Spoon Audience in United States
Spoon has an estimated audience of 1,535,042 people in United States. 40.4% are female, 59.6% are male, average age 41.2. Top brand affinities: The Perks of Being a Wallflower (film), JibJab, Goop, Dog breed, Yahoo Sports Fantasy.
Top brand affinities include The Perks of Being a Wallflower (film), JibJab, Goop, with strongest over-indexing on The Perks of Being a Wallflower (film) (14.85× the country average). Demographically, the Spoon audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership.
Category: Music & Radio · Type: Person · Subtype: Indie rock
Demographics of Spoon fans
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 41.2 |
| Estimated audience size | 1,535,042 |
Audience persona
The typical Spoon fan in United States is more male, around 41.2 years old, with strong Luxury Orientation tendencies and a notable affinity for The Perks of Being a Wallflower (film).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Perks of Being a Wallflower (film) | 14.85× | Movies & TV |
| JibJab | 12.61× | Internet & Social Media |
| Goop | 9.82× | Internet & Social Media |
| Dog breed | 1.79× | Pets & Animals |
| Yahoo Sports Fantasy | 10.33× | |
| Israel | 2.95× | Travel & Leisure |
| Vocal harmony | 6.25× | Music & Radio |
| Historic site | 5.77× | Arts & Culture |
| Cullinan Diamond | 21.99× | |
| Grinch | 5.06× | Movies & TV |
| Edvard Grieg | 27.23× | Literature |
| KiwiCo | 7.4× | Kids & Family |
| TV Fanatic | 10.94× | Movies & TV |
| Celtic mythology | 9.68× | Arts & Culture |
| Governor of Michigan | 6.83× | Politics & Society |
| Gift registry | 12.03× | Kids & Family |
| Electrolyte | 4.01× | Health |
| Harlow | 9.97× | Travel & Leisure |
| Fairy godmother | 6.07× | Literature |
| Mathcore | 6.49× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.69 |
| Pet Ownership | JOY | 1.57 |
| Sustainability | BALANCE | 1.48 |
| LGBTQ+ Identity | OPEN | 1.47 |
| Tradition | CONSERVATISM | 1.47 |
| Early Adopter Mentality | POWER | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 38.2% |
| United States | 24.1% |
| United Kingdom | 12.2% |
See Spoon audiences in other countries
More Indie rock audiences in United States
- Phoebe Bridgers (1,373,166)
- Wet Leg (1,231,141)
- The National (763,797)
- Dayglow (699,258)
- Silkworm (642,081)
How to read this data
Audience size is the estimated number of people in United States who actively search for Spoon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.