Americana (music) Audience in United States
Americana (music) has an estimated audience of 6,090,780 people in United States. 48.9% are female, 51.1% are male, average age 43.5. Top brand affinities: Israel, Elsword, Natural rubber, Urban Outfitters, Bank account.
Top brand affinities include Israel, Elsword, Natural rubber, with strongest over-indexing on Israel (3.39× the country average). Demographically, the Americana (music) audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Tradition, Sustainability.
Category: Music & Radio · Type: Topic
Demographics of Americana (music) fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 43.5 |
| Estimated audience size | 6,090,780 |
Audience persona
The typical Americana (music) fan in United States is balanced, around 43.5 years old, with strong Tradition tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 3.39× | Travel & Leisure |
| Elsword | 24.17× | Games |
| Natural rubber | 2.31× | Cars & Mobility |
| Urban Outfitters | 1.76× | Shopping |
| Bank account | 2.06× | Business & Career |
| KiwiCo | 5.47× | Kids & Family |
| Home Delivery | 2.31× | Food & Beverages |
| JDSU | 2.23× | Business & Career |
| Nebraska | 1.77× | Travel & Leisure |
| JibJab | 3.72× | Internet & Social Media |
| 3D printing | 1.62× | Technology & Electronics |
| Scratching post | 5.81× | Pets & Animals |
| Corona (band) | 3.3× | Music & Radio |
| Springfield, Illinois | 6.28× | Travel & Leisure |
| Staycation | 1.75× | Home & Garden |
| Home staging | 2.75× | Home & Garden |
| Salman Khan | 4.06× | Movies & TV |
| Nipsey Hussle | 2.72× | Music & Radio |
| Sinaloa | 1.67× | Travel & Leisure |
| Urban horticulture | 1.62× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.8 |
| Sustainability | BALANCE | 1.67 |
| Patriotism | CONSERVATISM | 1.65 |
| Design Affinity | PREMIUM | 1.62 |
| Community Orientation | OPEN | 1.55 |
| Sports Activity | POWER | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.7% |
| United Kingdom | 8.0% |
| Italy | 5.4% |
See Americana (music) audiences in other countries
More Music & Radio audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Americana (music). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.