WNBC Audience in United States

WNBC logo

WNBC has an estimated audience of 1,769,001 people in United States. 64.9% are female, 35.1% are male, average age 42.9. Top regions: New York, New Jersey, Florida. Top brand affinities: Travis Fimmel, Google Maps, Capital One, Indeed.com, Enterprise Rent-A-Car.

The average WNBC fan in United States is 42.9 years old, more female, and lives primarily in New York. The audience is concentrated in New York, New Jersey, Florida. Top brand affinities include Travis Fimmel, Google Maps, Capital One, with strongest over-indexing on Travis Fimmel (111.34× the country average). Demographically, the WNBC audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of WNBC fans

Demographic split for WNBC audience in United States
MetricValue
Female64.9%
Male35.1%
Average age42.9
Estimated audience size1,769,001

Audience persona

The typical WNBC fan in United States is more female, around 42.9 years old, with strong Design Affinity tendencies and a notable affinity for Travis Fimmel.

Top regions in United States

Top regions ranked by reach for WNBC in United States
RegionReachAffinity
New York1,224,02512.38×
New Jersey316,5517.04×
Florida94,2720.79×
Connecticut89,5715.05×
Pennsylvania73,5131.23×
California60,6830.31×
Massachusetts46,1281.32×
North Carolina44,7040.84×
Virginia44,2451.03×
Texas43,2280.28×
Ohio28,4840.52×
Georgia27,1280.5×
Illinois22,7780.39×
Maryland21,4470.71×
Alabama16,8490.68×
Michigan16,2420.35×
Tennessee14,5090.41×
South Carolina13,6380.51×
Washington12,0550.34×
Indiana11,0490.34×
Louisiana10,9650.48×
Wisconsin10,5420.4×
Iowa10,2030.7×
Oregon9,4450.47×
Nevada8,9210.52×
Arizona8,8340.24×
Washington, District of Columbia8,5631.61×
Missouri8,2420.29×
Minnesota7,8290.31×
Vermont7,2082.32×
Kentucky7,1970.32×
Colorado7,1890.26×
Rhode Island6,4291.14×
New Mexico5,1880.58×
New Hampshire4,6600.67×
Mississippi4,5020.31×
Maine3,8550.61×
Oklahoma3,4010.17×
West Virginia2,7470.33×
Delaware2,6480.54×
Alaska2,6390.7×
Kansas2,5380.18×
Utah2,5380.16×
Arkansas2,2610.16×
Hawaii2,1380.28×
Idaho1,9400.22×
Nebraska1,8250.21×
Montana1,6870.34×
South Dakota1,6650.41×
North Dakota1,6210.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WNBC audience
BrandAffinityCategory
Travis Fimmel111.34×Movies & TV
Google Maps14.18×Internet & Social Media
Capital One12.56×Business & Career
Indeed.com8.44×Business & Career
Enterprise Rent-A-Car10.9×Cars & Mobility
Yankee Stadium46.68×Sports
MSN5.99×News
Google News8.24×News
Billy Bob Thornton12.16×Movies & TV
CarGurus7.82×Cars & Mobility
Catherine Zeta-Jones15.17×Movies & TV
Khan Academy11.01×Business & Career
DeviantArt9.13×Internet & Social Media
Diane Keaton7.83×Movies & TV
Elizabeth Taylor14.77×Movies & TV
Aruba20.68×Travel & Leisure
ICloud11.29×Technology & Electronics
Jeff Bezos12.87×Business & Career
Bruce Willis8.25×Movies & TV
Cillian Murphy13.69×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WNBC audience
TraitClusterScore
Design AffinityPREMIUM1.51
Quality AwarenessPREMIUM1.49
IndulgenceJOY1.37
Luxury OrientationPREMIUM1.28
TravellingTHRILL1.27
SustainabilityBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for WNBC
CountryShare
United States95.7%
Canada1.4%
United Kingdom1.3%

See WNBC audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does WNBC have in United States?

WNBC has an estimated audience of 1,769,001 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of WNBC fans?

64.9% of WNBC fans are female, 35.1% are male, with an average age of 42.9 years.

Which brands do WNBC fans like most?

WNBC fans show strongest brand affinity for Travis Fimmel (111.34×), Google Maps (14.18×), and Capital One (12.56×) over the country average.

Where do WNBC fans live in United States?

WNBC fans in United States are most concentrated in New York (reach 1,224,025), New Jersey (reach 316,551), and Florida (reach 94,272). These three regions account for the largest share of the active audience.

What other brands do WNBC fans also like?

Beyond WNBC itself, the audience over-indexes on Google Maps (14.18×), Capital One (12.56×), Indeed.com (8.44×), and Enterprise Rent-A-Car (10.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WNBC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.