Sportsnet Audience in United States

Sportsnet logo

Sportsnet has an estimated audience of 956,003 people in United States. 32.7% are female, 67.3% are male, average age 36.2. Top regions: California, Florida, New York. Top brand affinities: tsn, Toronto Blue Jays, Danny Brown (rapper), Missguided, Los Angeles Clippers.

The average Sportsnet fan in United States is 36.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include tsn, Toronto Blue Jays, Danny Brown (rapper), with strongest over-indexing on tsn (163.49× the country average). Demographically, the Sportsnet audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Movie / TV Show / Series

Demographics of Sportsnet fans

Demographic split for Sportsnet audience in United States
MetricValue
Female32.7%
Male67.3%
Average age36.2
Estimated audience size956,003

Audience persona

The typical Sportsnet fan in United States is more male, around 36.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for tsn.

Top regions in United States

Top regions ranked by reach for Sportsnet in United States
RegionReachAffinity
California167,3381.59×
Florida122,6451.89×
New York83,1161.56×
Arizona52,7792.7×
Michigan49,9202×
Texas41,9750.51×
Pennsylvania28,3860.88×
Washington24,0271.25×
New Jersey23,3910.96×
Massachusetts21,9341.16×
Ohio21,2590.72×
Illinois21,1740.66×
South Carolina17,2991.2×
Oregon17,0381.55×
Virginia16,5260.71×
Nevada16,2681.76×
Hawaii15,3403.73×
Colorado15,1301×
North Carolina14,9870.52×
Indiana13,5750.78×
Minnesota13,2470.97×
Georgia13,0600.44×
Tennessee12,1150.63×
Utah11,8601.39×
Connecticut10,3741.08×
Missouri8,1740.53×
Maine7,7892.27×
Maryland7,2610.44×
Alabama6,8960.52×
Wisconsin6,6210.46×
Kentucky5,2440.44×
Louisiana4,5040.37×
Washington, District of Columbia4,1901.46×
New Hampshire4,1491.1×
North Dakota3,8421.96×
Idaho3,8370.8×
Iowa3,8120.48×
Montana3,4951.32×
Vermont2,8421.69×
Alaska2,7461.34×
Arkansas2,7240.35×
Kansas2,6940.36×
Oklahoma2,6350.25×
Mississippi2,0660.26×
New Mexico2,0100.42×
West Virginia1,9810.45×
Rhode Island1,4010.46×
Nebraska1,3990.29×
South Dakota9450.43×
Wyoming8900.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sportsnet audience
BrandAffinityCategory
tsn163.49×Sports
Toronto Blue Jays36.75×Sports
Danny Brown (rapper)163.01×Music & Radio
Missguided61.64×Fashion & Accessoires
Los Angeles Clippers23.8×Sports
John McEnroe57.42×Sports
Gaël Monfils85.55×Sports
Monica Seles67.36×Sports
Connor McDavid39.04×Sports
Montreal Expos72.08×Sports
David Goffin124.35×Sports
Fashion Nova8.81×Shopping
NHL9.27×Sports
Steffi Graf41.61×Sports
Andy Roddick61.09×Sports
Chris Evert53.32×Sports
Michael Chang95.39×Sports
Andre Agassi37.53×Sports
Ridiculousness32.77×Movies & TV
Brad Marchand26.53×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sportsnet audience
TraitClusterScore
Early Adopter MentalityPOWER1.47
Risk AppetiteTHRILL1.28
Sports ActivityPOWER1.19
Social Media UsageJOY1.14
Need for SecurityCONSERVATISM1.1
Career OrientationPOWER1.01

Worldwide distribution

Worldwide audience distribution share by country for Sportsnet
CountryShare
Canada85.5%
United States7.6%
Australia0.6%

See Sportsnet audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Sportsnet have in United States?

Sportsnet has an estimated audience of 956,003 people in United States, concentrated in California and Florida.

What is the gender split and age of Sportsnet fans?

32.7% of Sportsnet fans are female, 67.3% are male, with an average age of 36.2 years.

Which brands do Sportsnet fans like most?

Sportsnet fans show strongest brand affinity for tsn (163.49×), Toronto Blue Jays (36.75×), and Danny Brown (rapper) (163.01×) over the country average.

Where do Sportsnet fans live in United States?

Sportsnet fans in United States are most concentrated in California (reach 167,338), Florida (reach 122,645), and New York (reach 83,116). These three regions account for the largest share of the active audience.

What other brands do Sportsnet fans also like?

Beyond Sportsnet itself, the audience over-indexes on Toronto Blue Jays (36.75×), Danny Brown (rapper) (163.01×), Missguided (61.64×), and Los Angeles Clippers (23.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sportsnet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.