Rascasse Audience Intelligence

Velveeta Target Market in United States

A data profile of the people who buy, follow and care about Velveeta in United States — modelled from more than twelve digital signal sources. Velveeta has an estimated audience of 378,178 people in United States.

#6among Dairy company in United States#4434among Brand in United States#2245in Food & Beverages

The average Velveeta fan in United States is 36.9 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include String section, New York Lottery, The Crane Wives, with strongest over-indexing on String section (230.17× the country average).

Demographically, the Velveeta audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Velveeta fan in United States is balanced, around 36.9 years old, with strong Indulgence tendencies and a notable affinity for String section.

Category: Food & Beverages · Type: Brand · Subtype: Dairy company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Velveeta profile in United States.

Audience size
378K
in United States
Gender
54.8%♀
45.2% male
Age
36.9
average years
Country rank
#42861
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Velveeta

54.8% are female, 45.2% are male, average age 36.9.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Velveeta audience in United States
MetricValue
Female54.8%
Male45.2%
Average age36.9
Estimated audience size378,178
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Velveeta audience in United States
Age bracketShare%
16-1920%
20-2925%
30-3923%
40-4920%
50+12%
Fig. 04

Worldwide distribution

59.3%

of the worldwide Velveeta audience comes from United States.

Worldwide audience distribution share by country for Velveeta
CountryShare
United States59.3%
United Kingdom4.8%
Canada4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Velveeta audience in United States is strongest.

Fig. 05

Top regions by affinity

Velveeta customers by region in United States
#RegionReachAffinity×
01Arkansas~5K1.56×
02Kansas~4K1.42×
03Oklahoma~6K1.40×
04Iowa~4K1.37×
05Nebraska~3K1.36×
06Missouri~8K1.32×
07Louisiana~6K1.31×
08Mississippi~4K1.29×
09North Dakota<1K1.25×
10Indiana~8K1.15×
11Alabama~6K1.14×
12South Dakota~1K1.14×
13Minnesota~6K1.13×
14Tennessee~9K1.11×
15Kentucky~5K1.11×
16Texas~40K1.07×
17Michigan~10K1.03×
18Wisconsin~6K1.01×
19Maine~1K1.00×
20Alaska<1K0.99×
21Ohio~10K0.98×
22West Virginia~2K0.98×
23Illinois~10K0.97×
24New Hampshire~1K0.97×
25Montana~1K0.95×
26Pennsylvania~10K0.94×
27South Carolina~5K0.93×
28Georgia~10K0.91×
29Washington~7K0.91×
30Colorado~6K0.91×
31Idaho~2K0.91×
32North Carolina~10K0.90×
33Oregon~4K0.89×
34New Mexico~2K0.89×
35Massachusetts~7K0.88×
36Connecticut~3K0.88×
37Vermont<1K0.88×
38Virginia~8K0.87×
39Delaware<1K0.87×
40Maryland~6K0.86×
41Washington, District of Columbia<1K0.84×
42Rhode Island~1K0.83×
43Arizona~6K0.82×
44Utah~3K0.82×
45New York~20K0.80×
46Nevada~3K0.77×
47Hawaii~1K0.77×
48Florida~20K0.75×
49California~30K0.74×
50New Jersey~7K0.73×
Fig. 06

Affinity by region

Affinity by region — Velveeta, United States
0.73×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Velveeta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Velveeta audience
#·InterestCategoryAffinity×
01The Crane WivesMusic & Radio341.77×
02The Oh HellosMusic & Radio341.77×
03The Family CrestMusic & Radio341.77×
04SpaghettiOsFood & Beverages306.96×
05Lady LambMusic & Radio261.35×
06String sectionMusic & Radio230.17×
07Canal JKids & Family222.23×
08Sargento CheeseBrand97.62×
09New York LotteryGames65.55×
10University of MelbourneBusiness & Career54.74×
11Úrsula CorberóMovies & TV47.14×
12Chef BoyardeeFood & Beverages44.36×
13The Fox and the HoundMovies & TV42.61×
14Cap'n CrunchFood & Beverages38.23×
15Restraining OrderMusic & Radio36.86×
16Florida LotteryGames29.56×
17California State LotteryGames29.00×
18Tombstone (pizza)Food & Beverages17.39×
19Denny'sFood & Beverages6.09×
20Panda ExpressFood & Beverages5.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Velveeta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Velveeta audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.19×
Luxury OrientationPREMIUM1.18×
SustainabilityBALANCE1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Velveeta audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.81×
CreativityOPEN0.84×
Career OrientationPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Velveeta's target market in United States?

Velveeta's target market in United States covers an estimated 378,178 people, concentrated in Texas and California.

02

What is the gender split and age of Velveeta customers?

54.8% of the Velveeta audience are female, 45.2% are male, with an average age of 36.9 years.

03

Which brands do Velveeta fans like most?

Velveeta fans show strongest brand affinity for String section (230.17×), New York Lottery (65.55×), and The Crane Wives (341.77×) over the country average.

04

Where do Velveeta fans live in United States?

Velveeta fans in United States are most concentrated in Texas (reach ~40K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Velveeta fans also like?

Beyond Velveeta itself, the audience over-indexes on New York Lottery (65.55×), The Crane Wives (341.77×), SpaghettiOs (306.96×), and Florida Lottery (29.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dairy company audiences in United States

See Velveeta audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Velveeta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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