Rascasse Audience Intelligence

Himalayas Audience in United States

A data profile of the people who buy, follow and care about Himalayas in United States — modelled from more than twelve digital signal sources. Himalayas has an estimated audience of 3,474,046 people in United States.

#108among Region in United States#664among POI in United States#746in Travel & Leisure

The average Himalayas fan in United States is 37.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Virginia, California.

Top brand affinities include ROMES, LEAP, Moon Walker, with strongest over-indexing on ROMES (95.79× the country average).

Demographically, the Himalayas audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Travelling, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Himalayas fan in United States is more female, around 37.1 years old, with strong Travelling tendencies and a notable affinity for ROMES.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Himalayas profile in United States.

Audience size
3.5M
in United States
Gender
58.5%♀
41.5% male
Age
37.1
average years
Country rank
#9088
POI in United States
Fig. 01

Search interest · 12-month trend

+69%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Himalayas fans

58.5% are female, 41.5% are male, average age 37.1.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Himalayas audience in United States
MetricValue
Female58.5%
Male41.5%
Average age37.1
Estimated audience size3,474,046
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Himalayas audience in United States
Age bracketShare%
16-1929%
20-2917%
30-3917%
40-4918%
50+19%
Fig. 04

Worldwide distribution

12.5%

of the worldwide Himalayas audience comes from United States.

Worldwide audience distribution share by country for Himalayas
CountryShare
India29.8%
United States12.5%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Himalayas audience in United States is strongest.

Fig. 05

Top regions by affinity

Himalayas fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~400K5.07×
02Texas~400K1.48×
03South Dakota~9K1.13×
04California~400K1.09×
05Utah~30K1.07×
06Alaska~8K1.07×
07Minnesota~50K1.05×
08Idaho~20K1.05×
09North Dakota~7K1.04×
10Georgia~100K1.03×
11Montana~10K1.03×
12Colorado~60K1.02×
13Hawaii~20K1.01×
14Connecticut~30K1.00×
15Washington~70K0.99×
16Indiana~60K0.98×
17Pennsylvania~100K0.97×
18North Carolina~100K0.97×
19South Carolina~50K0.97×
20Nebraska~20K0.97×
21New Hampshire~10K0.97×
22Oregon~40K0.94×
23Vermont~6K0.94×
24Massachusetts~60K0.92×
25Kentucky~40K0.92×
26Oklahoma~40K0.92×
27New York~200K0.91×
28Illinois~100K0.91×
29New Jersey~80K0.91×
30Kansas~30K0.91×
31Maine~10K0.91×
32Wisconsin~50K0.90×
33Michigan~80K0.87×
34Missouri~50K0.84×
35Delaware~8K0.84×
36Iowa~20K0.83×
37Ohio~90K0.82×
38Tennessee~60K0.82×
39West Virginia~10K0.78×
40Arizona~50K0.77×
41Maryland~50K0.77×
42Alabama~40K0.77×
43Mississippi~20K0.77×
44Arkansas~20K0.77×
45New Mexico~10K0.77×
46Rhode Island~9K0.77×
47Florida~200K0.76×
48Louisiana~30K0.76×
49Washington, District of Columbia~8K0.76×
50Nevada~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Himalayas, United States
0.74×1.00×5.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Himalayas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Himalayas audience
#·InterestCategoryAffinity×
01Blue Mountains AustraliaTravel & Leisure112.39×
02LEAPMusic & Radio96.62×
03Moon WalkerMusic & Radio96.62×
04The HauntMusic & Radio96.62×
05Sawyer HillMusic & Radio96.62×
06TigercubMusic & Radio96.62×
07ROMESMusic & Radio95.79×
08CrawlersMusic & Radio94.79×
09AirwaysMusic & Radio94.79×
10The AmazonsMusic & Radio92.70×
11Visit AshevillePOI87.90×
12Manisha KoiralaMovies & TV70.48×
13LadakhTravel & Leisure45.91×
14Nepali languagePolitics & Society45.65×
15DolomitesTravel & Leisure43.48×
16Bhojpuri languagePolitics & Society39.09×
17Air charterCars & Mobility25.61×
18Mount EverestTravel & Leisure21.80×
19UrduPolitics & Society13.60×
20Zoom (TV channel)Technology & Electronics5.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Himalayas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Himalayas audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.70×
IndividualismJOY1.63×
Pet OwnershipJOY1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Himalayas audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.98×
Social Media UsageJOY1.07×
Price SensitivityPREMIUM1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Himalayas have in United States?

Himalayas has an estimated audience of 3,474,046 people in United States, concentrated in Texas and Virginia.

02

What is the gender split and age of Himalayas fans?

58.5% of Himalayas fans are female, 41.5% are male, with an average age of 37.1 years.

03

Which brands do Himalayas fans like most?

Himalayas fans show strongest brand affinity for ROMES (95.79×), LEAP (96.62×), and Moon Walker (96.62×) over the country average.

04

Where do Himalayas fans live in United States?

Himalayas fans in United States are most concentrated in Texas (reach ~400K), Virginia (reach ~400K), and California (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Himalayas fans also like?

Beyond Himalayas itself, the audience over-indexes on LEAP (96.62×), Moon Walker (96.62×), Ladakh (45.91×), and Crawlers (94.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Himalayas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Himalayas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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