Rascasse Audience Intelligence

MLB on FOX Audience in United States

A data profile of the people who buy, follow and care about MLB on FOX in United States — modelled from more than twelve digital signal sources. MLB on FOX has an estimated audience of 769,637 people in United States.

#208among Baseball in United States#2346among Movie / TV Show / Series in United States#2631in Sports

The average MLB on FOX fan in United States is 40.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Seattle Mariners, Videoconferencing, Manny Machado, with strongest over-indexing on Seattle Mariners (6.69× the country average).

Demographically, the MLB on FOX audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MLB on FOX fan in United States is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Seattle Mariners.

Category: Sports · Type: Movie / TV Show / Series · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MLB on FOX profile in United States.

Audience size
770K
in United States
Gender
25.6%♀
74.4% male
Age
40.8
average years
Country rank
#28160
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MLB on FOX viewers

25.6% are female, 74.4% are male, average age 40.8.

Fig. 02

Gender split

25.6%
Female
74.4%
Male
Demographic split for MLB on FOX audience in United States
MetricValue
Female25.6%
Male74.4%
Average age40.8
Estimated audience size769,637
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the MLB on FOX audience in United States
Age bracketShare%
16-1913%
20-2921%
30-3923%
40-4921%
50+22%
Fig. 04

Worldwide distribution

91.4%

of the worldwide MLB on FOX audience comes from United States.

Worldwide audience distribution share by country for MLB on FOX
CountryShare
United States91.4%
Canada5.7%
Mexico1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MLB on FOX audience in United States is strongest.

Fig. 05

Top regions by affinity

MLB on FOX fans by region: top regions in United States
#RegionReachAffinity×
01Washington~40K2.85×
02Idaho~6K1.46×
03California~100K1.33×
04Arizona~20K1.24×
05Washington, District of Columbia~3K1.24×
06New York~50K1.17×
07Oregon~10K1.16×
08New Mexico~4K1.11×
09Vermont~2K1.11×
10New Jersey~20K1.09×
11Wisconsin~10K1.09×
12Hawaii~4K1.08×
13Montana~2K1.07×
14Nevada~8K1.05×
15Alaska~2K1.05×
16Illinois~30K1.04×
17Massachusetts~20K1.03×
18Pennsylvania~30K1.01×
19Connecticut~8K1.01×
20Utah~7K1.00×
21Maine~3K1.00×
22Michigan~20K0.99×
23Missouri~10K0.99×
24Delaware~2K0.99×
25Ohio~20K0.98×
26New Hampshire~3K0.98×
27Rhode Island~2K0.97×
28North Dakota~2K0.97×
29Iowa~6K0.96×
30South Dakota~2K0.96×
31West Virginia~3K0.95×
32Kentucky~9K0.93×
33Kansas~6K0.93×
34Indiana~10K0.91×
35Maryland~10K0.89×
36Mississippi~6K0.89×
37Nebraska~3K0.89×
38Arkansas~6K0.87×
39Texas~60K0.85×
40South Carolina~10K0.85×
41Oklahoma~7K0.85×
42Virginia~20K0.84×
43Louisiana~8K0.84×
44Tennessee~10K0.83×
45Alabama~9K0.83×
46Florida~40K0.82×
47Colorado~10K0.81×
48Georgia~20K0.80×
49Minnesota~9K0.80×
50North Carolina~20K0.79×
Fig. 06

Affinity by region

Affinity by region — MLB on FOX, United States
0.79×1.00×2.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MLB on FOX audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MLB on FOX audience
#·InterestCategoryAffinity×
01VideoconferencingTechnology & Electronics65.38×
02SportsnetSports24.49×
03Manny MachadoSports20.00×
04Babe RuthSports9.54×
05Miami MarlinsSports8.72×
06World SeriesSports7.66×
07Aaron JudgeSports6.90×
08Seattle MarinersSports6.69×
09New York MetsSports5.58×
10Broadcasting of sports eventsMovies & TV5.37×
11Philadelphia PhilliesSports5.24×
12Fox SportsMovies & TV5.13×
13Aaron RodgersSports4.77×
14Atlanta BravesSports4.53×
15FandomLiterature3.97×
16New York YankeesSports3.25×
17CBS SportsMovies & TV3.14×
18FedExBusiness & Career2.57×
19Capital OneBusiness & Career2.02×
20Pizza HutFood & Beverages1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MLB on FOX audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MLB on FOX audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.02×
Convenience OrientationPREMIUM1.56×
Family OrientationCONSERVATISM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MLB on FOX audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.63×
Design AffinityPREMIUM0.65×
MindfulnessBALANCE0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MLB on FOX have in United States?

MLB on FOX has an estimated audience of 769,637 people in United States, concentrated in California and Texas.

02

What is the gender split and age of MLB on FOX viewers?

25.6% of MLB on FOX fans are female, 74.4% are male, with an average age of 40.8 years.

03

Which brands do MLB on FOX fans like most?

MLB on FOX fans show strongest brand affinity for Seattle Mariners (6.69×), Videoconferencing (65.38×), and Manny Machado (20×) over the country average.

04

Where do MLB on FOX fans live in United States?

MLB on FOX fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do MLB on FOX fans also like?

Beyond MLB on FOX itself, the audience over-indexes on Videoconferencing (65.38×), Manny Machado (20×), Sportsnet (24.49×), and World Series (7.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Baseball audiences in United States

See MLB on FOX audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MLB on FOX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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