Improvisation Audience in Germany
Improvisation has an estimated audience of 567,743 people in Germany. 54.1% are female, 45.9% are male, average age 33.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Underground hip hop, TikTok, Harry Potter, Euphoria, Business and industry.
The average Improvisation fan in Germany is 33.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Underground hip hop, TikTok, Harry Potter, with strongest over-indexing on Underground hip hop (5.69× the country average). Demographically, the Improvisation audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Pet Ownership, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Improvisation fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 33.1 |
| Estimated audience size | 567,743 |
Audience persona
The typical Improvisation fan in Germany is balanced, around 33.1 years old, with strong Pet Ownership tendencies and a notable affinity for Underground hip hop.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 124,904 | 1.01× |
| Bayern | 91,401 | 1× |
| Baden-Württemberg | 73,825 | 0.95× |
| Hessen | 64,952 | 1.5× |
| Niedersachsen | 48,819 | 0.89× |
| Berlin | 38,380 | 1.51× |
| Sachsen | 28,977 | 1.04× |
| Rheinland-Pfalz | 25,531 | 0.9× |
| Schleswig-Holstein | 16,162 | 0.79× |
| Brandenburg | 15,378 | 0.87× |
| Hamburg | 13,763 | 1.07× |
| Sachsen-Anhalt | 12,879 | 0.88× |
| Thüringen | 12,305 | 0.85× |
| Mecklenburg-Vorpommern | 7,143 | 0.66× |
| Saarland | 6,492 | 0.93× |
| Bremen | 5,575 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Underground hip hop | 5.69× | Music & Radio |
| TikTok | 2.24× | Internet & Social Media |
| Harry Potter | 2.02× | Movies & TV |
| Euphoria | 2.46× | Movies & TV |
| Business and industry | 1.51× | Business & Career |
| Sports | 1.54× | Sports |
| Tagesschau | 1.81× | Movies & TV |
| YouTube | 1.66× | Movies & TV |
| Spotify | 1.9× | Internet & Social Media |
| SV Werder Bremen | 1.98× | Sports |
| Livemusic | 2.58× | Music & Radio |
| Superman | 2.34× | Movies & TV |
| Stranger Things | 2.43× | Movies & TV |
| Berlin | 2.12× | Music & Radio |
| Acting | 2.64× | Business & Career |
| Street dance | 5.17× | Sports |
| Concerts | 2.11× | Music & Radio |
| Hip-hop dance | 5× | Sports |
| VfB Stuttgart | 1.99× | Sports |
| FIFA World Cup | 1.52× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.48 |
| Risk Appetite | THRILL | 1.47 |
| LGBTQ+ Identity | OPEN | 1.46 |
| Sports Activity | POWER | 1.46 |
| Travelling | THRILL | 1.38 |
| Early Adopter Mentality | POWER | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| India | 9.9% |
| France | 6.8% |
See Improvisation audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Improvisation have in Germany?
Improvisation has an estimated audience of 567,743 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Improvisation fans?
54.1% of Improvisation fans are female, 45.9% are male, with an average age of 33.1 years.
Which brands do Improvisation fans like most?
Improvisation fans show strongest brand affinity for Underground hip hop (5.69×), TikTok (2.24×), and Harry Potter (2.02×) over the country average.
Where do Improvisation fans live in Germany?
Improvisation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 124,904), Bayern (reach 91,401), and Baden-Württemberg (reach 73,825). These three regions account for the largest share of the active audience.
What other brands do Improvisation fans also like?
Beyond Improvisation itself, the audience over-indexes on TikTok (2.24×), Harry Potter (2.02×), Euphoria (2.46×), and Business and industry (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Improvisation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.