Rascasse Audience Intelligence

Pavement Audience in United States

A data profile of the people who buy, follow and care about Pavement in United States — modelled from more than twelve digital signal sources. Pavement has an estimated audience of 779,700 people in United States.

#197among Rock in United States#6471among Person in United States#3722in Music & Radio

The average Pavement fan in United States is 41.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Massachusetts.

Top brand affinities include Waterworld, Felicity Jones, Last.fm, with strongest over-indexing on Waterworld (799.12× the country average).

Demographically, the Pavement audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Tradition, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pavement fan in United States is balanced, around 41.1 years old, with strong Tradition tendencies and a notable affinity for Waterworld.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pavement profile in United States.

Audience size
780K
in United States
Gender
45.7%♀
54.3% male
Age
41.1
average years
Country rank
#27925
Person in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pavement fans

45.7% are female, 54.3% are male, average age 41.1.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Pavement audience in United States
MetricValue
Female45.7%
Male54.3%
Average age41.1
Estimated audience size779,700
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Pavement audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3919%
40-4926%
50+21%
Fig. 04

Worldwide distribution

26.2%

of the worldwide Pavement audience comes from United States.

Worldwide audience distribution share by country for Pavement
CountryShare
United States26.2%
United Kingdom14.2%
India8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pavement audience in United States is strongest.

Fig. 05

Top regions by affinity

Pavement fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~70K5.31×
02Oregon~10K1.49×
03Texas~80K1.36×
04Washington~20K1.17×
05New Hampshire~3K1.17×
06Virginia~20K1.15×
07California~90K1.14×
08Maine~3K1.14×
09South Dakota~2K1.14×
10New York~40K1.12×
11Connecticut~8K1.12×
12New Jersey~20K1.10×
13Pennsylvania~20K1.06×
14Vermont~1K1.05×
15Tennessee~10K1.04×
16Rhode Island~2K1.02×
17Illinois~20K1.01×
18Minnesota~10K0.97×
19Maryland~10K0.95×
20Kentucky~8K0.93×
21Georgia~20K0.92×
22Delaware~2K0.92×
23Washington, District of Columbia~2K0.91×
24Alaska~1K0.91×
25Idaho~3K0.90×
26Ohio~20K0.89×
27Montana~2K0.89×
28Arizona~10K0.88×
29Indiana~10K0.88×
30Nevada~6K0.88×
31Florida~40K0.87×
32New Mexico~3K0.86×
33West Virginia~3K0.86×
34North Carolina~20K0.85×
35Colorado~9K0.85×
36Louisiana~8K0.84×
37Kansas~5K0.84×
38Hawaii~3K0.84×
39North Dakota~1K0.84×
40Utah~5K0.81×
41Arkansas~5K0.80×
42Wisconsin~8K0.79×
43Mississippi~5K0.79×
44Nebraska~3K0.77×
45Missouri~8K0.76×
46South Carolina~8K0.76×
47Oklahoma~6K0.76×
48Iowa~4K0.75×
49Alabama~7K0.74×
50Michigan~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Pavement, United States
0.72×1.00×5.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pavement audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pavement audience
#·InterestCategoryAffinity×
01Last.fmMusic & Radio969.93×
02WaterworldMovies & TV799.12×
03Felicity JonesMovies & TV746.78×
04Alan TuringPolitics & Society402.17×
05Bloc PartyMusic & Radio100.08×
06FugaziMusic & Radio91.16×
07Cool RunningsMovies & TV82.25×
08Modest MouseMusic & Radio72.47×
09The KillsMusic & Radio64.25×
10PixiesMusic & Radio52.85×
11MelvinsMusic & Radio50.84×
12Death Cab for CutieMusic & Radio48.19×
13Ryan AdamsMusic & Radio42.85×
14The HivesMusic & Radio41.56×
15BucketheadMusic & Radio38.15×
16Bon IverMusic & Radio36.18×
17WilcoMusic & Radio25.74×
18Sophia LorenMovies & TV20.07×
19Jack WhiteMovies & TV14.00×
20Bob DylanMusic & Radio12.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pavement audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pavement audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.86×
IndulgenceJOY1.53×
Urban LifestyleOPEN1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pavement audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.76×
Family OrientationCONSERVATISM0.81×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pavement have in United States?

Pavement has an estimated audience of 779,700 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pavement fans?

45.7% of Pavement fans are female, 54.3% are male, with an average age of 41.1 years.

03

Which brands do Pavement fans like most?

Pavement fans show strongest brand affinity for Waterworld (799.12×), Felicity Jones (746.78×), and Last.fm (969.93×) over the country average.

04

Where do Pavement fans live in United States?

Pavement fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Massachusetts (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Pavement fans also like?

Beyond Pavement itself, the audience over-indexes on Felicity Jones (746.78×), Last.fm (969.93×), Alan Turing (402.17×), and Cool Runnings (82.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in United States

See Pavement audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pavement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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