UCLA Bruins Audience in United States

UCLA Bruins logo

UCLA Bruins has an estimated audience of 729,333 people in United States. 44.8% are female, 55.2% are male, average age 34.4. Top regions: California, Texas, New York. Top brand affinities: Keegan Bradley, Alaska, Nebraska, Nebraska Cornhuskers football, Historic site.

The average UCLA Bruins fan in United States is 34.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keegan Bradley, Alaska, Nebraska, with strongest over-indexing on Keegan Bradley (9.73× the country average). Demographically, the UCLA Bruins audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of UCLA Bruins fans

Demographic split for UCLA Bruins audience in United States
MetricValue
Female44.8%
Male55.2%
Average age34.4
Estimated audience size729,333

Audience persona

The typical UCLA Bruins fan in United States is more male, around 34.4 years old, with strong Risk Appetite tendencies and a notable affinity for Keegan Bradley.

Top regions in United States

Top regions ranked by reach for UCLA Bruins in United States
RegionReachAffinity
California436,9325.45×
Texas53,7050.86×
New York34,4820.85×
Florida33,8230.68×
Illinois22,4630.92×
Washington22,2161.52×
Pennsylvania18,4740.75×
Ohio18,3460.82×
Georgia17,5100.78×
North Carolina16,0490.73×
New Jersey15,4070.83×
Arizona14,9771.01×
Virginia14,8880.84×
Michigan14,7350.77×
Massachusetts14,2390.99×
Nevada13,9061.97×
Indiana12,6820.95×
Louisiana12,2471.3×
Tennessee11,9460.82×
Oregon11,7391.4×
Colorado10,4250.91×
Maryland10,1490.81×
Wisconsin8,8080.8×
Minnesota8,3000.79×
Alabama8,0610.79×
Nebraska7,9952.19×
South Carolina7,9330.72×
Missouri7,9220.67×
Iowa7,4781.24×
Kentucky6,7300.74×
Oklahoma5,8980.73×
Connecticut5,6930.78×
Arkansas5,5060.92×
Mississippi5,3130.88×
Hawaii5,1591.65×
Utah4,9100.75×
Kansas4,5010.78×
Rhode Island3,3601.45×
Idaho3,2250.88×
New Mexico2,9340.8×
Washington, District of Columbia2,5071.14×
New Hampshire1,6060.56×
Montana1,5540.77×
Maine1,5500.59×
South Dakota1,4650.87×
West Virginia1,3810.41×
Delaware9840.49×
Alaska9730.62×
North Dakota9510.63×
Wyoming8540.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for UCLA Bruins audience
BrandAffinityCategory
Keegan Bradley9.73×Sports
Alaska2.02×Travel & Leisure
Nebraska3.2×Travel & Leisure
Nebraska Cornhuskers football4.23×Sports
Historic site4.49×Arts & Culture
Justice3.01×Politics & Society
Product design1.9×Business & Career
Bank account2.29×Business & Career
Keene, New Hampshire15.32×Travel & Leisure
Jesse Plemons2.62×Movies & TV
edureka26.14×Business & Career
Kendra Scott2.07×Fashion & Accessoires
Jaws3.65×Movies & TV
Queens College, City University of New York4.51×Business & Career
UK garage3.26×Music & Radio
Electrolyte2.78×Health
Nipsey Hussle3.43×Music & Radio
Quiche7.43×Food & Beverages
Monogram2.18×Home & Garden
Urban horticulture2×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by UCLA Bruins audience
TraitClusterScore
Risk AppetiteTHRILL2.71
Luxury OrientationPREMIUM2.07
TravellingTHRILL1.49
Early Adopter MentalityPOWER1.38
SustainabilityBALANCE1.34
Urban LifestyleOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for UCLA Bruins
CountryShare
United States76.8%
Japan3.0%
United Kingdom2.9%

See UCLA Bruins audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does UCLA Bruins have in United States?

UCLA Bruins has an estimated audience of 729,333 people in United States, concentrated in California and Texas.

What is the gender split and age of UCLA Bruins fans?

44.8% of UCLA Bruins fans are female, 55.2% are male, with an average age of 34.4 years.

Which brands do UCLA Bruins fans like most?

UCLA Bruins fans show strongest brand affinity for Keegan Bradley (9.73×), Alaska (2.02×), and Nebraska (3.2×) over the country average.

Where do UCLA Bruins fans live in United States?

UCLA Bruins fans in United States are most concentrated in California (reach 436,932), Texas (reach 53,705), and New York (reach 34,482). These three regions account for the largest share of the active audience.

What other brands do UCLA Bruins fans also like?

Beyond UCLA Bruins itself, the audience over-indexes on Alaska (2.02×), Nebraska (3.2×), Nebraska Cornhuskers football (4.23×), and Historic site (4.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for UCLA Bruins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.