Americana (music) Audience in Germany
Americana (music) has an estimated audience of 383,562 people in Germany. 57.7% are female, 42.3% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: The Bugaboos, Scratching post, Baiersbronn, Dog breed, Corona (band).
The average Americana (music) fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include The Bugaboos, Scratching post, Baiersbronn, with strongest over-indexing on The Bugaboos (100.08× the country average). Demographically, the Americana (music) audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Americana (music) fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 39.8 |
| Estimated audience size | 383,562 |
Audience persona
The typical Americana (music) fan in Germany is more female, around 39.8 years old, with strong Sustainability tendencies and a notable affinity for The Bugaboos.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 49,269 | 0.59× |
| Bayern | 33,115 | 0.54× |
| Baden-Württemberg | 24,163 | 0.46× |
| Berlin | 18,091 | 1.05× |
| Niedersachsen | 17,024 | 0.46× |
| Hessen | 15,763 | 0.54× |
| Rheinland-Pfalz | 13,116 | 0.68× |
| Thüringen | 12,939 | 1.32× |
| Brandenburg | 12,706 | 1.07× |
| Sachsen-Anhalt | 12,567 | 1.26× |
| Sachsen | 11,412 | 0.61× |
| Schleswig-Holstein | 10,297 | 0.75× |
| Saarland | 9,988 | 2.12× |
| Mecklenburg-Vorpommern | 9,043 | 1.23× |
| Hamburg | 8,008 | 0.92× |
| Bremen | 7,842 | 2.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Bugaboos | 100.08× | Travel & Leisure |
| Scratching post | 44.11× | Pets & Animals |
| Baiersbronn | 27.9× | Travel & Leisure |
| Dog breed | 2.51× | Pets & Animals |
| Corona (band) | 3.76× | Music & Radio |
| Ich + Ich | 20.9× | Music & Radio |
| Neon Genesis Evangelion (manga) | 9.24× | Literature |
| Rosie the Riveter | 15.9× | Business & Career |
| Hudson, New York | 7.8× | Travel & Leisure |
| Unique Gifts | 1.79× | Shopping |
| Rita of Cascia | 18.46× | Politics & Society |
| Banca Mediolanum | 55.07× | Business & Career |
| Google Home | 6.19× | Technology & Electronics |
| KLOS | 14.64× | Music & Radio |
| Hauptschule | 7.42× | Kids & Family |
| Hormones: The Series | 8.29× | Movies & TV |
| Cynthia Erivo | 3.92× | Movies & TV |
| Preacher (comics) | 6.22× | Literature |
| Christmas Gift | 1.52× | Kids & Family |
| Euskirchen (district) | 6.94× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.15 |
| Travelling | THRILL | 1.64 |
| Design Affinity | PREMIUM | 1.58 |
| Early Adopter Mentality | POWER | 1.44 |
| Tradition | CONSERVATISM | 1.42 |
| Creativity | OPEN | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.7% |
| United Kingdom | 8.0% |
| Italy | 5.4% |
See Americana (music) audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Americana (music) have in Germany?
Americana (music) has an estimated audience of 383,562 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Americana (music) fans?
57.7% of Americana (music) fans are female, 42.3% are male, with an average age of 39.8 years.
Which brands do Americana (music) fans like most?
Americana (music) fans show strongest brand affinity for The Bugaboos (100.08×), Scratching post (44.11×), and Baiersbronn (27.9×) over the country average.
Where do Americana (music) fans live in Germany?
Americana (music) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 49,269), Bayern (reach 33,115), and Baden-Württemberg (reach 24,163). These three regions account for the largest share of the active audience.
What other brands do Americana (music) fans also like?
Beyond Americana (music) itself, the audience over-indexes on Scratching post (44.11×), Baiersbronn (27.9×), Dog breed (2.51×), and Corona (band) (3.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Americana (music). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.