LexisNexis Audience in United States

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LexisNexis has an estimated audience of 1,182,946 people in United States. 51.9% are female, 48.1% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Gardena (company), Lean Six Sigma, UniFi, Signal (electrical engineering), CenturyLink Field.

The average LexisNexis fan in United States is 39.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Gardena (company), Lean Six Sigma, UniFi, with strongest over-indexing on Gardena (company) (205.34× the country average). Demographically, the LexisNexis audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Publishing

Demographics of LexisNexis fans

Demographic split for LexisNexis audience in United States
MetricValue
Female51.9%
Male48.1%
Average age39.1
Estimated audience size1,182,946

Audience persona

The typical LexisNexis fan in United States is balanced, around 39.1 years old, with strong Career Orientation tendencies and a notable affinity for Gardena (company).

Top regions in United States

Top regions ranked by reach for LexisNexis in United States
RegionReachAffinity
California130,6331×
Texas125,4811.23×
Florida106,6071.33×
New York85,7081.3×
Georgia66,1411.81×
Illinois48,3721.23×
Ohio46,5391.28×
North Carolina42,0411.18×
Virginia35,9011.25×
Pennsylvania35,5640.89×
New Jersey32,8641.09×
Colorado29,9391.61×
Louisiana27,8871.83×
Michigan27,6840.89×
Tennessee26,9311.13×
Massachusetts24,3511.04×
Arizona23,9950.99×
Maryland22,5901.11×
Indiana19,7210.91×
Washington19,2470.81×
Alabama18,1161.1×
South Carolina17,7101×
Missouri16,7120.88×
Kentucky13,5030.91×
Wisconsin11,9700.67×
Minnesota11,9340.7×
Connecticut11,8221×
Nevada10,7210.94×
Oklahoma10,7210.82×
Washington, District of Columbia10,0762.83×
Oregon9,9140.73×
Mississippi9,4750.97×
Arkansas9,1230.94×
Kansas7,4940.8×
Utah6,9410.66×
Iowa5,9130.61×
Nebraska4,7120.79×
Idaho3,9140.66×
New Mexico3,8350.65×
West Virginia3,7290.68×
North Dakota3,6501.5×
Rhode Island3,6230.96×
New Hampshire3,1080.67×
Delaware2,8780.88×
Hawaii2,8730.56×
Montana2,6800.82×
Maine2,6230.62×
South Dakota1,9160.7×
Alaska1,7490.69×
Vermont1,3480.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for LexisNexis audience
BrandAffinityCategory
Gardena (company)205.34×Shopping
Lean Six Sigma165.08×
UniFi59.86×Technology & Electronics
Signal (electrical engineering)65.39×Business & Career
CenturyLink Field71.73×Sports
RS Components251.24×Technology & Electronics
Jason Calacanis82.61×Business & Career
Mold15.96×Health
CenturyLink23.87×Technology & Electronics
DSL modem98.39×Technology & Electronics
Husqvarna28.34×Home & Garden
Latham & Watkins77.03×Business & Career
Ambit Energy44.74×Home & Garden
Hornbach131.69×Shopping
North Dakota State University51.84×Business & Career
Building restoration21.59×Home & Garden
Miriam College114.44×Business & Career
Lean manufacturing39.66×Business & Career
Nepalgunj104.33×Travel & Leisure
Bar examination52.87×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by LexisNexis audience
TraitClusterScore
Career OrientationPOWER1.45
Quality AwarenessPREMIUM1.36
Need for SecurityCONSERVATISM1.35
Convenience OrientationPREMIUM1.35
Price SensitivityPREMIUM1.24
Early Adopter MentalityPOWER1.23

Worldwide distribution

Worldwide audience distribution share by country for LexisNexis
CountryShare
United States48.8%
United Kingdom8.7%
China5.8%

See LexisNexis audiences in other countries

More Publishing audiences in United States

Frequently asked questions

How many fans does LexisNexis have in United States?

LexisNexis has an estimated audience of 1,182,946 people in United States, concentrated in California and Texas.

What is the gender split and age of LexisNexis fans?

51.9% of LexisNexis fans are female, 48.1% are male, with an average age of 39.1 years.

Which brands do LexisNexis fans like most?

LexisNexis fans show strongest brand affinity for Gardena (company) (205.34×), Lean Six Sigma (165.08×), and UniFi (59.86×) over the country average.

Where do LexisNexis fans live in United States?

LexisNexis fans in United States are most concentrated in California (reach 130,633), Texas (reach 125,481), and Florida (reach 106,607). These three regions account for the largest share of the active audience.

What other brands do LexisNexis fans also like?

Beyond LexisNexis itself, the audience over-indexes on Lean Six Sigma (165.08×), UniFi (59.86×), Signal (electrical engineering) (65.39×), and CenturyLink Field (71.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for LexisNexis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.