Madison Square Garden Audience in United States

Madison Square Garden logo

Madison Square Garden has an estimated audience of 1,345,437 people in United States. 50.5% are female, 49.5% are male, average age 39.1. Top regions: New York, New Jersey, California. Top brand affinities: New York Knicks, New York Rangers, Sports Authority Field at Mile High, Miranda Cosgrove, Matthew Morrison.

The average Madison Square Garden fan in United States is 39.1 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include New York Knicks, New York Rangers, Sports Authority Field at Mile High, with strongest over-indexing on New York Knicks (13.25× the country average). Demographically, the Madison Square Garden audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Arena

Demographics of Madison Square Garden fans

Demographic split for Madison Square Garden audience in United States
MetricValue
Female50.5%
Male49.5%
Average age39.1
Estimated audience size1,345,437

Audience persona

The typical Madison Square Garden fan in United States is balanced, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for New York Knicks.

Top regions in United States

Top regions ranked by reach for Madison Square Garden in United States
RegionReachAffinity
New York723,5839.62×
New Jersey155,2944.54×
California93,8260.63×
Texas76,1670.66×
Florida68,2540.75×
Pennsylvania58,5031.29×
Connecticut41,0483.04×
North Carolina33,2930.82×
Illinois33,2590.74×
Massachusetts32,1541.21×
Virginia30,3440.93×
Ohio29,5530.71×
Georgia27,5540.66×
Michigan22,7850.65×
Maryland21,5980.93×
Tennessee18,5300.69×
Washington16,2670.6×
Indiana15,9330.65×
Arizona15,3500.56×
South Carolina14,2630.7×
Colorado14,0780.66×
Wisconsin14,0300.69×
Missouri13,3270.61×
Minnesota12,3500.64×
Kentucky11,8130.7×
Alabama9,8040.52×
Louisiana9,4240.54×
Oklahoma8,4200.56×
Oregon8,3040.54×
Arkansas7,7130.7×
Nevada7,5960.58×
Utah6,8080.57×
Kansas6,3630.6×
Iowa6,2290.56×
Mississippi5,3470.48×
New Hampshire5,2680.99×
Rhode Island5,2621.23×
Washington, District of Columbia4,4811.11×
Maine4,4490.92×
Nebraska4,1980.62×
New Mexico3,8340.57×
Delaware3,7421.01×
West Virginia3,4440.55×
Idaho3,4200.51×
Hawaii2,9560.51×
Vermont2,9061.23×
Montana1,9860.53×
South Dakota1,5440.5×
North Dakota1,4910.54×
Alaska1,1880.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Madison Square Garden audience
BrandAffinityCategory
New York Knicks13.25×Sports
New York Rangers22.37×Sports
Sports Authority Field at Mile High53.65×Sports
Miranda Cosgrove21.95×Movies & TV
Matthew Morrison37.08×Movies & TV
Concerts2.7×Music & Radio
Central Park7.3×Travel & Leisure
Euphoria1.69×Movies & TV
Staten Island5.62×Travel & Leisure
New York Yankees3.41×Sports
Castles N' Coasters28.92×
New York Mets5.21×Sports
Times Square4.79×Travel & Leisure
MetLife Stadium19.9×Sports
Budweiser Made in America Festival16.68×Music & Radio
Barclays Center23.66×Sports
Eastern Time Zone2.09×Politics & Society
Long Island4.12×Travel & Leisure
New York City1.52×Travel & Leisure
Oracle Arena46.2×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Madison Square Garden audience
TraitClusterScore
PatriotismCONSERVATISM1.68
TravellingTHRILL1.52
IndulgenceJOY1.5
Design AffinityPREMIUM1.38
Luxury OrientationPREMIUM1.35
SpiritualityBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for Madison Square Garden
CountryShare
United States47.7%
United Kingdom7.4%
Germany3.1%

See Madison Square Garden audiences in other countries

More Arena audiences in United States

Frequently asked questions

How many fans does Madison Square Garden have in United States?

Madison Square Garden has an estimated audience of 1,345,437 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Madison Square Garden fans?

50.5% of Madison Square Garden fans are female, 49.5% are male, with an average age of 39.1 years.

Which brands do Madison Square Garden fans like most?

Madison Square Garden fans show strongest brand affinity for New York Knicks (13.25×), New York Rangers (22.37×), and Sports Authority Field at Mile High (53.65×) over the country average.

Where do Madison Square Garden fans live in United States?

Madison Square Garden fans in United States are most concentrated in New York (reach 723,583), New Jersey (reach 155,294), and California (reach 93,826). These three regions account for the largest share of the active audience.

What other brands do Madison Square Garden fans also like?

Beyond Madison Square Garden itself, the audience over-indexes on New York Rangers (22.37×), Sports Authority Field at Mile High (53.65×), Miranda Cosgrove (21.95×), and Matthew Morrison (37.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Madison Square Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.