Rascasse Audience Intelligence

Veuve Clicquot Target Market in United States

A data profile of the people who buy, follow and care about Veuve Clicquot in United States — modelled from more than twelve digital signal sources. Veuve Clicquot has an estimated audience of 1,756,313 people in United States.

#1among Champagne in United States#1616among Brand in United States#953in Food & Beverages

The average Veuve Clicquot fan in United States is 40.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include La Marca Prosecco, Naked Wines, Alcoholic beverages, with strongest over-indexing on La Marca Prosecco (31.5× the country average).

Demographically, the Veuve Clicquot audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Veuve Clicquot fan in United States is balanced, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for La Marca Prosecco.

Category: Food & Beverages · Type: Brand · Subtype: Champagne

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Veuve Clicquot profile in United States.

Audience size
1.8M
in United States
Gender
54.4%♀
45.6% male
Age
40.6
average years
Country rank
#15752
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Veuve Clicquot

54.4% are female, 45.6% are male, average age 40.6.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Veuve Clicquot audience in United States
MetricValue
Female54.4%
Male45.6%
Average age40.6
Estimated audience size1,756,313
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Veuve Clicquot audience in United States
Age bracketShare%
16-1911%
20-2924%
30-3924%
40-4922%
50+19%
Fig. 04

Worldwide distribution

22.3%

of the worldwide Veuve Clicquot audience comes from United States.

Worldwide audience distribution share by country for Veuve Clicquot
CountryShare
United States22.3%
United Kingdom11.4%
France8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Veuve Clicquot audience in United States is strongest.

Fig. 05

Top regions by affinity

Veuve Clicquot customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.30×
02New York~200K1.84×
03Florida~200K1.72×
04New Jersey~70K1.66×
05Massachusetts~60K1.66×
06California~300K1.65×
07Connecticut~30K1.52×
08Rhode Island~8K1.43×
09Louisiana~30K1.34×
10Maryland~40K1.33×
11Nevada~20K1.32×
12Illinois~80K1.31×
13Georgia~70K1.26×
14Hawaii~10K1.25×
15Colorado~30K1.17×
16Virginia~50K1.15×
17New Hampshire~8K1.14×
18Texas~200K1.13×
19Delaware~5K1.09×
20South Carolina~30K1.06×
21Maine~6K1.02×
22Pennsylvania~60K1.01×
23Tennessee~40K1.00×
24Michigan~40K0.97×
25North Carolina~50K0.96×
26Arizona~30K0.95×
27Washington~30K0.95×
28Vermont~3K0.94×
29Mississippi~10K0.88×
30Alabama~20K0.83×
31Oregon~20K0.81×
32Montana~4K0.80×
33Alaska~3K0.80×
34Minnesota~20K0.76×
35Ohio~40K0.74×
36Arkansas~10K0.73×
37Missouri~20K0.72×
38Oklahoma~10K0.71×
39Kentucky~20K0.70×
40Idaho~6K0.69×
41Wisconsin~20K0.68×
42Kansas~10K0.68×
43Nebraska~6K0.66×
44Indiana~20K0.62×
45North Dakota~2K0.62×
46Utah~10K0.60×
47New Mexico~5K0.60×
48South Dakota~2K0.60×
49West Virginia~5K0.58×
50Iowa~8K0.55×
Fig. 06

Affinity by region

Affinity by region — Veuve Clicquot, United States
0.55×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Veuve Clicquot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Veuve Clicquot audience
#·InterestCategoryAffinity×
01La Marca ProseccoFood & Beverages31.50×
02The Fairmont Copley Plaza HotelTravel & Leisure25.00×
03LibreOfficeTechnology & Electronics23.21×
04Cristal (wine)Food & Beverages22.20×
05Buffalo Trace BourbonFood & Beverages15.79×
06Naked WinesFood & Beverages10.60×
07Antonio BrownSports10.03×
08The Macallan distilleryFood & Beverages9.94×
09Profootballtalk.comSports9.90×
10CognacFood & Beverages8.41×
11MapQuestInternet & Social Media7.30×
12CNN NewsroomMovies & TV7.04×
13BlueprintTechnology & Electronics6.93×
14Lucky (magazine)Fashion & Accessoires6.63×
15Small batch whiskeyFood & Beverages6.29×
16Single malt whiskyFood & Beverages6.24×
17Irish whiskeyFood & Beverages5.65×
18The UPS StoreShopping2.50×
19Chipotle Mexican GrillFood & Beverages2.49×
20Alcoholic beveragesFood & Beverages1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Veuve Clicquot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Veuve Clicquot audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.87×
Quality AwarenessPREMIUM1.49×
Luxury OrientationPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Veuve Clicquot audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.99×
Need for SecurityCONSERVATISM0.99×
Social Media UsageJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Veuve Clicquot's target market in United States?

Veuve Clicquot's target market in United States covers an estimated 1,756,313 people, concentrated in California and Florida.

02

What is the gender split and age of Veuve Clicquot customers?

54.4% of the Veuve Clicquot audience are female, 45.6% are male, with an average age of 40.6 years.

03

Which brands do Veuve Clicquot fans like most?

Veuve Clicquot fans show strongest brand affinity for La Marca Prosecco (31.5×), Naked Wines (10.6×), and Alcoholic beverages (1.78×) over the country average.

04

Where do Veuve Clicquot fans live in United States?

Veuve Clicquot fans in United States are most concentrated in California (reach ~300K), Florida (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Veuve Clicquot fans also like?

Beyond Veuve Clicquot itself, the audience over-indexes on Naked Wines (10.6×), Alcoholic beverages (1.78×), Profootballtalk.com (9.9×), and Antonio Brown (10.03×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Veuve Clicquot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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