Rascasse Audience Intelligence

CenturyLink Field Audience in United States

A data profile of the people who buy, follow and care about CenturyLink Field in United States — modelled from more than twelve digital signal sources. CenturyLink Field has an estimated audience of 395,833 people in United States.

#92among Stadium in United States#4648among POI in United States#4157in Sports

The average CenturyLink Field fan in United States is 40.0 years old, balanced, and lives primarily in Washington.

The audience is concentrated in Washington, California, Oregon.

Top brand affinities include Soldier Field, LexisNexis, Lambeau Field, with strongest over-indexing on Soldier Field (126.35× the country average).

Demographically, the CenturyLink Field audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CenturyLink Field fan in United States is balanced, around 40.0 years old, with strong Family Orientation tendencies and a notable affinity for Soldier Field.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CenturyLink Field profile in United States.

Audience size
396K
in United States
Gender
45.3%♀
54.7% male
Age
40.0
average years
Country rank
#41856
POI in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of CenturyLink Field fans

45.3% are female, 54.7% are male, average age 40.0.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for CenturyLink Field audience in United States
MetricValue
Female45.3%
Male54.7%
Average age40.0
Estimated audience size395,833
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the CenturyLink Field audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3920%
40-4922%
50+22%
Fig. 04

Worldwide distribution

52.1%

of the worldwide CenturyLink Field audience comes from United States.

Worldwide audience distribution share by country for CenturyLink Field
CountryShare
United States52.1%
Australia6.3%
India5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CenturyLink Field audience in United States is strongest.

Fig. 05

Top regions by affinity

CenturyLink Field fans by region: top regions in United States
#RegionReachAffinity×
01Washington~200K19.57×
02Oregon~20K5.00×
03Idaho~5K2.56×
04Montana~2K1.89×
05Alaska~2K1.83×
06Hawaii~2K1.42×
07Utah~4K1.09×
08Nevada~4K1.05×
09Colorado~6K0.98×
10California~40K0.95×
11Wyoming<1K0.88×
12North Dakota<1K0.86×
13Kansas~3K0.85×
14New Mexico~2K0.83×
15South Dakota<1K0.83×
16Washington, District of Columbia<1K0.82×
17Illinois~10K0.81×
18Nebraska~2K0.78×
19Minnesota~4K0.77×
20Florida~20K0.76×
21Missouri~5K0.76×
22Iowa~2K0.74×
23New Jersey~7K0.72×
24Virginia~7K0.72×
25Maryland~5K0.70×
26Wisconsin~4K0.70×
27Massachusetts~5K0.68×
28Connecticut~3K0.68×
29Delaware<1K0.68×
30Rhode Island<1K0.67×
31Arizona~5K0.66×
32New York~10K0.64×
33New Hampshire<1K0.63×
34Ohio~8K0.62×
35North Carolina~7K0.62×
36Michigan~6K0.62×
37Louisiana~3K0.62×
38Kentucky~3K0.61×
39Arkansas~2K0.61×
40Maine<1K0.61×
41Pennsylvania~8K0.60×
42South Carolina~3K0.58×
43West Virginia~1K0.58×
44Mississippi~2K0.57×
45Oklahoma~2K0.56×
46Alabama~3K0.49×
47Texas~20K0.46×
48Indiana~3K0.46×
49Tennessee~3K0.43×
50Georgia~5K0.40×
Fig. 06

Affinity by region

Affinity by region — CenturyLink Field, United States
0.40×1.00×19.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CenturyLink Field audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CenturyLink Field audience
#·InterestCategoryAffinity×
01Soldier FieldSports126.35×
02LexisNexisBusiness & Career71.73×
03Lambeau FieldSports68.24×
04Toyota CenterSports63.92×
05Aquarium of the PacificTravel & Leisure63.07×
06Minute Maid ParkSports61.17×
07Wrigley FieldSports52.86×
08TD GardenSports32.85×
09Seattle Sounders FCSports30.91×
10Peyton ManningSports24.05×
11James StewartMovies & TV23.26×
12Madison Square GardenSports22.52×
13Dakar RallySports20.00×
14Daytona International SpeedwaySports16.82×
15Iggy AzaleaMusic & Radio16.43×
1621 SavageMusic & Radio14.64×
17Cam NewtonSports11.64×
18Seattle SeahawksSports7.18×
19Seattle MarinersSports4.89×
20Planet FitnessSports2.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CenturyLink Field audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CenturyLink Field audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.60×
Convenience OrientationPREMIUM1.50×
Urban LifestyleOPEN1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CenturyLink Field audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.68×
Luxury OrientationPREMIUM0.71×
MindfulnessBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does CenturyLink Field have in United States?

CenturyLink Field has an estimated audience of 395,833 people in United States, concentrated in Washington and California.

02

What is the gender split and age of CenturyLink Field fans?

45.3% of CenturyLink Field fans are female, 54.7% are male, with an average age of 40.0 years.

03

Which brands do CenturyLink Field fans like most?

CenturyLink Field fans show strongest brand affinity for Soldier Field (126.35×), LexisNexis (71.73×), and Lambeau Field (68.24×) over the country average.

04

Where do CenturyLink Field fans live in United States?

CenturyLink Field fans in United States are most concentrated in Washington (reach ~200K), California (reach ~40K), and Oregon (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do CenturyLink Field fans also like?

Beyond CenturyLink Field itself, the audience over-indexes on LexisNexis (71.73×), Lambeau Field (68.24×), Minute Maid Park (61.17×), and Wrigley Field (52.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Stadium audiences in United States

See CenturyLink Field audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for CenturyLink Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →