Yakult Audience in United States

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Yakult has an estimated audience of 616,332 people in United States. 65.5% are female, 34.5% are male, average age 35.1. Top regions: California, Texas, New York. Top brand affinities: Seattle Mariners, Dawson College, Cal Raleigh, Tacoma, Washington, Spring training.

The average Yakult fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Seattle Mariners, Dawson College, Cal Raleigh, with strongest over-indexing on Seattle Mariners (48.53× the country average). Demographically, the Yakult audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Dairy company

Demographics of Yakult fans

Demographic split for Yakult audience in United States
MetricValue
Female65.5%
Male34.5%
Average age35.1
Estimated audience size616,332

Audience persona

The typical Yakult fan in United States is more female, around 35.1 years old, with strong Family Orientation tendencies and a notable affinity for Seattle Mariners.

Top regions in United States

Top regions ranked by reach for Yakult in United States
RegionReachAffinity
California184,2442.72×
Texas91,8271.73×
New York44,8761.3×
Florida41,8331×
Illinois30,3351.48×
Washington22,5061.82×
Georgia20,3571.07×
Arizona18,4761.47×
New Jersey17,2111.1×
North Carolina16,2470.88×
Pennsylvania15,4300.74×
Virginia15,1401.01×
Massachusetts14,1071.16×
Ohio13,4140.71×
Michigan12,0810.75×
Colorado11,7961.21×
Nevada11,5471.94×
Oregon10,8101.53×
Maryland10,6221×
Minnesota9,7951.11×
Indiana9,5640.85×
Tennessee8,8410.72×
Wisconsin8,3060.9×
Hawaii7,2292.73×
Utah7,0071.27×
Missouri6,6720.67×
South Carolina6,3870.69×
Oklahoma6,2150.91×
Louisiana5,7350.72×
Connecticut5,7270.93×
Alabama5,6460.66×
Kentucky5,1550.67×
Kansas4,0840.84×
Arkansas3,9280.77×
New Mexico3,8021.23×
Iowa3,2660.64×
Mississippi2,7930.55×
Idaho2,6660.86×
Nebraska2,5030.81×
Washington, District of Columbia1,9541.06×
Alaska1,5981.21×
Rhode Island1,3990.71×
West Virginia1,3770.48×
New Hampshire1,3460.55×
Delaware1,0520.62×
Maine1,0030.45×
Montana9670.57×
South Dakota7910.55×
North Dakota7210.57×
Vermont5840.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yakult audience
BrandAffinityCategory
Seattle Mariners48.53×Sports
Dawson College155.31×Business & Career
Cal Raleigh9.96×Sports
Tacoma, Washington9.8×Travel & Leisure
Spring training12.24×Sports
Julio Rodríguez9.96×Sports
Josh Naylor9.96×Sports
T-Mobile Park9.04×Sports
Bryan Woo9.96×Sports
Randy Arozarena9.96×Sports
University of Tasmania42.93×Business & Career
MLB on FOX9.79×Sports
Brendan Donovan9.96×Sports
Fantasy baseball16.24×Sports
Chicago Cubs Radio Network16.23×Sports
J.P. Crawford9.96×Sports
George Kirby9.96×Sports
Logan Gilbert9.96×Sports
Cole Young9.96×Sports
Luis Castillo9.96×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yakult audience
TraitClusterScore
Family OrientationCONSERVATISM3.43
LGBTQ+ IdentityOPEN3.27
Luxury OrientationPREMIUM2.06
Career OrientationPOWER1.98
Convenience OrientationPREMIUM1.95
DIY MentalityTHRILL1.67

Worldwide distribution

Worldwide audience distribution share by country for Yakult
CountryShare
Brazil18.6%
United States11.6%
Indonesia8.5%

See Yakult audiences in other countries

More Dairy company audiences in United States

Frequently asked questions

How many fans does Yakult have in United States?

Yakult has an estimated audience of 616,332 people in United States, concentrated in California and Texas.

What is the gender split and age of Yakult fans?

65.5% of Yakult fans are female, 34.5% are male, with an average age of 35.1 years.

Which brands do Yakult fans like most?

Yakult fans show strongest brand affinity for Seattle Mariners (48.53×), Dawson College (155.31×), and Cal Raleigh (9.96×) over the country average.

Where do Yakult fans live in United States?

Yakult fans in United States are most concentrated in California (reach 184,244), Texas (reach 91,827), and New York (reach 44,876). These three regions account for the largest share of the active audience.

What other brands do Yakult fans also like?

Beyond Yakult itself, the audience over-indexes on Dawson College (155.31×), Cal Raleigh (9.96×), Tacoma, Washington (9.8×), and Spring training (12.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yakult. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.