Wilco Audience in United States
Wilco has an estimated audience of 1,465,780 people in United States. 37.8% are female, 62.2% are male, average age 43.0. Top regions: Texas, Oregon, Tennessee. Top brand affinities: Greyhounds, Spoon, American folk music, Lake, Stars.
The average Wilco fan in United States is 43.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Oregon, Tennessee. Top brand affinities include Greyhounds, Spoon, American folk music, with strongest over-indexing on Greyhounds (13.01× the country average). Demographically, the Wilco audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Tradition, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person
Demographics of Wilco fans
| Metric | Value |
|---|---|
| Female | 37.8% |
| Male | 62.2% |
| Average age | 43.0 |
| Estimated audience size | 1,465,780 |
Audience persona
The typical Wilco fan in United States is more male, around 43.0 years old, with strong Tradition tendencies and a notable affinity for Greyhounds.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 1,099,336 | 14.67× |
| Oregon | 429,693 | 25.57× |
| Tennessee | 308,270 | 10.48× |
| Washington | 244,809 | 8.33× |
| California | 82,239 | 0.51× |
| Illinois | 45,629 | 0.93× |
| Florida | 37,205 | 0.37× |
| New York | 32,177 | 0.39× |
| Georgia | 19,743 | 0.44× |
| North Carolina | 19,022 | 0.43× |
| Virginia | 17,462 | 0.49× |
| Pennsylvania | 14,778 | 0.3× |
| Ohio | 13,729 | 0.3× |
| Colorado | 13,707 | 0.59× |
| Arizona | 12,217 | 0.41× |
| Missouri | 12,141 | 0.51× |
| Louisiana | 11,846 | 0.63× |
| Minnesota | 11,729 | 0.56× |
| Massachusetts | 11,686 | 0.4× |
| Oklahoma | 11,261 | 0.69× |
| Michigan | 10,670 | 0.28× |
| New Jersey | 9,954 | 0.27× |
| Indiana | 9,529 | 0.36× |
| Alabama | 9,302 | 0.45× |
| Kentucky | 9,249 | 0.5× |
| Wisconsin | 9,122 | 0.41× |
| Maryland | 8,273 | 0.33× |
| South Carolina | 7,523 | 0.34× |
| Arkansas | 6,663 | 0.55× |
| Utah | 5,472 | 0.42× |
| Kansas | 5,247 | 0.45× |
| Connecticut | 5,019 | 0.34× |
| Nevada | 4,611 | 0.33× |
| Iowa | 4,526 | 0.37× |
| Mississippi | 4,476 | 0.37× |
| New Mexico | 4,085 | 0.56× |
| Washington, District of Columbia | 3,210 | 0.73× |
| Idaho | 3,097 | 0.42× |
| Nebraska | 2,661 | 0.36× |
| Maine | 2,113 | 0.4× |
| New Hampshire | 1,885 | 0.33× |
| Montana | 1,736 | 0.43× |
| Hawaii | 1,706 | 0.27× |
| Vermont | 1,484 | 0.58× |
| West Virginia | 1,384 | 0.2× |
| Rhode Island | 1,362 | 0.29× |
| Alaska | 1,195 | 0.38× |
| South Dakota | 946 | 0.28× |
| North Dakota | 881 | 0.29× |
| Delaware | 858 | 0.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Greyhounds | 13.01× | Music & Radio |
| Spoon | 35.45× | Music & Radio |
| American folk music | 6.1× | Music & Radio |
| Lake | 15.27× | Music & Radio |
| Stars | 9.33× | Music & Radio |
| Folk rock | 7.72× | Music & Radio |
| Oxford Street | 15.55× | Travel & Leisure |
| Plan B (musician) | 12.07× | Music & Radio |
| Bahamas | 11.27× | Music & Radio |
| pronoun | 17.71× | Music & Radio |
| Chicago Music Exchange | 18.63× | Shopping |
| Gavin Adcock | 15.32× | Music & Radio |
| Pavement | 25.74× | Music & Radio |
| Americana (music) | 8.5× | Music & Radio |
| Alternative country | 5.46× | Music & Radio |
| Moe (band) | 9.04× | Music & Radio |
| HighSchool | 7.41× | Music & Radio |
| Cardinals | 5.73× | Music & Radio |
| Bluegrass music | 5.53× | Music & Radio |
| Reverb.com | 12.94× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.47 |
| Early Adopter Mentality | POWER | 1.46 |
| Sustainability | BALANCE | 1.45 |
| Community Orientation | OPEN | 1.45 |
| Design Affinity | PREMIUM | 1.37 |
| Sports Activity | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 63.0% |
| United Kingdom | 11.5% |
| Canada | 3.0% |
See Wilco audiences in other countries
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Frequently asked questions
How many fans does Wilco have in United States?
Wilco has an estimated audience of 1,465,780 people in United States, concentrated in Texas and Oregon.
What is the gender split and age of Wilco fans?
37.8% of Wilco fans are female, 62.2% are male, with an average age of 43.0 years.
Which brands do Wilco fans like most?
Wilco fans show strongest brand affinity for Greyhounds (13.01×), Spoon (35.45×), and American folk music (6.1×) over the country average.
Where do Wilco fans live in United States?
Wilco fans in United States are most concentrated in Texas (reach 1,099,336), Oregon (reach 429,693), and Tennessee (reach 308,270). These three regions account for the largest share of the active audience.
What other brands do Wilco fans also like?
Beyond Wilco itself, the audience over-indexes on Spoon (35.45×), American folk music (6.1×), Lake (15.27×), and Stars (9.33×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Wilco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.