A data profile of the people who buy, follow and care about Fresh Air with Terry Gross in United States — modelled from more than twelve digital signal sources. Fresh Air with Terry Gross has an estimated audience of 86,207 people in United States.
The average Fresh Air with Terry Gross fan in United States is 41.3 years old, more female, and lives primarily in California.
The audience is concentrated in California, Illinois, Texas.
Top brand affinities include David Sedaris, Six Sigma, Sustainable energy, with strongest over-indexing on David Sedaris (122.9× the country average).
Demographically, the Fresh Air with Terry Gross audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Fresh Air with Terry Gross fan in United States is more female, around 41.3 years old, with strong Sustainability tendencies and a notable affinity for David Sedaris.
The key figures that characterise the Fresh Air with Terry Gross profile in United States.
68.6% are female, 31.4% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 41.3 |
| Estimated audience size | 86,207 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 14% | |
| 30-39 | 26% | |
| 40-49 | 25% | |
| 50+ | 21% |
Where the Fresh Air with Terry Gross audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Illinois | ~30K | 2.29× | |
| 02 | Oregon | ~9K | 2.17× | |
| 03 | Maryland | ~10K | 2.16× | |
| 04 | Wisconsin | ~8K | 1.42× | |
| 05 | Idaho | ~2K | 1.25× | |
| 06 | Washington | ~9K | 1.21× | |
| 07 | Alaska | <1K | 1.20× | |
| 08 | Minnesota | ~6K | 1.16× | |
| 09 | Vermont | <1K | 1.15× | |
| 10 | Louisiana | ~5K | 1.13× | |
| 11 | Delaware | ~1K | 1.04× | |
| 12 | South Dakota | <1K | 1.04× | |
| 13 | Maine | ~1K | 1.03× | |
| 14 | Nebraska | ~2K | 1.02× | |
| 15 | Rhode Island | ~1K | 1.02× | |
| 16 | West Virginia | ~2K | 1.01× | |
| 17 | New Hampshire | ~1K | 1.01× | |
| 18 | Montana | ~1K | 1.01× | |
| 19 | Hawaii | ~2K | 1.00× | |
| 20 | Washington, District of Columbia | ~1K | 1.00× | |
| 21 | North Dakota | <1K | 0.99× | |
| 22 | New Mexico | ~2K | 0.98× | |
| 23 | Arkansas | ~3K | 0.97× | |
| 24 | Mississippi | ~3K | 0.97× | |
| 25 | Iowa | ~3K | 0.96× | |
| 26 | Kansas | ~3K | 0.96× | |
| 27 | Oklahoma | ~4K | 0.95× | |
| 28 | Utah | ~3K | 0.95× | |
| 29 | Alabama | ~5K | 0.94× | |
| 30 | Kentucky | ~4K | 0.94× | |
| 31 | Connecticut | ~3K | 0.94× | |
| 32 | Nevada | ~3K | 0.94× | |
| 33 | Virginia | ~8K | 0.93× | |
| 34 | South Carolina | ~5K | 0.93× | |
| 35 | Arizona | ~7K | 0.92× | |
| 36 | Tennessee | ~7K | 0.92× | |
| 37 | Missouri | ~5K | 0.92× | |
| 38 | Indiana | ~6K | 0.91× | |
| 39 | Colorado | ~5K | 0.91× | |
| 40 | Pennsylvania | ~10K | 0.89× | |
| 41 | Michigan | ~9K | 0.89× | |
| 42 | Massachusetts | ~6K | 0.89× | |
| 43 | Ohio | ~10K | 0.87× | |
| 44 | North Carolina | ~10K | 0.87× | |
| 45 | New Jersey | ~8K | 0.87× | |
| 46 | Georgia | ~10K | 0.86× | |
| 47 | Texas | ~30K | 0.80× | |
| 48 | California | ~30K | 0.79× | |
| 49 | Florida | ~20K | 0.79× | |
| 50 | New York | ~20K | 0.76× |
The strongest cross-interests of the Fresh Air with Terry Gross audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Six Sigma | Business & Career | 173.46× | ||
| 02 | David Sedaris | Movies & TV | 122.90× | ||
| 03 | Lego City | Kids & Family | 67.12× | ||
| 04 | Time Out (magazine) | Travel & Leisure | 25.77× | ||
| 05 | Angry Birds | Games | 18.88× | ||
| 06 | Roblox | Games | 14.33× | ||
| 07 | Sarah Silverman | Movies & TV | 13.67× | ||
| 08 | Sustainable energy | Home & Garden | 12.49× | ||
| 09 | Late-night talk show | Movies & TV | 11.97× | ||
| 10 | Jessica Chastain | Movies & TV | 10.66× | ||
| 11 | Essay | Literature | 10.20× | ||
| 12 | Renewable energy | Business & Career | 8.77× | ||
| 13 | NPR | Music & Radio | 8.08× | ||
| 14 | The Washington Post | News | 5.33× | ||
| 15 | IKEA | Home & Garden | 3.22× | ||
| 16 | Podcast | Music & Radio | 3.08× | ||
| 17 | Airbnb | Travel & Leisure | 2.95× | ||
| 18 | Trader Joe's | Shopping | 2.84× | ||
| 19 | Bank of America | Business & Career | 2.64× | ||
| 20 | Internet & Social Media | 2.14× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 3.89× | |
| Healthy Lifestyle | BALANCE | 3.00× | |
| Community Orientation | OPEN | 2.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.66× | |
| Risk Appetite | THRILL | 0.85× | |
| Need for Security | CONSERVATISM | 0.95× |
Fresh Air with Terry Gross has an estimated audience of 86,207 people in United States, concentrated in California and Illinois.
68.6% of Fresh Air with Terry Gross fans are female, 31.4% are male, with an average age of 41.3 years.
Fresh Air with Terry Gross fans show strongest brand affinity for David Sedaris (122.9×), Six Sigma (173.46×), and Sustainable energy (12.49×) over the country average.
Fresh Air with Terry Gross fans in United States are most concentrated in California (reach ~30K), Illinois (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Fresh Air with Terry Gross itself, the audience over-indexes on Six Sigma (173.46×), Sustainable energy (12.49×), Roblox (14.33×), and Lego City (67.12×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Fresh Air with Terry Gross. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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