Fresh Air with Terry Gross Audience in United States

Fresh Air with Terry Gross logo

Fresh Air with Terry Gross has an estimated audience of 367,655 people in United States. 68.6% are female, 31.4% are male, average age 41.3. Top brand affinities: Six Sigma, Roblox, Lego City, Time Out (magazine), Kia Sportage.

Top brand affinities include Six Sigma, Roblox, Lego City, with strongest over-indexing on Six Sigma (136.68× the country average). Demographically, the Fresh Air with Terry Gross audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.

Category: Music & Radio · Type: Movie / TV Show / Series · Subtype: Talk show

Demographics of Fresh Air with Terry Gross fans

Demographic split for Fresh Air with Terry Gross audience in United States
MetricValue
Female68.6%
Male31.4%
Average age41.3
Estimated audience size367,655

Audience persona

The typical Fresh Air with Terry Gross fan in United States is more female, around 41.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Six Sigma.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fresh Air with Terry Gross audience
BrandAffinityCategory
Six Sigma136.68×Business & Career
Roblox15.09×Games
Lego City62.29×Kids & Family
Time Out (magazine)19.12×Travel & Leisure
Kia Sportage20×Cars & Mobility
Planet Fitness3.56×Sports
Diaper bag5.34×Kids & Family
Angry Birds12.78×Games
The Washington Post5.26×News
David Sedaris26.27×Movies & TV
NPR5.57×Music & Radio
Voltaire20×Literature
Bank of America2.64×Business & Career
Funimation6.55×Movies & TV
Downton Abbey7.08×Movies & TV
Non-fiction books4.31×Literature
Robert Redford4.09×Movies & TV
Late-night talk show6.3×Movies & TV
Scooby-Doo2.79×Movies & TV
Podcast1.94×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fresh Air with Terry Gross audience
TraitClusterScore
Healthy LifestyleBALANCE2.49
SustainabilityBALANCE2.35
Design AffinityPREMIUM2.16
Early Adopter MentalityPOWER1.76
Community OrientationOPEN1.68
TravellingTHRILL1.47

Worldwide distribution

Worldwide audience distribution share by country for Fresh Air with Terry Gross
CountryShare
United States49.0%
Canada8.1%
Japan4.5%

See Fresh Air with Terry Gross audiences in other countries

More Talk show audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Fresh Air with Terry Gross. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.