Barclays Center Audience in United States

Barclays Center logo

Barclays Center has an estimated audience of 4,092,966 people in United States. 40.0% are female, 60.0% are male, average age 35.2. Top regions: New York, New Jersey, California. Top brand affinities: Goop, Governor of Michigan, Mathcore, Grinch, Hipster.

The average Barclays Center fan in United States is 35.2 years old, more male, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Goop, Governor of Michigan, Mathcore, with strongest over-indexing on Goop (7.95× the country average). Demographically, the Barclays Center audience skews more male with an average age of 35.2, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Arena

Demographics of Barclays Center fans

Demographic split for Barclays Center audience in United States
MetricValue
Female40.0%
Male60.0%
Average age35.2
Estimated audience size4,092,966

Audience persona

The typical Barclays Center fan in United States is more male, around 35.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Barclays Center in United States
RegionReachAffinity
New York3,069,72518.94×
New Jersey658,4706.33×
California181,6350.4×
Pennsylvania153,3581.11×
Connecticut149,6243.64×
Florida143,1380.52×
Texas130,9530.37×
Massachusetts87,2521.08×
Maryland85,1541.21×
Virginia81,0420.81×
North Carolina61,8750.5×
Georgia60,5890.48×
Illinois57,2090.42×
Ohio49,5610.39×
Michigan37,0160.35×
Tennessee32,5210.4×
Indiana27,7500.37×
South Carolina25,4870.41×
Washington25,0590.31×
Arizona24,2050.29×
Minnesota23,7100.4×
Colorado21,4800.33×
Missouri19,3330.29×
Wisconsin18,0980.29×
Iowa17,8450.53×
Kentucky17,4590.34×
Louisiana17,0320.32×
Washington, District of Columbia16,9341.38×
Nevada15,4230.39×
Alabama15,0560.26×
Oregon13,7980.29×
Rhode Island13,4851.04×
Delaware12,8181.14×
Oklahoma12,1600.27×
New Hampshire9,9240.62×
Utah9,1920.25×
Kansas9,1720.28×
Arkansas8,5750.25×
Mississippi8,0930.24×
Maine7,9690.54×
Nebraska6,4290.31×
West Virginia6,3750.33×
Vermont5,5640.77×
New Mexico5,0430.25×
Hawaii4,8660.28×
Idaho3,5940.18×
South Dakota2,3160.24×
Montana2,1860.19×
North Dakota1,8190.22×
Wyoming1,5870.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barclays Center audience
BrandAffinityCategory
Goop7.95×Internet & Social Media
Governor of Michigan10.35×Politics & Society
Mathcore11×Music & Radio
Grinch5.29×Movies & TV
Hipster11.48×Politics & Society
Wok7.14×Food & Beverages
Harlow12.8×Travel & Leisure
Elsword17.68×Games
Vocal harmony4.87×Music & Radio
Fairy godmother7.86×Literature
No Escape (1994 film)11.01×Movies & TV
Google Home6.26×Technology & Electronics
Pro-Ject3.92×Music & Radio
Historic site3.97×Arts & Culture
La Jolla8.12×Travel & Leisure
Hibachi6.81×Food & Beverages
Surf kayaking12.58×Sports
TV Fanatic8.51×Movies & TV
Guitarist (magazine)9×Music & Radio
El Paso County, Colorado9.25×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barclays Center audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.31
Risk AppetiteTHRILL1.22
Social Media UsageJOY1.1
Early Adopter MentalityPOWER1.1
Family OrientationCONSERVATISM1.07
Luxury OrientationPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for Barclays Center
CountryShare
United States91.3%
United Kingdom1.8%
Canada1.2%

See Barclays Center audiences in other countries

More Arena audiences in United States

Frequently asked questions

How many fans does Barclays Center have in United States?

Barclays Center has an estimated audience of 4,092,966 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Barclays Center fans?

40.0% of Barclays Center fans are female, 60.0% are male, with an average age of 35.2 years.

Which brands do Barclays Center fans like most?

Barclays Center fans show strongest brand affinity for Goop (7.95×), Governor of Michigan (10.35×), and Mathcore (11×) over the country average.

Where do Barclays Center fans live in United States?

Barclays Center fans in United States are most concentrated in New York (reach 3,069,725), New Jersey (reach 658,470), and California (reach 181,635). These three regions account for the largest share of the active audience.

What other brands do Barclays Center fans also like?

Beyond Barclays Center itself, the audience over-indexes on Governor of Michigan (10.35×), Mathcore (11×), Grinch (5.29×), and Hipster (11.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barclays Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.