Americana (music) Audience in United States
Americana (music) has an estimated audience of 6,090,780 people in United States. 48.9% are female, 51.1% are male, average age 43.5. Top brand affinities: Shazam (service), Kia Sportage, Houston Astros, Glacier National Park, Honda HR-V.
Top brand affinities include Shazam (service), Kia Sportage, Houston Astros, with strongest over-indexing on Shazam (service) (24.18× the country average). Demographically, the Americana (music) audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Tradition, Sustainability.
Category: Music & Radio · Type: Topic
Demographics of Americana (music) fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 43.5 |
| Estimated audience size | 6,090,780 |
Audience persona
The typical Americana (music) fan in United States is balanced, around 43.5 years old, with strong Tradition tendencies and a notable affinity for Shazam (service).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shazam (service) | 24.18× | Music & Radio |
| Kia Sportage | 24.17× | Cars & Mobility |
| Houston Astros | 6.21× | Sports |
| Glacier National Park | 19.35× | Travel & Leisure |
| Honda HR-V | 16.11× | Cars & Mobility |
| Capital One | 2.49× | Business & Career |
| Google Maps | 2.37× | Internet & Social Media |
| Indeed.com | 2.34× | Business & Career |
| Bass guitar | 2.67× | Music & Radio |
| Nature | 1.63× | Home & Garden |
| Ozzy Osbourne | 4.85× | Music & Radio |
| Pre-school playgroup | 17.39× | Kids & Family |
| Los Angeles Dodgers | 3.64× | Sports |
| Brandi Carlile | 7.21× | Music & Radio |
| Willie Nelson | 5.08× | Music & Radio |
| Beetlejuice | 2.36× | Movies & TV |
| Livemusic | 2.58× | Music & Radio |
| Diane Keaton | 2.98× | Movies & TV |
| AccuWeather | 3.03× | Home & Garden |
| Non-fiction books | 3.45× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.8 |
| Sustainability | BALANCE | 1.67 |
| Patriotism | CONSERVATISM | 1.65 |
| Design Affinity | PREMIUM | 1.62 |
| Community Orientation | OPEN | 1.55 |
| Sports Activity | POWER | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.7% |
| United Kingdom | 8.0% |
| Italy | 5.4% |
See Americana (music) audiences in other countries
More Music & Radio audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Americana (music). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.