The Haunt Audience in United States

The Haunt has an estimated audience of 176,100 people in United States. 58.4% are female, 41.6% are male, average age 37.1. Top brand affinities: Himalayas, Horoscope, Day trading, Standup paddleboarding, Josh Duhamel.

Top brand affinities include Himalayas, Horoscope, Day trading, with strongest over-indexing on Himalayas (74.32× the country average). Demographically, the The Haunt audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of The Haunt fans

Demographic split for The Haunt audience in United States
MetricValue
Female58.4%
Male41.6%
Average age37.1
Estimated audience size176,100

Audience persona

The typical The Haunt fan in United States is more female, around 37.1 years old, with strong Risk Appetite tendencies and a notable affinity for Himalayas.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Haunt audience
BrandAffinityCategory
Himalayas74.32×Travel & Leisure
Horoscope11.36×Health
Day trading9.41×Business & Career
Standup paddleboarding6.94×Sports
Josh Duhamel10.56×Fashion & Accessoires
Dolomites28.92×Travel & Leisure
Tibet11.25×Travel & Leisure
Land Rover Defender19.69×Cars & Mobility
Pet insurance10.92×Pets & Animals
Cross-country skiing10.01×Sports
Kennedy Space Center11.78×Cars & Mobility
MSN2.54×News
Term life insurance11.03×Business & Career
Whole grain9.18×Food & Beverages
Hobby Lobby2.37×Home & Garden
Minnesota Wild6.81×Sports
Backpacking (travel)4.91×Travel & Leisure
Planet Fitness2.35×Sports
Blended whiskey7.35×Food & Beverages
Boston Marathon8.9×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Haunt audience
TraitClusterScore
Risk AppetiteTHRILL2.59
Luxury OrientationPREMIUM2.59
TravellingTHRILL2.27
PatriotismCONSERVATISM1.78
Pet OwnershipJOY1.76
IndulgenceJOY1.65

Worldwide distribution

Worldwide audience distribution share by country for The Haunt
CountryShare
United States81.4%
United Kingdom3.3%
Germany2.2%

See The Haunt audiences in other countries

More Singer-songwriter audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for The Haunt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.