MLB on FOX Audience in United States
MLB on FOX has an estimated audience of 772,782 people in United States. 25.6% are female, 74.4% are male, average age 40.8. Top brand affinities: Alaska, Nebraska, Minnesota, Electrolyte, Justice.
Top brand affinities include Alaska, Nebraska, Minnesota, with strongest over-indexing on Alaska (3.43× the country average). Demographically, the MLB on FOX audience skews more male with an average age of 40.8, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism.
Category: Sports · Type: Movie / TV Show / Series · Subtype: Baseball
Demographics of MLB on FOX fans
| Metric | Value |
|---|---|
| Female | 25.6% |
| Male | 74.4% |
| Average age | 40.8 |
| Estimated audience size | 772,782 |
Audience persona
The typical MLB on FOX fan in United States is more male, around 40.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Alaska.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 3.43× | Travel & Leisure |
| Nebraska | 4.71× | Travel & Leisure |
| Minnesota | 2.86× | Travel & Leisure |
| Electrolyte | 7.03× | Health |
| Justice | 3.81× | Politics & Society |
| Google Analytics | 5.31× | Internet & Social Media |
| Sinaloa | 3.83× | Travel & Leisure |
| Ecocide | 54.17× | Home & Garden |
| Israel | 1.54× | Travel & Leisure |
| Graham Greene | 4.41× | Literature |
| Sailor | 3.28× | Travel & Leisure |
| Unique Gifts | 1.58× | Shopping |
| Kerang | 4.42× | Travel & Leisure |
| Google Photos | 1.5× | Technology & Electronics |
| Graham Greene (actor) | 3.62× | |
| Voltron: Legendary Defender | 9.26× | Movies & TV |
| Tuscany | 3.98× | Travel & Leisure |
| Captain America (1990 film) | 2.41× | Movies & TV |
| Hog Hunting | 1.8× | Sports |
| Noodle (Gorillaz) | 1.89× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.99 |
| Patriotism | CONSERVATISM | 1.37 |
| Early Adopter Mentality | POWER | 1.32 |
| Family Orientation | CONSERVATISM | 1.31 |
| Sports Activity | POWER | 1.22 |
| Risk Appetite | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 91.2% |
| Canada | 5.6% |
| Mexico | 1.3% |
See MLB on FOX audiences in other countries
More Baseball audiences in United States
- MLB (63,450,411)
- New York Yankees (27,112,314)
- Detroit Tigers (26,562,248)
- Chicago Cubs (20,317,705)
- Los Angeles Dodgers (19,256,138)
How to read this data
Audience size is the estimated number of people in United States who actively search for MLB on FOX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.