CenturyLink Field Audience in United States

CenturyLink Field logo

CenturyLink Field has an estimated audience of 405,966 people in United States. 29.5% are female, 70.5% are male, average age 39.9. Top regions: Washington, California, Oregon. Top brand affinities: Building envelope, Kevin Harrington (entrepreneur), Home construction, Nebraska Cornhuskers football, Israel.

The average CenturyLink Field fan in United States is 39.9 years old, more male, and lives primarily in Washington. The audience is concentrated in Washington, California, Oregon. Top brand affinities include Building envelope, Kevin Harrington (entrepreneur), Home construction, with strongest over-indexing on Building envelope (20× the country average). Demographically, the CenturyLink Field audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Family Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of CenturyLink Field fans

Demographic split for CenturyLink Field audience in United States
MetricValue
Female29.5%
Male70.5%
Average age39.9
Estimated audience size405,966

Audience persona

The typical CenturyLink Field fan in United States is more male, around 39.9 years old, with strong Family Orientation tendencies and a notable affinity for Building envelope.

Top regions in United States

Top regions ranked by reach for CenturyLink Field in United States
RegionReachAffinity
Washington165,47220.32×
California44,0140.99×
Oregon19,9064.28×
Texas16,3500.47×
Florida11,0030.4×
New York9,8730.44×
Illinois6,1710.46×
Arizona5,2310.63×
Colorado4,6710.73×
Idaho4,5402.23×
New Jersey4,5080.44×
Ohio4,4530.36×
Pennsylvania4,4260.32×
Georgia4,2900.34×
North Carolina4,1410.34×
Virginia3,9940.4×
Michigan3,9600.37×
Minnesota3,7810.65×
Wisconsin3,5220.58×
Nevada3,3440.85×
Massachusetts2,8220.35×
Utah2,8150.77×
Missouri2,7370.42×
Tennessee2,6560.33×
Maryland2,5800.37×
Indiana2,5800.35×
Montana2,0501.82×
South Carolina1,8690.31×
Hawaii1,8141.04×
Alaska1,6841.94×
Kentucky1,6540.33×
Kansas1,5280.48×
Iowa1,4950.45×
Louisiana1,4940.29×
Alabama1,4420.25×
Oklahoma1,4300.32×
Connecticut1,3960.34×
New Mexico1,1230.55×
Nebraska9960.49×
Arkansas9570.29×
Mississippi9470.28×
Washington, District of Columbia6060.5×
North Dakota5110.61×
West Virginia4530.24×
New Hampshire4060.25×
South Dakota3940.42×
Rhode Island3700.29×
Wyoming3670.61×
Delaware3510.31×
Maine3150.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CenturyLink Field audience
BrandAffinityCategory
Building envelope20×Home & Garden
Kevin Harrington (entrepreneur)47.48×Business & Career
Home construction2.21×Home & Garden
Nebraska Cornhuskers football3.39×Sports
Israel1.66×Travel & Leisure
edureka25.88×Business & Career
Nebraska1.87×Travel & Leisure
JDSU2.02×Business & Career
The Evil Dead (franchise)12.2×Movies & TV
Hog Hunting2.19×Sports
3D printing1.53×Technology & Electronics
Yona24.8×Literature
Goose (band)3.54×Pets & Animals
Keith Stanfield3.7×Movies & TV
Jesse Plemons1.91×Movies & TV
Quick Hit Slots10.95×Games
Grammarly2.45×Business & Career
Mortgage insurance2.28×Business & Career
Surf kayaking7.31×Sports
Charlamagne Tha God4.57×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CenturyLink Field audience
TraitClusterScore
Family OrientationCONSERVATISM1.37
Sports ActivityPOWER1.26
Early Adopter MentalityPOWER1.21
SustainabilityBALANCE1.15
Urban LifestyleOPEN1.11
Need for SecurityCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for CenturyLink Field
CountryShare
United States58.3%
Australia6.8%
India6.7%

See CenturyLink Field audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does CenturyLink Field have in United States?

CenturyLink Field has an estimated audience of 405,966 people in United States, concentrated in Washington and California.

What is the gender split and age of CenturyLink Field fans?

29.5% of CenturyLink Field fans are female, 70.5% are male, with an average age of 39.9 years.

Which brands do CenturyLink Field fans like most?

CenturyLink Field fans show strongest brand affinity for Building envelope (20×), Kevin Harrington (entrepreneur) (47.48×), and Home construction (2.21×) over the country average.

Where do CenturyLink Field fans live in United States?

CenturyLink Field fans in United States are most concentrated in Washington (reach 165,472), California (reach 44,014), and Oregon (reach 19,906). These three regions account for the largest share of the active audience.

What other brands do CenturyLink Field fans also like?

Beyond CenturyLink Field itself, the audience over-indexes on Kevin Harrington (entrepreneur) (47.48×), Home construction (2.21×), Nebraska Cornhuskers football (3.39×), and Israel (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CenturyLink Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.