Sargento Audience in United States
Sargento has an estimated audience of 468,739 people in United States. 35.3% are female, 64.7% are male, average age 37.8. Top regions: Wisconsin, Texas, California.
The average Sargento fan in United States is 37.8 years old, more male, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Texas, California. Demographically, the Sargento audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Category: Food & Beverages · Type: Brand · Subtype: Dairy company
Demographics of Sargento fans
| Metric | Value |
|---|---|
| Female | 35.3% |
| Male | 64.7% |
| Average age | 37.8 |
| Estimated audience size | 468,739 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Wisconsin | 71,069 | 10.08× |
| Texas | 40,957 | 1.02× |
| California | 39,670 | 0.77× |
| Florida | 31,869 | 1× |
| New York | 24,353 | 0.93× |
| Illinois | 22,492 | 1.44× |
| Georgia | 14,909 | 1.03× |
| Pennsylvania | 13,406 | 0.85× |
| North Carolina | 13,308 | 0.94× |
| Ohio | 12,762 | 0.88× |
| New Jersey | 11,779 | 0.99× |
| Michigan | 11,583 | 0.95× |
| Virginia | 9,940 | 0.87× |
| Tennessee | 8,652 | 0.92× |
| Indiana | 8,289 | 0.97× |
| Massachusetts | 7,688 | 0.83× |
| Arizona | 7,597 | 0.79× |
| Minnesota | 6,806 | 1.01× |
| Washington | 6,770 | 0.72× |
| South Carolina | 6,753 | 0.96× |
| Missouri | 6,581 | 0.87× |
| Maryland | 6,414 | 0.8× |
| Colorado | 5,763 | 0.78× |
| Alabama | 5,678 | 0.87× |
| Kentucky | 5,138 | 0.87× |
| Louisiana | 5,084 | 0.84× |
| Connecticut | 4,230 | 0.9× |
| Oregon | 3,878 | 0.72× |
| Oklahoma | 3,846 | 0.74× |
| Iowa | 3,619 | 0.94× |
| Arkansas | 3,473 | 0.9× |
| Nevada | 3,332 | 0.73× |
| Kansas | 3,168 | 0.86× |
| Mississippi | 2,828 | 0.73× |
| Utah | 2,384 | 0.57× |
| Nebraska | 1,896 | 0.81× |
| New Mexico | 1,682 | 0.72× |
| Idaho | 1,642 | 0.7× |
| West Virginia | 1,615 | 0.74× |
| New Hampshire | 1,272 | 0.69× |
| Hawaii | 1,248 | 0.62× |
| Washington, District of Columbia | 1,118 | 0.79× |
| Rhode Island | 1,065 | 0.71× |
| Maine | 926 | 0.55× |
| Delaware | 921 | 0.71× |
| South Dakota | 842 | 0.78× |
| Montana | 837 | 0.64× |
| Alaska | 680 | 0.68× |
| North Dakota | 649 | 0.67× |
| Vermont | 543 | 0.66× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 13.82 |
| Social Media Usage | JOY | 1.41 |
| Family Orientation | CONSERVATISM | 1.36 |
| Indulgence | JOY | 1.35 |
| Quality Awareness | PREMIUM | 1.32 |
| Individualism | JOY | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 43.4% |
| United States | 38.6% |
| Mexico | 6.8% |
See Sargento audiences in other countries
More Dairy company audiences in United States
- Jell-O (781,608)
- Yakult (616,332)
- La Lechera (586,404)
- Velveeta (382,639)
- Activia (381,472)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sargento. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.