Six Sigma Audience in United States

Six Sigma logo

Six Sigma has an estimated audience of 326,419 people in United States. 50.1% are female, 49.9% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Haneda Airport, Marcus Smart, Fresh Air with Terry Gross, NPR All Things Considered, Lean Six Sigma.

The average Six Sigma fan in United States is 39.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Haneda Airport, Marcus Smart, Fresh Air with Terry Gross, with strongest over-indexing on Haneda Airport (583.88× the country average). Demographically, the Six Sigma audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Six Sigma fans

Demographic split for Six Sigma audience in United States
MetricValue
Female50.1%
Male49.9%
Average age39.6
Estimated audience size326,419

Audience persona

The typical Six Sigma fan in United States is balanced, around 39.6 years old, with strong Career Orientation tendencies and a notable affinity for Haneda Airport.

Top regions in United States

Top regions ranked by reach for Six Sigma in United States
RegionReachAffinity
California41,3091.15×
Texas31,7711.13×
Florida21,8540.99×
New York17,5100.96×
Illinois13,6571.26×
Ohio11,8571.18×
Georgia11,8091.17×
Pennsylvania11,7611.07×
North Carolina11,1941.14×
Virginia10,9711.38×
Michigan9,8651.16×
Massachusetts9,1421.42×
New Jersey8,6471.04×
Washington8,1681.25×
Arizona7,5261.13×
Indiana7,2491.22×
Tennessee6,8741.05×
Colorado6,2151.21×
Maryland5,7571.03×
Wisconsin5,3621.09×
Missouri5,3481.02×
Minnesota5,0931.09×
South Carolina5,0671.03×
Kentucky4,2201.03×
Alabama4,2020.92×
Connecticut4,0271.23×
Oregon3,8061.02×
Utah3,6861.26×
Louisiana3,1630.75×
Kansas3,0061.17×
Oklahoma2,8080.77×
Nevada2,6530.84×
Iowa2,5940.96×
Arkansas2,3300.87×
Mississippi1,6450.61×
New Hampshire1,6361.27×
Idaho1,6301×
Nebraska1,4410.88×
Washington, District of Columbia1,3511.38×
West Virginia1,0820.71×
New Mexico1,0510.64×
Rhode Island1,0150.98×
Hawaii1,0040.72×
Maine9210.79×
Delaware7270.81×
Montana6000.66×
South Dakota5330.71×
Vermont5290.92×
North Dakota4440.66×
Alaska4400.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Six Sigma audience
BrandAffinityCategory
Haneda Airport583.88×Travel & Leisure
Marcus Smart115.95×Sports
Fresh Air with Terry Gross173.46×Music & Radio
NPR All Things Considered150.77×
Lean Six Sigma137.09×
Emmanuel (singer)71.23×Music & Radio
Lean manufacturing68.37×Business & Career
Quality control41.78×Business & Career
Paris Is Burning (film)61.45×
Crunchyroll10.43×Games
La Marca Prosecco57.72×Food & Beverages
Beluga vodka93.68×Food & Beverages
Hunter Boots30.07×Fashion & Accessoires
Time Out (magazine)15.66×Travel & Leisure
Food and drink2.05×Food & Beverages
Movies2.11×Movies & TV
Arts and music2.04×Arts & Culture
Atlas8.34×Music & Radio
Music1.96×Business & Career
Sports1.99×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Six Sigma audience
TraitClusterScore
Career OrientationPOWER2.09
Early Adopter MentalityPOWER1.96
Need for SecurityCONSERVATISM1.82
PatriotismCONSERVATISM1.71
TravellingTHRILL1.42
Luxury OrientationPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Six Sigma
CountryShare
United States16.4%
Japan11.9%
Brazil6.9%

See Six Sigma audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Six Sigma have in United States?

Six Sigma has an estimated audience of 326,419 people in United States, concentrated in California and Texas.

What is the gender split and age of Six Sigma fans?

50.1% of Six Sigma fans are female, 49.9% are male, with an average age of 39.6 years.

Which brands do Six Sigma fans like most?

Six Sigma fans show strongest brand affinity for Haneda Airport (583.88×), Marcus Smart (115.95×), and Fresh Air with Terry Gross (173.46×) over the country average.

Where do Six Sigma fans live in United States?

Six Sigma fans in United States are most concentrated in California (reach 41,309), Texas (reach 31,771), and Florida (reach 21,854). These three regions account for the largest share of the active audience.

What other brands do Six Sigma fans also like?

Beyond Six Sigma itself, the audience over-indexes on Marcus Smart (115.95×), Fresh Air with Terry Gross (173.46×), NPR All Things Considered (150.77×), and Lean Six Sigma (137.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Six Sigma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.