Rascasse Audience Intelligence

Improvisation Audience in United States

A data profile of the people who buy, follow and care about Improvisation in United States — modelled from more than twelve digital signal sources. Improvisation has an estimated audience of 5,778,008 people in United States.

#3434among Topic in United States#494in Music & Radio

The average Improvisation fan in United States is 37.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wikipedia, Web series, Ed Harris, with strongest over-indexing on Wikipedia (4.2× the country average).

Demographically, the Improvisation audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Improvisation fan in United States is balanced, around 37.4 years old, with strong Tradition tendencies and a notable affinity for Wikipedia.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Improvisation profile in United States.

Audience size
5.8M
in United States
Gender
50.9%♀
49.1% male
Age
37.4
average years
Country rank
#5882
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Improvisation fans

50.9% are female, 49.1% are male, average age 37.4.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Improvisation audience in United States
MetricValue
Female50.9%
Male49.1%
Average age37.4
Estimated audience size5,778,008
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Improvisation audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3917%
40-4918%
50+19%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Improvisation audience comes from United States.

Worldwide audience distribution share by country for Improvisation
CountryShare
United States20.7%
India9.9%
France6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Improvisation audience in United States is strongest.

Fig. 05

Top regions by affinity

Improvisation fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~70K1.48×
02Alabama~100K1.32×
03Georgia~200K1.31×
04California~800K1.28×
05Louisiana~100K1.28×
06Hawaii~30K1.26×
07Maryland~100K1.23×
08Texas~600K1.16×
09New Jersey~200K1.16×
10Tennessee~100K1.16×
11Arizona~100K1.13×
12Oklahoma~70K1.13×
13New York~400K1.12×
14Alaska~10K1.12×
15North Carolina~200K1.10×
16Washington, District of Columbia~20K1.10×
17Virginia~200K1.09×
18Arkansas~50K1.09×
19Florida~400K1.04×
20Michigan~200K1.04×
21South Carolina~90K1.04×
22Illinois~200K1.02×
23Washington~100K1.02×
24Kansas~50K1.01×
25New Mexico~30K1.01×
26Massachusetts~100K1.00×
27Pennsylvania~200K0.99×
28Delaware~20K0.99×
29Indiana~100K0.97×
30Nevada~50K0.96×
31Kentucky~70K0.95×
32Connecticut~50K0.94×
33South Dakota~10K0.94×
34Missouri~90K0.93×
35West Virginia~20K0.93×
36Minnesota~80K0.91×
37Oregon~60K0.90×
38Nebraska~30K0.89×
39Rhode Island~20K0.89×
40North Dakota~10K0.89×
41Ohio~200K0.88×
42Wisconsin~80K0.87×
43Vermont~9K0.85×
44Maine~20K0.84×
45Iowa~40K0.83×
46Idaho~20K0.83×
47Montana~10K0.82×
48Utah~40K0.78×
49New Hampshire~20K0.76×
50Colorado~70K0.75×
Fig. 06

Affinity by region

Affinity by region — Improvisation, United States
0.75×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Improvisation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Improvisation audience
#·InterestCategoryAffinity×
01Musical improvisationMusic & Radio27.79×
02Web seriesInternet & Social Media9.32×
03Ed HarrisMovies & TV8.31×
04HumorismLiterature5.66×
05Musical compositionMusic & Radio5.38×
06Projection screenTechnology & Electronics4.56×
07InstrumentalMusic & Radio4.36×
08WikipediaInternet & Social Media4.20×
09Electronic publishingNews3.82×
10GuitarMusic & Radio3.37×
11AudienceBusiness & Career3.15×
12JokeLiterature3.13×
13Musical instrumentMusic & Radio3.07×
14Mitch McConnellPolitics & Society2.81×
15HumourLiterature2.50×
16Popular cultureArts & Culture2.47×
17PoliticsPolitics & Society2.38×
18VideoMovies & TV2.28×
19XInternet & Social Media2.23×
20CelebrityMovies & TV2.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Improvisation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Improvisation audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.45×
SpiritualityBALANCE2.30×
ExtroversionTHRILL1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Improvisation audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Design AffinityPREMIUM0.76×
Price SensitivityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Improvisation have in United States?

Improvisation has an estimated audience of 5,778,008 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Improvisation fans?

50.9% of Improvisation fans are female, 49.1% are male, with an average age of 37.4 years.

03

Which brands do Improvisation fans like most?

Improvisation fans show strongest brand affinity for Wikipedia (4.2×), Web series (9.32×), and Ed Harris (8.31×) over the country average.

04

Where do Improvisation fans live in United States?

Improvisation fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Improvisation fans also like?

Beyond Improvisation itself, the audience over-indexes on Web series (9.32×), Ed Harris (8.31×), Projection screen (4.56×), and Mitch McConnell (2.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Improvisation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Improvisation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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