Rascasse Audience Intelligence

Jackie Robinson Audience in United States

A data profile of the people who buy, follow and care about Jackie Robinson in United States — modelled from more than twelve digital signal sources. Jackie Robinson has an estimated audience of 3,410,748 people in United States.

#47among Baseball in United States#1296among Person in United States#815in Sports

The average Jackie Robinson fan in United States is 41.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Montreal Expos, Buffalo Sabres, Seattle Mariners, with strongest over-indexing on Montreal Expos (77.93× the country average).

Demographically, the Jackie Robinson audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jackie Robinson fan in United States is balanced, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Montreal Expos.

Category: Sports · Type: Person · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jackie Robinson profile in United States.

Audience size
3.4M
in United States
Gender
45.0%♀
55.0% male
Age
41.6
average years
Country rank
#9236
Person in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jackie Robinson fans

45.0% are female, 55.0% are male, average age 41.6.

Fig. 02

Gender split

45.0%
Female
55.0%
Male
Demographic split for Jackie Robinson audience in United States
MetricValue
Female45.0%
Male55.0%
Average age41.6
Estimated audience size3,410,748
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Jackie Robinson audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3920%
40-4922%
50+26%
Fig. 04

Worldwide distribution

87.1%

of the worldwide Jackie Robinson audience comes from United States.

Worldwide audience distribution share by country for Jackie Robinson
CountryShare
United States87.1%
Canada4.4%
Mexico1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jackie Robinson audience in United States is strongest.

Fig. 05

Top regions by affinity

Jackie Robinson fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~200K1.73×
02Mississippi~50K1.65×
03Alabama~70K1.43×
04North Carolina~100K1.33×
05Louisiana~60K1.32×
06California~500K1.30×
07New Jersey~100K1.30×
08Pennsylvania~100K1.25×
09Maryland~70K1.21×
10Delaware~10K1.20×
11New York~200K1.19×
12South Carolina~60K1.18×
13Illinois~100K1.11×
14Kentucky~50K1.11×
15Connecticut~40K1.08×
16Arkansas~30K1.08×
17Virginia~90K1.07×
18Missouri~60K1.06×
19Texas~300K1.04×
20Tennessee~70K1.04×
21Indiana~70K1.04×
22Washington, District of Columbia~10K1.03×
23Florida~200K1.02×
24Ohio~100K1.02×
25Michigan~90K1.01×
26Wisconsin~50K0.99×
27Kansas~30K0.98×
28Arizona~70K0.97×
29Nevada~30K0.94×
30Rhode Island~10K0.94×
31Massachusetts~60K0.93×
32Oklahoma~40K0.92×
33Washington~60K0.91×
34Iowa~30K0.91×
35Nebraska~20K0.91×
36New Mexico~20K0.88×
37North Dakota~6K0.88×
38West Virginia~10K0.87×
39South Dakota~7K0.82×
40Oregon~30K0.81×
41Minnesota~40K0.79×
42Utah~20K0.79×
43Colorado~40K0.78×
44Vermont~5K0.75×
45Hawaii~10K0.73×
46New Hampshire~10K0.72×
47Maine~9K0.72×
48Idaho~10K0.71×
49Montana~7K0.71×
50Alaska~5K0.66×
Fig. 06

Affinity by region

Affinity by region — Jackie Robinson, United States
0.66×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jackie Robinson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jackie Robinson audience
#·InterestCategoryAffinity×
01Montreal ExposSports77.93×
02American Gods (TV series)Movies & TV31.56×
03Langston HughesLiterature30.78×
04Santana (band)Music & Radio24.82×
05Connor McDavidSports23.47×
06Wayne GretzkySports23.04×
07Sidney CrosbySports19.44×
08Buffalo SabresSports17.24×
09Sharon OsbourneMovies & TV17.24×
10Magic JohnsonSports17.24×
11Florida PanthersSports17.24×
12Seth GreenMovies & TV17.24×
13Simone BilesSports15.93×
14Michael RapaportMovies & TV15.58×
15Regina HallMovies & TV14.79×
16BenihanaFood & Beverages13.83×
17Seattle MarinersSports11.02×
18Sustainable energyHome & Garden8.10×
19FedExBusiness & Career7.36×
20Renewable energyBusiness & Career6.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jackie Robinson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jackie Robinson audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM6.32×
SustainabilityBALANCE2.67×
Family OrientationCONSERVATISM2.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jackie Robinson audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.65×
CreativityOPEN0.67×
Pet OwnershipJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jackie Robinson have in United States?

Jackie Robinson has an estimated audience of 3,410,748 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jackie Robinson fans?

45.0% of Jackie Robinson fans are female, 55.0% are male, with an average age of 41.6 years.

03

Which brands do Jackie Robinson fans like most?

Jackie Robinson fans show strongest brand affinity for Montreal Expos (77.93×), Buffalo Sabres (17.24×), and Seattle Mariners (11.02×) over the country average.

04

Where do Jackie Robinson fans live in United States?

Jackie Robinson fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Jackie Robinson fans also like?

Beyond Jackie Robinson itself, the audience over-indexes on Buffalo Sabres (17.24×), Seattle Mariners (11.02×), Sharon Osbourne (17.24×), and American Gods (TV series) (31.56×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jackie Robinson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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