Rascasse Audience Intelligence

Madison Square Garden Audience in United States

A data profile of the people who buy, follow and care about Madison Square Garden in United States — modelled from more than twelve digital signal sources. Madison Square Garden has an estimated audience of 1,320,294 people in United States.

#27among Arena in United States#1660among POI in United States#1778in Sports

The average Madison Square Garden fan in United States is 37.7 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include New York Knicks, Sports Authority Field at Mile High, New York Rangers, with strongest over-indexing on New York Knicks (13.25× the country average).

Demographically, the Madison Square Garden audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Design Affinity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Madison Square Garden fan in United States is balanced, around 37.7 years old, with strong Design Affinity tendencies and a notable affinity for New York Knicks.

Category: Sports · Type: POI · Subtype: Arena

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Madison Square Garden profile in United States.

Audience size
1.3M
in United States
Gender
45.7%♀
54.3% male
Age
37.7
average years
Country rank
#19496
POI in United States
Fig. 01

Search interest · 12-month trend

+73%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Madison Square Garden fans

45.7% are female, 54.3% are male, average age 37.7.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Madison Square Garden audience in United States
MetricValue
Female45.7%
Male54.3%
Average age37.7
Estimated audience size1,320,294
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Madison Square Garden audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3918%
40-4919%
50+19%
Fig. 04

Worldwide distribution

43.8%

of the worldwide Madison Square Garden audience comes from United States.

Worldwide audience distribution share by country for Madison Square Garden
CountryShare
United States43.8%
United Kingdom7.0%
Italy3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Madison Square Garden audience in United States is strongest.

Fig. 05

Top regions by affinity

Madison Square Garden fans by region: top regions in United States
#RegionReachAffinity×
01New York~1M13.36×
02New Jersey~200K5.35×
03Connecticut~40K2.88×
04Vermont~3K1.15×
05Pennsylvania~50K1.14×
06Rhode Island~5K1.11×
07Massachusetts~30K1.07×
08Washington, District of Columbia~4K1.07×
09Delaware~3K0.96×
10New Hampshire~5K0.89×
11Maryland~20K0.85×
12Maine~4K0.85×
13Virginia~30K0.83×
14North Carolina~30K0.72×
15Florida~60K0.66×
16Illinois~30K0.64×
17Ohio~30K0.63×
18South Carolina~10K0.63×
19Tennessee~20K0.62×
20Kentucky~10K0.62×
21Wisconsin~10K0.61×
22Colorado~10K0.60×
23Arkansas~7K0.60×
24Georgia~20K0.59×
25Minnesota~10K0.59×
26Texas~70K0.58×
27Kansas~6K0.58×
28Michigan~20K0.57×
29Missouri~10K0.57×
30Nebraska~4K0.57×
31North Dakota~2K0.57×
32California~80K0.56×
33Utah~7K0.56×
34Indiana~10K0.55×
35West Virginia~3K0.55×
36Montana~2K0.54×
37Washington~10K0.53×
38Oregon~8K0.53×
39South Dakota~2K0.53×
40Oklahoma~8K0.52×
41Nevada~7K0.52×
42Iowa~6K0.52×
43New Mexico~3K0.52×
44Louisiana~9K0.51×
45Alaska~1K0.51×
46Arizona~10K0.50×
47Hawaii~3K0.50×
48Alabama~9K0.49×
49Idaho~3K0.49×
50Mississippi~5K0.46×
Fig. 06

Affinity by region

Affinity by region — Madison Square Garden, United States
0.46×1.00×13.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Madison Square Garden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Madison Square Garden audience
#·InterestCategoryAffinity×
01Sports Authority Field at Mile HighSports53.65×
02Oracle ArenaSports46.20×
03Matthew MorrisonMovies & TV37.08×
04Castles N' CoastersBrand28.92×
05Barclays CenterSports23.66×
06New York RangersSports22.37×
07Miranda CosgroveMovies & TV21.95×
08MetLife StadiumSports19.90×
09Budweiser Made in America FestivalMusic & Radio16.68×
10New York KnicksSports13.25×
11Central ParkTravel & Leisure7.30×
12Staten IslandTravel & Leisure5.62×
13New York MetsSports5.21×
14Times SquareTravel & Leisure4.79×
15Long IslandTravel & Leisure4.12×
16New York YankeesSports3.41×
17ConcertsMusic & Radio2.70×
18ChaserMusic & Radio2.67×
19Mitch McConnellPolitics & Society2.19×
20Eastern Time ZonePolitics & Society2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Madison Square Garden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Madison Square Garden audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.28×
Career OrientationPOWER1.27×
TravellingTHRILL1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Madison Square Garden audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.00×
Healthy LifestyleBALANCE1.01×
IndividualismJOY1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Madison Square Garden have in United States?

Madison Square Garden has an estimated audience of 1,320,294 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of Madison Square Garden fans?

45.7% of Madison Square Garden fans are female, 54.3% are male, with an average age of 37.7 years.

03

Which brands do Madison Square Garden fans like most?

Madison Square Garden fans show strongest brand affinity for New York Knicks (13.25×), Sports Authority Field at Mile High (53.65×), and New York Rangers (22.37×) over the country average.

04

Where do Madison Square Garden fans live in United States?

Madison Square Garden fans in United States are most concentrated in New York (reach ~1M), New Jersey (reach ~200K), and California (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Madison Square Garden fans also like?

Beyond Madison Square Garden itself, the audience over-indexes on Sports Authority Field at Mile High (53.65×), New York Rangers (22.37×), Miranda Cosgrove (21.95×), and Matthew Morrison (37.08×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Madison Square Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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