A data profile of the people who buy, follow and care about Time Out (magazine) in United States — modelled from more than twelve digital signal sources. Time Out (magazine) has an estimated audience of 3,774,685 people in United States.
The average Time Out (magazine) fan in United States is 38.1 years old, more female, and lives primarily in New York.
The audience is concentrated in New York, Texas, California.
Top brand affinities include Cheddar's Casual Café, Quinceañera (telenovela), Marcus Smart, with strongest over-indexing on Cheddar's Casual Café (23.14× the country average).
Demographically, the Time Out (magazine) audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Time Out (magazine) fan in United States is more female, around 38.1 years old, with strong Career Orientation tendencies and a notable affinity for Cheddar's Casual Café.
The key figures that characterise the Time Out (magazine) profile in United States.
64.2% are female, 35.8% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 38.1 |
| Estimated audience size | 3,774,685 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 18% |
Where the Time Out (magazine) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Iowa | ~100K | 3.79× | |
| 02 | Wisconsin | ~200K | 3.31× | |
| 03 | South Carolina | ~100K | 2.29× | |
| 04 | Nebraska | ~40K | 2.26× | |
| 05 | Illinois | ~300K | 2.14× | |
| 06 | New York | ~400K | 2.04× | |
| 07 | Massachusetts | ~100K | 1.88× | |
| 08 | North Carolina | ~200K | 1.70× | |
| 09 | Washington | ~100K | 1.38× | |
| 10 | New Hampshire | ~20K | 1.22× | |
| 11 | Texas | ~300K | 1.07× | |
| 12 | Louisiana | ~50K | 1.04× | |
| 13 | Pennsylvania | ~100K | 1.03× | |
| 14 | Kansas | ~30K | 1.03× | |
| 15 | Indiana | ~70K | 1.02× | |
| 16 | Washington, District of Columbia | ~10K | 0.99× | |
| 17 | Alaska | ~8K | 0.96× | |
| 18 | Vermont | ~6K | 0.96× | |
| 19 | Florida | ~200K | 0.94× | |
| 20 | New Jersey | ~90K | 0.91× | |
| 21 | Mississippi | ~30K | 0.88× | |
| 22 | Oregon | ~40K | 0.86× | |
| 23 | California | ~300K | 0.84× | |
| 24 | South Dakota | ~7K | 0.84× | |
| 25 | North Dakota | ~7K | 0.84× | |
| 26 | Rhode Island | ~10K | 0.81× | |
| 27 | Missouri | ~50K | 0.80× | |
| 28 | Maine | ~10K | 0.80× | |
| 29 | Montana | ~8K | 0.80× | |
| 30 | Kentucky | ~40K | 0.79× | |
| 31 | Hawaii | ~10K | 0.79× | |
| 32 | Connecticut | ~30K | 0.78× | |
| 33 | Delaware | ~8K | 0.78× | |
| 34 | Idaho | ~10K | 0.76× | |
| 35 | West Virginia | ~10K | 0.76× | |
| 36 | Virginia | ~70K | 0.75× | |
| 37 | Oklahoma | ~30K | 0.75× | |
| 38 | Georgia | ~90K | 0.74× | |
| 39 | New Mexico | ~10K | 0.74× | |
| 40 | Maryland | ~50K | 0.73× | |
| 41 | Alabama | ~40K | 0.73× | |
| 42 | Arkansas | ~20K | 0.72× | |
| 43 | Ohio | ~80K | 0.71× | |
| 44 | Michigan | ~70K | 0.71× | |
| 45 | Minnesota | ~40K | 0.71× | |
| 46 | Tennessee | ~50K | 0.70× | |
| 47 | Arizona | ~50K | 0.68× | |
| 48 | Colorado | ~40K | 0.68× | |
| 49 | Nevada | ~20K | 0.67× | |
| 50 | Utah | ~20K | 0.65× |
The strongest cross-interests of the Time Out (magazine) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MaRLo | Music & Radio | 42.78× | ||
| 02 | Cheddar's Casual Café | Food & Beverages | 23.14× | ||
| 03 | Julianna Margulies | Movies & TV | 21.37× | ||
| 04 | Sally Hawkins | Movies & TV | 20.76× | ||
| 05 | Marcus Smart | Sports | 17.09× | ||
| 06 | Aaron Judge | Sports | 7.03× | ||
| 07 | Quinceañera (telenovela) | Movies & TV | 6.44× | ||
| 08 | Florida Lottery | Games | 6.01× | ||
| 09 | Arts and music | Arts & Culture | 1.65× | ||
| 10 | Food | Food & Beverages | 1.65× | ||
| 11 | Live events | Music & Radio | 1.59× | ||
| 12 | Outdoor recreation | Sports | 1.58× | ||
| 13 | Food and drink | Food & Beverages | 1.57× | ||
| 14 | Music | Business & Career | 1.57× | ||
| 15 | Sports | Sports | 1.57× | ||
| 16 | Movies | Movies & TV | 1.57× | ||
| 17 | Entertainment | Movies & TV | 1.57× | ||
| 18 | Consumer electronics | Technology & Electronics | 1.55× | ||
| 19 | Pets | Pets & Animals | 1.55× | ||
| 20 | Reading | Literature | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.35× | |
| Urban Lifestyle | OPEN | 1.34× | |
| Convenience Orientation | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.65× | |
| Risk Appetite | THRILL | 0.77× | |
| Patriotism | CONSERVATISM | 0.79× |
Time Out (magazine) has an estimated audience of 3,774,685 people in United States, concentrated in New York and Texas.
64.2% of Time Out (magazine) fans are female, 35.8% are male, with an average age of 38.1 years.
Time Out (magazine) fans show strongest brand affinity for Cheddar's Casual Café (23.14×), Quinceañera (telenovela) (6.44×), and Marcus Smart (17.09×) over the country average.
Time Out (magazine) fans in United States are most concentrated in New York (reach ~400K), Texas (reach ~300K), and California (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Time Out (magazine) itself, the audience over-indexes on Quinceañera (telenovela) (6.44×), Marcus Smart (17.09×), Julianna Margulies (21.37×), and Florida Lottery (6.01×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Time Out (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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