Pavement Audience in United States
Pavement has an estimated audience of 718,813 people in United States. 41.2% are female, 58.8% are male, average age 42.6. Top brand affinities: Felicity Jones, Waterworld, Last.fm, Alan Turing, Cool Runnings.
Top brand affinities include Felicity Jones, Waterworld, Last.fm, with strongest over-indexing on Felicity Jones (615.55× the country average). Demographically, the Pavement audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Pavement fans
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 42.6 |
| Estimated audience size | 718,813 |
Audience persona
The typical Pavement fan in United States is more male, around 42.6 years old, with strong Tradition tendencies and a notable affinity for Felicity Jones.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Felicity Jones | 615.55× | Movies & TV |
| Waterworld | 595.24× | Movies & TV |
| Last.fm | 842.39× | Music & Radio |
| Alan Turing | 316.97× | Politics & Society |
| Cool Runnings | 74.25× | Movies & TV |
| Fugazi | 85.47× | Music & Radio |
| The Kills | 73.01× | Music & Radio |
| Sophia Loren | 35.56× | Movies & TV |
| Julian Casablancas | 64.06× | Music & Radio |
| Pixies | 56.75× | Music & Radio |
| Neutral Milk Hotel | 98.85× | Music & Radio |
| Autism Awareness | 11.65× | Health |
| Diabetes mellitus awareness | 7.68× | Health |
| american psycho | 20× | Movies & TV |
| Ryan Adams | 37.79× | Music & Radio |
| Death Cab for Cutie | 43.95× | Music & Radio |
| Kia Sportage | 19.88× | Cars & Mobility |
| Singer-songwriter | 3.79× | Music & Radio |
| Buckethead | 30.86× | Music & Radio |
| Microblogging | 7.94× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.72 |
| LGBTQ+ Identity | OPEN | 1.48 |
| Sustainability | BALANCE | 1.44 |
| Early Adopter Mentality | POWER | 1.36 |
| Urban Lifestyle | OPEN | 1.28 |
| Design Affinity | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.2% |
| India | 11.6% |
| United Kingdom | 9.1% |
See Pavement audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for Pavement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.