Rascasse Audience Intelligence

Barclays Center Audience in United States

A data profile of the people who buy, follow and care about Barclays Center in United States — modelled from more than twelve digital signal sources. Barclays Center has an estimated audience of 4,683,036 people in United States.

#2among Arena in United States#499among POI in United States#609in Sports

The average Barclays Center fan in United States is 36.7 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include Brook Lopez, Megan Fox, Minnesota Timberwolves, with strongest over-indexing on Brook Lopez (47.89× the country average).

Demographically, the Barclays Center audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Barclays Center fan in United States is more male, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Brook Lopez.

Category: Sports · Type: POI · Subtype: Arena

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barclays Center profile in United States.

Audience size
4.7M
in United States
Gender
43.8%♀
56.2% male
Age
36.7
average years
Country rank
#7063
POI in United States
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barclays Center fans

43.8% are female, 56.2% are male, average age 36.7.

Fig. 02

Gender split

43.8%
Female
56.2%
Male
Demographic split for Barclays Center audience in United States
MetricValue
Female43.8%
Male56.2%
Average age36.7
Estimated audience size4,683,036
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Barclays Center audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3918%
40-4919%
50+16%
Fig. 04

Worldwide distribution

88.4%

of the worldwide Barclays Center audience comes from United States.

Worldwide audience distribution share by country for Barclays Center
CountryShare
United States88.4%
United Kingdom3.6%
Italy1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barclays Center audience in United States is strongest.

Fig. 05

Top regions by affinity

Barclays Center fans by region: top regions in United States
#RegionReachAffinity×
01New York~3M22.72×
02New Jersey~800K7.05×
03Connecticut~100K3.27×
04Washington, District of Columbia~20K1.20×
05Pennsylvania~100K1.01×
06Delaware~10K1.01×
07Maryland~70K1.00×
08Massachusetts~80K0.94×
09Rhode Island~10K0.94×
10Vermont~6K0.81×
11Virginia~70K0.71×
12New Hampshire~10K0.60×
13Maine~9K0.58×
14Alaska~5K0.58×
15North Dakota~5K0.53×
16South Dakota~5K0.52×
17Montana~6K0.49×
18Iowa~20K0.48×
19Florida~100K0.44×
20North Carolina~60K0.44×
21West Virginia~9K0.44×
22Georgia~50K0.41×
23Nebraska~9K0.41×
24Hawaii~7K0.41×
25Idaho~8K0.40×
26South Carolina~20K0.39×
27Minnesota~20K0.37×
28Nevada~20K0.37×
29Mississippi~10K0.37×
30New Mexico~8K0.37×
31Illinois~50K0.36×
32Tennessee~30K0.36×
33Ohio~50K0.35×
34Kentucky~20K0.35×
35Arkansas~10K0.35×
36Kansas~10K0.35×
37Indiana~30K0.34×
38Louisiana~20K0.34×
39California~200K0.33×
40Colorado~20K0.32×
41Oklahoma~20K0.32×
42Michigan~30K0.31×
43Oregon~20K0.31×
44Utah~10K0.31×
45Texas~100K0.30×
46Missouri~20K0.30×
47Wisconsin~20K0.30×
48Alabama~20K0.30×
49Washington~20K0.29×
50Arizona~20K0.28×
Fig. 06

Affinity by region

Affinity by region — Barclays Center, United States
0.28×1.00×22.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barclays Center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barclays Center audience
#·InterestCategoryAffinity×
01Brook LopezSports47.89×
02EuroLeagueSports39.06×
03Jrue HolidaySports13.38×
04Megan FoxMovies & TV7.27×
05United States national football teamSports7.06×
06Minnesota TimberwolvesSports5.96×
07Charlotte HornetsSports5.70×
08Brooklyn NetsSports5.59×
09Washington WizardsSports5.54×
10Utah JazzSports3.83×
11Giannis AntetokounmpoSports3.72×
12Phoenix SunsSports3.55×
13San Antonio SpursSports3.15×
14Houston RocketsSports2.95×
15LeBron JamesSports2.64×
16Hair ExtensionsBeauty & Wellness2.41×
17Golden State WarriorsSports2.40×
18College basketballSports2.22×
19NBA FinalsSports2.05×
20FIFA World CupSports1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barclays Center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barclays Center audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.32×
Risk AppetiteTHRILL1.29×
Career OrientationPOWER1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barclays Center audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
Quality AwarenessPREMIUM0.84×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barclays Center have in United States?

Barclays Center has an estimated audience of 4,683,036 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of Barclays Center fans?

43.8% of Barclays Center fans are female, 56.2% are male, with an average age of 36.7 years.

03

Which brands do Barclays Center fans like most?

Barclays Center fans show strongest brand affinity for Brook Lopez (47.89×), Megan Fox (7.27×), and Minnesota Timberwolves (5.96×) over the country average.

04

Where do Barclays Center fans live in United States?

Barclays Center fans in United States are most concentrated in New York (reach ~3M), New Jersey (reach ~800K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Barclays Center fans also like?

Beyond Barclays Center itself, the audience over-indexes on Megan Fox (7.27×), Minnesota Timberwolves (5.96×), Brooklyn Nets (5.59×), and Charlotte Hornets (5.7×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Barclays Center audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Barclays Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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