Sargento Audience in United States
Sargento has an estimated audience of 468,739 people in United States. 35.3% are female, 64.7% are male, average age 37.8. Top regions: Wisconsin, Texas, California.
The average Sargento fan in United States is 37.8 years old, more male, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Texas, California.
Category: Food & Beverages · Type: Brand · Subtype: Dairy company
Demographics of Sargento fans
| Metric | Value |
|---|---|
| Female | 35.3% |
| Male | 64.7% |
| Average age | 37.8 |
| Estimated audience size | 468,739 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Wisconsin | 71,068 | 10.08× |
| Texas | 40,957 | 1.02× |
| California | 39,670 | 0.77× |
| Florida | 31,869 | 1.0× |
| New York | 24,353 | 0.93× |
| Illinois | 22,491 | 1.44× |
| Georgia | 14,909 | 1.03× |
| Pennsylvania | 13,406 | 0.85× |
| North Carolina | 13,308 | 0.94× |
| Ohio | 12,762 | 0.88× |
| New Jersey | 11,778 | 0.99× |
| Michigan | 11,583 | 0.95× |
| Virginia | 9,939 | 0.87× |
| Tennessee | 8,651 | 0.92× |
| Indiana | 8,289 | 0.97× |
| Massachusetts | 7,687 | 0.83× |
| Arizona | 7,596 | 0.79× |
| Minnesota | 6,805 | 1.01× |
| Washington | 6,770 | 0.72× |
| South Carolina | 6,752 | 0.96× |
| Missouri | 6,581 | 0.87× |
| Maryland | 6,414 | 0.8× |
| Colorado | 5,763 | 0.78× |
| Alabama | 5,677 | 0.87× |
| Kentucky | 5,138 | 0.87× |
| Louisiana | 5,083 | 0.84× |
| Connecticut | 4,230 | 0.9× |
| Oregon | 3,877 | 0.72× |
| Oklahoma | 3,846 | 0.74× |
| Iowa | 3,619 | 0.94× |
| Arkansas | 3,473 | 0.9× |
| Nevada | 3,331 | 0.73× |
| Kansas | 3,168 | 0.86× |
| Mississippi | 2,827 | 0.73× |
| Utah | 2,384 | 0.57× |
| Nebraska | 1,895 | 0.81× |
| New Mexico | 1,682 | 0.72× |
| Idaho | 1,642 | 0.7× |
| West Virginia | 1,614 | 0.74× |
| New Hampshire | 1,271 | 0.69× |
| Hawaii | 1,248 | 0.62× |
| Washington, District of Columbia | 1,117 | 0.79× |
| Rhode Island | 1,064 | 0.71× |
| Maine | 925 | 0.55× |
| Delaware | 920 | 0.71× |
| South Dakota | 841 | 0.78× |
| Montana | 837 | 0.64× |
| Alaska | 680 | 0.68× |
| North Dakota | 648 | 0.67× |
| Vermont | 543 | 0.66× |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 43.4% |
| United States | 38.6% |
| Mexico | 6.8% |
See Sargento audiences in other countries
More Dairy company audiences in United States
- Jell-O (781,608)
- Yakult (616,332)
- La Lechera (586,404)
- Müller (company) (408,336)
- Velveeta (382,639)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sargento. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.