Rascasse Audience Intelligence

Montreal Expos Audience in United States

A data profile of the people who buy, follow and care about Montreal Expos in United States — modelled from more than twelve digital signal sources. Montreal Expos has an estimated audience of 534,180 people in United States.

#548among Team in United States#3402in Sports

The average Montreal Expos fan in United States is 41.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Toronto-Dominion Bank, Jackie Robinson, UCLA Bruins baseball, with strongest over-indexing on Toronto-Dominion Bank (78.86× the country average).

Demographically, the Montreal Expos audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Spirituality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Montreal Expos fan in United States is more male, around 41.0 years old, with strong Spirituality tendencies and a notable affinity for Toronto-Dominion Bank.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Montreal Expos profile in United States.

Audience size
534K
in United States
Gender
42.1%♀
57.9% male
Age
41.0
average years
Country rank
#35253
Team in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Montreal Expos fans

42.1% are female, 57.9% are male, average age 41.0.

Fig. 02

Gender split

42.1%
Female
57.9%
Male
Demographic split for Montreal Expos audience in United States
MetricValue
Female42.1%
Male57.9%
Average age41.0
Estimated audience size534,180
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Montreal Expos audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3924%
40-4926%
50+19%
Fig. 04

Worldwide distribution

50.2%

of the worldwide Montreal Expos audience comes from United States.

Worldwide audience distribution share by country for Montreal Expos
CountryShare
United States50.2%
Canada22.2%
Mexico6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Montreal Expos audience in United States is strongest.

Fig. 05

Top regions by affinity

Montreal Expos fans by region: top regions in United States
#RegionReachAffinity×
01Washington~20K1.56×
02Wisconsin~10K1.55×
03Vermont~1K1.34×
04Illinois~20K1.32×
05California~70K1.28×
06Pennsylvania~20K1.20×
07Arizona~10K1.18×
08Ohio~20K1.17×
09Massachusetts~10K1.16×
10Connecticut~6K1.15×
11New Hampshire~2K1.12×
12Montana~2K1.11×
13Missouri~9K1.10×
14New Jersey~10K1.08×
15New York~30K1.07×
16Michigan~10K1.07×
17Iowa~5K1.06×
18Oregon~6K1.04×
19Kansas~4K1.03×
20Nebraska~3K1.03×
21Idaho~3K1.03×
22Minnesota~8K1.02×
23Maine~2K1.02×
24North Dakota~1K1.02×
25Colorado~8K1.00×
26South Dakota~1K1.00×
27Nevada~5K0.99×
28Washington, District of Columbia~2K0.98×
29Indiana~9K0.97×
30Delaware~1K0.97×
31Alaska~1K0.93×
32Kentucky~6K0.92×
33Rhode Island~2K0.92×
34Hawaii~2K0.90×
35Tennessee~9K0.89×
36West Virginia~2K0.89×
37Oklahoma~5K0.88×
38New Mexico~2K0.88×
39Texas~40K0.87×
40Utah~4K0.85×
41North Carolina~10K0.84×
42South Carolina~7K0.83×
43Georgia~10K0.82×
44Alabama~6K0.82×
45Arkansas~4K0.81×
46Mississippi~3K0.79×
47Virginia~10K0.76×
48Louisiana~5K0.76×
49Maryland~7K0.75×
50Florida~30K0.74×
Fig. 06

Affinity by region

Affinity by region — Montreal Expos, United States
0.74×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Montreal Expos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Montreal Expos audience
#·InterestCategoryAffinity×
01UCLA Bruins baseballSports179.57×
02Klondike, YukonTravel & Leisure85.25×
03Toronto-Dominion BankBusiness & Career78.86×
04UCLA BruinsSports78.82×
05Jackie RobinsonSports77.93×
06CC SabathiaSports60.30×
07Mickey MantleSports44.62×
08Boiler RoomMusic & Radio42.70×
09UCLA Bruins men's basketballSports41.89×
10National LeagueSports35.42×
11Dodger StadiumSports33.75×
12London EyeTravel & Leisure31.46×
13Toronto Blue JaysSports21.77×
14San Diego PadresSports16.86×
15Cleveland GuardiansSports16.75×
16Philadelphia PhilliesSports15.80×
17Milwaukee BrewersSports14.83×
18Los Angeles DodgersSports14.32×
19Chicago CubsSports14.15×
20Detroit TigersSports9.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Montreal Expos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Montreal Expos audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.63×
Luxury OrientationPREMIUM1.40×
Early Adopter MentalityPOWER1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Montreal Expos audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.89×
SustainabilityBALANCE0.91×
Community OrientationOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Montreal Expos have in United States?

Montreal Expos has an estimated audience of 534,180 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Montreal Expos fans?

42.1% of Montreal Expos fans are female, 57.9% are male, with an average age of 41.0 years.

03

Which brands do Montreal Expos fans like most?

Montreal Expos fans show strongest brand affinity for Toronto-Dominion Bank (78.86×), Jackie Robinson (77.93×), and UCLA Bruins baseball (179.57×) over the country average.

04

Where do Montreal Expos fans live in United States?

Montreal Expos fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Montreal Expos fans also like?

Beyond Montreal Expos itself, the audience over-indexes on Jackie Robinson (77.93×), UCLA Bruins baseball (179.57×), UCLA Bruins (78.82×), and Toronto Blue Jays (21.77×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Montreal Expos audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Montreal Expos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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