Rascasse Audience Intelligence

Improvisation Audience in Germany

A data profile of the people who buy, follow and care about Improvisation in Germany — modelled from more than twelve digital signal sources. Improvisation has an estimated audience of 567,743 people in Germany.

#4365among Topic in Germany#1178in Music & Radio

The average Improvisation fan in Germany is 33.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include dB’s, Underground hip hop, TikTok, with strongest over-indexing on dB’s (2.08× the country average).

Demographically, the Improvisation audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Community Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Improvisation fan in Germany is balanced, around 33.1 years old, with strong Community Orientation tendencies and a notable affinity for dB’s.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Improvisation profile in Germany.

Audience size
568K
in Germany
Gender
54.1%♀
45.9% male
Age
33.1
average years
Country rank
#10584
Topic in Germany
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Improvisation fans

54.1% are female, 45.9% are male, average age 33.1.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Improvisation audience in Germany
MetricValue
Female54.1%
Male45.9%
Average age33.1
Estimated audience size567,743
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Improvisation audience in Germany
Age bracketShare%
16-1938%
20-2921%
30-3916%
40-4915%
50+11%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Improvisation audience comes from Germany.

Worldwide audience distribution share by country for Improvisation
CountryShare
United States20.7%
India9.9%
France6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Improvisation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Improvisation fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~60K1.40×
02Berlin~30K1.36×
03Hamburg~10K1.08×
04Bremen~5K1.07×
05Sachsen~30K1.01×
06Nordrhein-Westfalen~100K0.99×
07Saarland~7K0.99×
08Bayern~90K0.98×
09Thüringen~10K0.95×
10Baden-Württemberg~70K0.94×
11Brandenburg~20K0.94×
12Sachsen-Anhalt~10K0.94×
13Rheinland-Pfalz~30K0.91×
14Niedersachsen~50K0.90×
15Schleswig-Holstein~20K0.88×
16Mecklenburg-Vorpommern~9K0.86×
Fig. 06

Affinity by region

Affinity by region — Improvisation, Germany
0.86×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Improvisation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Improvisation audience
#·InterestCategoryAffinity×
01Underground hip hopMusic & Radio5.69×
02Street danceSports5.17×
03Hip-hop danceSports5.00×
04ActingBusiness & Career2.64×
05LivemusicMusic & Radio2.58×
06Stranger ThingsMovies & TV2.43×
07SupermanMovies & TV2.34×
08TikTokInternet & Social Media2.24×
09BerlinMusic & Radio2.12×
10ConcertsMusic & Radio2.11×
11dB’sMusic & Radio2.08×
12Harry PotterMovies & TV2.02×
13UkrainiansMusic & Radio1.98×
14SV Werder BremenSports1.98×
15SpotifyInternet & Social Media1.90×
16TagesschauMovies & TV1.81×
17YouTubeMovies & TV1.66×
18SportsSports1.54×
19FIFA World CupSports1.52×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Improvisation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Improvisation audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.79×
MindfulnessBALANCE1.65×
Risk AppetiteTHRILL1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Improvisation audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.47×
DIY MentalityTHRILL0.66×
IndulgenceJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Improvisation have in Germany?

Improvisation has an estimated audience of 567,743 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Improvisation fans?

54.1% of Improvisation fans are female, 45.9% are male, with an average age of 33.1 years.

03

Which brands do Improvisation fans like most?

Improvisation fans show strongest brand affinity for dB’s (2.08×), Underground hip hop (5.69×), and TikTok (2.24×) over the country average.

04

Where do Improvisation fans live in Germany?

Improvisation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Improvisation fans also like?

Beyond Improvisation itself, the audience over-indexes on Underground hip hop (5.69×), TikTok (2.24×), Harry Potter (2.02×), and Ukrainians (1.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Improvisation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Improvisation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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