Rascasse Audience Intelligence

Deluxe Corporation Target Market in United States

A data profile of the people who buy, follow and care about Deluxe Corporation in United States — modelled from more than twelve digital signal sources. Deluxe Corporation has an estimated audience of 560,046 people in United States.

#3526among Brand in United States#2130in Business & Career

The average Deluxe Corporation fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Paperless Post, Eurostar, Waterworld, with strongest over-indexing on Paperless Post (152.13× the country average).

Demographically, the Deluxe Corporation audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Deluxe Corporation fan in United States is more female, around 40.1 years old, with strong Family Orientation tendencies and a notable affinity for Paperless Post.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deluxe Corporation profile in United States.

Audience size
560K
in United States
Gender
60.2%♀
39.8% male
Age
40.1
average years
Country rank
#34270
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Deluxe Corporation

60.2% are female, 39.8% are male, average age 40.1.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for Deluxe Corporation audience in United States
MetricValue
Female60.2%
Male39.8%
Average age40.1
Estimated audience size560,046
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Deluxe Corporation audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3919%
40-4920%
50+24%
Fig. 04

Worldwide distribution

33.3%

of the worldwide Deluxe Corporation audience comes from United States.

Worldwide audience distribution share by country for Deluxe Corporation
CountryShare
United States33.3%
Japan8.6%
India6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deluxe Corporation audience in United States is strongest.

Fig. 05

Top regions by affinity

Deluxe Corporation customers by region in United States
#RegionReachAffinity×
01Minnesota~10K1.50×
02Iowa~7K1.48×
03Delaware~2K1.37×
04North Carolina~20K1.30×
05Georgia~20K1.28×
06Massachusetts~10K1.24×
07California~70K1.20×
08Rhode Island~2K1.18×
09New York~40K1.17×
10Kansas~5K1.17×
11Louisiana~8K1.15×
12New Hampshire~2K1.10×
13Oklahoma~7K1.07×
14Arkansas~5K1.07×
15Pennsylvania~20K1.04×
16Nebraska~3K1.04×
17North Dakota~1K1.04×
18New Jersey~10K1.03×
19Wisconsin~9K1.03×
20Ohio~20K1.02×
21Missouri~9K1.02×
22South Dakota~1K1.02×
23Texas~50K1.00×
24Illinois~20K1.00×
25Alaska~1K0.96×
26Michigan~10K0.94×
27Kentucky~7K0.94×
28West Virginia~2K0.94×
29Maine~2K0.94×
30Vermont<1K0.94×
31Indiana~10K0.93×
32Connecticut~5K0.93×
33Florida~30K0.91×
34Colorado~8K0.91×
35Utah~5K0.91×
36Montana~1K0.91×
37Mississippi~4K0.88×
38Maryland~8K0.87×
39Tennessee~10K0.85×
40Oregon~5K0.85×
41Idaho~2K0.85×
42New Mexico~2K0.85×
43Nevada~5K0.84×
44Arizona~9K0.83×
45Washington~9K0.83×
46South Carolina~7K0.83×
47Virginia~10K0.81×
48Alabama~6K0.81×
49Hawaii~2K0.80×
50Washington, District of Columbia~1K0.73×
Fig. 06

Affinity by region

Affinity by region — Deluxe Corporation, United States
0.73×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deluxe Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deluxe Corporation audience
#·InterestCategoryAffinity×
01Sharp AquosTechnology & Electronics440.88×
02EurostarCars & Mobility287.79×
03LibreOfficeTechnology & Electronics197.72×
04Paperless PostShopping152.13×
05WaterworldMovies & TV117.26×
06Felicity JonesMovies & TV109.09×
07Last.fmMusic & Radio103.30×
08EsriTechnology & Electronics99.87×
09Bordeaux wineFood & Beverages92.93×
10AngelListBusiness & Career69.36×
11Key FoodShopping68.52×
12AsurionBusiness & Career68.52×
13Stanley SteemerHome & Garden60.41×
14Alan TuringPolitics & Society59.02×
15RingCentralTechnology & Electronics55.25×
16Patricia ArquetteMovies & TV49.05×
17Olivia MunnMovies & TV37.48×
18WordPressTechnology & Electronics31.65×
19Christopher WalkenMovies & TV30.77×
20Anna FarisMovies & TV26.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deluxe Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deluxe Corporation audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.52×
IndulgenceJOY1.97×
Quality AwarenessPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deluxe Corporation audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.81×
Pet OwnershipJOY0.84×
Risk AppetiteTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Deluxe Corporation's target market in United States?

Deluxe Corporation's target market in United States covers an estimated 560,046 people, concentrated in California and Texas.

02

What is the gender split and age of Deluxe Corporation customers?

60.2% of the Deluxe Corporation audience are female, 39.8% are male, with an average age of 40.1 years.

03

Which brands do Deluxe Corporation fans like most?

Deluxe Corporation fans show strongest brand affinity for Paperless Post (152.13×), Eurostar (287.79×), and Waterworld (117.26×) over the country average.

04

Where do Deluxe Corporation fans live in United States?

Deluxe Corporation fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Deluxe Corporation fans also like?

Beyond Deluxe Corporation itself, the audience over-indexes on Eurostar (287.79×), Waterworld (117.26×), Sharp Aquos (440.88×), and LibreOffice (197.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Deluxe Corporation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Deluxe Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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