Velveeta Audience in United States

Velveeta logo

Velveeta has an estimated audience of 382,639 people in United States. 54.8% are female, 45.2% are male, average age 36.9. Top regions: Texas, California, Florida. Top brand affinities: String section, New York Lottery, The Crane Wives, SpaghettiOs, Florida Lottery.

The average Velveeta fan in United States is 36.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include String section, New York Lottery, The Crane Wives, with strongest over-indexing on String section (230.17× the country average). Demographically, the Velveeta audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Dairy company

Demographics of Velveeta fans

Demographic split for Velveeta audience in United States
MetricValue
Female54.8%
Male45.2%
Average age36.9
Estimated audience size382,639

Audience persona

The typical Velveeta fan in United States is balanced, around 36.9 years old, with strong Quality Awareness tendencies and a notable affinity for String section.

Top regions in United States

Top regions ranked by reach for Velveeta in United States
RegionReachAffinity
Texas37,7791.15×
California33,6520.8×
Florida19,9740.77×
New York18,2400.85×
Illinois13,1541.03×
Pennsylvania12,2390.95×
Ohio11,7631×
Michigan10,6941.07×
Georgia10,4850.89×
North Carolina10,3010.89×
Missouri8,7261.41×
Tennessee8,5841.12×
Virginia8,2430.88×
Indiana8,1781.17×
Washington7,3150.95×
New Jersey6,9100.71×
Massachusetts6,8120.9×
Minnesota6,6851.22×
Arizona6,5730.84×
Louisiana6,3331.28×
Oklahoma6,1111.44×
Wisconsin6,0371.05×
Alabama5,9161.11×
Maryland5,6440.86×
Colorado5,5860.93×
Kentucky5,3211.11×
South Carolina5,2580.91×
Arkansas4,8641.54×
Kansas4,5131.5×
Iowa4,4041.4×
Oregon3,9340.9×
Mississippi3,6251.15×
Connecticut3,3380.87×
Nevada2,8710.78×
Utah2,7930.82×
Nebraska2,7271.42×
Idaho1,7100.89×
West Virginia1,6430.92×
New Mexico1,5960.83×
New Hampshire1,3540.9×
Maine1,3480.98×
Hawaii1,1170.68×
North Dakota1,0501.34×
South Dakota1,0241.16×
Washington, District of Columbia9530.83×
Montana9100.86×
Rhode Island8910.73×
Delaware8350.79×
Alaska7410.91×
Vermont4990.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Velveeta audience
BrandAffinityCategory
String section230.17×Music & Radio
New York Lottery65.55×Games
The Crane Wives341.77×Music & Radio
SpaghettiOs306.96×Food & Beverages
Florida Lottery29.56×Games
The Oh Hellos341.77×Music & Radio
California State Lottery29×Games
Sargento Cheese97.62×
Canal J222.23×Kids & Family
Úrsula Corberó47.14×Movies & TV
University of Melbourne54.74×Business & Career
The Family Crest341.77×Music & Radio
Chef Boyardee44.36×Food & Beverages
Panda Express5.1×Food & Beverages
Restraining Order36.86×Music & Radio
Cap'n Crunch38.23×Food & Beverages
Tombstone (pizza)17.39×Food & Beverages
The Fox and the Hound42.61×Movies & TV
Lady Lamb261.35×Music & Radio
BelGioioso Cheese49.74×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Velveeta audience
TraitClusterScore
Quality AwarenessPREMIUM5.39
IndulgenceJOY2.08
Convenience OrientationPREMIUM1.34
ExtroversionTHRILL1.29
Design AffinityPREMIUM1.28
Urban LifestyleOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for Velveeta
CountryShare
United States59.1%
United Kingdom5.2%
Canada4.3%

See Velveeta audiences in other countries

More Dairy company audiences in United States

Frequently asked questions

How many fans does Velveeta have in United States?

Velveeta has an estimated audience of 382,639 people in United States, concentrated in Texas and California.

What is the gender split and age of Velveeta fans?

54.8% of Velveeta fans are female, 45.2% are male, with an average age of 36.9 years.

Which brands do Velveeta fans like most?

Velveeta fans show strongest brand affinity for String section (230.17×), New York Lottery (65.55×), and The Crane Wives (341.77×) over the country average.

Where do Velveeta fans live in United States?

Velveeta fans in United States are most concentrated in Texas (reach 37,779), California (reach 33,652), and Florida (reach 19,974). These three regions account for the largest share of the active audience.

What other brands do Velveeta fans also like?

Beyond Velveeta itself, the audience over-indexes on New York Lottery (65.55×), The Crane Wives (341.77×), SpaghettiOs (306.96×), and Florida Lottery (29.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Velveeta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.