Rascasse Audience Intelligence

Lean manufacturing Audience in United States

A data profile of the people who buy, follow and care about Lean manufacturing in United States — modelled from more than twelve digital signal sources. Lean manufacturing has an estimated audience of 569,124 people in United States.

#10868among Topic in United States#2113in Business & Career

The average Lean manufacturing fan in United States is 43.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include LexisNexis, Six Sigma, Donald Trump, with strongest over-indexing on LexisNexis (39.66× the country average).

Demographically, the Lean manufacturing audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lean manufacturing fan in United States is more male, around 43.2 years old, with strong Career Orientation tendencies and a notable affinity for LexisNexis.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lean manufacturing profile in United States.

Audience size
569K
in United States
Gender
38.9%♀
61.1% male
Age
43.2
average years
Country rank
#33916
Topic in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lean manufacturing fans

38.9% are female, 61.1% are male, average age 43.2.

Fig. 02

Gender split

38.9%
Female
61.1%
Male
Demographic split for Lean manufacturing audience in United States
MetricValue
Female38.9%
Male61.1%
Average age43.2
Estimated audience size569,124
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Lean manufacturing audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3921%
40-4923%
50+29%
Fig. 04

Worldwide distribution

19.7%

of the worldwide Lean manufacturing audience comes from United States.

Worldwide audience distribution share by country for Lean manufacturing
CountryShare
United States19.7%
India8.3%
Japan7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lean manufacturing audience in United States is strongest.

Fig. 05

Top regions by affinity

Lean manufacturing fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~20K1.67×
02Michigan~20K1.57×
03New Hampshire~3K1.46×
04Utah~7K1.45×
05Wisconsin~10K1.43×
06Minnesota~10K1.40×
07Oregon~8K1.29×
08Ohio~20K1.26×
09Iowa~6K1.22×
10Vermont~1K1.17×
11Washington~10K1.15×
12Massachusetts~10K1.15×
13South Carolina~10K1.15×
14Alabama~9K1.14×
15Kentucky~8K1.14×
16Connecticut~6K1.13×
17Illinois~20K1.10×
18North Carolina~20K1.08×
19Kansas~5K1.04×
20Pennsylvania~20K1.00×
21Missouri~9K1.00×
22Tennessee~10K0.99×
23Arkansas~5K0.99×
24Georgia~20K0.98×
25Colorado~9K0.98×
26Rhode Island~2K0.98×
27South Dakota~1K0.98×
28Texas~50K0.95×
29Mississippi~4K0.95×
30North Dakota~1K0.95×
31Idaho~3K0.94×
32Alaska~1K0.94×
33Montana~1K0.93×
34Delaware~1K0.92×
35Maine~2K0.91×
36Arizona~10K0.90×
37Washington, District of Columbia~2K0.90×
38California~60K0.89×
39Oklahoma~6K0.89×
40Nebraska~3K0.89×
41Virginia~10K0.86×
42West Virginia~2K0.86×
43New York~30K0.81×
44Hawaii~2K0.81×
45New Mexico~2K0.80×
46Nevada~4K0.78×
47New Jersey~10K0.77×
48Louisiana~6K0.76×
49Florida~30K0.72×
50Maryland~7K0.71×
Fig. 06

Affinity by region

Affinity by region — Lean manufacturing, United States
0.71×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lean manufacturing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lean manufacturing audience
#·InterestCategoryAffinity×
01Six SigmaBusiness & Career68.37×
02LexisNexisBusiness & Career39.66×
03InnovationBusiness & Career4.02×
04FedExBusiness & Career3.57×
05Solar energyHome & Garden3.51×
06CNNMovies & TV2.75×
07Nonprofit organizationPolitics & Society2.59×
08Donald TrumpPolitics & Society2.38×
09Breaking newsMovies & TV2.29×
10InsuranceBusiness & Career2.24×
11Home improvementHome & Garden2.20×
12Health careBusiness & Career2.18×
13WineFood & Beverages2.18×
14SmartphonesTechnology & Electronics2.14×
15XInternet & Social Media2.09×
16Alcoholic beveragesFood & Beverages2.04×
17MedicineBusiness & Career2.04×
18RecipesFood & Beverages2.02×
19WalmartShopping2.02×
20CookingFood & Beverages2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lean manufacturing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lean manufacturing audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.54×
Need for SecurityCONSERVATISM2.00×
Family OrientationCONSERVATISM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lean manufacturing audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.71×
ExtroversionTHRILL0.71×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lean manufacturing have in United States?

Lean manufacturing has an estimated audience of 569,124 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lean manufacturing fans?

38.9% of Lean manufacturing fans are female, 61.1% are male, with an average age of 43.2 years.

03

Which brands do Lean manufacturing fans like most?

Lean manufacturing fans show strongest brand affinity for LexisNexis (39.66×), Six Sigma (68.37×), and Donald Trump (2.38×) over the country average.

04

Where do Lean manufacturing fans live in United States?

Lean manufacturing fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Lean manufacturing fans also like?

Beyond Lean manufacturing itself, the audience over-indexes on Six Sigma (68.37×), Donald Trump (2.38×), CNN (2.75×), and Cooking (2.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Lean manufacturing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lean manufacturing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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