Rascasse Audience Intelligence

Hip-hop dance Audience in Germany

A data profile of the people who buy, follow and care about Hip-hop dance in Germany — modelled from more than twelve digital signal sources. Hip-hop dance has an estimated audience of 1,896,377 people in Germany.

#72among Sport in Germany#2027among Topic in Germany#320in Sports

The average Hip-hop dance fan in Germany is 33.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Street dance, Contemporary dance, Dance studio, with strongest over-indexing on Street dance (20.73× the country average).

Demographically, the Hip-hop dance audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hip-hop dance fan in Germany is more female, around 33.3 years old, with strong Mindfulness tendencies and a notable affinity for Street dance.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hip-hop dance profile in Germany.

Audience size
1.9M
in Germany
Gender
59.1%♀
40.9% male
Age
33.3
average years
Country rank
#3541
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hip-hop dance fans

59.1% are female, 40.9% are male, average age 33.3.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Hip-hop dance audience in Germany
MetricValue
Female59.1%
Male40.9%
Average age33.3
Estimated audience size1,896,377
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Hip-hop dance audience in Germany
Age bracketShare%
16-1934%
20-2923%
30-3919%
40-4915%
50+10%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Hip-hop dance audience comes from Germany.

Worldwide audience distribution share by country for Hip-hop dance
CountryShare
United States20.8%
Japan15.9%
China11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hip-hop dance audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hip-hop dance fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~400K1.36×
02Rheinland-Pfalz~100K1.32×
03Schleswig-Holstein~80K1.18×
04Bayern~300K1.11×
05Niedersachsen~200K1.05×
06Nordrhein-Westfalen~400K1.04×
07Saarland~20K1.02×
08Bremen~20K0.99×
09Brandenburg~60K0.98×
10Hessen~100K0.97×
11Sachsen~90K0.96×
12Berlin~80K0.96×
13Thüringen~50K0.95×
14Mecklenburg-Vorpommern~30K0.91×
15Hamburg~40K0.88×
16Sachsen-Anhalt~40K0.86×
Fig. 06

Affinity by region

Affinity by region — Hip-hop dance, Germany
0.86×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hip-hop dance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hip-hop dance audience
#·InterestCategoryAffinity×
01Street danceSports20.73×
02ChoreographySports19.74×
03Contemporary danceArts & Culture18.09×
04Modern danceMusic & Radio15.62×
05Tap danceSports14.56×
06Dance AcademyMovies & TV13.98×
07Dance studioSports12.03×
08Jazz danceSports9.44×
09The NutcrackerMusic & Radio9.09×
10Ballroom danceMusic & Radio8.76×
11Ballet dancerArts & Culture8.49×
12VoguingMusic & Radio8.33×
13Latin danceSports7.98×
14Bachata (dance)Music & Radio7.70×
15BalletMusic & Radio7.66×
16First-time buyerShopping3.77×
17LivemusicMusic & Radio2.57×
18dB’sMusic & Radio2.10×
19UkrainiansMusic & Radio1.86×
20FIFA World CupSports1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hip-hop dance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hip-hop dance audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.37×
ExtroversionTHRILL1.36×
Early Adopter MentalityPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hip-hop dance audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.76×
PatriotismCONSERVATISM0.82×
DIY MentalityTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hip-hop dance have in Germany?

Hip-hop dance has an estimated audience of 1,896,377 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Hip-hop dance fans?

59.1% of Hip-hop dance fans are female, 40.9% are male, with an average age of 33.3 years.

03

Which brands do Hip-hop dance fans like most?

Hip-hop dance fans show strongest brand affinity for Street dance (20.73×), Contemporary dance (18.09×), and Dance studio (12.03×) over the country average.

04

Where do Hip-hop dance fans live in Germany?

Hip-hop dance fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Baden-Württemberg (reach ~400K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Hip-hop dance fans also like?

Beyond Hip-hop dance itself, the audience over-indexes on Contemporary dance (18.09×), Dance studio (12.03×), Modern dance (15.62×), and Choreography (19.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Hip-hop dance audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hip-hop dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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