Rascasse Audience Intelligence

Americana (music) Audience in United States

A data profile of the people who buy, follow and care about Americana (music) in United States — modelled from more than twelve digital signal sources. Americana (music) has an estimated audience of 6,090,780 people in United States.

#3326among Topic in United States#464in Music & Radio

The average Americana (music) fan in United States is 43.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Folk music, Glacier National Park, Shazam (service), with strongest over-indexing on Folk music (3.82× the country average).

Demographically, the Americana (music) audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Americana (music) fan in United States is balanced, around 43.5 years old, with strong Tradition tendencies and a notable affinity for Folk music.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Americana (music) profile in United States.

Audience size
6.1M
in United States
Gender
48.9%♀
51.1% male
Age
43.5
average years
Country rank
#5651
Topic in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Americana (music) fans

48.9% are female, 51.1% are male, average age 43.5.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Americana (music) audience in United States
MetricValue
Female48.9%
Male51.1%
Average age43.5
Estimated audience size6,090,780
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Americana (music) audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3916%
40-4922%
50+33%
Fig. 04

Worldwide distribution

52.7%

of the worldwide Americana (music) audience comes from United States.

Worldwide audience distribution share by country for Americana (music)
CountryShare
United States52.7%
United Kingdom8.0%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Americana (music) audience in United States is strongest.

Fig. 05

Top regions by affinity

Americana (music) fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~200K1.35×
02Oregon~90K1.34×
03Vermont~10K1.27×
04Maine~30K1.26×
05Colorado~100K1.24×
06Minnesota~100K1.18×
07Montana~20K1.17×
08Massachusetts~100K1.16×
09Wisconsin~100K1.13×
10Washington~100K1.06×
11Idaho~30K1.05×
12Kentucky~80K1.04×
13New Hampshire~30K1.04×
14North Carolina~200K1.03×
15Alaska~10K1.03×
16Iowa~50K1.02×
17Kansas~50K1.01×
18Oklahoma~70K1.00×
19Utah~50K1.00×
20Missouri~100K0.99×
21Connecticut~60K0.99×
22Arkansas~50K0.99×
23West Virginia~30K0.99×
24Nebraska~30K0.98×
25North Dakota~10K0.98×
26Pennsylvania~200K0.97×
27New Mexico~30K0.97×
28Rhode Island~20K0.97×
29Delaware~20K0.97×
30South Carolina~90K0.96×
31South Dakota~10K0.96×
32New York~300K0.95×
33Virginia~100K0.95×
34Washington, District of Columbia~20K0.95×
35Indiana~100K0.93×
36Michigan~100K0.92×
37Mississippi~50K0.92×
38Hawaii~20K0.92×
39Alabama~80K0.90×
40California~600K0.89×
41Ohio~200K0.88×
42Maryland~90K0.88×
43New Jersey~100K0.87×
44Louisiana~70K0.87×
45Illinois~200K0.86×
46Texas~400K0.85×
47Nevada~50K0.85×
48Georgia~200K0.84×
49Arizona~100K0.84×
50Florida~300K0.70×
Fig. 06

Affinity by region

Affinity by region — Americana (music), United States
0.70×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Americana (music) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Americana (music) audience
#·InterestCategoryAffinity×
01Glacier National ParkTravel & Leisure15.30×
02Shazam (service)Music & Radio8.65×
03WilcoMusic & Radio8.50×
04John DenverMusic & Radio6.84×
05Brandi CarlileMusic & Radio6.61×
06Bob DylanMusic & Radio5.32×
07Willie NelsonMusic & Radio4.32×
08ImprovisationMusic & Radio4.25×
09Folk musicMusic & Radio3.82×
10RockabillyFashion & Accessoires3.28×
11Film scoreMusic & Radio3.26×
12Non-alcoholic beverageFood & Beverages2.52×
13Vintage clothingFashion & Accessoires2.13×
14Talk radioMusic & Radio2.02×
15BrewingFood & Beverages1.73×
16LivemusicMusic & Radio1.67×
17Blues musicMusic & Radio1.58×
18RadioTechnology & Electronics1.57×
19Classical musicMusic & Radio1.53×
20Trader Joe'sShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Americana (music) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Americana (music) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.10×
PatriotismCONSERVATISM2.09×
Community OrientationOPEN1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Americana (music) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.73×
Price SensitivityPREMIUM0.78×
Family OrientationCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Americana (music) have in United States?

Americana (music) has an estimated audience of 6,090,780 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Americana (music) fans?

48.9% of Americana (music) fans are female, 51.1% are male, with an average age of 43.5 years.

03

Which brands do Americana (music) fans like most?

Americana (music) fans show strongest brand affinity for Folk music (3.82×), Glacier National Park (15.3×), and Shazam (service) (8.65×) over the country average.

04

Where do Americana (music) fans live in United States?

Americana (music) fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Americana (music) fans also like?

Beyond Americana (music) itself, the audience over-indexes on Glacier National Park (15.3×), Shazam (service) (8.65×), Blues music (1.58×), and Bob Dylan (5.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Americana (music) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Americana (music). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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