Rascasse Audience Intelligence

United Center Audience in United States

A data profile of the people who buy, follow and care about United Center in United States — modelled from more than twelve digital signal sources. United Center has an estimated audience of 3,822,116 people in United States.

#5among Arena in United States#602among POI in United States#727in Sports

The average United Center fan in United States is 36.6 years old, more male, and lives primarily in Illinois.

The audience is concentrated in Illinois, Indiana, Wisconsin.

Top brand affinities include NBA Finals, NHL, Mobile game, with strongest over-indexing on NBA Finals (1.99× the country average).

Demographically, the United Center audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical United Center fan in United States is more male, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for NBA Finals.

Category: Sports · Type: POI · Subtype: Arena

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the United Center profile in United States.

Audience size
3.8M
in United States
Gender
38.7%♀
61.3% male
Age
36.6
average years
Country rank
#8340
POI in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of United Center fans

38.7% are female, 61.3% are male, average age 36.6.

Fig. 02

Gender split

38.7%
Female
61.3%
Male
Demographic split for United Center audience in United States
MetricValue
Female38.7%
Male61.3%
Average age36.6
Estimated audience size3,822,116
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the United Center audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

93.0%

of the worldwide United Center audience comes from United States.

Worldwide audience distribution share by country for United Center
CountryShare
United States93.0%
Canada1.3%
United Kingdom0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the United Center audience in United States is strongest.

Fig. 05

Top regions by affinity

United Center fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~2.5M28.31×
02Indiana~200K2.87×
03Wisconsin~100K2.63×
04Iowa~50K1.56×
05Michigan~100K1.03×
06Missouri~60K0.96×
07Nebraska~20K0.83×
08Minnesota~40K0.82×
09Washington, District of Columbia~8K0.74×
10Ohio~60K0.58×
11Kentucky~30K0.58×
12North Dakota~4K0.56×
13South Dakota~5K0.55×
14Kansas~20K0.54×
15Alaska~4K0.54×
16Vermont~3K0.54×
17Arkansas~10K0.49×
18Montana~5K0.46×
19Delaware~4K0.45×
20Rhode Island~5K0.44×
21Tennessee~30K0.43×
22Maine~5K0.42×
23West Virginia~7K0.41×
24Hawaii~6K0.40×
25New Hampshire~6K0.40×
26Colorado~20K0.38×
27Mississippi~10K0.38×
28Idaho~7K0.38×
29New Mexico~7K0.37×
30Oklahoma~10K0.34×
31Connecticut~10K0.34×
32Nevada~10K0.34×
33New York~70K0.33×
34Louisiana~20K0.33×
35Virginia~30K0.32×
36Massachusetts~20K0.32×
37Alabama~20K0.32×
38Arizona~20K0.30×
39Maryland~20K0.30×
40Utah~10K0.30×
41Florida~70K0.29×
42New Jersey~30K0.29×
43South Carolina~20K0.29×
44Oregon~10K0.29×
45Georgia~30K0.28×
46North Carolina~30K0.28×
47Pennsylvania~30K0.27×
48Texas~80K0.26×
49Washington~20K0.26×
50California~100K0.25×
Fig. 06

Affinity by region

Affinity by region — United Center, United States
0.25×1.00×28.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the United Center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for United Center audience
#·InterestCategoryAffinity×
01Chicago BlackhawksSports4.39×
02Luka DončićSports3.05×
03Charlotte HornetsSports2.75×
04Minnesota TimberwolvesSports2.54×
05Brooklyn NetsSports2.42×
06Phoenix SunsSports2.41×
07Houston RocketsSports2.32×
08Giannis AntetokounmpoSports2.15×
09NHLSports2.02×
10LeBron JamesSports2.00×
11NBA FinalsSports1.99×
12College basketballSports1.85×
13Anime conventionLiterature1.79×
14NBA playoffsSports1.73×
15Mixed martial artsSports1.72×
16Golden State WarriorsSports1.69×
17Scooby-DooMovies & TV1.64×
18Mobile gameGames1.59×
19CBS SportsMovies & TV1.51×
20Los Angeles LakersSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the United Center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by United Center audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.22×
Early Adopter MentalityPOWER1.21×
Risk AppetiteTHRILL1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by United Center audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
MindfulnessBALANCE0.85×
Quality AwarenessPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does United Center have in United States?

United Center has an estimated audience of 3,822,116 people in United States, concentrated in Illinois and Indiana.

02

What is the gender split and age of United Center fans?

38.7% of United Center fans are female, 61.3% are male, with an average age of 36.6 years.

03

Which brands do United Center fans like most?

United Center fans show strongest brand affinity for NBA Finals (1.99×), NHL (2.02×), and Mobile game (1.59×) over the country average.

04

Where do United Center fans live in United States?

United Center fans in United States are most concentrated in Illinois (reach ~2.5M), Indiana (reach ~200K), and Wisconsin (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do United Center fans also like?

Beyond United Center itself, the audience over-indexes on NHL (2.02×), Mobile game (1.59×), NBA playoffs (1.73×), and College basketball (1.85×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See United Center audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for United Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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