Rascasse Audience Intelligence

Americana (music) Audience in Germany

A data profile of the people who buy, follow and care about Americana (music) in Germany — modelled from more than twelve digital signal sources. Americana (music) has an estimated audience of 383,562 people in Germany.

#5402among Topic in Germany#1751in Music & Radio

The average Americana (music) fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include American folk music, The Black Keys, Zooey Deschanel, with strongest over-indexing on American folk music (32.83× the country average).

Demographically, the Americana (music) audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Tradition, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Americana (music) fan in Germany is more female, around 39.8 years old, with strong Tradition tendencies and a notable affinity for American folk music.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Americana (music) profile in Germany.

Audience size
384K
in Germany
Gender
57.7%♀
42.3% male
Age
39.8
average years
Country rank
#14500
Topic in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Americana (music) fans

57.7% are female, 42.3% are male, average age 39.8.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Americana (music) audience in Germany
MetricValue
Female57.7%
Male42.3%
Average age39.8
Estimated audience size383,562
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Americana (music) audience in Germany
Age bracketShare%
16-1918%
20-2918%
30-3920%
40-4924%
50+19%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Americana (music) audience comes from Germany.

Worldwide audience distribution share by country for Americana (music)
CountryShare
United States52.7%
United Kingdom8.0%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Americana (music) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Americana (music) fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~5K1.11×
02Bremen~4K1.11×
03Sachsen-Anhalt~10K1.03×
04Thüringen~10K1.03×
05Mecklenburg-Vorpommern~7K1.02×
06Brandenburg~10K1.01×
07Berlin~20K1.00×
08Hamburg~9K0.99×
09Rheinland-Pfalz~20K0.97×
10Schleswig-Holstein~10K0.97×
11Sachsen~20K0.96×
12Niedersachsen~30K0.92×
13Hessen~30K0.92×
14Baden-Württemberg~50K0.89×
15Bayern~50K0.88×
16Nordrhein-Westfalen~70K0.85×
Fig. 06

Affinity by region

Affinity by region — Americana (music), Germany
0.85×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Americana (music) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Americana (music) audience
#·InterestCategoryAffinity×
01The Black KeysMusic & Radio116.18×
02Arctic MonkeysMusic & Radio48.65×
03Zooey DeschanelMovies & TV48.23×
04Bette MidlerMusic & Radio38.11×
05Daft PunkMusic & Radio33.98×
06American folk musicMusic & Radio32.83×
07Kris KristoffersonMusic & Radio31.86×
08Joan BaezMusic & Radio28.39×
09Liza MinnelliMusic & Radio25.27×
10Hurricane FestivalMusic & Radio21.62×
11Jonah HillMovies & TV20.25×
12David BowieMusic & Radio19.63×
13Bluegrass musicMusic & Radio19.41×
14Bob DylanMusic & Radio14.84×
15Paul McCartneyMusic & Radio12.63×
16RimowaFashion & Accessoires12.16×
17Bruce SpringsteenMusic & Radio9.50×
18True DetectiveMovies & TV6.26×
19HugendubelShopping4.25×
20TagesschauMovies & TV2.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Americana (music) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Americana (music) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.14×
SustainabilityBALANCE1.88×
Risk AppetiteTHRILL1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Americana (music) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.48×
IndulgenceJOY0.62×
Family OrientationCONSERVATISM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Americana (music) have in Germany?

Americana (music) has an estimated audience of 383,562 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Americana (music) fans?

57.7% of Americana (music) fans are female, 42.3% are male, with an average age of 39.8 years.

03

Which brands do Americana (music) fans like most?

Americana (music) fans show strongest brand affinity for American folk music (32.83×), The Black Keys (116.18×), and Zooey Deschanel (48.23×) over the country average.

04

Where do Americana (music) fans live in Germany?

Americana (music) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Americana (music) fans also like?

Beyond Americana (music) itself, the audience over-indexes on The Black Keys (116.18×), Zooey Deschanel (48.23×), David Bowie (19.63×), and Bette Midler (38.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Americana (music) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Americana (music). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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