Pavement Audience in United States
Pavement has an estimated audience of 718,813 people in United States. 41.2% are female, 58.8% are male, average age 42.6. Top brand affinities: Staycation, JibJab, Celtic mythology, Dog breed, Yahoo Sports Fantasy.
Top brand affinities include Staycation, JibJab, Celtic mythology, with strongest over-indexing on Staycation (20× the country average). Demographically, the Pavement audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Pavement fans
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 42.6 |
| Estimated audience size | 718,813 |
Audience persona
The typical Pavement fan in United States is more male, around 42.6 years old, with strong Tradition tendencies and a notable affinity for Staycation.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Staycation | 20× | Home & Garden |
| JibJab | 17.62× | Internet & Social Media |
| Celtic mythology | 15.01× | Arts & Culture |
| Dog breed | 1.66× | Pets & Animals |
| Yahoo Sports Fantasy | 8.67× | |
| Elsword | 19.88× | Games |
| Steampunk | 5.58× | Fashion & Accessoires |
| Home construction | 1.62× | Home & Garden |
| Home Delivery | 3.41× | Food & Beverages |
| Winemaking | 4.92× | Food & Beverages |
| Gungor | 45.11× | Music & Radio |
| I-Télé | 595.24× | Movies & TV |
| Stay at Home Mum | 12.7× | Kids & Family |
| Clondalkin | 85.47× | Business & Career |
| Home equity | 1.74× | Home & Garden |
| Cass County, Missouri | 8.64× | Travel & Leisure |
| Home staging | 4.3× | Home & Garden |
| Hugh Howey | 25.81× | Literature |
| Springfield, Illinois | 8.51× | Travel & Leisure |
| Monogram | 2.93× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.72 |
| LGBTQ+ Identity | OPEN | 1.48 |
| Sustainability | BALANCE | 1.44 |
| Early Adopter Mentality | POWER | 1.36 |
| Urban Lifestyle | OPEN | 1.28 |
| Design Affinity | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.2% |
| India | 11.6% |
| United Kingdom | 9.1% |
See Pavement audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for Pavement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.