Toyota Center Audience in United States

Toyota Center logo

Toyota Center has an estimated audience of 1,698,130 people in United States. 39.9% are female, 60.1% are male, average age 35.0. Top regions: Texas, California, Washington. Top brand affinities: Toyota Center, Sports Authority Field at Mile High, Hakeem Olajuwon, Castles N' Coasters, alcott.

The average Toyota Center fan in United States is 35.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Washington. Top brand affinities include Toyota Center, Sports Authority Field at Mile High, Hakeem Olajuwon, with strongest over-indexing on Toyota Center (298.18× the country average). Demographically, the Toyota Center audience skews more male with an average age of 35.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Arena

Demographics of Toyota Center fans

Demographic split for Toyota Center audience in United States
MetricValue
Female39.9%
Male60.1%
Average age35.0
Estimated audience size1,698,130

Audience persona

The typical Toyota Center fan in United States is more male, around 35.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Toyota Center.

Top regions in United States

Top regions ranked by reach for Toyota Center in United States
RegionReachAffinity
Texas1,273,59824.2×
California150,0210.8×
Washington91,8552.7×
Louisiana57,7212.64×
Florida57,0660.5×
New York42,5850.45×
Illinois27,8480.49×
Georgia24,1470.46×
North Carolina22,6970.44×
Pennsylvania19,0710.33×
Arizona18,2050.53×
Virginia17,7790.43×
Alabama17,5320.74×
Tennessee17,1270.5×
Ohio17,0710.33×
New Jersey16,7460.39×
Oklahoma16,3870.87×
Kentucky16,2690.76×
Oregon15,4610.79×
Missouri14,6370.53×
Maryland14,1300.48×
Michigan13,4670.3×
Colorado11,8550.44×
Arkansas11,5270.82×
Massachusetts11,0510.33×
Indiana11,0030.35×
Mississippi10,9030.78×
South Carolina9,2810.36×
Minnesota9,0670.37×
Wisconsin8,6690.34×
Nevada8,1860.5×
Kansas7,5230.56×
Connecticut6,6720.39×
Iowa5,7920.41×
Utah5,2120.34×
New Mexico4,3950.52×
Nebraska4,0870.48×
Idaho3,0020.35×
Washington, District of Columbia2,6760.52×
Hawaii2,5960.36×
Montana1,6670.35×
South Dakota1,5870.4×
West Virginia1,5400.19×
Rhode Island1,4980.28×
Delaware1,3660.29×
North Dakota1,3450.39×
New Hampshire1,3250.2×
Alaska1,2640.35×
Maine1,1970.2×
Wyoming6090.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toyota Center audience
BrandAffinityCategory
Toyota Center298.18×Sports
Sports Authority Field at Mile High174.23×Sports
Hakeem Olajuwon54.76×Sports
Castles N' Coasters82.65×
alcott227.93×Fashion & Accessoires
Budweiser Made in America Festival46.06×Music & Radio
Oracle Arena141.62×Sports
CenturyLink Field63.92×Sports
Gavin Brown's Enterprise86.53×Arts & Culture
Quicken Loans Arena97.53×Sports
Ishigaki, Okinawa115.56×
StubHub Center70.48×
Okinawa Island71.26×Travel & Leisure
FedExField77.28×Sports
Elbe Philharmonic Hall93.94×Travel & Leisure
Oracle Park160.48×Sports
Rock on the Range95.31×Music & Radio
Okinawa, Okinawa87.08×Travel & Leisure
TravelCenters of America22.39×Travel & Leisure
Houston Rockets7.58×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toyota Center audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.27
Early Adopter MentalityPOWER1.12
Social Media UsageJOY1.07
ExtroversionTHRILL1.02
Family OrientationCONSERVATISM0.99
Risk AppetiteTHRILL0.97

Worldwide distribution

Worldwide audience distribution share by country for Toyota Center
CountryShare
United States92.3%
Italy1.2%
Canada1.0%

See Toyota Center audiences in other countries

More Arena audiences in United States

Frequently asked questions

How many fans does Toyota Center have in United States?

Toyota Center has an estimated audience of 1,698,130 people in United States, concentrated in Texas and California.

What is the gender split and age of Toyota Center fans?

39.9% of Toyota Center fans are female, 60.1% are male, with an average age of 35.0 years.

Which brands do Toyota Center fans like most?

Toyota Center fans show strongest brand affinity for Toyota Center (298.18×), Sports Authority Field at Mile High (174.23×), and Hakeem Olajuwon (54.76×) over the country average.

Where do Toyota Center fans live in United States?

Toyota Center fans in United States are most concentrated in Texas (reach 1,273,598), California (reach 150,021), and Washington (reach 91,855). These three regions account for the largest share of the active audience.

What other brands do Toyota Center fans also like?

Beyond Toyota Center itself, the audience over-indexes on Sports Authority Field at Mile High (174.23×), Hakeem Olajuwon (54.76×), Castles N' Coasters (82.65×), and alcott (227.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.