Rascasse Audience Intelligence

Mohonk Mountain House Target Market in United States

A data profile of the people who buy, follow and care about Mohonk Mountain House in United States — modelled from more than twelve digital signal sources. Mohonk Mountain House has an estimated audience of 1,052,372 people in United States.

#40among Hotel in United States#2321among Brand in United States#1710in Travel & Leisure

The average Mohonk Mountain House fan in United States is 44.8 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, Pennsylvania.

Top brand affinities include Hudson Valley, Catskill Mountains, National Historic Landmark, with strongest over-indexing on Hudson Valley (25.91× the country average).

Demographically, the Mohonk Mountain House audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mohonk Mountain House fan in United States is more female, around 44.8 years old, with strong Design Affinity tendencies and a notable affinity for Hudson Valley.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mohonk Mountain House profile in United States.

Audience size
1.1M
in United States
Gender
59.6%♀
40.4% male
Age
44.8
average years
Country rank
#22882
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mohonk Mountain House

59.6% are female, 40.4% are male, average age 44.8.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Mohonk Mountain House audience in United States
MetricValue
Female59.6%
Male40.4%
Average age44.8
Estimated audience size1,052,372
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Mohonk Mountain House audience in United States
Age bracketShare%
16-1912%
20-2912%
30-3918%
40-4925%
50+34%
Fig. 04

Worldwide distribution

94.0%

of the worldwide Mohonk Mountain House audience comes from United States.

Worldwide audience distribution share by country for Mohonk Mountain House
CountryShare
United States94.0%
Canada0.9%
United Kingdom0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mohonk Mountain House audience in United States is strongest.

Fig. 05

Top regions by affinity

Mohonk Mountain House customers by region in United States
#RegionReachAffinity×
01New York~600K10.42×
02New Jersey~200K7.81×
03Connecticut~60K6.08×
04Massachusetts~60K2.84×
05Vermont~4K2.24×
06Pennsylvania~80K2.20×
07New Hampshire~8K2.00×
08Rhode Island~6K1.89×
09Delaware~5K1.60×
10Washington, District of Columbia~4K1.24×
11Maine~4K1.01×
12Virginia~20K0.76×
13Maryland~10K0.76×
14North Dakota~1K0.68×
15Alaska~1K0.66×
16South Dakota~2K0.63×
17West Virginia~3K0.57×
18Montana~2K0.57×
19Florida~40K0.55×
20South Carolina~8K0.51×
21Hawaii~2K0.49×
22Mississippi~4K0.48×
23Idaho~3K0.48×
24Ohio~20K0.47×
25New Mexico~2K0.46×
26North Carolina~10K0.45×
27Nebraska~2K0.45×
28Arkansas~4K0.43×
29Colorado~7K0.41×
30Kentucky~5K0.40×
31Kansas~3K0.40×
32Iowa~3K0.39×
33Tennessee~8K0.37×
34Oklahoma~4K0.37×
35Utah~3K0.37×
36Michigan~10K0.36×
37Indiana~7K0.36×
38Louisiana~5K0.36×
39Oregon~4K0.36×
40Georgia~10K0.35×
41Nevada~4K0.35×
42Alabama~5K0.33×
43Missouri~5K0.32×
44Minnesota~5K0.32×
45Illinois~10K0.31×
46Wisconsin~5K0.31×
47Arizona~6K0.28×
48Washington~6K0.28×
49California~30K0.25×
50Texas~20K0.25×
Fig. 06

Affinity by region

Affinity by region — Mohonk Mountain House, United States
0.25×1.00×10.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mohonk Mountain House audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mohonk Mountain House audience
#·InterestCategoryAffinity×
01Catskill MountainsTravel & Leisure32.81×
02Hudson ValleyTravel & Leisure25.91×
03National Historic LandmarkTopic22.84×
04WNBCMovies & TV11.82×
05Historic siteArts & Culture10.87×
06Stone massageHealth8.82×
07National Park ServicePolitics & Society7.59×
08Historic preservationTravel & Leisure7.42×
09Upstate New YorkTravel & Leisure6.85×
10British MuseumArts & Culture6.02×
11MuseologyPolitics & Society6.00×
12Central ParkTravel & Leisure5.56×
13Long IslandTravel & Leisure4.65×
14VermontTravel & Leisure3.70×
15New JerseyTravel & Leisure2.85×
16Dick Van DykeMovies & TV2.47×
17Mitch McConnellPolitics & Society2.08×
18VirtuePolitics & Society2.01×
19Macy'sShopping1.93×
20New York CityTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mohonk Mountain House audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mohonk Mountain House audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.70×
MindfulnessBALANCE1.66×
TravellingTHRILL1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mohonk Mountain House audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.85×
Social Media UsageJOY0.96×
Urban LifestyleOPEN1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mohonk Mountain House's target market in United States?

Mohonk Mountain House's target market in United States covers an estimated 1,052,372 people, concentrated in New York and New Jersey.

02

What is the gender split and age of Mohonk Mountain House customers?

59.6% of the Mohonk Mountain House audience are female, 40.4% are male, with an average age of 44.8 years.

03

Which brands do Mohonk Mountain House fans like most?

Mohonk Mountain House fans show strongest brand affinity for Hudson Valley (25.91×), Catskill Mountains (32.81×), and National Historic Landmark (22.84×) over the country average.

04

Where do Mohonk Mountain House fans live in United States?

Mohonk Mountain House fans in United States are most concentrated in New York (reach ~600K), New Jersey (reach ~200K), and Pennsylvania (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Mohonk Mountain House fans also like?

Beyond Mohonk Mountain House itself, the audience over-indexes on Catskill Mountains (32.81×), National Historic Landmark (22.84×), Historic site (10.87×), and Historic preservation (7.42×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mohonk Mountain House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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