Rascasse Audience Intelligence

Wilco Audience in United States

A data profile of the people who buy, follow and care about Wilco in United States — modelled from more than twelve digital signal sources. Wilco has an estimated audience of 1,502,947 people in United States.

#3561among Person in United States#2122in Music & Radio

The average Wilco fan in United States is 43.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Oregon, Tennessee.

Top brand affinities include Greyhounds, Spoon, American folk music, with strongest over-indexing on Greyhounds (13.01× the country average).

Demographically, the Wilco audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Tradition, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wilco fan in United States is more male, around 43.0 years old, with strong Tradition tendencies and a notable affinity for Greyhounds.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wilco profile in United States.

Audience size
1.5M
in United States
Gender
37.8%♀
62.2% male
Age
43.0
average years
Country rank
#17740
Person in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wilco fans

37.8% are female, 62.2% are male, average age 43.0.

Fig. 02

Gender split

37.8%
Female
62.2%
Male
Demographic split for Wilco audience in United States
MetricValue
Female37.8%
Male62.2%
Average age43.0
Estimated audience size1,502,947
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Wilco audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3919%
40-4926%
50+27%
Fig. 04

Worldwide distribution

62.0%

of the worldwide Wilco audience comes from United States.

Worldwide audience distribution share by country for Wilco
CountryShare
United States62.0%
United Kingdom10.8%
Canada2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wilco audience in United States is strongest.

Fig. 05

Top regions by affinity

Wilco fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~400K24.75×
02Texas~1M13.37×
03Tennessee~300K9.82×
04Washington~200K7.84×
05Illinois~40K0.82×
06Maine~4K0.74×
07Vermont~2K0.74×
08Washington, District of Columbia~3K0.71×
09Montana~3K0.70×
10Oklahoma~10K0.62×
11Alaska~2K0.59×
12Louisiana~10K0.58×
13New Mexico~4K0.58×
14Colorado~10K0.57×
15Mississippi~7K0.57×
16Arkansas~7K0.56×
17New Hampshire~3K0.56×
18North Dakota~2K0.56×
19Idaho~4K0.53×
20South Dakota~2K0.53×
21California~80K0.52×
22Missouri~10K0.51×
23Minnesota~10K0.51×
24Kansas~6K0.50×
25Kentucky~9K0.48×
26Rhode Island~2K0.48×
27Delaware~2K0.46×
28Virginia~20K0.45×
29Alabama~9K0.45×
30Utah~6K0.45×
31Indiana~10K0.44×
32Nebraska~3K0.44×
33West Virginia~3K0.44×
34New York~30K0.43×
35Massachusetts~10K0.43×
36Hawaii~3K0.43×
37Wisconsin~9K0.42×
38Iowa~5K0.42×
39Connecticut~6K0.41×
40Georgia~20K0.39×
41North Carolina~20K0.39×
42Arizona~10K0.38×
43Pennsylvania~20K0.36×
44Michigan~10K0.36×
45South Carolina~8K0.36×
46Nevada~5K0.36×
47Maryland~9K0.35×
48Florida~30K0.33×
49Ohio~10K0.33×
50New Jersey~10K0.30×
Fig. 06

Affinity by region

Affinity by region — Wilco, United States
0.30×1.00×24.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wilco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wilco audience
#·InterestCategoryAffinity×
01SpoonMusic & Radio35.45×
02PavementMusic & Radio25.74×
03Christian Lee HutsonMusic & Radio25.61×
04Chicago Music ExchangeShopping18.63×
05pronounMusic & Radio17.71×
06CavemanMusic & Radio16.28×
07Oxford StreetTravel & Leisure15.55×
08Gavin AdcockMusic & Radio15.32×
09LakeMusic & Radio15.27×
10GreyhoundsMusic & Radio13.01×
11Plan B (musician)Music & Radio12.07×
12BahamasMusic & Radio11.27×
13StarsMusic & Radio9.33×
14Moe (band)Music & Radio9.04×
15Americana (music)Music & Radio8.50×
16Folk rockMusic & Radio7.72×
17HighSchoolMusic & Radio7.41×
18American folk musicMusic & Radio6.10×
19CardinalsMusic & Radio5.73×
20Alternative countryMusic & Radio5.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wilco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wilco audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.86×
Risk AppetiteTHRILL1.43×
Career OrientationPOWER1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wilco audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.84×
IndividualismJOY0.85×
Price SensitivityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wilco have in United States?

Wilco has an estimated audience of 1,502,947 people in United States, concentrated in Texas and Oregon.

02

What is the gender split and age of Wilco fans?

37.8% of Wilco fans are female, 62.2% are male, with an average age of 43.0 years.

03

Which brands do Wilco fans like most?

Wilco fans show strongest brand affinity for Greyhounds (13.01×), Spoon (35.45×), and American folk music (6.1×) over the country average.

04

Where do Wilco fans live in United States?

Wilco fans in United States are most concentrated in Texas (reach ~1M), Oregon (reach ~400K), and Tennessee (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Wilco fans also like?

Beyond Wilco itself, the audience over-indexes on Spoon (35.45×), American folk music (6.1×), Lake (15.27×), and Folk rock (7.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Wilco audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wilco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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