Rascasse Audience Intelligence

WNBC Audience in United States

A data profile of the people who buy, follow and care about WNBC in United States — modelled from more than twelve digital signal sources. WNBC has an estimated audience of 1,767,696 people in United States.

#164among TV Channel in United States#2505in Movies & TV

The average WNBC fan in United States is 42.9 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, Florida.

Top brand affinities include Travis Fimmel, MSN, Trader Joe's, with strongest over-indexing on Travis Fimmel (91.35× the country average).

Demographically, the WNBC audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WNBC fan in United States is more female, around 42.9 years old, with strong Indulgence tendencies and a notable affinity for Travis Fimmel.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WNBC profile in United States.

Audience size
1.8M
in United States
Gender
64.9%♀
35.1% male
Age
42.9
average years
Country rank
#15680
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of WNBC

64.9% are female, 35.1% are male, average age 42.9.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for WNBC audience in United States
MetricValue
Female64.9%
Male35.1%
Average age42.9
Estimated audience size1,767,696
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the WNBC audience in United States
Age bracketShare%
16-198%
20-2918%
30-3924%
40-4926%
50+24%
Fig. 04

Worldwide distribution

95.7%

of the worldwide WNBC audience comes from United States.

Worldwide audience distribution share by country for WNBC
CountryShare
United States95.7%
Canada1.4%
United Kingdom1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WNBC audience in United States is strongest.

Fig. 05

Top regions by affinity

WNBC fans by region: top regions in United States
#RegionReachAffinity×
01New York~1M11.40×
02New Jersey~300K6.95×
03Connecticut~80K4.70×
04Vermont~6K1.97×
05Washington, District of Columbia~8K1.50×
06Massachusetts~40K1.25×
07Pennsylvania~70K1.23×
08Rhode Island~6K1.11×
09Alaska~4K0.93×
10Virginia~40K0.90×
11New Hampshire~6K0.90×
12North Dakota~3K0.90×
13South Dakota~4K0.89×
14Alabama~20K0.88×
15Maine~6K0.88×
16Montana~4K0.88×
17Delaware~4K0.86×
18New Mexico~7K0.84×
19Idaho~7K0.84×
20West Virginia~7K0.84×
21Hawaii~6K0.84×
22Florida~100K0.83×
23Nebraska~7K0.83×
24Arkansas~10K0.82×
25North Carolina~40K0.80×
26Mississippi~10K0.80×
27Iowa~10K0.80×
28Kansas~10K0.78×
29Oklahoma~20K0.77×
30Maryland~20K0.74×
31Utah~10K0.74×
32Nevada~10K0.73×
33South Carolina~20K0.72×
34Louisiana~20K0.72×
35Kentucky~20K0.69×
36Oregon~10K0.67×
37Wisconsin~20K0.66×
38Indiana~20K0.63×
39Georgia~30K0.62×
40Tennessee~20K0.62×
41Missouri~20K0.62×
42Ohio~30K0.61×
43Minnesota~20K0.61×
44Colorado~20K0.59×
45Arizona~20K0.57×
46Washington~20K0.57×
47Michigan~20K0.54×
48Illinois~30K0.49×
49California~70K0.38×
50Texas~60K0.37×
Fig. 06

Affinity by region

Affinity by region — WNBC, United States
0.37×1.00×11.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WNBC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WNBC audience
#·InterestCategoryAffinity×
01Travis FimmelMovies & TV91.35×
02Mohonk Mountain HouseTravel & Leisure11.82×
03Madison Square GardenSports10.26×
04New Jersey DevilsSports10.16×
05New York RangersSports8.26×
06New York IslandersSports7.97×
07Bob RossMovies & TV7.26×
08New York MetsSports4.32×
09New York PostNews3.34×
10Tabloid (newspaper format)Literature2.79×
11CitibankBusiness & Career2.72×
12MSNNews2.58×
13Nordstrom rackFashion & Accessoires2.43×
14TicketmasterTravel & Leisure2.19×
15Trader Joe'sShopping2.17×
16Wawa Inc.Shopping2.09×
17TMZInternet & Social Media2.05×
18PowerballGames1.59×
19Google MapsInternet & Social Media1.55×
20United States Postal ServiceBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WNBC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WNBC audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.51×
Quality AwarenessPREMIUM1.43×
Community OrientationOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WNBC audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
TraditionCONSERVATISM0.88×
DIY MentalityTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WNBC have in United States?

WNBC has an estimated audience of 1,767,696 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of WNBC fans?

64.9% of WNBC fans are female, 35.1% are male, with an average age of 42.9 years.

03

Which brands do WNBC fans like most?

WNBC fans show strongest brand affinity for Travis Fimmel (91.35×), MSN (2.58×), and Trader Joe's (2.17×) over the country average.

04

Where do WNBC fans live in United States?

WNBC fans in United States are most concentrated in New York (reach ~1M), New Jersey (reach ~300K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do WNBC fans also like?

Beyond WNBC itself, the audience over-indexes on MSN (2.58×), Trader Joe's (2.17×), New York Rangers (8.26×), and Nordstrom rack (2.43×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for WNBC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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