Rascasse Audience Intelligence

Spoon Audience in United States

A data profile of the people who buy, follow and care about Spoon in United States — modelled from more than twelve digital signal sources. Spoon has an estimated audience of 1,343,145 people in United States.

#3among Indie rock in United States#4001among Person in United States#2348in Music & Radio

The average Spoon fan in United States is 38.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include International education, Wilco, The Hives, with strongest over-indexing on International education (54.32× the country average).

Demographically, the Spoon audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spoon fan in United States is balanced, around 38.4 years old, with strong Pet Ownership tendencies and a notable affinity for International education.

Category: Music & Radio · Type: Person · Subtype: Indie rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spoon profile in United States.

Audience size
1.3M
in United States
Gender
45.5%♀
54.5% male
Age
38.4
average years
Country rank
#19249
Person in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spoon fans

45.5% are female, 54.5% are male, average age 38.4.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Spoon audience in United States
MetricValue
Female45.5%
Male54.5%
Average age38.4
Estimated audience size1,343,145
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Spoon audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3919%
40-4921%
50+19%
Fig. 04

Worldwide distribution

21.4%

of the worldwide Spoon audience comes from United States.

Worldwide audience distribution share by country for Spoon
CountryShare
Japan40.5%
United States21.4%
United Kingdom10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spoon audience in United States is strongest.

Fig. 05

Top regions by affinity

Spoon fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~80K3.08×
02Colorado~50K2.39×
03Virginia~60K1.65×
04Hawaii~10K1.60×
05North Carolina~60K1.48×
06Arkansas~20K1.35×
07Oregon~20K1.28×
08California~200K1.22×
09New York~90K1.17×
10Texas~100K1.14×
11Indiana~30K1.06×
12Georgia~50K1.04×
13Pennsylvania~50K1.00×
14Minnesota~20K0.97×
15Nebraska~7K0.96×
16Illinois~50K0.94×
17Kansas~10K0.94×
18Utah~10K0.93×
19Michigan~30K0.92×
20South Carolina~20K0.91×
21Oklahoma~10K0.91×
22New Jersey~30K0.90×
23Arizona~30K0.90×
24Massachusetts~30K0.90×
25Nevada~10K0.90×
26Kentucky~20K0.89×
27Rhode Island~4K0.89×
28New Mexico~6K0.88×
29Alaska~3K0.88×
30North Dakota~3K0.88×
31Wisconsin~20K0.87×
32South Dakota~3K0.87×
33Vermont~2K0.87×
34Missouri~20K0.86×
35New Hampshire~5K0.86×
36Connecticut~10K0.84×
37Montana~3K0.84×
38Florida~80K0.83×
39Louisiana~20K0.83×
40Ohio~40K0.82×
41Iowa~10K0.82×
42Idaho~6K0.81×
43Washington~20K0.80×
44Delaware~3K0.80×
45Maine~4K0.77×
46Washington, District of Columbia~3K0.77×
47Mississippi~9K0.76×
48Tennessee~20K0.75×
49Alabama~20K0.74×
50West Virginia~5K0.74×
Fig. 06

Affinity by region

Affinity by region — Spoon, United States
0.74×1.00×3.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spoon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spoon audience
#·InterestCategoryAffinity×
01International educationBusiness & Career54.32×
02Modest MouseMusic & Radio45.92×
03Bloc PartyMusic & Radio44.44×
04The KillsMusic & Radio36.84×
05Fleet FoxesMusic & Radio36.07×
06WilcoMusic & Radio35.45×
07Ryan AdamsMusic & Radio34.98×
08Brownie (folklore)Food & Beverages34.32×
09Death Cab for CutieMusic & Radio32.00×
10Bon IverMusic & Radio30.38×
11The HivesMusic & Radio30.08×
12SkyfallMovies & TV23.86×
13PixiesMusic & Radio22.51×
14RadioheadMusic & Radio14.09×
15Goo Goo DollsMusic & Radio13.98×
16Jack WhiteMovies & TV12.98×
17Forex Online TradingBusiness & Career12.52×
18Joe WalshMusic & Radio11.22×
19Brandi CarlileMusic & Radio10.42×
20Bob DylanMusic & Radio8.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spoon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spoon audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.97×
Luxury OrientationPREMIUM1.66×
Community OrientationOPEN1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spoon audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.82×
Healthy LifestyleBALANCE0.84×
Need for SecurityCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spoon have in United States?

Spoon has an estimated audience of 1,343,145 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Spoon fans?

45.5% of Spoon fans are female, 54.5% are male, with an average age of 38.4 years.

03

Which brands do Spoon fans like most?

Spoon fans show strongest brand affinity for International education (54.32×), Wilco (35.45×), and The Hives (30.08×) over the country average.

04

Where do Spoon fans live in United States?

Spoon fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Spoon fans also like?

Beyond Spoon itself, the audience over-indexes on Wilco (35.45×), The Hives (30.08×), The Kills (36.84×), and Modest Mouse (45.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Indie rock audiences in United States

See Spoon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spoon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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