Time Out (magazine) Audience in United States

Time Out (magazine) logo

Time Out (magazine) has an estimated audience of 3,776,060 people in United States. 64.2% are female, 35.8% are male, average age 38.1. Top regions: New York, Texas, California. Top brand affinities: Quinceañera (telenovela), Julianna Margulies, Florida Lottery, Aaron Judge, Arts and music.

The average Time Out (magazine) fan in United States is 38.1 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Texas, California. Top brand affinities include Quinceañera (telenovela), Julianna Margulies, Florida Lottery, with strongest over-indexing on Quinceañera (telenovela) (6.44× the country average). Demographically, the Time Out (magazine) audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

Demographics of Time Out (magazine) fans

Demographic split for Time Out (magazine) audience in United States
MetricValue
Female64.2%
Male35.8%
Average age38.1
Estimated audience size3,776,060

Audience persona

The typical Time Out (magazine) fan in United States is more female, around 38.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Quinceañera (telenovela).

Top regions in United States

Top regions ranked by reach for Time Out (magazine) in United States
RegionReachAffinity
New York461,5362.19×
Texas380,3821.17×
California366,1040.88×
Illinois267,7522.13×
Florida252,9390.99×
Wisconsin232,1554.09×
North Carolina209,8001.85×
Massachusetts154,1702.07×
Pennsylvania134,5521.06×
Washington112,6011.49×
New Jersey94,5850.98×
South Carolina92,1251.62×
Georgia83,7140.72×
Iowa81,9912.64×
Ohio74,9180.64×
Indiana73,8921.07×
Virginia73,0930.79×
Michigan68,1240.69×
Louisiana52,8481.09×
Tennessee50,7310.67×
Missouri50,1690.82×
Arizona49,3500.64×
Maryland45,6900.7×
Nebraska45,2942.39×
Colorado40,6550.68×
Oregon37,8350.87×
Minnesota35,3910.65×
Kentucky35,2020.74×
Alabama33,8790.64×
Kansas31,2221.05×
Connecticut28,6070.76×
Oklahoma27,9920.67×
Mississippi21,9580.71×
Nevada20,7480.57×
New Hampshire18,8711.27×
Arkansas17,5400.56×
Utah15,7660.47×
Washington, District of Columbia11,8061.04×
Idaho10,9980.58×
New Mexico9,8330.52×
Hawaii8,9410.55×
Maine8,0530.6×
West Virginia7,7690.44×
Rhode Island6,9710.58×
Alaska6,6170.82×
Vermont5,9270.89×
Delaware5,0680.49×
South Dakota4,5620.52×
Montana4,2240.4×
North Dakota3,5610.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Time Out (magazine) audience
BrandAffinityCategory
Quinceañera (telenovela)6.44×Movies & TV
Julianna Margulies21.37×Movies & TV
Florida Lottery6.01×Games
Aaron Judge7.03×Sports
Arts and music1.65×Arts & Culture
Food1.65×Food & Beverages
Food and drink1.57×Food & Beverages
Sally Hawkins20.76×Movies & TV
Music1.57×Business & Career
MaRLo42.78×Music & Radio
Marcus Smart17.09×Sports
Sports1.57×Sports
Movies1.57×Movies & TV
Live events1.59×Music & Radio
Consumer electronics1.55×Technology & Electronics
Reading1.5×Literature
Entertainment1.57×Movies & TV
Marisa Tomei9.82×Movies & TV
Outdoor recreation1.58×Sports
Pets1.55×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Time Out (magazine) audience
TraitClusterScore
Luxury OrientationPREMIUM3.04
Risk AppetiteTHRILL2.82
Design AffinityPREMIUM2.16
TravellingTHRILL1.8
SustainabilityBALANCE1.7
Urban LifestyleOPEN1.62

Worldwide distribution

Worldwide audience distribution share by country for Time Out (magazine)
CountryShare
United States43.5%
Spain8.9%
Japan7.4%

See Time Out (magazine) audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Time Out (magazine) have in United States?

Time Out (magazine) has an estimated audience of 3,776,060 people in United States, concentrated in New York and Texas.

What is the gender split and age of Time Out (magazine) fans?

64.2% of Time Out (magazine) fans are female, 35.8% are male, with an average age of 38.1 years.

Which brands do Time Out (magazine) fans like most?

Time Out (magazine) fans show strongest brand affinity for Quinceañera (telenovela) (6.44×), Julianna Margulies (21.37×), and Florida Lottery (6.01×) over the country average.

Where do Time Out (magazine) fans live in United States?

Time Out (magazine) fans in United States are most concentrated in New York (reach 461,536), Texas (reach 380,382), and California (reach 366,104). These three regions account for the largest share of the active audience.

What other brands do Time Out (magazine) fans also like?

Beyond Time Out (magazine) itself, the audience over-indexes on Julianna Margulies (21.37×), Florida Lottery (6.01×), Aaron Judge (7.03×), and Arts and music (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Time Out (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.