United Center Audience in United States

United Center logo

United Center has an estimated audience of 3,497,741 people in United States. 38.6% are female, 61.4% are male, average age 35.3. Top regions: Illinois, Indiana, Wisconsin. Top brand affinities: Goop, Elsword, Mathcore, Governor of Michigan, Grinch.

The average United Center fan in United States is 35.3 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, Indiana, Wisconsin. Top brand affinities include Goop, Elsword, Mathcore, with strongest over-indexing on Goop (8.14× the country average). Demographically, the United Center audience skews more male with an average age of 35.3, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Arena

Demographics of United Center fans

Demographic split for United Center audience in United States
MetricValue
Female38.6%
Male61.4%
Average age35.3
Estimated audience size3,497,741

Audience persona

The typical United Center fan in United States is more male, around 35.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for United Center in United States
RegionReachAffinity
Illinois2,623,30626.25×
Indiana187,5062.93×
Wisconsin145,1372.76×
California124,7330.32×
Texas94,4850.31×
Florida84,2720.36×
New York81,9390.42×
Michigan77,9740.85×
Ohio64,2170.6×
Missouri47,6420.84×
Iowa39,7241.38×
Minnesota36,3800.73×
Georgia36,1360.34×
Pennsylvania34,9670.3×
Virginia32,6850.38×
North Carolina32,0950.3×
Tennessee32,0800.46×
New Jersey29,3410.33×
Massachusetts25,6440.37×
Kentucky24,5060.56×
Arizona24,1370.34×
Colorado23,7350.43×
Maryland20,0090.33×
Washington19,9870.28×
South Carolina14,8720.28×
Kansas14,7350.53×
Louisiana14,2460.32×
Alabama13,8340.28×
Connecticut12,4180.35×
Oklahoma11,7240.3×
Nebraska11,5950.66×
Arkansas11,1190.39×
Oregon11,0850.28×
Nevada11,0400.33×
Washington, District of Columbia9,9560.95×
Mississippi9,4180.33×
Utah7,7690.25×
New Mexico4,5110.26×
Hawaii3,5630.24×
West Virginia3,3990.21×
Idaho3,3880.19×
New Hampshire3,2720.24×
South Dakota3,2660.4×
Maine2,8900.23×
Rhode Island2,7850.25×
North Dakota2,7580.38×
Delaware2,3980.25×
Montana2,3420.24×
Vermont1,7120.28×
Alaska1,6790.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for United Center audience
BrandAffinityCategory
Goop8.14×Internet & Social Media
Elsword23.62×Games
Mathcore11.54×Music & Radio
Governor of Michigan10.57×Politics & Society
Grinch5.35×Movies & TV
Hipster11.96×Politics & Society
Vocal harmony5.13×Music & Radio
Wok7.35×Food & Beverages
Harlow13.07×Travel & Leisure
Fairy godmother8.21×Literature
Historic site4.63×Arts & Culture
Pro-Ject4.33×Music & Radio
Google Home6.53×Technology & Electronics
No Escape (1994 film)11.21×Movies & TV
Alaska1.64×Travel & Leisure
La Jolla8.39×Travel & Leisure
Hibachi7.03×Food & Beverages
TV Fanatic8.84×Movies & TV
Guitarist (magazine)9.21×Music & Radio
El Paso County, Colorado9.51×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by United Center audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.21
Luxury OrientationPREMIUM1.21
Early Adopter MentalityPOWER1.14
Risk AppetiteTHRILL1.11
Social Media UsageJOY1.05
Sports ActivityPOWER1.01

Worldwide distribution

Worldwide audience distribution share by country for United Center
CountryShare
United States92.9%
Canada1.5%
United Kingdom0.8%

See United Center audiences in other countries

More Arena audiences in United States

Frequently asked questions

How many fans does United Center have in United States?

United Center has an estimated audience of 3,497,741 people in United States, concentrated in Illinois and Indiana.

What is the gender split and age of United Center fans?

38.6% of United Center fans are female, 61.4% are male, with an average age of 35.3 years.

Which brands do United Center fans like most?

United Center fans show strongest brand affinity for Goop (8.14×), Elsword (23.62×), and Mathcore (11.54×) over the country average.

Where do United Center fans live in United States?

United Center fans in United States are most concentrated in Illinois (reach 2,623,306), Indiana (reach 187,506), and Wisconsin (reach 145,137). These three regions account for the largest share of the active audience.

What other brands do United Center fans also like?

Beyond United Center itself, the audience over-indexes on Elsword (23.62×), Mathcore (11.54×), Governor of Michigan (10.57×), and Grinch (5.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for United Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.