Voguing Audience in Germany
Voguing has an estimated audience of 726,695 people in Germany. 56.9% are female, 43.1% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Israel, Product design, Huck (magazine), myDealZ.
The average Voguing fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Israel, Product design, with strongest over-indexing on Progressive rock (3.4× the country average). Demographically, the Voguing audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Sports Activity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Voguing fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 35.5 |
| Estimated audience size | 726,695 |
Audience persona
The typical Voguing fan in Germany is more female, around 35.5 years old, with strong Sports Activity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 170,023 | 1.07× |
| Bayern | 145,234 | 1.24× |
| Baden-Württemberg | 113,172 | 1.14× |
| Niedersachsen | 66,367 | 0.94× |
| Hessen | 64,478 | 1.16× |
| Berlin | 52,774 | 1.62× |
| Rheinland-Pfalz | 32,735 | 0.9× |
| Sachsen | 28,726 | 0.81× |
| Schleswig-Holstein | 23,980 | 0.92× |
| Hamburg | 21,039 | 1.28× |
| Brandenburg | 18,056 | 0.8× |
| Thüringen | 13,283 | 0.72× |
| Sachsen-Anhalt | 12,055 | 0.64× |
| Mecklenburg-Vorpommern | 9,924 | 0.72× |
| Saarland | 8,338 | 0.93× |
| Bremen | 6,858 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.4× | Music & Radio |
| Israel | 3.44× | Travel & Leisure |
| Product design | 2.01× | Business & Career |
| Huck (magazine) | 11× | Internet & Social Media |
| myDealZ | 3.24× | Shopping |
| El Calafate | 12.09× | Travel & Leisure |
| Oliver Kahn | 3.42× | Sports |
| JDSU | 2.81× | Business & Career |
| Nationality | 2.47× | Politics & Society |
| Natural rubber | 1.89× | Cars & Mobility |
| Steampunk | 3.05× | Fashion & Accessoires |
| Handmade Gifts | 1.58× | Kids & Family |
| Home Delivery | 2.04× | Food & Beverages |
| Oral, Kazakhstan | 5.61× | Travel & Leisure |
| Google Analytics | 1.77× | Internet & Social Media |
| Zagreb | 2.66× | Travel & Leisure |
| Minestrone | 1.71× | Food & Beverages |
| Este, Veneto | 1.59× | Travel & Leisure |
| Novi Pazar | 6.15× | Travel & Leisure |
| Eco Friendly Living | 2.31× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.45 |
| LGBTQ+ Identity | OPEN | 1.42 |
| Urban Lifestyle | OPEN | 1.38 |
| Sustainability | BALANCE | 1.35 |
| Early Adopter Mentality | POWER | 1.34 |
| Pet Ownership | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.1% |
| Japan | 10.4% |
| Spain | 8.0% |
See Voguing audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Voguing have in Germany?
Voguing has an estimated audience of 726,695 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Voguing fans?
56.9% of Voguing fans are female, 43.1% are male, with an average age of 35.5 years.
Which brands do Voguing fans like most?
Voguing fans show strongest brand affinity for Progressive rock (3.4×), Israel (3.44×), and Product design (2.01×) over the country average.
Where do Voguing fans live in Germany?
Voguing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 170,023), Bayern (reach 145,234), and Baden-Württemberg (reach 113,172). These three regions account for the largest share of the active audience.
What other brands do Voguing fans also like?
Beyond Voguing itself, the audience over-indexes on Israel (3.44×), Product design (2.01×), Huck (magazine) (11×), and myDealZ (3.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Voguing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.