A data profile of the people who buy, follow and care about Voguing in United States — modelled from more than twelve digital signal sources. Voguing has an estimated audience of 1,194,835 people in United States.
The average Voguing fan in United States is 35.6 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Richard Gere, Ballroom dance, Alessandra Ambrosio, with strongest over-indexing on Richard Gere (14.41× the country average).
Demographically, the Voguing audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Voguing fan in United States is more female, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Richard Gere.
The key figures that characterise the Voguing profile in United States.
60.8% are female, 39.2% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 35.6 |
| Estimated audience size | 1,194,835 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 15% |
Where the Voguing audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~100K | 1.98× | |
| 02 | Washington, District of Columbia | ~6K | 1.53× | |
| 03 | California | ~200K | 1.41× | |
| 04 | Virginia | ~40K | 1.25× | |
| 05 | Massachusetts | ~30K | 1.25× | |
| 06 | New Jersey | ~40K | 1.24× | |
| 07 | Connecticut | ~10K | 1.20× | |
| 08 | Washington | ~30K | 1.18× | |
| 09 | Kansas | ~10K | 1.17× | |
| 10 | Hawaii | ~6K | 1.17× | |
| 11 | Vermont | ~2K | 1.12× | |
| 12 | Louisiana | ~20K | 1.11× | |
| 13 | Illinois | ~40K | 1.09× | |
| 14 | Oregon | ~10K | 1.08× | |
| 15 | Rhode Island | ~4K | 1.07× | |
| 16 | Georgia | ~40K | 1.05× | |
| 17 | Texas | ~100K | 1.04× | |
| 18 | Pennsylvania | ~40K | 1.03× | |
| 19 | Indiana | ~20K | 1.03× | |
| 20 | Maine | ~4K | 1.02× | |
| 21 | Florida | ~80K | 1.00× | |
| 22 | Arizona | ~20K | 1.00× | |
| 23 | Maryland | ~20K | 1.00× | |
| 24 | Utah | ~10K | 0.99× | |
| 25 | Ohio | ~40K | 0.97× | |
| 26 | Colorado | ~20K | 0.96× | |
| 27 | New Mexico | ~6K | 0.94× | |
| 28 | North Carolina | ~30K | 0.93× | |
| 29 | Minnesota | ~20K | 0.93× | |
| 30 | Michigan | ~30K | 0.91× | |
| 31 | New Hampshire | ~4K | 0.91× | |
| 32 | Alaska | ~2K | 0.91× | |
| 33 | Idaho | ~5K | 0.90× | |
| 34 | Missouri | ~20K | 0.89× | |
| 35 | Wisconsin | ~20K | 0.89× | |
| 36 | Nevada | ~10K | 0.89× | |
| 37 | South Carolina | ~20K | 0.87× | |
| 38 | Montana | ~3K | 0.87× | |
| 39 | Delaware | ~3K | 0.87× | |
| 40 | Tennessee | ~20K | 0.85× | |
| 41 | Nebraska | ~5K | 0.83× | |
| 42 | Oklahoma | ~10K | 0.81× | |
| 43 | Arkansas | ~8K | 0.81× | |
| 44 | Mississippi | ~8K | 0.81× | |
| 45 | Kentucky | ~10K | 0.80× | |
| 46 | North Dakota | ~2K | 0.79× | |
| 47 | Alabama | ~10K | 0.77× | |
| 48 | South Dakota | ~2K | 0.77× | |
| 49 | Iowa | ~8K | 0.76× | |
| 50 | West Virginia | ~4K | 0.74× |
The strongest cross-interests of the Voguing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alessandra Ambrosio | Fashion & Accessoires | 28.56× | ||
| 02 | Part Time Jobs | Business & Career | 26.60× | ||
| 03 | Richard Gere | Movies & TV | 14.41× | ||
| 04 | Mohonk Mountain House | Travel & Leisure | 11.24× | ||
| 05 | Candice Swanepoel | Fashion & Accessoires | 10.99× | ||
| 06 | Ballroom dance | Music & Radio | 10.79× | ||
| 07 | Larry Page | Politics & Society | 10.76× | ||
| 08 | Rose Leslie | Movies & TV | 10.30× | ||
| 09 | Language school | Kids & Family | 7.71× | ||
| 10 | Dance studio | Sports | 4.59× | ||
| 11 | Bath and Bodyworks | Shopping | 4.32× | ||
| 12 | Diaper bag | Kids & Family | 4.26× | ||
| 13 | Acrobatics | Sports | 4.23× | ||
| 14 | Planet Fitness | Sports | 2.47× | ||
| 15 | Golf Channel | Sports | 2.15× | ||
| 16 | Beetlejuice | Movies & TV | 2.11× | ||
| 17 | Metaphysics | Business & Career | 1.99× | ||
| 18 | Bass guitar | Music & Radio | 1.96× | ||
| 19 | Electric guitar | Music & Radio | 1.78× | ||
| 20 | Musical instrument | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.67× | |
| Tradition | CONSERVATISM | 1.43× | |
| Community Orientation | OPEN | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.86× | |
| Pet Ownership | JOY | 0.91× | |
| Social Media Usage | JOY | 0.97× |
Voguing has an estimated audience of 1,194,835 people in United States, concentrated in California and New York.
60.8% of Voguing fans are female, 39.2% are male, with an average age of 35.6 years.
Voguing fans show strongest brand affinity for Richard Gere (14.41×), Ballroom dance (10.79×), and Alessandra Ambrosio (28.56×) over the country average.
Voguing fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Voguing itself, the audience over-indexes on Ballroom dance (10.79×), Alessandra Ambrosio (28.56×), Bath and Bodyworks (4.32×), and Diaper bag (4.26×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Voguing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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