Hip-hop dance Audience in Germany
Hip-hop dance has an estimated audience of 1,896,377 people in Germany. 59.1% are female, 40.9% are male, average age 33.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Street dance, Contemporary dance, Dance studio, Modern dance, Choreography.
The average Hip-hop dance fan in Germany is 33.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Street dance, Contemporary dance, Dance studio, with strongest over-indexing on Street dance (20.73× the country average). Demographically, the Hip-hop dance audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Hip-hop dance fans
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 33.3 |
| Estimated audience size | 1,896,377 |
Audience persona
The typical Hip-hop dance fan in Germany is more female, around 33.3 years old, with strong Sports Activity tendencies and a notable affinity for Street dance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 486,934 | 1.17× |
| Bayern | 347,789 | 1.14× |
| Baden-Württemberg | 345,677 | 1.34× |
| Niedersachsen | 200,784 | 1.09× |
| Hessen | 156,785 | 1.08× |
| Rheinland-Pfalz | 115,603 | 1.22× |
| Schleswig-Holstein | 88,726 | 1.3× |
| Berlin | 88,258 | 1.04× |
| Sachsen | 85,495 | 0.92× |
| Brandenburg | 60,389 | 1.03× |
| Thüringen | 40,482 | 0.84× |
| Hamburg | 36,596 | 0.85× |
| Sachsen-Anhalt | 33,763 | 0.69× |
| Mecklenburg-Vorpommern | 24,593 | 0.68× |
| Saarland | 23,714 | 1.02× |
| Bremen | 15,056 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Street dance | 20.73× | Sports |
| Contemporary dance | 18.09× | Arts & Culture |
| Dance studio | 12.03× | Sports |
| Modern dance | 15.62× | Music & Radio |
| Choreography | 19.74× | Sports |
| Ballet | 7.66× | Music & Radio |
| Dance Academy | 13.98× | Movies & TV |
| Tap dance | 14.56× | Sports |
| Ballroom dance | 8.76× | Music & Radio |
| Jazz dance | 9.44× | Sports |
| Latin dance | 7.98× | Sports |
| The Nutcracker | 9.09× | Music & Radio |
| Livemusic | 2.57× | Music & Radio |
| Ballet dancer | 8.49× | Arts & Culture |
| First-time buyer | 3.77× | Shopping |
| Bachata (dance) | 7.7× | Music & Radio |
| Salsa (dance) | 5.72× | Music & Radio |
| Spotify | 1.72× | Internet & Social Media |
| Berlin | 2.09× | Music & Radio |
| Dancesport | 8.78× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.44 |
| Travelling | THRILL | 1.32 |
| Sustainability | BALANCE | 1.29 |
| DIY Mentality | THRILL | 1.19 |
| Urban Lifestyle | OPEN | 1.18 |
| Luxury Orientation | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 15.9% |
| China | 11.1% |
See Hip-hop dance audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Hip-hop dance have in Germany?
Hip-hop dance has an estimated audience of 1,896,377 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hip-hop dance fans?
59.1% of Hip-hop dance fans are female, 40.9% are male, with an average age of 33.3 years.
Which brands do Hip-hop dance fans like most?
Hip-hop dance fans show strongest brand affinity for Street dance (20.73×), Contemporary dance (18.09×), and Dance studio (12.03×) over the country average.
Where do Hip-hop dance fans live in Germany?
Hip-hop dance fans in Germany are most concentrated in Nordrhein-Westfalen (reach 486,934), Bayern (reach 347,789), and Baden-Württemberg (reach 345,677). These three regions account for the largest share of the active audience.
What other brands do Hip-hop dance fans also like?
Beyond Hip-hop dance itself, the audience over-indexes on Contemporary dance (18.09×), Dance studio (12.03×), Modern dance (15.62×), and Choreography (19.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hip-hop dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.