Himalayas Audience in United States

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Himalayas has an estimated audience of 3,474,046 people in United States. 58.5% are female, 41.5% are male, average age 37.1. Top regions: California, Texas, New York. Top brand affinities: ROMES, LEAP, Ladakh, Crawlers, Visit Asheville.

The average Himalayas fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include ROMES, LEAP, Ladakh, with strongest over-indexing on ROMES (95.79× the country average). Demographically, the Himalayas audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Himalayas fans

Demographic split for Himalayas audience in United States
MetricValue
Female58.5%
Male41.5%
Average age37.1
Estimated audience size3,474,046

Audience persona

The typical Himalayas fan in United States is more female, around 37.1 years old, with strong Risk Appetite tendencies and a notable affinity for ROMES.

Top regions in United States

Top regions ranked by reach for Himalayas in United States
RegionReachAffinity
California471,4291.23×
Texas428,3471.43×
New York201,5601.04×
Florida197,1980.84×
Pennsylvania124,9591.07×
Georgia123,9831.16×
Illinois121,3551.05×
Virginia115,9921.37×
North Carolina107,3761.03×
Ohio100,9080.94×
New Jersey88,5811×
Michigan85,4400.94×
Washington79,4541.14×
Massachusetts69,8691.02×
Indiana66,0291.04×
Colorado63,5731.16×
Arizona62,2320.88×
Tennessee61,5240.88×
Minnesota58,7071.18×
Maryland51,2380.86×
South Carolina51,2370.98×
Missouri50,9860.91×
Wisconsin49,3070.94×
Kentucky43,1840.99×
Oregon42,5241.07×
Alabama39,4870.81×
Connecticut39,0371.12×
Utah37,1881.2×
Louisiana37,0010.83×
Oklahoma36,5940.95×
Nevada27,5370.82×
Kansas26,4640.97×
Iowa25,9100.91×
Mississippi23,4090.82×
Arkansas23,2450.81×
Idaho18,7041.07×
Nebraska18,0491.04×
Hawaii16,0581.08×
New Mexico14,0960.81×
New Hampshire14,0481.03×
West Virginia12,4030.77×
Maine12,0030.96×
Montana10,7891.12×
South Dakota9,2191.15×
Washington, District of Columbia8,7550.84×
Alaska8,4431.14×
Rhode Island8,0830.73×
Delaware7,8780.82×
North Dakota7,1541×
Wyoming5,9111.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Himalayas audience
BrandAffinityCategory
ROMES95.79×Music & Radio
LEAP96.62×Music & Radio
Ladakh45.91×Travel & Leisure
Crawlers94.79×Music & Radio
Visit Asheville87.9×
Moon Walker96.62×Music & Radio
The Haunt96.62×Music & Radio
Nepali language45.65×Politics & Society
Airways94.79×Music & Radio
Tigercub96.62×Music & Radio
Sawyer Hill96.62×Music & Radio
Urdu13.6×Politics & Society
Mount Everest21.8×Travel & Leisure
Dolomites43.48×Travel & Leisure
The Amazons92.7×Music & Radio
Bhojpuri language39.09×Politics & Society
Air charter25.61×Cars & Mobility
Blue Mountains Australia112.39×Travel & Leisure
Manisha Koirala70.48×Movies & TV
Zoom (TV channel)5.52×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Himalayas audience
TraitClusterScore
Risk AppetiteTHRILL2.61
Luxury OrientationPREMIUM2.61
TravellingTHRILL2.28
PatriotismCONSERVATISM1.78
Pet OwnershipJOY1.76
IndulgenceJOY1.65

Worldwide distribution

Worldwide audience distribution share by country for Himalayas
CountryShare
India29.9%
United States12.5%
United Kingdom4.0%

See Himalayas audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Himalayas have in United States?

Himalayas has an estimated audience of 3,474,046 people in United States, concentrated in California and Texas.

What is the gender split and age of Himalayas fans?

58.5% of Himalayas fans are female, 41.5% are male, with an average age of 37.1 years.

Which brands do Himalayas fans like most?

Himalayas fans show strongest brand affinity for ROMES (95.79×), LEAP (96.62×), and Ladakh (45.91×) over the country average.

Where do Himalayas fans live in United States?

Himalayas fans in United States are most concentrated in California (reach 471,429), Texas (reach 428,347), and New York (reach 201,560). These three regions account for the largest share of the active audience.

What other brands do Himalayas fans also like?

Beyond Himalayas itself, the audience over-indexes on LEAP (96.62×), Ladakh (45.91×), Crawlers (94.79×), and Visit Asheville (87.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Himalayas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.