Rascasse Audience Intelligence

Florida Lottery Target Market in United States

A data profile of the people who buy, follow and care about Florida Lottery in United States — modelled from more than twelve digital signal sources. Florida Lottery has an estimated audience of 14,434,471 people in United States.

#1among Lottery in United States#232among Brand in United States#48in Games

The average Florida Lottery fan in United States is 38.2 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Alabama, New York.

Top brand affinities include Arizona Lottery, New York Lottery, California State Lottery, with strongest over-indexing on Arizona Lottery (162.41× the country average).

Demographically, the Florida Lottery audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Mindfulness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Florida Lottery fan in United States is more male, around 38.2 years old, with strong Mindfulness tendencies and a notable affinity for Arizona Lottery.

Category: Games · Type: Brand · Subtype: Lottery

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Florida Lottery profile in United States.

Audience size
14.4M
in United States
Gender
43.3%♀
56.7% male
Age
38.2
average years
Country rank
#2427
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Florida Lottery

43.3% are female, 56.7% are male, average age 38.2.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Florida Lottery audience in United States
MetricValue
Female43.3%
Male56.7%
Average age38.2
Estimated audience size14,434,471
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Florida Lottery audience in United States
Age bracketShare%
16-1922%
20-2921%
30-3919%
40-4919%
50+19%
Fig. 04

Worldwide distribution

91.9%

of the worldwide Florida Lottery audience comes from United States.

Worldwide audience distribution share by country for Florida Lottery
CountryShare
United States91.9%
Dominican Republic1.4%
Haiti1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Florida Lottery audience in United States is strongest.

Fig. 05

Top regions by affinity

Florida Lottery customers by region in United States
#RegionReachAffinity×
01Florida~10M32.11×
02Alabama~800K4.39×
03Georgia~700K1.76×
04South Carolina~200K1.17×
05New York~800K1.07×
06New Jersey~300K0.95×
07Connecticut~100K0.91×
08Massachusetts~200K0.84×
09Delaware~20K0.65×
10Louisiana~100K0.62×
11Mississippi~60K0.56×
12North Carolina~200K0.51×
13Indiana~100K0.41×
14Virginia~100K0.38×
15Maryland~80K0.35×
16Montana~10K0.35×
17Wyoming~7K0.35×
18South Dakota~10K0.34×
19Pennsylvania~100K0.32×
20Washington, District of Columbia~10K0.31×
21Michigan~100K0.30×
22Idaho~20K0.30×
23Kentucky~50K0.29×
24Ohio~100K0.28×
25Alaska~8K0.28×
26North Dakota~7K0.26×
27Tennessee~70K0.25×
28Rhode Island~10K0.25×
29Maine~10K0.24×
30West Virginia~10K0.21×
31Iowa~20K0.20×
32New Hampshire~10K0.20×
33New Mexico~10K0.18×
34Nebraska~10K0.18×
35Hawaii~10K0.18×
36Missouri~40K0.17×
37Illinois~70K0.16×
38Arkansas~20K0.15×
39Utah~20K0.14×
40Kansas~20K0.14×
41Oregon~20K0.13×
42Oklahoma~20K0.13×
43Nevada~20K0.13×
44Texas~100K0.11×
45Wisconsin~20K0.11×
46Minnesota~20K0.10×
47Arizona~20K0.09×
48Colorado~20K0.09×
49Washington~20K0.08×
50California~60K0.04×
Fig. 06

Affinity by region

Affinity by region — Florida Lottery, United States
0.04×1.00×32.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Florida Lottery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Florida Lottery audience
#·InterestCategoryAffinity×
01Arizona LotteryGames162.41×
02The LotteryLiterature149.50×
03Nebraska LotteryGames145.22×
04SpaghettiOsFood & Beverages119.55×
05Washington's LotteryGames116.02×
06EuroMillionsGames105.89×
07Oregon LotteryGames86.54×
08California State LotteryGames81.33×
09New York LotteryGames70.62×
10VelveetaFood & Beverages63.58×
11Missouri LotteryGames59.80×
12Hoosier LotteryGames46.76×
13ScratchcardGames41.83×
14Michigan LotteryGames41.12×
15Pennsylvania LotteryGames35.58×
16Nebraska Cornhuskers footballSports17.93×
17Indiana Hoosiers footballSports12.79×
18PowerballGames10.36×
19Mega MillionsGames9.80×
20Chuck NorrisMovies & TV9.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Florida Lottery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Florida Lottery audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.39×
Need for SecurityCONSERVATISM1.13×
Risk AppetiteTHRILL1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Florida Lottery audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.80×
SustainabilityBALANCE0.87×
Sports ActivityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Florida Lottery's target market in United States?

Florida Lottery's target market in United States covers an estimated 14,434,471 people, concentrated in Florida and Alabama.

02

What is the gender split and age of Florida Lottery customers?

43.3% of the Florida Lottery audience are female, 56.7% are male, with an average age of 38.2 years.

03

Which brands do Florida Lottery fans like most?

Florida Lottery fans show strongest brand affinity for Arizona Lottery (162.41×), New York Lottery (70.62×), and California State Lottery (81.33×) over the country average.

04

Where do Florida Lottery fans live in United States?

Florida Lottery fans in United States are most concentrated in Florida (reach ~10M), Alabama (reach ~800K), and New York (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Florida Lottery fans also like?

Beyond Florida Lottery itself, the audience over-indexes on New York Lottery (70.62×), California State Lottery (81.33×), Michigan Lottery (41.12×), and Washington's Lottery (116.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lottery audiences in United States

See Florida Lottery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Florida Lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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