Spoon Audience in United States
Spoon has an estimated audience of 1,535,042 people in United States. 40.4% are female, 59.6% are male, average age 41.2. Top brand affinities: Google Maps, Ozzy Osbourne, Twin Peaks, International education, Indeed.com.
Top brand affinities include Google Maps, Ozzy Osbourne, Twin Peaks, with strongest over-indexing on Google Maps (6.48× the country average). Demographically, the Spoon audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership.
Category: Music & Radio · Type: Person · Subtype: Indie rock
Demographics of Spoon fans
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 41.2 |
| Estimated audience size | 1,535,042 |
Audience persona
The typical Spoon fan in United States is more male, around 41.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 6.48× | Internet & Social Media |
| Ozzy Osbourne | 14.15× | Music & Radio |
| Twin Peaks | 12.05× | Movies & TV |
| International education | 22.67× | Business & Career |
| Indeed.com | 5.32× | Business & Career |
| The Kills | 40.46× | Music & Radio |
| Capital One | 4.68× | Business & Career |
| Google News | 6.47× | News |
| The Smiths | 16.03× | Music & Radio |
| Beetlejuice | 4.74× | Movies & TV |
| Def Leppard | 19.4× | Music & Radio |
| Enterprise Rent-A-Car | 5.41× | Cars & Mobility |
| Ryan Adams | 32.03× | Music & Radio |
| Pixies | 26.24× | Music & Radio |
| Jason Momoa | 7.47× | Movies & TV |
| Rebecca Ferguson | 12.12× | Movies & TV |
| Kurt Cobain | 9.53× | Music & Radio |
| Apple Store | 6.2× | Shopping |
| CarGurus | 4.5× | Cars & Mobility |
| George Harrison | 12.93× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.69 |
| Pet Ownership | JOY | 1.57 |
| Sustainability | BALANCE | 1.48 |
| LGBTQ+ Identity | OPEN | 1.47 |
| Tradition | CONSERVATISM | 1.47 |
| Early Adopter Mentality | POWER | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 38.2% |
| United States | 24.1% |
| United Kingdom | 12.2% |
See Spoon audiences in other countries
More Indie rock audiences in United States
- Phoebe Bridgers (1,373,166)
- Wet Leg (1,231,141)
- The National (763,797)
- Dayglow (699,258)
- Silkworm (642,081)
How to read this data
Audience size is the estimated number of people in United States who actively search for Spoon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.