-indexes on LibreOffice (193.41×), Blackbaud (101.87×), The UPS Store (17.36×), and Deluxe Corporation (152.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paperless Post. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.