Rascasse Audience Intelligence

Last.fm Audience in United States

A data profile of the people who buy, follow and care about Last.fm in United States — modelled from more than twelve digital signal sources. Last.fm has an estimated audience of 443,574 people in United States.

#42among TV / music streaming in United States#1266among Website / Newspaper / Magazine in United States#5529in Music & Radio

The average Last.fm fan in United States is 29.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Waterworld, Felicity Jones, Antonio Gates, with strongest over-indexing on Waterworld (1268.89× the country average).

Demographically, the Last.fm audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Individualism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Last.fm fan in United States is more female, around 29.8 years old, with strong Individualism tendencies and a notable affinity for Waterworld.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Last.fm profile in United States.

Audience size
444K
in United States
Gender
62.4%♀
37.6% male
Age
29.8
average years
Country rank
#39238
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Last.fm

62.4% are female, 37.6% are male, average age 29.8.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Last.fm audience in United States
MetricValue
Female62.4%
Male37.6%
Average age29.8
Estimated audience size443,574
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the Last.fm audience in United States
Age bracketShare%
16-1933%
20-2942%
30-3912%
40-498%
50+4%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Last.fm audience comes from United States.

Worldwide audience distribution share by country for Last.fm
CountryShare
Brazil20.3%
United States13.7%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Last.fm audience in United States is strongest.

Fig. 05

Top regions by affinity

Last.fm fans by region: top regions in United States
#RegionReachAffinity×
01Washington~20K1.97×
02Ohio~30K1.93×
03Oregon~8K1.63×
04Connecticut~6K1.30×
05Rhode Island~2K1.28×
06North Carolina~20K1.24×
07Maryland~9K1.23×
08California~60K1.22×
09Arizona~10K1.21×
10Massachusetts~10K1.21×
11New York~30K1.15×
12New Jersey~10K1.15×
13Pennsylvania~20K1.12×
14Virginia~10K1.09×
15Vermont<1K1.09×
16Florida~30K1.08×
17Illinois~20K1.08×
18Texas~40K1.04×
19Kentucky~6K1.03×
20Oklahoma~5K1.01×
21Kansas~3K1.01×
22Missouri~7K1.00×
23Minnesota~6K1.00×
24Michigan~10K0.99×
25West Virginia~2K0.99×
26Nevada~4K0.98×
27Georgia~10K0.95×
28Nebraska~2K0.95×
29Washington, District of Columbia~1K0.95×
30New Hampshire~2K0.94×
31Delaware~1K0.94×
32Colorado~6K0.92×
33Tennessee~8K0.91×
34Indiana~7K0.91×
35Maine~1K0.90×
36Iowa~3K0.88×
37Montana~1K0.88×
38Wisconsin~6K0.87×
39Alaska<1K0.87×
40Utah~3K0.86×
41Arkansas~3K0.84×
42Louisiana~5K0.83×
43New Mexico~2K0.81×
44Alabama~5K0.80×
45South Dakota<1K0.78×
46North Dakota<1K0.77×
47South Carolina~5K0.76×
48Idaho~2K0.76×
49Hawaii~1K0.69×
50Mississippi~2K0.64×
Fig. 06

Affinity by region

Affinity by region — Last.fm, United States
0.64×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Last.fm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Last.fm audience
#·InterestCategoryAffinity×
01TONY JUNIORMusic & Radio4609.11×
02IBM Power SystemsTechnology & Electronics2930.40×
03Antonio GatesSports2046.48×
04Blue CrushMovies & TV1410.55×
05WaterworldMovies & TV1268.89×
06Felicity JonesMovies & TV1201.81×
07TVG NetworkSports1184.70×
08Sleigh Bells (band)Music & Radio1002.88×
09Alan TuringPolitics & Society982.81×
10PavementMusic & Radio969.93×
11Evan DandoMusic & Radio969.93×
12Panda BearMusic & Radio666.67×
13Twister (game)Games656.34×
14Angela KinseyMovies & TV616.05×
15Network SolutionsTechnology & Electronics567.00×
16Billy MadisonMovies & TV250.69×
17Olivia MunnMovies & TV243.05×
18Anna FarisMovies & TV211.33×
19Patricia ArquetteMovies & TV195.23×
20Christopher WalkenMovies & TV193.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Last.fm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Last.fm audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.74×
SustainabilityBALANCE1.60×
Urban LifestyleOPEN1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Last.fm audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.70×
Pet OwnershipJOY0.95×
PatriotismCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Last.fm have in United States?

Last.fm has an estimated audience of 443,574 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Last.fm fans?

62.4% of Last.fm fans are female, 37.6% are male, with an average age of 29.8 years.

03

Which brands do Last.fm fans like most?

Last.fm fans show strongest brand affinity for Waterworld (1268.89×), Felicity Jones (1201.81×), and Antonio Gates (2046.48×) over the country average.

04

Where do Last.fm fans live in United States?

Last.fm fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Last.fm fans also like?

Beyond Last.fm itself, the audience over-indexes on Felicity Jones (1201.81×), Antonio Gates (2046.48×), Alan Turing (982.81×), and Blue Crush (1410.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in United States

See Last.fm audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Last.fm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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