Rascasse Audience Intelligence

Sportsnet Audience in United States

A data profile of the people who buy, follow and care about Sportsnet in United States — modelled from more than twelve digital signal sources. Sportsnet has an estimated audience of 969,545 people in United States.

#1916among Movie / TV Show / Series in United States#2244in Sports

The average Sportsnet fan in United States is 36.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include tsn, Toronto Blue Jays, Danny Brown (rapper), with strongest over-indexing on tsn (163.49× the country average).

Demographically, the Sportsnet audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Mindfulness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sportsnet fan in United States is more male, around 36.2 years old, with strong Mindfulness tendencies and a notable affinity for tsn.

Category: Sports · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sportsnet profile in United States.

Audience size
970K
in United States
Gender
32.7%♀
67.3% male
Age
36.2
average years
Country rank
#24187
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sportsnet viewers

32.7% are female, 67.3% are male, average age 36.2.

Fig. 02

Gender split

32.7%
Female
67.3%
Male
Demographic split for Sportsnet audience in United States
MetricValue
Female32.7%
Male67.3%
Average age36.2
Estimated audience size969,545
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Sportsnet audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3918%
40-4917%
50+17%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Sportsnet audience comes from United States.

Worldwide audience distribution share by country for Sportsnet
CountryShare
Canada85.8%
United States7.4%
Australia0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sportsnet audience in United States is strongest.

Fig. 05

Top regions by affinity

Sportsnet fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K2.83×
02Maine~7K2.14×
03Arizona~40K2.12×
04New York~100K1.93×
05Michigan~50K1.81×
06Vermont~3K1.67×
07Florida~100K1.59×
08North Dakota~3K1.57×
09Nevada~10K1.46×
10California~200K1.45×
11Connecticut~10K1.44×
12Washington~30K1.36×
13Alaska~3K1.33×
14Oregon~10K1.26×
15New Jersey~30K1.18×
16New Hampshire~4K1.18×
17Montana~3K1.18×
18Massachusetts~20K1.16×
19Washington, District of Columbia~3K1.16×
20Colorado~20K1.08×
21Pennsylvania~30K1.05×
22Utah~9K1.05×
23South Carolina~10K1.03×
24Illinois~30K0.94×
25Minnesota~10K0.91×
26Rhode Island~3K0.90×
27Idaho~4K0.87×
28Ohio~30K0.86×
29Indiana~10K0.78×
30Virginia~20K0.75×
31Wisconsin~10K0.75×
32New Mexico~4K0.74×
33South Dakota~2K0.74×
34Delaware~2K0.72×
35West Virginia~3K0.71×
36Iowa~5K0.69×
37Missouri~10K0.68×
38Texas~50K0.66×
39North Carolina~20K0.66×
40Tennessee~10K0.66×
41Kansas~5K0.62×
42Nebraska~3K0.59×
43Kentucky~7K0.57×
44Maryland~9K0.56×
45Alabama~7K0.56×
46Mississippi~4K0.53×
47Arkansas~4K0.53×
48Georgia~10K0.51×
49Louisiana~6K0.51×
50Oklahoma~5K0.47×
Fig. 06

Affinity by region

Affinity by region — Sportsnet, United States
0.47×1.00×2.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sportsnet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sportsnet audience
#·InterestCategoryAffinity×
01Sportsnet 360Sports167.70×
02tsnSports163.49×
03Danny Brown (rapper)Music & Radio163.01×
04David GoffinSports124.35×
05Michael ChangSports95.39×
06Montreal ExposSports72.08×
07Monica SelesSports67.36×
08MissguidedFashion & Accessoires61.64×
09Andy RoddickSports61.09×
10John McEnroeSports57.42×
11Chris EvertSports53.32×
12Steffi GrafSports41.61×
13Martina NavratilovaSports40.85×
14Connor McDavidSports39.04×
15Andre AgassiSports37.53×
16Toronto Blue JaysSports36.75×
17RidiculousnessMovies & TV32.77×
18Los Angeles ClippersSports23.80×
19NHLSports9.27×
20Fashion NovaShopping8.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sportsnet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sportsnet audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.91×
PatriotismCONSERVATISM1.49×
Social Media UsageJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sportsnet audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN1.02×
Design AffinityPREMIUM1.03×
TraditionCONSERVATISM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sportsnet have in United States?

Sportsnet has an estimated audience of 969,545 people in United States, concentrated in California and New York.

02

What is the gender split and age of Sportsnet viewers?

32.7% of Sportsnet fans are female, 67.3% are male, with an average age of 36.2 years.

03

Which brands do Sportsnet fans like most?

Sportsnet fans show strongest brand affinity for tsn (163.49×), Toronto Blue Jays (36.75×), and Danny Brown (rapper) (163.01×) over the country average.

04

Where do Sportsnet fans live in United States?

Sportsnet fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sportsnet fans also like?

Beyond Sportsnet itself, the audience over-indexes on Toronto Blue Jays (36.75×), Danny Brown (rapper) (163.01×), Missguided (61.64×), and Los Angeles Clippers (23.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Sportsnet audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sportsnet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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