Activia Audience in United States

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Activia has an estimated audience of 381,472 people in United States. 63.2% are female, 36.8% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Malaysia Airlines, Yakult, Suki Waterhouse, Macy's, Texas Roadhouse.

The average Activia fan in United States is 40.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Malaysia Airlines, Yakult, Suki Waterhouse, with strongest over-indexing on Malaysia Airlines (113.74× the country average). Demographically, the Activia audience skews more female with an average age of 40.7, and over-indexes on personality traits such as LGBTQ+ Identity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Dairy company

Demographics of Activia fans

Demographic split for Activia audience in United States
MetricValue
Female63.2%
Male36.8%
Average age40.7
Estimated audience size381,472

Audience persona

The typical Activia fan in United States is more female, around 40.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Malaysia Airlines.

Top regions in United States

Top regions ranked by reach for Activia in United States
RegionReachAffinity
California48,1761.15×
Texas36,8361.12×
Florida30,5341.18×
New York25,7441.21×
Illinois15,3851.21×
Pennsylvania13,4491.05×
Georgia12,9941.11×
North Carolina12,3601.08×
Ohio12,3371.05×
Michigan11,3851.14×
New Jersey11,0901.14×
Virginia10,7001.15×
Massachusetts8,8431.18×
Tennessee8,7441.14×
Washington7,5120.98×
Arizona7,2620.93×
Maryland7,1801.09×
Indiana7,1331.02×
Missouri6,1371×
Minnesota6,0371.1×
Colorado5,9560.99×
Alabama5,8851.1×
Wisconsin5,8381.02×
Louisiana5,6001.14×
South Carolina5,5960.98×
Kentucky4,7580.99×
Connecticut4,6001.2×
Oregon4,0560.93×
Oklahoma3,9950.94×
Nevada3,8031.03×
Arkansas3,4331.09×
Mississippi3,1691.01×
Iowa3,1611.01×
Utah3,0810.9×
Kansas3,0641.02×
Nebraska1,9051×
New Mexico1,7410.91×
West Virginia1,7230.97×
Hawaii1,5480.94×
Idaho1,4730.77×
New Hampshire1,3410.89×
Maine1,3190.97×
Rhode Island1,1420.94×
Washington, District of Columbia1,0340.9×
Delaware9320.89×
South Dakota7400.84×
Montana6940.66×
North Dakota6400.82×
Vermont5490.82×
Alaska5410.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Activia audience
BrandAffinityCategory
Malaysia Airlines113.74×Travel & Leisure
Yakult151.01×Food & Beverages
Suki Waterhouse50.81×Fashion & Accessoires
Macy's7.58×Shopping
Texas Roadhouse7.36×Food & Beverages
Southbank Centre42.37×Travel & Leisure
Pret a Manger51.55×Food & Beverages
Wallpaper (magazine)15.91×Home & Garden
LongHorn Steakhouse10.23×Food & Beverages
Healthy Lifestyles17.04×Health
Chipotle Mexican Grill7.57×Food & Beverages
Plant-based diet13.02×Health
Stonyfield99.65×Food & Beverages
Protein bar13.31×Food & Beverages
Success (magazine)20×Business & Career
Burlington6.52×Fashion & Accessoires
Room & Board22.02×Home & Garden
Birds Eye59.92×Food & Beverages
Panera Bread6.02×Food & Beverages
Kashi (company)42.58×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Activia audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.86
Career OrientationPOWER1.52
Design AffinityPREMIUM1.35
Family OrientationCONSERVATISM1.34
Price SensitivityPREMIUM1.32
Healthy LifestyleBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Activia
CountryShare
United States16.3%
Italy12.4%
Brazil10.5%

See Activia audiences in other countries

More Dairy company audiences in United States

Frequently asked questions

How many fans does Activia have in United States?

Activia has an estimated audience of 381,472 people in United States, concentrated in California and Texas.

What is the gender split and age of Activia fans?

63.2% of Activia fans are female, 36.8% are male, with an average age of 40.7 years.

Which brands do Activia fans like most?

Activia fans show strongest brand affinity for Malaysia Airlines (113.74×), Yakult (151.01×), and Suki Waterhouse (50.81×) over the country average.

Where do Activia fans live in United States?

Activia fans in United States are most concentrated in California (reach 48,176), Texas (reach 36,836), and Florida (reach 30,534). These three regions account for the largest share of the active audience.

What other brands do Activia fans also like?

Beyond Activia itself, the audience over-indexes on Yakult (151.01×), Suki Waterhouse (50.81×), Macy's (7.58×), and Texas Roadhouse (7.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Activia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.