Montreal Expos Audience in United States

Montreal Expos logo

Montreal Expos has an estimated audience of 532,664 people in United States. 42.1% are female, 57.9% are male, average age 41.0. Top regions: California, Texas, New York. Top brand affinities: Toronto-Dominion Bank, Jackie Robinson, UCLA Bruins baseball, UCLA Bruins, National League.

The average Montreal Expos fan in United States is 41.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Toronto-Dominion Bank, Jackie Robinson, UCLA Bruins baseball, with strongest over-indexing on Toronto-Dominion Bank (78.86× the country average). Demographically, the Montreal Expos audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Spirituality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Montreal Expos fans

Demographic split for Montreal Expos audience in United States
MetricValue
Female42.1%
Male57.9%
Average age41.0
Estimated audience size532,664

Audience persona

The typical Montreal Expos fan in United States is more male, around 41.0 years old, with strong Spirituality tendencies and a notable affinity for Toronto-Dominion Bank.

Top regions in United States

Top regions ranked by reach for Montreal Expos in United States
RegionReachAffinity
California79,1871.35×
Texas43,2590.94×
New York33,9881.14×
Florida26,9710.75×
Illinois25,0701.41×
Pennsylvania22,7661.27×
Ohio20,0141.22×
Washington17,3671.63×
Michigan15,9581.15×
New Jersey15,3211.13×
North Carolina13,5910.85×
Arizona13,5591.25×
Georgia13,3300.81×
Massachusetts12,5001.19×
Wisconsin12,0511.5×
Virginia10,0310.77×
Indiana9,8131.01×
Missouri9,7111.13×
Tennessee9,1380.86×
Colorado8,6921.04×
Minnesota7,7461.01×
Maryland6,5390.71×
South Carolina6,4860.81×
Oregon6,4441.06×
Connecticut6,2701.17×
Kentucky6,1890.93×
Alabama5,5460.75×
Nevada5,1711×
Oklahoma5,1450.87×
Louisiana4,9430.72×
Iowa4,6661.06×
Kansas4,3721.04×
Utah3,8640.81×
Arkansas3,2090.73×
Mississippi2,9140.66×
Nebraska2,7011.01×
Idaho2,6721×
New Hampshire2,3661.13×
New Mexico2,1890.82×
Hawaii1,9360.85×
Maine1,9221.01×
West Virginia1,9180.77×
Montana1,6681.13×
Washington, District of Columbia1,5971×
Rhode Island1,4020.83×
Delaware1,3740.94×
Vermont1,3361.43×
South Dakota1,0760.87×
North Dakota1,0470.96×
Alaska8630.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Montreal Expos audience
BrandAffinityCategory
Toronto-Dominion Bank78.86×Business & Career
Jackie Robinson77.93×Sports
UCLA Bruins baseball179.57×Sports
UCLA Bruins78.82×Sports
National League35.42×Sports
Toronto Blue Jays21.77×Sports
Chicago Cubs14.15×Sports
Los Angeles Dodgers14.32×Sports
Milwaukee Brewers14.83×Sports
Cleveland Guardians16.75×Sports
London Eye31.46×Travel & Leisure
Klondike, Yukon85.25×Travel & Leisure
Detroit Tigers9.28×Sports
Philadelphia Phillies15.8×Sports
San Diego Padres16.86×Sports
Mickey Mantle44.62×Sports
CC Sabathia60.3×Sports
Barry Bonds35.22×Sports
Boiler Room42.7×Music & Radio
Dodger Stadium33.75×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Montreal Expos audience
TraitClusterScore
SpiritualityBALANCE1.25
Career OrientationPOWER1.2
PatriotismCONSERVATISM1.2
Convenience OrientationPREMIUM1.12
Community OrientationOPEN1.11
TravellingTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for Montreal Expos
CountryShare
United States50.4%
Canada22.1%
Mexico6.9%

See Montreal Expos audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Montreal Expos have in United States?

Montreal Expos has an estimated audience of 532,664 people in United States, concentrated in California and Texas.

What is the gender split and age of Montreal Expos fans?

42.1% of Montreal Expos fans are female, 57.9% are male, with an average age of 41.0 years.

Which brands do Montreal Expos fans like most?

Montreal Expos fans show strongest brand affinity for Toronto-Dominion Bank (78.86×), Jackie Robinson (77.93×), and UCLA Bruins baseball (179.57×) over the country average.

Where do Montreal Expos fans live in United States?

Montreal Expos fans in United States are most concentrated in California (reach 79,187), Texas (reach 43,259), and New York (reach 33,988). These three regions account for the largest share of the active audience.

What other brands do Montreal Expos fans also like?

Beyond Montreal Expos itself, the audience over-indexes on Jackie Robinson (77.93×), UCLA Bruins baseball (179.57×), UCLA Bruins (78.82×), and National League (35.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Montreal Expos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.