La Marca Prosecco Audience in United States

La Marca Prosecco logo

La Marca Prosecco has an estimated audience of 404,845 people in United States. 50.8% are female, 49.2% are male, average age 34.3. Top regions: California, Texas, Florida. Top brand affinities: Engelbert Humperdinck (singer), Snoqualmie Casino, Emerald Queen Casino, Wine Lovers, rose wine.

The average La Marca Prosecco fan in United States is 34.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Engelbert Humperdinck (singer), Snoqualmie Casino, Emerald Queen Casino, with strongest over-indexing on Engelbert Humperdinck (singer) (690.61× the country average). Demographically, the La Marca Prosecco audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Wine

Demographics of La Marca Prosecco fans

Demographic split for La Marca Prosecco audience in United States
MetricValue
Female50.8%
Male49.2%
Average age34.3
Estimated audience size404,845

Audience persona

The typical La Marca Prosecco fan in United States is balanced, around 34.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Engelbert Humperdinck (singer).

Top regions in United States

Top regions ranked by reach for La Marca Prosecco in United States
RegionReachAffinity
California53,4171.2×
Texas45,5161.31×
Florida42,3371.54×
New York35,1301.55×
New Jersey19,8091.92×
Georgia18,0361.45×
Illinois15,7131.17×
Pennsylvania14,9891.1×
North Carolina14,5201.19×
Massachusetts12,9531.62×
Virginia10,5831.07×
Maryland9,6281.38×
Tennessee9,5081.17×
Ohio9,1410.73×
Michigan8,3080.78×
South Carolina8,1171.33×
Arizona7,8190.95×
Washington6,8160.84×
Louisiana6,7141.29×
Alabama6,6611.18×
Colorado6,5251.02×
Connecticut5,8531.44×
Minnesota5,8281×
Mississippi5,7571.73×
Missouri4,9740.76×
Indiana4,7490.64×
Kentucky4,6740.92×
Nevada4,4601.14×
Oklahoma3,5820.8×
Wisconsin3,5210.58×
Arkansas3,3040.99×
Oregon2,8960.62×
Kansas2,5640.8×
Utah2,0510.57×
Washington, District of Columbia2,0381.67×
Rhode Island1,8881.46×
New Hampshire1,7891.12×
Iowa1,7740.53×
Hawaii1,7441×
Maine1,2390.85×
Delaware1,1931.07×
Nebraska1,1320.56×
Idaho1,0880.54×
New Mexico1,0080.5×
West Virginia8990.48×
Montana6950.62×
Alaska5650.65×
Vermont5340.75×
South Dakota4060.43×
North Dakota3370.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for La Marca Prosecco audience
BrandAffinityCategory
Engelbert Humperdinck (singer)690.61×Music & Radio
Snoqualmie Casino488.53×Games
Emerald Queen Casino359.05×
Wine Lovers84.58×Food & Beverages
rose wine76.98×Food & Beverages
Reggie Miller48.5×Sports
Bollinger136.62×Food & Beverages
Prosecco24.95×Food & Beverages
Kenny Smith50.12×Sports
Cava (Spanish wine)53.77×Food & Beverages
Au (mobile phone company)20×Technology & Electronics
Dumb and Dumber19.89×Movies & TV
Wine cellar14.54×Food & Beverages
Ruinart (Champagne)73.52×Food & Beverages
Malcolm X15.43×Politics & Society
Veuve Clicquot23.02×Food & Beverages
Vineyard6.98×Food & Beverages
Cliff Burton42.49×Music & Radio
James Hetfield20×Music & Radio
Haikaiss404.88×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by La Marca Prosecco audience
TraitClusterScore
Luxury OrientationPREMIUM4.54
DIY MentalityTHRILL3.56
IndulgenceJOY3.08
Design AffinityPREMIUM2.96
Sports ActivityPOWER2.57
Quality AwarenessPREMIUM2.53

Worldwide distribution

Worldwide audience distribution share by country for La Marca Prosecco
CountryShare
United States58.7%
Italy5.3%
Canada4.3%

See La Marca Prosecco audiences in other countries

More Wine audiences in United States

Frequently asked questions

How many fans does La Marca Prosecco have in United States?

La Marca Prosecco has an estimated audience of 404,845 people in United States, concentrated in California and Texas.

What is the gender split and age of La Marca Prosecco fans?

50.8% of La Marca Prosecco fans are female, 49.2% are male, with an average age of 34.3 years.

Which brands do La Marca Prosecco fans like most?

La Marca Prosecco fans show strongest brand affinity for Engelbert Humperdinck (singer) (690.61×), Snoqualmie Casino (488.53×), and Emerald Queen Casino (359.05×) over the country average.

Where do La Marca Prosecco fans live in United States?

La Marca Prosecco fans in United States are most concentrated in California (reach 53,417), Texas (reach 45,516), and Florida (reach 42,337). These three regions account for the largest share of the active audience.

What other brands do La Marca Prosecco fans also like?

Beyond La Marca Prosecco itself, the audience over-indexes on Snoqualmie Casino (488.53×), Emerald Queen Casino (359.05×), Wine Lovers (84.58×), and rose wine (76.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for La Marca Prosecco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.