Rascasse Audience Intelligence

Toyota Center Audience in United States

A data profile of the people who buy, follow and care about Toyota Center in United States — modelled from more than twelve digital signal sources. Toyota Center has an estimated audience of 2,992,076 people in United States.

#6among Arena in United States#768among POI in United States#917in Sports

The average Toyota Center fan in United States is 35.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Washington.

Top brand affinities include Toyota Center, Sports Authority Field at Mile High, Hakeem Olajuwon, with strongest over-indexing on Toyota Center (298.18× the country average).

Demographically, the Toyota Center audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toyota Center fan in United States is more male, around 35.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Toyota Center.

Category: Sports · Type: POI · Subtype: Arena

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toyota Center profile in United States.

Audience size
3M
in United States
Gender
41.6%♀
58.4% male
Age
35.9
average years
Country rank
#10331
POI in United States
Fig. 01

Search interest · 12-month trend

-55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toyota Center fans

41.6% are female, 58.4% are male, average age 35.9.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for Toyota Center audience in United States
MetricValue
Female41.6%
Male58.4%
Average age35.9
Estimated audience size2,992,076
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Toyota Center audience in United States
Age bracketShare%
16-1930%
20-2919%
30-3917%
40-4917%
50+16%
Fig. 04

Worldwide distribution

95.7%

of the worldwide Toyota Center audience comes from United States.

Worldwide audience distribution share by country for Toyota Center
CountryShare
United States95.7%
Italy0.7%
Canada0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toyota Center audience in United States is strongest.

Fig. 05

Top regions by affinity

Toyota Center fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1.5M24.62×
02Washington~100K3.36×
03Louisiana~50K2.36×
04Nebraska~9K1.08×
05Oklahoma~20K0.87×
06Mississippi~10K0.80×
07Arkansas~10K0.80×
08Oregon~20K0.76×
09Vermont~2K0.76×
10Alaska~3K0.73×
11North Dakota~3K0.70×
12South Dakota~3K0.69×
13California~100K0.68×
14Washington, District of Columbia~4K0.68×
15Kentucky~10K0.67×
16Iowa~10K0.67×
17Alabama~20K0.66×
18New Mexico~6K0.65×
19Montana~3K0.65×
20Kansas~9K0.63×
21Rhode Island~3K0.62×
22Delaware~3K0.62×
23Maine~4K0.61×
24West Virginia~5K0.60×
25New Hampshire~4K0.60×
26Idaho~5K0.58×
27Hawaii~4K0.58×
28Nevada~9K0.56×
29Illinois~30K0.54×
30Missouri~20K0.54×
31Arizona~20K0.52×
32Tennessee~20K0.50×
33Colorado~10K0.50×
34Maryland~10K0.48×
35Connecticut~8K0.48×
36Utah~7K0.47×
37Georgia~20K0.46×
38Florida~50K0.45×
39South Carolina~10K0.44×
40Minnesota~10K0.44×
41Virginia~20K0.43×
42New York~40K0.42×
43North Carolina~20K0.42×
44Indiana~10K0.41×
45Wisconsin~10K0.41×
46New Jersey~20K0.40×
47Massachusetts~10K0.38×
48Michigan~20K0.36×
49Pennsylvania~20K0.35×
50Ohio~20K0.35×
Fig. 06

Affinity by region

Affinity by region — Toyota Center, United States
0.35×1.00×24.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toyota Center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toyota Center audience
#·InterestCategoryAffinity×
01Toyota CenterSports298.18×
02alcottFashion & Accessoires227.93×
03Sports Authority Field at Mile HighSports174.23×
04Oracle ParkSports160.48×
05Oracle ArenaSports141.62×
06Ishigaki, OkinawaPOI115.56×
07Quicken Loans ArenaSports97.53×
08Rock on the RangeMusic & Radio95.31×
09Elbe Philharmonic HallTravel & Leisure93.94×
10Okinawa, OkinawaTravel & Leisure87.08×
11Gavin Brown's EnterpriseArts & Culture86.53×
12Castles N' CoastersBrand82.65×
13FedExFieldSports77.28×
14Okinawa IslandTravel & Leisure71.26×
15StubHub CenterPOI70.48×
16FirstEnergy Stadium (Cleveland)Sports66.30×
17CenturyLink FieldSports63.92×
18Hakeem OlajuwonSports54.76×
19Budweiser Made in America FestivalMusic & Radio46.06×
20TravelCenters of AmericaTravel & Leisure22.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toyota Center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toyota Center audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.22×
Risk AppetiteTHRILL1.17×
PatriotismCONSERVATISM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toyota Center audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
Quality AwarenessPREMIUM0.84×
MindfulnessBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toyota Center have in United States?

Toyota Center has an estimated audience of 2,992,076 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Toyota Center fans?

41.6% of Toyota Center fans are female, 58.4% are male, with an average age of 35.9 years.

03

Which brands do Toyota Center fans like most?

Toyota Center fans show strongest brand affinity for Toyota Center (298.18×), Sports Authority Field at Mile High (174.23×), and Hakeem Olajuwon (54.76×) over the country average.

04

Where do Toyota Center fans live in United States?

Toyota Center fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~100K), and Washington (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Toyota Center fans also like?

Beyond Toyota Center itself, the audience over-indexes on Sports Authority Field at Mile High (174.23×), Hakeem Olajuwon (54.76×), Castles N' Coasters (82.65×), and alcott (227.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arena audiences in United States

See Toyota Center audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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