Florida Lottery Audience in United States

Florida Lottery logo

Florida Lottery has an estimated audience of 13,476,073 people in United States. 43.3% are female, 56.7% are male, average age 38.2. Top regions: Florida, New York, Alabama. Top brand affinities: Arizona Lottery, New York Lottery, California State Lottery, Michigan Lottery, Washington's Lottery.

The average Florida Lottery fan in United States is 38.2 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, New York, Alabama. Top brand affinities include Arizona Lottery, New York Lottery, California State Lottery, with strongest over-indexing on Arizona Lottery (162.41× the country average). Demographically, the Florida Lottery audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Lottery

Demographics of Florida Lottery fans

Demographic split for Florida Lottery audience in United States
MetricValue
Female43.3%
Male56.7%
Average age38.2
Estimated audience size13,476,073

Audience persona

The typical Florida Lottery fan in United States is more male, around 38.2 years old, with strong Quality Awareness tendencies and a notable affinity for Arizona Lottery.

Top regions in United States

Top regions ranked by reach for Florida Lottery in United States
RegionReachAffinity
Florida10,107,05532.67×
New York815,3141.08×
Alabama811,5554.31×
Georgia710,1081.71×
New Jersey307,6490.9×
South Carolina232,5441.15×
Massachusetts225,1040.85×
North Carolina193,3590.48×
Pennsylvania144,1200.32×
Virginia121,6170.37×
Connecticut116,9440.87×
Texas112,9400.1×
Ohio112,9100.27×
Indiana108,0380.44×
Louisiana106,2010.61×
Michigan101,1610.29×
Maryland79,3750.34×
Illinois74,0120.16×
Tennessee63,9530.24×
Mississippi54,1720.49×
Kentucky45,1800.27×
California39,5990.03×
Missouri34,7680.16×
Delaware21,7650.59×
Iowa19,2860.17×
Wisconsin16,1490.08×
Arizona15,0140.05×
Washington, District of Columbia12,2580.3×
Nevada11,0850.09×
Colorado10,2660.05×
Arkansas10,2560.09×
Minnesota9,6560.05×
West Virginia8,4070.13×
Washington7,9440.03×
Maine7,8410.16×
Rhode Island7,6900.18×
Oklahoma7,4840.05×
New Hampshire7,4800.14×
Kansas6,2070.06×
Oregon4,8640.03×
Hawaii4,4840.08×
Utah4,0580.03×
Nebraska3,5590.05×
New Mexico3,1870.05×
Alaska2,8900.1×
Vermont2,7250.12×
North Dakota2,2580.08×
Idaho1,4670.02×
Wyoming1,3250.07×
Montana1,0420.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Florida Lottery audience
BrandAffinityCategory
Arizona Lottery162.41×Games
New York Lottery70.62×Games
California State Lottery81.33×Games
Michigan Lottery41.12×Games
Washington's Lottery116.02×Games
Nebraska Lottery145.22×Games
Missouri Lottery59.8×Games
The Lottery149.5×Literature
Powerball10.36×Games
Scratchcard41.83×Games
Oregon Lottery86.54×Games
Hoosier Lottery46.76×Games
SpaghettiOs119.55×Food & Beverages
Pennsylvania Lottery35.58×Games
EuroMillions105.89×Games
Chuck Norris9.75×Movies & TV
Indiana Hoosiers football12.79×Sports
Mega Millions9.8×Games
Nebraska Cornhuskers football17.93×Sports
Velveeta63.58×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Florida Lottery audience
TraitClusterScore
Quality AwarenessPREMIUM3.41
PatriotismCONSERVATISM1.43
Career OrientationPOWER1.37
Price SensitivityPREMIUM1.28
Social Media UsageJOY1.2
Need for SecurityCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Florida Lottery
CountryShare
United States91.6%
Dominican Republic1.5%
Haiti1.4%

See Florida Lottery audiences in other countries

More Lottery audiences in United States

Frequently asked questions

How many fans does Florida Lottery have in United States?

Florida Lottery has an estimated audience of 13,476,073 people in United States, concentrated in Florida and New York.

What is the gender split and age of Florida Lottery fans?

43.3% of Florida Lottery fans are female, 56.7% are male, with an average age of 38.2 years.

Which brands do Florida Lottery fans like most?

Florida Lottery fans show strongest brand affinity for Arizona Lottery (162.41×), New York Lottery (70.62×), and California State Lottery (81.33×) over the country average.

Where do Florida Lottery fans live in United States?

Florida Lottery fans in United States are most concentrated in Florida (reach 10,107,055), New York (reach 815,314), and Alabama (reach 811,555). These three regions account for the largest share of the active audience.

What other brands do Florida Lottery fans also like?

Beyond Florida Lottery itself, the audience over-indexes on New York Lottery (70.62×), California State Lottery (81.33×), Michigan Lottery (41.12×), and Washington's Lottery (116.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Florida Lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.