Last.fm Audience in United States

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Last.fm has an estimated audience of 426,880 people in United States. 62.4% are female, 37.6% are male, average age 29.8. Top regions: California, Texas, Florida. Top brand affinities: Felicity Jones, Waterworld, Antonio Gates, Alan Turing, Blue Crush.

The average Last.fm fan in United States is 29.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Felicity Jones, Waterworld, Antonio Gates, with strongest over-indexing on Felicity Jones (1201.81× the country average). Demographically, the Last.fm audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Demographics of Last.fm fans

Demographic split for Last.fm audience in United States
MetricValue
Female62.4%
Male37.6%
Average age29.8
Estimated audience size426,880

Audience persona

The typical Last.fm fan in United States is more female, around 29.8 years old, with strong Extroversion tendencies and a notable affinity for Felicity Jones.

Top regions in United States

Top regions ranked by reach for Last.fm in United States
RegionReachAffinity
California63,0551.34×
Texas38,3261.04×
Florida32,6651.13×
New York31,2681.31×
Washington19,1912.24×
Pennsylvania17,5021.22×
Illinois16,3181.15×
North Carolina14,5321.13×
New Jersey13,5941.25×
Ohio12,4370.95×
Georgia12,3860.94×
Virginia11,4881.1×
Michigan10,9560.98×
Massachusetts10,6011.26×
Maryland9,3841.28×
Arizona8,9731.03×
Oregon8,8391.81×
Tennessee8,4400.99×
Indiana7,2730.93×
Colorado6,4730.96×
Connecticut6,2901.47×
Missouri6,1580.89×
Minnesota5,7540.94×
Kentucky5,3621×
Wisconsin5,3020.83×
South Carolina5,2270.81×
Louisiana4,3220.79×
Oklahoma4,2850.9×
Nevada4,2811.04×
Alabama4,1400.69×
Utah3,4440.9×
Kansas3,3621×
Arkansas3,0250.86×
Iowa2,8030.8×
Nebraska2,0600.96×
Mississippi1,9090.54×
New Mexico1,8790.88×
Rhode Island1,8521.36×
West Virginia1,8390.93×
Idaho1,5980.75×
New Hampshire1,3990.83×
Maine1,3300.87×
Washington, District of Columbia1,3271.03×
Delaware1,0540.89×
Hawaii1,0160.55×
Montana9230.78×
Alaska7700.84×
Vermont7701.03×
South Dakota6300.64×
North Dakota5810.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Last.fm audience
BrandAffinityCategory
Felicity Jones1201.81×Movies & TV
Waterworld1268.89×Movies & TV
Antonio Gates2046.48×Sports
Alan Turing982.81×Politics & Society
Blue Crush1410.55×Movies & TV
Pavement969.93×Music & Radio
TVG Network1184.7×Sports
Twister (game)656.34×Games
Olivia Munn243.05×Movies & TV
Panda Bear666.67×Music & Radio
Anna Faris211.33×Movies & TV
Angela Kinsey616.05×Movies & TV
IBM Power Systems2930.4×Technology & Electronics
Evan Dando969.93×Music & Radio
Network Solutions567×Technology & Electronics
Christopher Walken193.68×Movies & TV
Patricia Arquette195.23×Movies & TV
Sleigh Bells (band)1002.88×Music & Radio
Billy Madison250.69×Movies & TV
TONY JUNIOR4609.11×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Last.fm audience
TraitClusterScore
ExtroversionTHRILL1.5
Early Adopter MentalityPOWER1.26
Social Media UsageJOY1.23
Risk AppetiteTHRILL1.22
TravellingTHRILL1.22
MindfulnessBALANCE1.17

Worldwide distribution

Worldwide audience distribution share by country for Last.fm
CountryShare
Brazil20.6%
United States13.5%
Poland6.8%

See Last.fm audiences in other countries

More TV / music streaming audiences in United States

Frequently asked questions

How many fans does Last.fm have in United States?

Last.fm has an estimated audience of 426,880 people in United States, concentrated in California and Texas.

What is the gender split and age of Last.fm fans?

62.4% of Last.fm fans are female, 37.6% are male, with an average age of 29.8 years.

Which brands do Last.fm fans like most?

Last.fm fans show strongest brand affinity for Felicity Jones (1201.81×), Waterworld (1268.89×), and Antonio Gates (2046.48×) over the country average.

Where do Last.fm fans live in United States?

Last.fm fans in United States are most concentrated in California (reach 63,055), Texas (reach 38,326), and Florida (reach 32,665). These three regions account for the largest share of the active audience.

What other brands do Last.fm fans also like?

Beyond Last.fm itself, the audience over-indexes on Waterworld (1268.89×), Antonio Gates (2046.48×), Alan Turing (982.81×), and Blue Crush (1410.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Last.fm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.