Improvisation Audience in United States

Improvisation logo

Improvisation has an estimated audience of 5,778,008 people in United States. 50.9% are female, 49.1% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Wikipedia, Web series, Projection screen, Musical improvisation, Humorism.

The average Improvisation fan in United States is 37.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wikipedia, Web series, Projection screen, with strongest over-indexing on Wikipedia (4.2× the country average). Demographically, the Improvisation audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Improvisation fans

Demographic split for Improvisation audience in United States
MetricValue
Female50.9%
Male49.1%
Average age37.4
Estimated audience size5,778,008

Audience persona

The typical Improvisation fan in United States is balanced, around 37.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Wikipedia.

Top regions in United States

Top regions ranked by reach for Improvisation in United States
RegionReachAffinity
California858,5691.35×
Texas601,9531.21×
Florida437,2531.12×
New York401,0121.24×
Georgia244,9451.38×
Illinois198,6361.03×
North Carolina192,3901.11×
New Jersey185,6341.26×
Pennsylvania184,0850.95×
Virginia164,0791.17×
Michigan161,7061.07×
Ohio159,3880.9×
Tennessee146,8471.27×
Arizona142,8991.21×
Maryland129,8781.31×
Washington124,9931.08×
Massachusetts119,1131.05×
Alabama115,0481.43×
Indiana98,4080.93×
Louisiana97,0761.3×
South Carolina88,8511.02×
Missouri87,4300.94×
Minnesota78,9380.95×
Wisconsin72,6820.84×
Mississippi70,8541.49×
Oklahoma70,4691.1×
Colorado68,3350.75×
Kentucky63,0050.87×
Oregon61,1580.92×
Connecticut55,4700.96×
Nevada53,4810.96×
Arkansas51,0761.07×
Utah38,9250.75×
Kansas38,2820.84×
Iowa36,2460.76×
Hawaii32,9251.33×
New Mexico28,7050.99×
Nebraska22,5630.78×
West Virginia22,1720.82×
Idaho20,4740.71×
Washington, District of Columbia20,4051.17×
Delaware15,1620.95×
Rhode Island15,1580.82×
Maine14,6180.71×
New Hampshire14,5960.64×
Alaska14,4541.17×
Montana9,9830.62×
North Dakota9,2220.78×
South Dakota8,8970.67×
Vermont6,8010.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Improvisation audience
BrandAffinityCategory
Wikipedia4.2×Internet & Social Media
Web series9.32×Internet & Social Media
Projection screen4.56×Technology & Electronics
Musical improvisation27.79×Music & Radio
Humorism5.66×Literature
Humour2.5×Literature
X2.23×Internet & Social Media
Instrumental4.36×Music & Radio
Popular culture2.47×Arts & Culture
Guitar3.37×Music & Radio
Musical instrument3.07×Music & Radio
Video2.28×Movies & TV
Audience3.15×Business & Career
YouTube1.83×Movies & TV
Politics2.38×Politics & Society
Celebrity2.14×Movies & TV
Joke3.13×Literature
Electronic publishing3.82×News
Musical composition5.38×Music & Radio
Broadcasting2.52×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Improvisation audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.49
Early Adopter MentalityPOWER1.78
Risk AppetiteTHRILL1.7
Luxury OrientationPREMIUM1.54
SustainabilityBALANCE1.48
Design AffinityPREMIUM1.47

Worldwide distribution

Worldwide audience distribution share by country for Improvisation
CountryShare
United States20.7%
India9.9%
France6.8%

See Improvisation audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Improvisation have in United States?

Improvisation has an estimated audience of 5,778,008 people in United States, concentrated in California and Texas.

What is the gender split and age of Improvisation fans?

50.9% of Improvisation fans are female, 49.1% are male, with an average age of 37.4 years.

Which brands do Improvisation fans like most?

Improvisation fans show strongest brand affinity for Wikipedia (4.2×), Web series (9.32×), and Projection screen (4.56×) over the country average.

Where do Improvisation fans live in United States?

Improvisation fans in United States are most concentrated in California (reach 858,569), Texas (reach 601,953), and Florida (reach 437,253). These three regions account for the largest share of the active audience.

What other brands do Improvisation fans also like?

Beyond Improvisation itself, the audience over-indexes on Web series (9.32×), Projection screen (4.56×), Musical improvisation (27.79×), and Humorism (5.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Improvisation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.