Rascasse Audience Intelligence

The Haunt Audience in United States

A data profile of the people who buy, follow and care about The Haunt in United States — modelled from more than twelve digital signal sources. The Haunt has an estimated audience of 254,284 people in United States.

#1216among Singer-songwriter in United States#13137among Person in United States#7675in Music & Radio

The average The Haunt fan in United States is 37.0 years old, balanced, and lives primarily in Michigan.

The audience is concentrated in Michigan, Missouri, Iowa.

Top brand affinities include Himalayas, Planet Fitness, Standup paddleboarding, with strongest over-indexing on Himalayas (96.62× the country average).

Demographically, the The Haunt audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Haunt fan in United States is balanced, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Himalayas.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Haunt profile in United States.

Audience size
254K
in United States
Gender
54.0%♀
46.0% male
Age
37.0
average years
Country rank
#52410
Person in United States
Fig. 01

Search interest · 12-month trend

-55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Haunt fans

54.0% are female, 46.0% are male, average age 37.0.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for The Haunt audience in United States
MetricValue
Female54.0%
Male46.0%
Average age37.0
Estimated audience size254,284
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the The Haunt audience in United States
Age bracketShare%
16-1927%
20-2919%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

78.2%

of the worldwide The Haunt audience comes from United States.

Worldwide audience distribution share by country for The Haunt
CountryShare
United States78.2%
United Kingdom4.0%
Germany2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Haunt audience in United States is strongest.

Fig. 05

Top regions by affinity

The Haunt fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~100K13.83×
02Iowa~30K11.62×
03Missouri~30K6.06×
04Oregon~4K1.21×
05Wisconsin~5K1.18×
06Florida~20K1.07×
07Alaska<1K0.95×
08North Dakota<1K0.94×
09Vermont<1K0.94×
10Montana<1K0.93×
11South Dakota<1K0.93×
12Hawaii~1K0.92×
13Maine<1K0.91×
14Rhode Island<1K0.91×
15Delaware<1K0.91×
16Mississippi~2K0.90×
17Idaho~1K0.90×
18West Virginia~1K0.90×
19New Hampshire<1K0.90×
20New Mexico~1K0.89×
21Washington, District of Columbia<1K0.89×
22Nebraska~1K0.86×
23Arkansas~2K0.85×
24Kansas~2K0.84×
25Louisiana~3K0.83×
26Nevada~2K0.82×
27Oklahoma~2K0.81×
28Utah~2K0.80×
29Connecticut~2K0.79×
30South Carolina~3K0.78×
31Alabama~3K0.78×
32Kentucky~3K0.78×
33Minnesota~3K0.73×
34Tennessee~4K0.70×
35Indiana~3K0.70×
36Maryland~3K0.70×
37Colorado~3K0.70×
38Arizona~4K0.69×
39Pennsylvania~6K0.66×
40Ohio~5K0.65×
41Washington~4K0.65×
42Massachusetts~4K0.65×
43Illinois~6K0.64×
44Virginia~4K0.63×
45New Jersey~4K0.62×
46Georgia~5K0.60×
47North Carolina~5K0.60×
48New York~7K0.48×
49California~10K0.45×
50Texas~10K0.43×
Fig. 06

Affinity by region

Affinity by region — The Haunt, United States
0.43×1.00×13.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Haunt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Haunt audience
#·InterestCategoryAffinity×
01HimalayasTravel & Leisure96.62×
02DolomitesTravel & Leisure14.33×
03Cultural tourismTravel & Leisure14.25×
04Drone racingSports14.25×
05Land Rover DefenderCars & Mobility13.74×
06Josh DuhamelFashion & Accessoires8.24×
07Mount EverestTravel & Leisure7.27×
08Minnesota WildSports4.80×
09Standup paddleboardingSports4.57×
10Backpacking (travel)Travel & Leisure4.12×
11ClarinetMusic & Radio3.32×
12Alpine skiingSports2.70×
13Fly fishingSports2.50×
14MetaphysicsBusiness & Career2.30×
15Planet FitnessSports2.17×
16Contemporary artArts & Culture2.17×
17Adventure travelTravel & Leisure2.06×
18Bass guitarMusic & Radio2.04×
19InnovationBusiness & Career2.03×
20WalgreensShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Haunt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Haunt audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.99×
TravellingTHRILL1.93×
IndulgenceJOY1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Haunt audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.96×
TraditionCONSERVATISM0.96×
DIY MentalityTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Haunt have in United States?

The Haunt has an estimated audience of 254,284 people in United States, concentrated in Michigan and Missouri.

02

What is the gender split and age of The Haunt fans?

54.0% of The Haunt fans are female, 46.0% are male, with an average age of 37.0 years.

03

Which brands do The Haunt fans like most?

The Haunt fans show strongest brand affinity for Himalayas (96.62×), Planet Fitness (2.17×), and Standup paddleboarding (4.57×) over the country average.

04

Where do The Haunt fans live in United States?

The Haunt fans in United States are most concentrated in Michigan (reach ~100K), Missouri (reach ~30K), and Iowa (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Haunt fans also like?

Beyond The Haunt itself, the audience over-indexes on Planet Fitness (2.17×), Standup paddleboarding (4.57×), Backpacking (travel) (4.12×), and Minnesota Wild (4.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See The Haunt audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Haunt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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