Rascasse Audience Intelligence

La Marca Prosecco Target Market in United States

A data profile of the people who buy, follow and care about La Marca Prosecco in United States — modelled from more than twelve digital signal sources. La Marca Prosecco has an estimated audience of 417,578 people in United States.

#35among Wine in United States#4221among Brand in United States#2150in Food & Beverages

The average La Marca Prosecco fan in United States is 34.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Engelbert Humperdinck (singer), Snoqualmie Casino, Emerald Queen Casino, with strongest over-indexing on Engelbert Humperdinck (singer) (690.61× the country average).

Demographically, the La Marca Prosecco audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Indulgence, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical La Marca Prosecco fan in United States is balanced, around 34.3 years old, with strong Indulgence tendencies and a notable affinity for Engelbert Humperdinck (singer).

Category: Food & Beverages · Type: Brand · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the La Marca Prosecco profile in United States.

Audience size
418K
in United States
Gender
50.8%♀
49.2% male
Age
34.3
average years
Country rank
#40635
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of La Marca Prosecco

50.8% are female, 49.2% are male, average age 34.3.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for La Marca Prosecco audience in United States
MetricValue
Female50.8%
Male49.2%
Average age34.3
Estimated audience size417,578
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the La Marca Prosecco audience in United States
Age bracketShare%
16-1928%
20-2927%
30-3919%
40-4918%
50+9%
Fig. 04

Worldwide distribution

58.8%

of the worldwide La Marca Prosecco audience comes from United States.

Worldwide audience distribution share by country for La Marca Prosecco
CountryShare
United States58.8%
Italy5.2%
Canada4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the La Marca Prosecco audience in United States is strongest.

Fig. 05

Top regions by affinity

La Marca Prosecco customers by region in United States
#RegionReachAffinity×
01New Jersey~20K1.84×
02Mississippi~6K1.70×
03Massachusetts~10K1.59×
04Washington, District of Columbia~2K1.55×
05Rhode Island~2K1.50×
06New York~30K1.49×
07Connecticut~6K1.48×
08Florida~40K1.46×
09Maryland~10K1.42×
10Georgia~20K1.35×
11South Carolina~8K1.33×
12Louisiana~7K1.30×
13Delaware~1K1.20×
14New Hampshire~2K1.19×
15Texas~40K1.18×
16North Carolina~10K1.18×
17Alabama~7K1.18×
18Tennessee~9K1.14×
19Pennsylvania~20K1.12×
20California~50K1.10×
21Nevada~4K1.10×
22Illinois~10K1.07×
23Arkansas~3K1.02×
24Virginia~10K1.01×
25Hawaii~2K1.01×
26Kentucky~5K0.98×
27Colorado~6K0.96×
28Minnesota~5K0.93×
29Maine~1K0.91×
30Vermont<1K0.91×
31Arizona~7K0.87×
32Kansas~3K0.86×
33Oklahoma~4K0.81×
34Alaska<1K0.80×
35Michigan~8K0.79×
36Missouri~5K0.77×
37Washington~6K0.75×
38Ohio~9K0.74×
39Montana<1K0.74×
40North Dakota<1K0.72×
41Indiana~5K0.70×
42South Dakota<1K0.70×
43Nebraska~1K0.68×
44Idaho~1K0.66×
45West Virginia~1K0.66×
46Iowa~2K0.65×
47Wisconsin~4K0.63×
48Oregon~3K0.63×
49Utah~2K0.63×
50New Mexico~1K0.63×
Fig. 06

Affinity by region

Affinity by region — La Marca Prosecco, United States
0.63×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the La Marca Prosecco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for La Marca Prosecco audience
#·InterestCategoryAffinity×
01Engelbert Humperdinck (singer)Music & Radio690.61×
02Snoqualmie CasinoGames488.53×
03HaikaissMusic & Radio404.88×
04Emerald Queen CasinoPOI359.05×
05BollingerFood & Beverages136.62×
06Wine LoversFood & Beverages84.58×
07rose wineFood & Beverages76.98×
08Ruinart (Champagne)Food & Beverages73.52×
09Cava (Spanish wine)Food & Beverages53.77×
10Kenny SmithSports50.12×
11Reggie MillerSports48.50×
12Decanter (magazine)Food & Beverages36.55×
13ProseccoFood & Beverages24.95×
14Veuve ClicquotFood & Beverages23.02×
15Au (mobile phone company)Technology & Electronics20.00×
16Dumb and DumberMovies & TV19.89×
17Malcolm XPolitics & Society15.43×
18Wine cellarFood & Beverages14.54×
19Sparkling wineFood & Beverages8.05×
20VineyardFood & Beverages6.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the La Marca Prosecco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by La Marca Prosecco audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.06×
SustainabilityBALANCE1.91×
MindfulnessBALANCE1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by La Marca Prosecco audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.75×
ExtroversionTHRILL0.75×
Convenience OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is La Marca Prosecco's target market in United States?

La Marca Prosecco's target market in United States covers an estimated 417,578 people, concentrated in California and Texas.

02

What is the gender split and age of La Marca Prosecco customers?

50.8% of the La Marca Prosecco audience are female, 49.2% are male, with an average age of 34.3 years.

03

Which brands do La Marca Prosecco fans like most?

La Marca Prosecco fans show strongest brand affinity for Engelbert Humperdinck (singer) (690.61×), Snoqualmie Casino (488.53×), and Emerald Queen Casino (359.05×) over the country average.

04

Where do La Marca Prosecco fans live in United States?

La Marca Prosecco fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do La Marca Prosecco fans also like?

Beyond La Marca Prosecco itself, the audience over-indexes on Snoqualmie Casino (488.53×), Emerald Queen Casino (359.05×), Wine Lovers (84.58×), and rose wine (76.98×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for La Marca Prosecco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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