Deluxe Corporation Audience in United States

Deluxe Corporation logo

Deluxe Corporation has an estimated audience of 558,408 people in United States. 60.2% are female, 39.8% are male, average age 40.1. Top regions: California, Texas, New York. Top brand affinities: Lulu 黃路梓茵, Mount Kilimanjaro, Lindy Hop, Nebraska Cornhuskers, Voltron: Legendary Defender.

The average Deluxe Corporation fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lulu 黃路梓茵, Mount Kilimanjaro, Lindy Hop, with strongest over-indexing on Lulu 黃路梓茵 (154.43× the country average). Demographically, the Deluxe Corporation audience skews more female with an average age of 40.1, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Deluxe Corporation fans

Demographic split for Deluxe Corporation audience in United States
MetricValue
Female60.2%
Male39.8%
Average age40.1
Estimated audience size558,408

Audience persona

The typical Deluxe Corporation fan in United States is more female, around 40.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Deluxe Corporation in United States
RegionReachAffinity
California73,2541.19×
Texas51,9581.08×
New York38,3971.23×
Florida35,4120.94×
Georgia21,5951.26×
Illinois20,8911.12×
Pennsylvania20,5861.09×
North Carolina19,6301.17×
Ohio18,1291.05×
New Jersey15,4391.09×
Massachusetts14,9401.36×
Michigan14,0130.96×
Minnesota12,0761.51×
Virginia11,6660.86×
Indiana10,0570.99×
Arizona9,7620.86×
Missouri9,5781.06×
Washington9,5610.85×
Tennessee9,2190.82×
Wisconsin9,0691.08×
Maryland8,8670.92×
Colorado8,2010.93×
Oklahoma6,9811.13×
Iowa6,7761.47×
South Carolina6,5000.77×
Kentucky6,3110.9×
Alabama6,2060.8×
Louisiana6,1450.85×
Oregon5,6110.88×
Kansas5,3591.22×
Connecticut5,3440.95×
Arkansas4,8431.05×
Nevada4,4210.82×
Utah4,4030.88×
Mississippi3,7240.81×
Nebraska2,9501.05×
New Hampshire2,5221.15×
Delaware2,3981.56×
West Virginia2,2020.85×
Rhode Island2,1491.21×
Idaho2,1480.77×
New Mexico2,0670.74×
Hawaii1,7960.75×
Maine1,7510.88×
Montana1,2770.82×
North Dakota1,1811.03×
Washington, District of Columbia1,1330.67×
South Dakota1,0700.83×
Alaska1,0090.84×
Vermont9320.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Deluxe Corporation audience
BrandAffinityCategory
Lulu 黃路梓茵154.43×Movies & TV
Mount Kilimanjaro289.95×Travel & Leisure
Lindy Hop33.43×Music & Radio
Nebraska Cornhuskers26.25×Sports
Voltron: Legendary Defender26.39×Movies & TV
Home equity2.88×Home & Garden
Cincinnati Bearcats12.21×Sports
Kona Grill12.78×Food & Beverages
Paisley8.58×Fashion & Accessoires
Khaadi6.21×Fashion & Accessoires
Governor of Michigan6.78×Politics & Society
Ridder, Kazakhstan41.05×Travel & Leisure
South Asian cuisine7.57×Food & Beverages
Bugatti Chiron8×Cars & Mobility
Nurse education2.46×Kids & Family
Kansas1.74×Travel & Leisure
Business English3.7×Business & Career
Vocal harmony2.8×Music & Radio
Historic site2.46×Arts & Culture
Bunga bunga47.14×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Deluxe Corporation audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.6
Luxury OrientationPREMIUM1.86
Quality AwarenessPREMIUM1.82
TravellingTHRILL1.69
Family OrientationCONSERVATISM1.67
Design AffinityPREMIUM1.62

Worldwide distribution

Worldwide audience distribution share by country for Deluxe Corporation
CountryShare
United States33.5%
Japan8.5%
India6.7%

See Deluxe Corporation audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Deluxe Corporation have in United States?

Deluxe Corporation has an estimated audience of 558,408 people in United States, concentrated in California and Texas.

What is the gender split and age of Deluxe Corporation fans?

60.2% of Deluxe Corporation fans are female, 39.8% are male, with an average age of 40.1 years.

Which brands do Deluxe Corporation fans like most?

Deluxe Corporation fans show strongest brand affinity for Lulu 黃路梓茵 (154.43×), Mount Kilimanjaro (289.95×), and Lindy Hop (33.43×) over the country average.

Where do Deluxe Corporation fans live in United States?

Deluxe Corporation fans in United States are most concentrated in California (reach 73,254), Texas (reach 51,958), and New York (reach 38,397). These three regions account for the largest share of the active audience.

What other brands do Deluxe Corporation fans also like?

Beyond Deluxe Corporation itself, the audience over-indexes on Mount Kilimanjaro (289.95×), Lindy Hop (33.43×), Nebraska Cornhuskers (26.25×), and Voltron: Legendary Defender (26.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Deluxe Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.