Rascasse Audience Intelligence

UCLA Bruins Audience in United States

A data profile of the people who buy, follow and care about UCLA Bruins in United States — modelled from more than twelve digital signal sources. UCLA Bruins has an estimated audience of 730,287 people in United States.

#443among Team in United States#2745in Sports

The average UCLA Bruins fan in United States is 34.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Montreal Expos, Florida Lottery, UCLA Bruins men's basketball, with strongest over-indexing on Montreal Expos (78.82× the country average).

Demographically, the UCLA Bruins audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Travelling, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical UCLA Bruins fan in United States is more male, around 34.4 years old, with strong Travelling tendencies and a notable affinity for Montreal Expos.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the UCLA Bruins profile in United States.

Audience size
730K
in United States
Gender
44.8%♀
55.2% male
Age
34.4
average years
Country rank
#29132
Team in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of UCLA Bruins fans

44.8% are female, 55.2% are male, average age 34.4.

Fig. 02

Gender split

44.8%
Female
55.2%
Male
Demographic split for UCLA Bruins audience in United States
MetricValue
Female44.8%
Male55.2%
Average age34.4
Estimated audience size730,287
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the UCLA Bruins audience in United States
Age bracketShare%
16-1937%
20-2917%
30-3915%
40-4917%
50+14%
Fig. 04

Worldwide distribution

76.8%

of the worldwide UCLA Bruins audience comes from United States.

Worldwide audience distribution share by country for UCLA Bruins
CountryShare
United States76.8%
Japan3.0%
United Kingdom2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the UCLA Bruins audience in United States is strongest.

Fig. 05

Top regions by affinity

UCLA Bruins fans by region: top regions in United States
#RegionReachAffinity×
01California~400K5.29×
02Nevada~10K1.59×
03Nebraska~5K1.39×
04Hawaii~4K1.36×
05Washington~20K1.29×
06Oregon~10K1.29×
07Tennessee~20K1.25×
08Massachusetts~20K1.06×
09Arizona~20K1.05×
10Washington, District of Columbia~2K1.04×
11Idaho~4K1.03×
12South Dakota~2K1.02×
13Ohio~20K1.01×
14New Mexico~4K1.01×
15North Dakota~1K1.00×
16Indiana~10K0.98×
17Rhode Island~2K0.98×
18Montana~2K0.98×
19Iowa~6K0.97×
20Alaska~2K0.97×
21Vermont~1K0.96×
22Colorado~10K0.95×
23Utah~6K0.95×
24Mississippi~6K0.94×
25Illinois~20K0.93×
26Arkansas~6K0.93×
27Delaware~2K0.93×
28West Virginia~3K0.92×
29New Hampshire~3K0.92×
30Maine~2K0.92×
31Michigan~20K0.91×
32South Carolina~10K0.91×
33Connecticut~7K0.91×
34Kansas~5K0.90×
35Alabama~9K0.88×
36Louisiana~8K0.88×
37Texas~50K0.87×
38Pennsylvania~20K0.87×
39Georgia~20K0.86×
40Kentucky~8K0.86×
41Oklahoma~7K0.86×
42Maryland~10K0.85×
43New York~30K0.84×
44Virginia~10K0.84×
45New Jersey~20K0.83×
46Minnesota~9K0.83×
47Missouri~10K0.82×
48Wisconsin~9K0.82×
49North Carolina~20K0.79×
50Florida~30K0.68×
Fig. 06

Affinity by region

Affinity by region — UCLA Bruins, United States
0.68×1.00×5.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UCLA Bruins audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UCLA Bruins audience
#·InterestCategoryAffinity×
01Montreal ExposSports78.82×
02Nebraska LotteryGames35.13×
03UCLA Bruins men's basketballSports22.75×
04DolomitesTravel & Leisure21.96×
05Colgate UniversityBusiness & Career17.58×
06HimalayasTravel & Leisure17.06×
07University of Southern CaliforniaBusiness & Career12.28×
08Florida LotteryGames11.29×
09Stanford UniversityBusiness & Career11.29×
10Baker MayfieldSports8.15×
11Los Angeles KingsSports8.00×
12Texas Longhorns footballSports7.62×
13Oregon Ducks footballSports7.26×
14Aaron RodgersSports3.52×
15Diaper bagKids & Family3.45×
16Planet FitnessSports3.19×
17Renewable energyBusiness & Career2.99×
18FedExBusiness & Career2.81×
19Bass guitarMusic & Radio2.63×
20Capital OneBusiness & Career1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UCLA Bruins audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by UCLA Bruins audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.58×
Convenience OrientationPREMIUM1.54×
PatriotismCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by UCLA Bruins audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
MindfulnessBALANCE0.84×
CreativityOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does UCLA Bruins have in United States?

UCLA Bruins has an estimated audience of 730,287 people in United States, concentrated in California and Texas.

02

What is the gender split and age of UCLA Bruins fans?

44.8% of UCLA Bruins fans are female, 55.2% are male, with an average age of 34.4 years.

03

Which brands do UCLA Bruins fans like most?

UCLA Bruins fans show strongest brand affinity for Montreal Expos (78.82×), Florida Lottery (11.29×), and UCLA Bruins men's basketball (22.75×) over the country average.

04

Where do UCLA Bruins fans live in United States?

UCLA Bruins fans in United States are most concentrated in California (reach ~400K), Texas (reach ~50K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do UCLA Bruins fans also like?

Beyond UCLA Bruins itself, the audience over-indexes on Florida Lottery (11.29×), UCLA Bruins men's basketball (22.75×), Himalayas (17.06×), and Nebraska Lottery (35.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See UCLA Bruins audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for UCLA Bruins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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