Jackie Robinson Audience in United States

Jackie Robinson logo

Jackie Robinson has an estimated audience of 3,459,537 people in United States. 45.0% are female, 55.0% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Montreal Expos, Autism Awareness, Diabetes mellitus awareness, American Gods (TV series), Sidney Crosby.

The average Jackie Robinson fan in United States is 41.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Montreal Expos, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Montreal Expos (108.31× the country average). Demographically, the Jackie Robinson audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of Jackie Robinson fans

Demographic split for Jackie Robinson audience in United States
MetricValue
Female45.0%
Male55.0%
Average age41.6
Estimated audience size3,459,537

Audience persona

The typical Jackie Robinson fan in United States is balanced, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Montreal Expos.

Top regions in United States

Top regions ranked by reach for Jackie Robinson in United States
RegionReachAffinity
California514,3001.35×
Texas318,4901.07×
Florida271,6341.16×
New York260,4111.35×
Georgia166,2381.56×
Pennsylvania142,9061.23×
North Carolina132,8291.28×
Illinois123,3391.07×
New Jersey111,6511.27×
Ohio108,1221.01×
Virginia94,7051.12×
Michigan92,2981.02×
Maryland80,2551.35×
Tennessee77,7801.12×
Arizona71,2961.01×
Washington68,3770.99×
Alabama66,7391.38×
Massachusetts65,7140.96×
Indiana64,4051.02×
Missouri61,3391.1×
Louisiana60,6671.36×
South Carolina57,8001.11×
Mississippi47,1421.65×
Wisconsin47,0230.9×
Colorado44,3330.81×
Kentucky43,3881×
Minnesota40,5130.82×
Connecticut37,2611.07×
Oklahoma34,5950.9×
Nevada32,0870.96×
Oregon31,4170.79×
Kansas28,9291.06×
Arkansas28,7081.01×
Iowa25,3340.89×
Utah23,8370.77×
New Mexico14,8630.86×
Nebraska14,4740.83×
West Virginia14,3710.89×
Washington, District of Columbia12,5861.21×
Idaho11,2270.65×
Delaware10,7461.13×
Hawaii10,6960.72×
New Hampshire9,8410.72×
Rhode Island9,1210.83×
Maine8,6300.7×
Montana5,9640.62×
South Dakota5,6740.71×
North Dakota5,3720.76×
Alaska4,2360.57×
Vermont4,0200.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jackie Robinson audience
BrandAffinityCategory
Montreal Expos108.31×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
American Gods (TV series)35.31×Movies & TV
Sidney Crosby28.55×Sports
Langston Hughes38.62×Literature
Sharon Osbourne17.24×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Wayne Gretzky25.58×Sports
Seattle Mariners10.46×Sports
Texas Longhorns baseball35.52×Sports
Florida Panthers17.24×Sports
Connor McDavid28.77×Sports
Larry Bird18.31×Sports
Indianapolis Motor Speedway16.52×Sports
Buffalo Sabres17.24×Sports
Glam rock23.75×Music & Radio
Taye Diggs25.42×Movies & TV
Income tax13.19×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jackie Robinson audience
TraitClusterScore
PatriotismCONSERVATISM5.75
Risk AppetiteTHRILL2.58
Luxury OrientationPREMIUM2.19
SustainabilityBALANCE2.16
Family OrientationCONSERVATISM1.51
IndividualismJOY1.46

Worldwide distribution

Worldwide audience distribution share by country for Jackie Robinson
CountryShare
United States87.6%
Canada4.3%
Mexico1.3%

See Jackie Robinson audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Jackie Robinson have in United States?

Jackie Robinson has an estimated audience of 3,459,537 people in United States, concentrated in California and Texas.

What is the gender split and age of Jackie Robinson fans?

45.0% of Jackie Robinson fans are female, 55.0% are male, with an average age of 41.6 years.

Which brands do Jackie Robinson fans like most?

Jackie Robinson fans show strongest brand affinity for Montreal Expos (108.31×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Jackie Robinson fans live in United States?

Jackie Robinson fans in United States are most concentrated in California (reach 514,300), Texas (reach 318,490), and Florida (reach 271,634). These three regions account for the largest share of the active audience.

What other brands do Jackie Robinson fans also like?

Beyond Jackie Robinson itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), American Gods (TV series) (35.31×), and Sidney Crosby (28.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jackie Robinson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.